NEWS

MarketingWorld’s CMO of the Week: Lilian Onyach of Stanbic Bank, Kenya

Lilian Onyach is a highly accomplished marketing and communications executive with over 16 years of experience leading brand…

ByByMWorld Team Dec 22, 2025

MAGGI launches festive “Taste of Christmas” campaign with new anthem

MAGGI, Nestlé Nigeria’s culinary brand, has launched its “Taste of Christmas” campaign, a multi-faceted celebration of the season’s…

ByByMWorld Team Dec 19, 2025

MarketingWorld’s CMO of the Week: Irene Mutiganzi of Access Bank Tanzania

With a sharp focus on enhancing visibility, deepening customer engagement, and accelerating business growth, Rene Mutiganzi, Head of…

ByByMWorld Team Dec 15, 2025

MarketingWorld Awards concludes honours Africa’s top brands and marketing leaders in Kenya

The 14th MarketingWorld Awards (MWA), Africa’s premier recognition platform for marketing and brand excellence, concluded in grand style…

ByByMWorld Team Dec 12, 2025
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The Evolving Role of the Modern CMO

The role of the marketing director has undergone a profound transformation over the past decade, evolving into a…

ByByMWorld Team Apr 27, 2026

TikTok Expands Measurement Partnerships to Strengthen Advertiser Trust

TikTok is expanding its partnerships with independent measurement companies as part of a broader effort to strengthen advertiser…

ByByMWorld Team Apr 24, 2026