India: Vi Launches ‘Be Someone’s We’ Campaign to Combat Loneliness and Foster Human Connections

Telecom operator, Vi has unveiled its latest campaign, ‘Be Someone’s We’, aimed at addressing the growing issue of loneliness, particularly among the GenZ and millennial demographics. The campaign emphasizes the importance of genuine emotional connections in today’s phy-gital world, where physical and digital realms intersect.

The ‘Be Someone’s We’ campaign highlights the power of small gestures, such as a call or message, in making someone feel less lonely and more cared for. By positioning itself as a trusted partner, Vi aims to connect, engage, and uplift the mood of the young audience segment.

Avneesh Khosla, Chief Marketing Officer of Vodafone Idea, expressed that loneliness is a significant concern in India, especially among the youth. As a brand focused on connectivity, Vi believes it has a strong role to play in addressing this concern. The ‘Be Someone’s We’ campaign reflects Vi’s philosophy of inclusivity and aims to make the world a less lonely place.

Developed by Ogilvy India, the campaign features different real-life stories that highlight situations where individuals may feel left out or lonely. The commercials also incorporate the song ‘Akele Akele Kahaan ja rahe ho’ in a unique way to tell these stories.

With its ‘Be Someone’s We’ campaign, Vi aims to create a sense of togetherness, promote inclusivity, and foster human connections in an increasingly disconnected world.