Carex, a global leader in hygiene, celebrated its official relaunch in Nigeria at The Lagos Marriott Hotel, unveiling a refreshed Masterbrand identity and an expanded portfolio of antibacterial products.
The event, hosted by PZ Cussons, drew media, health experts, regulators, and influencers to mark Carex’s renewed commitment to combating germs and promoting everyday hygiene across Nigerian households.
The revamped Carex range, featuring handwash, bar soaps, and antiseptic liquids, is designed to deliver powerful germ protection while being gentle on skin.Martha Kayode, Head of Marketing at PZ Cussons, added: “This relaunch is a fresh start. A chance to renew our promise to Nigerian families. Every single product is formulated to kill one million+ germs in seconds, while being kind to your skin
The event highlighted Carex’s advanced formulations, which eliminate over one million germs in seconds while maintaining a no-irritation formula for skin care.
Dignitaries praised Carex’s impact on public health. British Deputy High Commissioner Jonny Baxter highlighted the UK-Nigeria partnership, noting, “This milestone reflects the resilience of Nigerian consumers and the vision of companies like PZ Cussons.”
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Lagos State Commissioner for Health, Professor Akin Abayomi, underscored hygiene’s life-saving role, while First Lady Dr. Ibijoke Sanwo-Olu commended Carex’s advocacy for reducing disease burdens. Mr. Shettima T.A of NANNM hailed the relaunch as a milestone in their collaboration with PZ Cussons for safe, effective hygiene solutions. The vibrant event featured cultural performances by ‘Dance na the main thing’ and R&B star Wande Coal, alongside interactive product demos, making it a memorable celebration of Carex’s promise to protect Nigerian families.
“This relaunch is more than a new look. It’s a renewed promise: to protect and serve Nigerian families,” said Adedunmola Ezichi, Category Manager. With powerful antibacterial action that kills over one million germs in seconds, Carex products also care for your skin, leaving it soft with its no-irritation formula. From trusted handwash to bar soaps and antiseptics, Carex now offers a complete hygiene solution for every household.
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