NEWS

WIMCA honours Maureen Ifada again for excellence in marketing leadership

FrieslandCampina WAMCO’s Marketing Director, Maureen Ifada, has again been recognised among WIMCA’s Top 50 Most Influential Women in…

ByByMWorld Team Oct 31, 2025

Voss faults hyper-targeting, urges marketers to prioritize broad reach

In a sharp rebuke to conventional marketing wisdom, Angela Voss, CEO of Marketing Architects, declared today that the…

ByByMWorld Team Oct 28, 2025

Meltwater’s Alexandra Bjertnæs : Real-time data needed for fragmented audiences

Alexandra Bjertnæs, Chief Strategy Officer at global media intelligence leader Meltwater, issued a clarion call to marketing executives,…

ByByMWorld Team Oct 28, 2025

Kimberley: Recognize signs of marketing teams hindered by low-value work

Oliver Kimberley, General Manager of Managed Services at Quad, has shed light on the subtle yet telling signs…

ByByMWorld Team Oct 27, 2025
Image Not Found

Maureen Ifada Ranks Among Africa’s Top 100 CMOs

Maureen Ifada, Marketing Director at FrieslandCampina WAMCO Nigeria Plc, has been named among Africa’s top 100 Chief Marketing…

ByByMWorld Team Apr 10, 2026

Funmi Ajala: Early communications engagement key to crisis prevention

Communication professionals are too often brought in at the eleventh hour to manage crises they could have helped…

ByByMWorld Team Apr 8, 2026