Elizade JAC Motors has appointed award-winning comedian and content creator Maryam Apaokagi-Greene, popularly known as Taaooma, as its first-ever brand ambassador, marking a bold step to boost its presence in Nigeria’s automotive market. The announcement was made at a vibrant…
Tony Elumelu, Founder and Chairman of Heirs Holdings, emphasized the critical role of branding in building trust and loyalty, urging entrepreneurs to make it a personal priority. Speaking on the power of brand identity, Elumelu described it as the “DNA…
Crocs, Inc. has appointed Carly Gomez and Amondo Redmond as Chief Marketing Officers for its Crocs and Heydude brands, respectively. Gomez, previously with Fabletics, joins as Senior Vice President and CMO for Crocs, while Redmond, formerly of Foot Locker, takes…
Three Crowns Milk, Nigeria’s leading milk brand under FrieslandCampina WAMCO, has launched its 2025 Mum of the Year campaign, a heartfelt initiative to recognize the vital role of mothers in nurturing families and promoting healthy nutrition. The annual competition, themed…
The Coca-Cola Company has been announced as an Official Partner of Aston Villa Football Club, becoming the Official Soft Drinks Partner, Official Global Partner, and Official Partner for both the Men’s and Women’s teams, the club confirmed today. The partnership…
Tracy Humplick, Head of Marketing and Communications at SportPesa Tanzania since January 2024, has solidified her reputation as a dynamic leader in digital and strategic marketing. With over a decade of experience across East Africa, Humplick drives SportPesa’s brand growth,…
The Coca-Cola Company has inked a dynamic three-year partnership with Manchester United, becoming the club’s Official Carbonated Soft Drinks Partner across the United Kingdom and Europe. This landmark deal, announced today, brings Coca-Cola’s refreshing portfolio to the heart of Old…
MultiChoice Kenya has introduced its customer-centric “Tumefungulia Value na GOtv” initiative, offering over 40 channels on the revamped GOtv Value bouquet for KES 599, down from KES 699, starting August 1. The move aims to deliver greater entertainment value amid…
HAVAS Africa today announced the launch of HAVAS Red Nigeria, expanding the global merged media agency’s presence in West Africa and further strengthening its position across the continent. This follows HAVAS Red’s initial expansion into South Africa in October 2023,…
The tenure of chief marketing officers (CMOs) at Fortune 500 companies has declined to an average of 3.9 years in 2025, down from 4.1 years in 2024, according to a new Forrester report. The study also revealed a drop in…
