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# MarketingWorld Magazine

Africa’s leading resource for information 

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## Posts

- [Coca-Cola strengthens African marketing leadership with new appointments](https://themarketingworldmag.com/coca-cola-strengthens-african-marketing-leadership-with-new-appointments/) - The Coca-Cola Company has executed a significant leadership realignment in its African marketing organisation, elevating two senior marketing executives to dr
- [Publicis Groupe taps Gideon Khobane new MD, Rest of Africa](https://themarketingworldmag.com/publicis-groupe-taps-gideon-khobane-new-md-rest-of-africa/) - Publicis Groupe Africa has strengthened its leadership team with the appointment of Gideon Khobane as the new Managing Director: Rest of Africa
- [FNB appoints Linda Kachingwe-Sisya as new CMO](https://themarketingworldmag.com/fnb-appoints-linda-kachingwe-sisya-as-new-cmo/) - First National Bank (FNB) has named Linda Kachingwe-Sisya as its new Chief Marketing Officer, succeeding Faye Mfikwe who served in the role for an
- [NEW: CMO of the Week: Beth Ondego of Kenafric](https://themarketingworldmag.com/new-cmo-of-the-week-beth-ondego-of-kenafric/) - Our CMO of the Week is Beth Mwando Ondego, Head of Marketing, Brand, Communications, and Trade Marketing at Kenafric, a marketing personality who has e
- [Kimberly Storin: AI demands a new era of marketing leadership](https://themarketingworldmag.com/kimberly-storin-ai-demands-a-new-era-of-marketing-leadership/) - As the marketing landscape undergoes rapid transformation, Zoom’s Chief Marketing Officer Kimberly Storin is championing a more strategic, customer-centric, and
- [Maxima Group appoints Michellee Fox as new COO](https://themarketingworldmag.com/maxima-group-appoints-michellee-fox-as-new-coo/) - Maxima Media Group, an integrated media, communications, and experiential marketing company, has appointed Michellee Fox as its new Chief Operating Officer
- [NEW: Richard Thompson: Comm. leaders must build internal brands](https://themarketingworldmag.com/new-richard-thompson-comm-leaders-must-build-internal-brands/) - Richard Thompson, Vice President and Global Head of Employee Experience & ESG at CWT, Corporate Communications & Culture, is urging comms
- [Laolu Thomas appointed new Head of Marketing & Media Relations at Arridex](https://themarketingworldmag.com/laolu-thomas-appointed-new-head-of-marketing-media-relations-at-arridex/) - Laolu Thomas has been appointed as the new Head of Marketing & Media Relations at Arridex
- [Boldstream launches new AI marketing agents for CMOs](https://themarketingworldmag.com/boldstream-launches-new-ai-marketing-agents-for-cmos/) - Boldstream has unveiled a new suite of artificial intelligence-powered marketing agents developed in partnership with some of the world's leading CMOs
- [CMO of the Week: Magdalene Mulandi of SBM Bank](https://themarketingworldmag.com/marketingworlds-cmo-of-the-week-magdalene-mulandi-of-sbm-bank/) - In the fast-evolving Kenyan banking sector, where trust, innovation, and customer connection are everything, Magdalene Mulandi is an exceptional marketing leader of brand narratives. As General Manager Marketing & Communications at SBM Bank Kenya, a subsidiary of the respected SBM Group, Mulandi leads with a rare blend of creativity, data intelligence, and deep market understanding.
- [SeamlessHR names Sayo Akinwale as  new Senior Director, Marketing & Comm.](https://themarketingworldmag.com/seamlesshr-names-sayo-akinwale-as-new-senior-director-marketing-comm/) - SeamlessHR, Africa’s leading workforce technology company, has announced the appointment of Sayo Akinwale as its new Senior Director, Marketing & Communications.
- [CMO OF THE WEEK: Matilda Nyathi of CBZ Holdings Limited](https://themarketingworldmag.com/cmo-of-the-week-matilda-nyathi-of-cbz-holdings-limited/) - Matilda Nyathi built a trusted brand that requires compelling campaigns in Zimbabwe's financial services landscape.
