NEWS

Tusker injects KSh40m into historic HSBC SVNS Nairobi Tournament

Leading Kenyan beverage brand Tusker has announced a KSh40 million investment in the inaugural HSBC SVNS Nairobi Leg,…

ByByMWorld Team Jan 26, 2026

WPP launches world’s largest AI-driven content production hub

WPP, the world’s leading advertising and marketing services group, has announced the launch of WPP Production, a unified…

ByByMWorld Team Jan 26, 2026

Peak Milk launches “Enjoy Christmas At Its Peak” campaign

Peak Milk, Nigeria’s leading dairy brand, has reaffirmed its commitment to nourishing families and creating memorable festive moments…

ByByMWorld Team Jan 23, 2026

Francisca Udechukwu: African firms favour flashy ads Over brand purpose

Francisca Udechukwu,Head of Brands and Marketing at Olive Family Restaurant,believes that many African businesses mistakenly chase flashy marketing…

ByByMWorld Team Jan 21, 2026
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Sophie Gallagher Joins M+C Saatchi as Group Strategy Director

M+C Saatchi has made a bold leadership move by appointing Sophie Gallagher as Group Strategy Director. In this…

ByByMWorld Team Feb 24, 2026

Osato Evbuomwan to Global Brands: Build for African culture, not just participation

Osato Evbuomwan, Marketing Director at Moët Hennessy Nigeria, has issued a stark warning to international companies: treating Africa…

ByByMWorld Team Feb 20, 2026