Ghana: Vlisco launches new limited edition dubbed ‘Celebration of Life’

By MWorld Team Sep 5, 20230

Vlisco Ghana has launched a new limited edition collection of fabrics dubbed Celebration of Life.

The launch, which took place at the Vlisco shop inside the Accra Mall was on the theme ‘Storm’, inspired by the rainy season.

Speaking about this limited edition, MaryAnn Boaten, Marketing Director, Vlisco Ghana said “Today we are launching our new collection. Every quarter we have a new collection and this is our latest.”

“Every collection from Vlisco stands out. One thing we do not take for granted at Vlisco is quality, so the quality, the feel and appearance is unique,” she added.

According to Deborah Sowah, the Brand Manager for Vlisco Ghana, the need to launch new designs every quarter is part of Vlisco’s strategy to engage customers and improve services.

The event was graced by Vlisco brand ambassadors, including Lucy Quist, high-profile customers, fabric lovers and the like.

_{Vlisco’s brand ambassador, Lucy Quist}

The 2nd runner up of the 2022 Vlisco Fashion Fund showcased beautiful designs in the new fabric while people networked, enjoyed delicious food and beverages, listened to music and most importantly, shopped.

Commenting on the launch, Lucy Quist said “This collection, Celebration of Life, is to remind everyone that there are great things in your life worth celebrating. Don’t forget to celebrate those things”.