Articles By MWorld Team
MarketingWorld’s CMO of the Week:Twikale Chirwa of First Capital Bank Malawi
Twikale Chirwa is a seasoned marketing executive with more than 15 years of experience in strategic brand management,…
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WARC Guide: Marketers must bridge C-Suite trust gap
A new guide from WARC, titled Making the Case to the C-Suite, has spotlighted a persistent disconnect between…
Samsung brings 2025 AI TVs to Ghana, offers pre-order perks
Samsung Electronics has launched its highly anticipated 2025 Vision AI TV lineup, marking 19 consecutive years of global…
New Lemon & Ginger Kenya Cane debuts in Thika
Kenya Cane is set to launch its latest flavour, Lemon & Ginger, at the MKU Pavilion Grounds in…
URC appoints Karen Ong as Chief Marketing Officer
Universal Robina Corp. (URC), a leading player in the Southeast Asian consumer goods sector, has appointed Karen Ong…
The Marketing Effectiveness Crisis: A Call to Action for CMOs
Musa Kalenga A recent study by the Institute of Practitioners in Advertising (IPA) and marketing expert Peter Field…
MarketingWorld’s CMO of the Week:Twikale Chirwa of First Capital Bank Malawi
Twikale Chirwa is a seasoned marketing executive with more than 15 years of experience in strategic brand management,…
WARC Guide: Marketers must bridge C-Suite trust gap
A new guide from WARC, titled Making the Case to the C-Suite, has spotlighted a persistent disconnect between…
Samsung brings 2025 AI TVs to Ghana, offers pre-order perks
Samsung Electronics has launched its highly anticipated 2025 Vision AI TV lineup, marking 19 consecutive years of global…
New Lemon & Ginger Kenya Cane debuts in Thika
Kenya Cane is set to launch its latest flavour, Lemon & Ginger, at the MKU Pavilion Grounds in…
URC appoints Karen Ong as Chief Marketing Officer
Universal Robina Corp. (URC), a leading player in the Southeast Asian consumer goods sector, has appointed Karen Ong…
The Marketing Effectiveness Crisis: A Call to Action for CMOs
Musa Kalenga A recent study by the Institute of Practitioners in Advertising (IPA) and marketing expert Peter Field…