FrieslandCampina WAMCO has appointed Chioma Otisi-Igwe as Marketing Manager of Peak, one of Nigeria’s leading dairy brands.
The move places an experienced brand marketer with deep roots in the company’s portfolio at the helm of one of its flagship products.
Otisi-Igwe steps into the role after successfully leading the marketing team of Three Crowns. During her time overseeing the brand, she spearheaded campaigns, strengthened consumer engagement and contributed to its growth.
Reflecting on that period, she expressed gratitude for the experience, achievements and professional relationships built, describing it as both rewarding and memorable.
A Proven Journey Within FrieslandCampina
Otisi-Igwe’s appointment continues a steady progression within FrieslandCampina WAMCO. She previously held roles including Senior Brand Manager for Ready-to-Drink products and Brand Manager for Three Crowns, after beginning her journey with the company as Junior Brand Manager for Peak.
Her earlier career included a position as Assistant Brand Manager for Fayrouz at Nigerian Breweries, alongside marketing and sales experience gained in the United Kingdom.Education Grounded in Marketing Excellence
She holds a Master of Science in International Marketing from the University of Birmingham and a Bachelor of Arts in Marketing from the University of Huddersfield, providing a strong academic foundation that has supported her work across brand strategy, consumer behaviour and commercial execution.
Vision for Peak
In her new role, Otisi-Igwe will lead Peak’s marketing operations with a focus on leveraging the brand’s longstanding heritage, deepening relationships with consumers and identifying pathways for sustainable growth. Her transition from Three Crowns to Peak marks another significant step in her career and underscores her continued contribution to brand development and the Nigerian dairy sector.
The appointment reinforces FrieslandCampina WAMCO’s commitment to developing internal talent and placing experienced marketers at the centre of its brand strategy as it continues to strengthen its presence in Nigeria’s competitive dairy market.
Source: PUNCH
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