- [Standard Bank Namibia unveils new branded buses and taxi rank](https://themarketingworldmag.com/standard-bank-namibia-unveils-new-branded-buses-and-taxi-rank/) - Standard Bank Namibia has launched a major outdoor advertising campaign, unveiling 10 fully branded municipal buses and a newly branded Wernhil Taxi Rank in pa
- [NIHOTOUR launches 'Welcome Home' program for Nigerians returning from South Africa](https://themarketingworldmag.com/nihotour-launches-welcome-home-program-for-nigerians-returning-from-south-africa/) - The Nigerian Institute of Hospitality and Tourism (NIHOTOUR) has launched a "Welcome Home" pilot programme at the Murtala Muhammed International Airport
- [Anietie Udoh urges Caleb University students to build intentional personal brands](https://themarketingworldmag.com/anietie-udoh-urges-caleb-university-students-to-build-intentional-personal-brands/) - Anietie Udoh, ,Divisional Director, Marketing at Marketing Edge Magazine, has challenged students of Caleb University to intentionally build person
- [Peak 456 launches new pack, strengthens DHA nutrition for kids](https://themarketingworldmag.com/peak-456-launches-new-pack-strengthens-dha-nutrition-for-kids/) - FrieslandCampina WAMCO Nigeria Plc, makers of the leading Growing Up Milk brand in Nigeria, today announced a refreshed new pack design for Peak 456
- [NEW: Alex Mashrabov on AI’s future in the creative industry](https://themarketingworldmag.com/new-alex-mashrabov-on-ais-future-in-the-creative-industry/) - As the CEO and co-founder of Higgsfield, Alex Mashrabov sits at the forefront of one of the most transformative shifts in the creative industry.
- [Denise Moreno named new Chief Marketing Officer of Meta](https://themarketingworldmag.com/denise-moreno-named-new-chief-marketing-officer-of-meta/) - Denise Moreno has been appointed Chief Marketing Officer of Meta ,in a significant leadership move at one of the world’s largest technology companies.
- [NEW: CMO of the Week: Noela Byuma of KCB Uganda](https://themarketingworldmag.com/new-cmo-of-the-week-noela-byuma-of-kcb-uganda/) - This week's edition of the CMO of the Week spotlights one of the commanding voices in the competitive banking sector in Uganda, Noela Byuma,
- [VERA BOADU: Marketing with Purpose; Shaping Conversations Beyond the Brand](https://themarketingworldmag.com/vera-boadu-marketing-with-purpose-shaping-conversations-beyond-the-brand/) - Behind every successful brand, there is a story. Behind every memorable campaign, there is a team. And behind every team is a leader capab
- [Anietie Udoh named  jury member for Cannes Corporate Media Awards 2026](https://themarketingworldmag.com/anietie-udoh-named-new-jury-member-for-cannes-corporate-media-awards-2026/) - Nigerian marketing communications professional and global brand strategist, Anietie Udoh, has been appointed as a jury member for the 2026 Cannes Corporate Med
- [Atterwall expresses confidence in Per Narvinger for Ericsson growth](https://themarketingworldmag.com/atterwall-bets-on-per-narvinger-for-new-of-telecom-growth/) - Cecilia Atterwall, Vice President and Head of Marketing, Ericsson, has welcomed the announcement of Per Narvinger as the company’s next President and CEO
- [Custodian Investment hiresToluwalase Bakare new Head, Corporate Comm.](https://themarketingworldmag.com/custodian-investment-hirestoluwalase-bakare-new-head-corporate-comm/) - Toluwalase Bakare, a communications professional with extensive experience in brand strategy, has joined Custodian Investment Plc as Head of Corporate Comm.
- [Standard Bank Namibia names Elzita Beukes new Executive,Marketing & Branding](https://themarketingworldmag.com/standard-bank-namibia-names-elzita-beukes-new-executivemarketing-branding/) - Standard Bank Namibia has announced the appointment of Elzita Beukes as Executive: Marketing and Branding, effective 1 July 2026.
- [NEW: MarketingWorld’s CMO of the Week:Adebola Williams of Promasidor Nigeria](https://themarketingworldmag.com/new-marketingworlds-cmo-of-the-weekadebola-williams-of-promasidor-nigeria/) - Adebola Williams has distinguished herself as one of Nigeria’s most influential marketing leaders. She is shaping brands that resonate deeply with consumers.
