NEWS

AppsFlyer’s Ran Avrahamy: Superior customer signals are new competitive edge

As brands navigate an increasingly fragmented marketing landscape, the real competitive advantage lies not just in advertising platforms…

ByByMWorld Team Apr 13, 2026

Kazzem Ilyas named to inaugural ACMO 100 List of top African marketers

Kazzem Ilyas has been named to the inaugural ACMO 100 list, a new continental benchmark recognising the executives…

ByByMWorld Team Apr 10, 2026

Maureen Ifada Ranks Among Africa’s Top 100 CMOs

Maureen Ifada, Marketing Director at FrieslandCampina WAMCO Nigeria Plc, has been named among Africa’s top 100 Chief Marketing…

ByByMWorld Team Apr 10, 2026

Funmi Ajala: Early communications engagement key to crisis prevention

Communication professionals are too often brought in at the eleventh hour to manage crises they could have helped…

ByByMWorld Team Apr 8, 2026
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Uganda’s Burst creators pivots influencer marketing to pay-per-view model

Ugandan startup Burst Creators is transforming the influencer marketing industry by introducing a results-driven platform that pays creators…

ByByMWorld Team Jun 5, 2026

Chain Reactions Promotes Peter Adesanya to Lead Digital Growth Marketing

Chain Reactions Africa has strengthened its digital leadership team with the appointment of Peter Adesanya as Associate Director,…

ByByMWorld Team Jun 4, 2026