NEWS

WIMCA honours Maureen Ifada again for excellence in marketing leadership

FrieslandCampina WAMCO’s Marketing Director, Maureen Ifada, has again been recognised among WIMCA’s Top 50 Most Influential Women in…

ByByMWorld Team Oct 31, 2025

Voss faults hyper-targeting, urges marketers to prioritize broad reach

In a sharp rebuke to conventional marketing wisdom, Angela Voss, CEO of Marketing Architects, declared today that the…

ByByMWorld Team Oct 28, 2025

Meltwater’s Alexandra Bjertnæs : Real-time data needed for fragmented audiences

Alexandra Bjertnæs, Chief Strategy Officer at global media intelligence leader Meltwater, issued a clarion call to marketing executives,…

ByByMWorld Team Oct 28, 2025

Kimberley: Recognize signs of marketing teams hindered by low-value work

Oliver Kimberley, General Manager of Managed Services at Quad, has shed light on the subtle yet telling signs…

ByByMWorld Team Oct 27, 2025
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The Evolving Role of the Modern CMO

The role of the marketing director has undergone a profound transformation over the past decade, evolving into a…

ByByMWorld Team Apr 27, 2026

TikTok Expands Measurement Partnerships to Strengthen Advertiser Trust

TikTok is expanding its partnerships with independent measurement companies as part of a broader effort to strengthen advertiser…

ByByMWorld Team Apr 24, 2026