The Board of Directors of Appzone Group, sub-Saharan Africa’s leading FinTech company have announced the appointment of Efosa Aiyevbomwan as the Group Chief Marketing. The announcement comes as Appzone ramps up activities across Africa. With over 160 professionals and clients in seven countries, the company processes $2 billion in transactions annually, serving 18 commercial banks and over 450 microfinance institutions across the continent.
Efosa Aiyevbomwan joins Appzone as Group Chief Marketing Officer, bringing over extensive experience in the technology, entertainment, broadcast media and consulting sectors. Efosa was previously the Head of Communications (West Africa) at Uber and has also held managerial roles at Universal Music Group and MultiChoice Nigeria.
He holds a master’s degree in Media and Communications from School of Media and Communication, Pan-Atlantic University, and a bachelor’s degree in English from the University of Lagos. Efosa is tasked with leading Appzone’s brand, product marketing and communication campaigns as well as leading critical stakeholder relations and go-to-market expansion plans.
Speaking on the appointments, Mr. Obi Emetarom, CEO of Appzone, said: “We are excited to welcome Efosa into the Executive Leadership Team at Appzone. He brings a wealth of experience as he is joining Appzone at an exciting time. His appointments is critical as it reflect an important elements of our corporate strategy: exceptional talent and effective brand positioning. Efosa will lead Appzone’s positioning strategy as a truly Pan-African brand with global appeal.”
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