Articles By MWorld Team

CMOs harness generative AI to fuel growth amid economic uncertainty

As economic pressures from tariffs and supply chain shifts mount, chief marketing officers (CMOs) are turning to generative…

ByByMWorld Team Jul 7, 2025
Martini, Jonathan Bailey Launch ‘Off Script’ Campaign

Martini, the iconic 163-year-old Italian brand, has launched its latest spritz offering, ‘Off Script,’ as part of its…

ByByMWorld Team Jun 27, 2025
JD Sports unveils ‘Forever Forward’ global identity

JD Sports, a leading global sportswear retailer, has unveiled a dynamic new brand identity, “Forever Forward,” marking its…

ByByMWorld Team Jun 27, 2025
Thelma Okoh named new NIMN registrar

The National Institute of Marketing of Nigeria (NIMN) has appointed Mrs. Thelma Okoh as its new Registrar, effective…

ByByMWorld Team Jun 27, 2025
MarketingWorld’s CMO of the Week: Priscilla Akora of PostBank Uganda Ltd

Since taking on the role of Head of Marketing and Communications at PostBank Uganda, Priscilla Akora has been…

ByByMWorld Team Jun 23, 2025
X3M Ideas’ ‘Blood Sacrifice’ Campaign shines at ACT Responsible, Cannes Lions 2025

In a year already marked by global recognition, X3M Ideas has added yet another accolade to its growing…

ByByMWorld Team Jun 23, 2025
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CMOs harness generative AI to fuel growth amid economic uncertainty

As economic pressures from tariffs and supply chain shifts mount, chief marketing officers (CMOs) are turning to generative…

ByByMWorld Team Jul 7, 2025
Martini, Jonathan Bailey Launch ‘Off Script’ Campaign

Martini, the iconic 163-year-old Italian brand, has launched its latest spritz offering, ‘Off Script,’ as part of its…

ByByMWorld Team Jun 27, 2025
JD Sports unveils ‘Forever Forward’ global identity

JD Sports, a leading global sportswear retailer, has unveiled a dynamic new brand identity, “Forever Forward,” marking its…

ByByMWorld Team Jun 27, 2025
Thelma Okoh named new NIMN registrar

The National Institute of Marketing of Nigeria (NIMN) has appointed Mrs. Thelma Okoh as its new Registrar, effective…

ByByMWorld Team Jun 27, 2025
MarketingWorld’s CMO of the Week: Priscilla Akora of PostBank Uganda Ltd

Since taking on the role of Head of Marketing and Communications at PostBank Uganda, Priscilla Akora has been…

ByByMWorld Team Jun 23, 2025
X3M Ideas’ ‘Blood Sacrifice’ Campaign shines at ACT Responsible, Cannes Lions 2025

In a year already marked by global recognition, X3M Ideas has added yet another accolade to its growing…

ByByMWorld Team Jun 23, 2025