NEWS

Globacom launches ‘Travel Saga’ mobile game

Globacom has officially launched Travel Saga, a mobile gaming platform designed to deliver engaging and interactive entertainment to…

ByByMWorld Team Jan 20, 2026

Coca-Cola extends iconic bottle trademark to 2035

The Coca-Cola Company has successfully renewed the trademark for its famous contour bottle, ensuring exclusive global protection of…

ByByMWorld Team Jan 19, 2026

Mastercard’s Nili Klenoff: Prioritizing proof over promises in Commerce Media

As retail media networks (RMNs) surge in popularity, transforming how brands leverage shopper data to drive sales at…

ByByMWorld Team Jan 14, 2026

ITV launches most ambitious brand campaign since ITVX rollout

Britain’s leading commercial broadcaster ITV has launched “There’s No Place Like ITV,” its most ambitious brand campaign since…

ByByMWorld Team Jan 9, 2026
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Evereve Appoints Tammy Redpath as CMO

Evereve has strengthened its executive leadership with the appointment of Tammy Redpath as Chief Marketing Officer , signaling…

ByByMWorld Team Apr 30, 2026

Supergoop names Lauren Weinberg to accelerate Brand Expansion

Supergoop is accelerating its transition from a niche skincare favourite to a mainstream contender, driven by the strategic…

ByByMWorld Team Apr 29, 2026