- [Insight Redefini appoints Babatunde Olaifa as new Group CEO](https://themarketingworldmag.com/insight-redefini-appoints-babatunde-olaifa-as-new-group-ceo/) - Insight Redefini Group, Nigeria and West Africa’s largest integrated marketing, has appointed Babatunde Olaifa as its new Group Chief Executive Officer
- [FanMilk promotes top executives to drive West Africa expansion](https://themarketingworldmag.com/fanmilk-promotes-top-executives-to-drive-west-africa-expansion/) - FanMilk has appointed three senior executives—Lio Parent, Carelle Manket Olympio, and Ayodeji Adewale to key regional leadership roles as part of its West Africa expansion strategy.
- [MTN launches OneTV digital platform to disrupt African streaming market](https://themarketingworldmag.com/mtn-launches-onetv-digital-platform-to-disrupt-african-streaming-market/) - MTN has launched OneTV, a new platform offering local and international content with flexible options, including airtime and Mobile Money, to expand digital access across Africa.
- [Bureau Veritas appoints Fida Kibbi as new regional communications Director](https://themarketingworldmag.com/bureau-veritas-appoints-fida-kibbi-as-new-regional-communications-director/) - Fida Kibbi has been appointed Regional Communications Director for Bureau Veritas, covering the Middle East, Caspian, and Africa regions.
- [FIRSTBANK’S NEW VOICE OF INFLUENCE](https://themarketingworldmag.com/ijabiyi-firstbanks-new-voice-of-influence/) - Olayinka Thomas-Ijabiyi, newly appointed Group Head of Marketing and Corporate Communications at First Bank of Nigeria, possesses that credibility in abundance.
- [Peak Milk hosts breakfast campaign on World Milk Day](https://themarketingworldmag.com/peak-milk-hosts-breakfast-campaign-on-world-milk-day/) - Peak Milk concluded its World Milk Day 2026 celebrations with the nationwide “Show Peak Love” campaign, through nutrition education to thousands of Nigerians.
- [AI brand preference: The new frontier for customer loyalty](https://themarketingworldmag.com/ai-brand-preference-the-new-frontier-for-customer-loyalty/) - As artificial intelligence tools like OpenAI’s ChatGPT and Google Gemini become everyday shopping companions, a growing number of consumers are proactively setting brand preferences within these chatbots a shift that could dramatically reshape how brands build and maintain loyalty. According to a new report titled “The Preference Economy” from the Gale agency, the rise of
- [Funmilayo Ajala: Brand voice is a practical decision-making tool](https://themarketingworldmag.com/funmilayo-ajala-brand-voice-is-a-practical-decision-making-tool/) - Brand voice is more than a set of tone descriptors and colour palettes it is a practical decision-making filter that can save teams from endless debates and inconsistent communication, says Oluwafunmilayo Ajala, Chief Storyteller at The Baruch Company Ltd. In a recent reflection on brand strategy, Ajala highlighted a common challenge faced by communication teams:
- [MarketingWorld’s CMO of the Week: Onyinye Ikenna-Emeka, of MTN Nigeria](https://themarketingworldmag.com/marketingworlds-cmo-of-the-week-onyinye-ikenna-emeka-of-mtn-nigeria/) - In Nigeria’s fast-evolving telecommunications industry, few executives have demonstrated the versatility, strategic foresight, and commercial acumen of Onyinye Ikenna-Emeka. As Chief Marketing Officer of MTN Nigeria, she leads one of the country’s most influential marketing organizations, shaping customer engagement, brand strategy, and business growth in a highly competitive market. Her career journey reflects a remarkable
- [MarketingWorld’s CMO of the Week: Nana Essilfuah Boison, of Absa Bank Ghana.](https://themarketingworldmag.com/marketingworlds-cmo-of-the-week-nana-essilfuah-boison-of-absa-bank-ghana/) - Among Ghana’s most accomplished marketing leaders, Nana Essilfuah Boison, Marketing and Corporate Affairs Director at Absa Bank Ghana is playing a vital role in shaping organizational growth in this age where corporate reputation and customer trust are key drivers of business success. With an career spanning banking, consumer goods, sales, marketing, and academia, Boison has
- [Martin Gitonga: Flying Kenya Airways to the Top of Africa’s Marketing Sky ](https://themarketingworldmag.com/martin-gitonga-flying-kenya-airways-to-the-top-of-africas-marketing-sky/) - Martin Gitonga, General Manager of Digital Brand and Marketing at Kenya Airways, represents the new generation of African marketing leaders who blend deep industry expertise with visionary creativity. Through strategic foresight and data-driven innovation, Gitonga has elevated Kenya Airways from a respected regional airline to a culturally resonant, digitally compelling brand that embodies “The Pride
