NEWS

Bonita Christie:African markets demand localized, authentic branding

Bonita Christie, Business Unit Director at Publicis Commerce, has issued a clarion call to global brands: to succeed…

ByByMWorld Team Oct 21, 2025

Qatar Airways, Kenya Airways launch codeshare to 19 destinations

Qatar Airways and Kenya Airways have unveiled a landmark codeshare agreement, unlocking seamless travel to 19 destinations across…

ByByMWorld Team Oct 21, 2025

Kering, L’Oréal forge €4bn luxury beauty partnership

Kering and L’Oréal have unveiled a transformative long-term strategic partnership valued at €4 billion, aimed at redefining luxury…

ByByMWorld Team Oct 21, 2025

Interbrand: Global brand value hits $3.6trn amid record shifts

The world’s most iconic brands collectively swelled to a staggering $3.6 trillion in value this year, marking a…

ByByMWorld Team Oct 16, 2025
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Top 35 Under 35 honouree Oluwaseyi Afolayan rises in Nigeria’s FMCG marketing

Oluwaseyi Afolayan, recently named one of Nigeria’s Top 35 Under 35 Marketing Professionals, is quickly emerging as a…

ByByMWorld Team Dec 4, 2025

MWA 2025:Shamima urges industry leaders to shape Ghana’s national identity

Shamima , Deputy Spokesperson of the Office of the President of Ghana, has called on Industry leaders within…

ByByMWorld Team Dec 1, 2025