Ghana: Cowbell, Twisco Chocolate Drink mark 2024 World Milk Day with free breakfast for 100,000 students

Cowbell, in collaboration with Twisco Chocolate Drink have provided 100,000 servings of complete breakfast to students drawn from various basic schools within metropolitan, districts and municipal assemblies nationwide. This initiative forms part of its activities to mark the 2024 World Milk Day.

Under the theme “Let’s Celebrate Nutritious and Sustainable Dairy”, Promasidor’s intervention was in line with the United Nation’s Sustainable Development Goals; specifically, goal 2-zero hunger; goal 3-good health and well-being and goal 4-quality education.

World Milk Day was established by the Food and Agriculture Organization to recognize the importance of milk as a global food in 2001 and has since been observed on the 1st of June each year.

Speaking at the school outreach, Promasidor Ghana’s (PGH) Marketing Manager, Michael Hagan reiterated Promasidor’s commitment to providing quality food products for the past 25 years.

“Twenty-five years ago, Promasidor began production of its flagship brand, Cowbell to provide nutritious milk products to Ghanaians, and aid address the issue of malnutrition in the country. Treating our young ones to quality breakfast further exhibits our commitment to the wellbeing of Ghanaians, especially children,” he said.

He added that Cowbell as a brand would continue to have the consumer at heart and invest in innovation to provide quality dairy products to meet the nutritional needs of the Ghanaian consumer.

Numerous heads of schools visited were very vocal in recognising the impact of Cowbell investing in the development and nutritional needs of student’s overtime.

Since 2020, the brands footprint on the improvement of nutrition within communities has been exhibited in partnership with the 37 Military Hospital via Nutrition Assessment Programmes in some deprived communities supporting with health screening, education around good feeding practices and provision of products  as part of World Milk Day celebrations.