- [Uganda’s Burst creators pivots influencer marketing to pay-per-view model](https://themarketingworldmag.com/ugandas-burst-creators-pivots-influencer-marketing-to-pay-per-view-model/) - Ugandan startup Burst Creators is transforming the influencer marketing industry by introducing a results-driven platform that pays creators only for actual views, bringing transparency and accountability to a sector long plagued by guesswork and inflated costs. The platform connects brands with local content creators through a dedicated brand dashboard and creator app, enabling data-driven campaign
- [From Service Quality to Strategic Impact: Lawrence Akosen’s Playbook for Customer Experience Leadership](https://themarketingworldmag.com/from-service-quality-to-strategic-impact-lawrence-akosens-playbook-for-customer-experience-leadership/) - In the fiercely competitive telecommunications industry, where customer experience has become the ultimate differentiator, few professionals command the depth of expertise and institutional impact that Dr. Lawrence Akosen brings to the table. With over 23 years of distinguished service at MTN Ghana, Akosen has risen through the ranks to become one of the most influential
- [Chain Reactions Promotes Peter Adesanya to Lead Digital Growth Marketing](https://themarketingworldmag.com/chain-reactions-promotes-peter-adesanya-to-lead-digital-growth-marketing/) - Chain Reactions Africa has strengthened its digital leadership team with the appointment of Peter Adesanya as Associate Director, Digital & Growth Marketing, reinforcing the agency’s commitment to data-driven growth, digital transformation, and performance marketing excellence. Adesanya’s appointment marks a significant milestone in a career spanning more than a decade across digital strategy, media planning, brand
- [GBFoods appoints Adedunmola Ezichi as Category Manager](https://themarketingworldmag.com/gbfoods-appoints-adedunmola-ezichi-as-category-manager/) - GBFoods has strengthened its growth and innovation agenda with the appointment of Adedunmola Ezichi as Category Manager, reinforcing the company’s commitment to consumer-led innovation, portfolio expansion, and category leadership in Nigeria’s fast-evolving consumer goods market. Effective June 1, 2026, Ezichi joins GBFoods with responsibility for driving growth across key product categories, enhancing brand competitiveness, and
- [JT Agency Makes Historic Pitchers Debut, Clinches 18 Awards and 18 Shortlists](https://themarketingworldmag.com/jt-agency-makes-historic-pitchers-debut-clinches-18-awards-and-18-shortlists/) - Abuja-Based JT Agency Emerges Among Pitchers 2026's Most Awarded Agencies First Time, Big Impact: JT Agency Bags 35 Recognitions at Pitchers Festival 2026 JT Agency has announced itself on Africa's creative stage in emphatic fashion after securing 35 recognitions at the 2026 Pitchers Festival, one of the continent's most prestigious platforms for celebrating excellence in
- [Proximo Spirits Appoints Samuel Douglas to Drive Nigeria, Ghana Growth](https://themarketingworldmag.com/proximo-spirits-appoints-samuel-douglas-to-drive-nigeria-ghana-growth/) - Proximo Spirits has appointed Samuel Douglas as Country Manager for Nigeria and Ghana, reinforcing its leadership team as it accelerates expansion across two of West Africa’s most dynamic beverage markets. The appointment signals a new phase of growth for the global spirits company, known for premium brands including Jose Cuervo, 1800 Tequila, Bushmills Irish Whiskey,
- [Hyundai Launches FIFA World Cup Campaign to Spotlight Innovation and Future Football Stars](https://themarketingworldmag.com/hyundai-launches-fifa-world-cup-campaign-to-spotlight-innovation-and-future-football-stars/) - Hyundai has unveiled a new U.S. marketing campaign ahead of the 2026 FIFA World Cup, leveraging its role as the tournament’s Official Mobility Partner to connect its next-generation technologies with the emerging stars of global football. The campaign, titled “Next Starts Now,” aims to highlight the parallels between Hyundai’s technological innovation and the rise of
- [MarketingWorld’s CMO of the Week: Senorine Wasike, of SportPesa Nairobi.](https://themarketingworldmag.com/marketingworlds-cmo-of-the-week-senorine-wasike-of-sportpesa-nairobi/) - In the highly competitive world of sports entertainment, beverages, and fast-moving consumer goods, few marketing leaders have built a career as multidimensional and impact-driven as Senorine N. Wasike. With a professional journey spanning innovation, commercialization, sales leadership, and brand strategy, Wasike has consistently demonstrated the ability to transform ideas into commercially successful products and market-defining
