CMOs harness generative AI to fuel growth amid economic uncertainty
As economic pressures from tariffs and supply chain shifts mount, chief marketing officers (CMOs) are turning to generative…
ByMWorld TeamJul 7, 2025
Martini, Jonathan Bailey Launch ‘Off Script’ Campaign
Martini, the iconic 163-year-old Italian brand, has launched its latest spritz offering, ‘Off Script,’ as part of its…
ByMWorld TeamJun 27, 2025
JD Sports unveils ‘Forever Forward’ global identity
JD Sports, a leading global sportswear retailer, has unveiled a dynamic new brand identity, “Forever Forward,” marking its…
ByMWorld TeamJun 27, 2025
Thelma Okoh named new NIMN registrar
The National Institute of Marketing of Nigeria (NIMN) has appointed Mrs. Thelma Okoh as its new Registrar, effective…
ByMWorld TeamJun 27, 2025
MarketingWorld’s CMO of the Week: Priscilla Akora of PostBank Uganda Ltd
Since taking on the role of Head of Marketing and Communications at PostBank Uganda, Priscilla Akora has been…
ByMWorld TeamJun 23, 2025
X3M Ideas’ ‘Blood Sacrifice’ Campaign shines at ACT Responsible, Cannes Lions 2025
In a year already marked by global recognition, X3M Ideas has added yet another accolade to its growing…
ByMWorld TeamJun 23, 2025
Anietie Udoh joins jury panel of 2025 Effie Awards South Africa
Renowned Nigerian marketing strategist, Anietie Udoh, has been announced as a jury member for the 2025 edition of…
ByMWorld TeamJun 23, 2025
Heineken 0.0 partners with F1 film to promote moderation
Heineken 0.0 has launched an electrifying campaign tied to Apple Original Films’ upcoming F1 The Movie, set for…
ByMWorld TeamJun 20, 2025
