Diageo

Diageo celebrates International Day of Persons with Disabilities with two new global campaigns

As the world have marked International Day of Persons with Disabilities recently, new campaigns from two of Diageo’s…

Diageo launches ‘The Magic of Moderate Drinking’  ahead of the festive period

Diageo, the maker of Guinness, Smirnoff and Johnnie Walker, has launched a new global responsible drinking campaign: ‘The…

Diageo to acquire Don Papa Rum

Diageo has announced it has reached an agreement to acquire Don Papa Rum, a super-premium, dark rum from…

Ketel One vodka embraces cocktail culture in new campaign dubbed “Born To Cocktail”

Diageo’s Ketel One Family Made Vodka has unveiled a new campaign dubbed “Born To Cocktail”. According to a…

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Diageo appoints Anne Joy Michira as Marketing & Innovations Director for South, West, and Central Africa (SWC)

The world’s best brand builder, leading the way in premium drinks, Diageo has appointed Anne Joy Michira as…

ByByMWorld TeamFeb 2, 2024

London: Diageo Launches Breakthrough Innovation Team to shape innovation beyond new products

Diageo, the maker of Johnnie Walker whisky, Don Julio tequila, and Guinness, has launched a ‘Breakthrough Innovation’ team,…

ByByMWorld TeamJan 26, 2024