NEWS

Allyson Witherspoon leads U.S. marketing revival

Struggling to recover from its steepest global loss in 25 years and a collapsed merger with Honda, Nissan…

ByByMWorld Team Jul 8, 2025

X3M Ideas partners with IKIGAI 360, eyes Africa and Europe expansion

X3M Ideas, a prominent pan-African marketing communications agency, has announced a strategic partnership with IKIGAI 360, a creative…

ByByMWorld Team Jul 8, 2025

X3M Ideas’ ‘Blood Sacrifice’ Campaign shines at ACT Responsible, Cannes Lions 2025

In a year already marked by global recognition, X3M Ideas has added yet another accolade to its growing…

ByByMWorld Team Jun 23, 2025

Mouka shines at Pitcher Awards 2025, bags silver and bronze

Mouka, Nigeria’s leading brand of sleep solutions, proudly announces its double win at the prestigious Pitcher Awards 2025,…

ByByMWorld Team Jun 18, 2025
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Gillette India Names Rohini Venkateswaran Executive Director

Gillette India has appointed Rohini Laya Venkateswaran as Executive Director, strengthening its leadership as it drives growth in…

ByByMWorld Team Mar 17, 2026

Publicis Groupe acquires AdgeAI to boost creative performance

Publicis Groupe has acquired AdgeAI, an artificial intelligence-powered creative measurement and analytics startup, as the global advertising conglomerate…

ByByMWorld Team Mar 16, 2026