NEWS

Fidelity Bank Ghana Hosts Record-Breaking Third Edition of Orange Market

Fidelity Bank Ghana has held the third edition of its Orange Market initiative, bringing together a record 40…

ByByMWorld Team Mar 12, 2026

Nigeria’s Maureen Ifada joins global Native Advertising Jury

Maureen Ifada, Marketing Director at FrieslandCampina WAMCO, has been appointed as a jury member for the 2026 edition…

ByByMWorld Team Mar 11, 2026

Thibaut Boidin Named Chairman of Beer Sectoral Group

Managing Director and Chief Executive Officer of Nigerian Breweries Plc, Thibaut Boidin, has been appointed Chairman of the…

ByByMWorld Team Mar 11, 2026

Vuyokazi Henda Joins Spur Board as Executive Director

South Africa’s leading restaurant franchisor, Spur Corporation, has appointed its Chief Marketing Officer, Vuyokazi Henda, as an Executive…

ByByMWorld Team Mar 11, 2026
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AI brand preference: The new frontier for customer loyalty

As artificial intelligence tools like OpenAI’s ChatGPT and Google Gemini become everyday shopping companions, a growing number of…

ByByMWorld Team Jun 8, 2026

Funmilayo Ajala: Brand voice is a practical decision-making tool

Brand voice is more than a set of tone descriptors and colour palettes it is a practical decision-making…

ByByMWorld Team Jun 8, 2026