- [Colgate Appoints Ram Raghavan as Global CMO](https://themarketingworldmag.com/colgate-appoints-ram-raghavan-as-global-cmo/) - Colgate-Palmolive has elevated Ram Raghavan as its new Chief Marketing Officer (CMO), marking a major leadership elevation for the long-serving executive who has spent nearly three decades with the global consumer goods company. Raghavan, who most recently served as President, Enterprise Oral Care, steps into the role with immediate effect. He announced the appointment on
- [Unilever Expands Creator Deals for World Cup](https://themarketingworldmag.com/unilever-expands-creator-deals-for-world-cup/) - Unilever is taking its social-first marketing strategy to a new level as it rolls out its largest-ever sports partnership activation for the FIFA World Cup, using creators, influencers, and real-time digital storytelling to drive global consumer engagement. Led by its personal care division, more than 35 Unilever brands will collaborate with influencers and content creators
- [Zakes Sithole: Storytelling Is Becoming More Powerful Than Traditional Advertising](https://themarketingworldmag.com/zakes-sithole-storytelling-is-becoming-more-powerful-than-traditional-advertising/) - South African marketing communications specialist Zakes Sithole has argued that brands can no longer rely solely on traditional advertising campaigns to win consumer attention, warning that audiences are increasingly overwhelmed by promotional messaging and sceptical of conventional marketing tactics. According to Sithole, the rise of advertising fatigue across television, radio, digital platforms, and social media
- [Dr. Uche Nworah: Branding goes beyond packaging and visibility](https://themarketingworldmag.com/dr-uche-nworah-branding-goes-beyond-packaging-and-visibility/) - Renowned marketing communications practitioner and brand strategist Dr. Uche Nworah says many organisations still misunderstand what branding truly means, reducing it to logos, colours, packaging, and digital visibility rather than strategic identity. According to Nworah, strong brands are not built on aesthetics alone but on clarity of identity, values, personality, culture, communication, and customer experience.
- [iCaur Launches Two New SUVs in South Africa](https://themarketingworldmag.com/icaur-launches-two-new-suvs-in-south-africa/) - iCaur has officially launched in South Africa, introducing two distinctive electric SUVs, the retro-inspired V23 and the tech-driven 03T, as it targets a new generation of adventurous and lifestyle-focused drivers. The Chery-owned new energy vehicle brand enters the South African market with a strong emphasis on technology, customization, and youthful design, bringing a fresh alternative
- [Emerson Appoints Zenab Abbas as Marketing Director](https://themarketingworldmag.com/emerson-appoints-zenab-abbas-as-marketing-director/) - Emerson has appointed Zenab Abbas as Marketing Director for the Middle East and Africa (MEA), strengthening the company’s regional marketing leadership as it expands its presence across key growth markets. Abbas announced the appointment in a LinkedIn post, describing the move as both exciting and deeply personal as she begins a new chapter with the
- [Equity Bank and Inchcape Kenya Launch Luxury Vehicle Finance Ecosystem](https://themarketingworldmag.com/equity-bank-and-inchcape-kenya-launch-luxury-vehicle-finance-ecosystem/) - Equity Bank Kenya and Inchcape Kenya have joined forces to create an integrated luxury ecosystem that seamlessly blends sophisticated vehicle ownership with intelligent financial solutions. This strategic collaboration delivers a complete premium mobility experience, offering customers access to some of the world’s most iconic automotive brands including BMW, Range Rover, and the rugged yet refined
- [FirstBank, NTA, partner on 2026 children’s day engagements to inspire future leaders](https://themarketingworldmag.com/firstbank-nta-partner-on-2026-childrens-day-engagements-to-inspire-future-leaders/) - FirstBank has announced a series of nationwide Children’s Day 2026 engagements aimed at educating, inspiring, and empowering young Nigerians through strategic partnerships and youth-focused initiatives. As part of the celebration, the bank is sponsoring programmes organised by the Nigerian Television Authority, the Nigeria Future Leaders Festival, and Lexicon, reinforcing its commitment to youth development, financial
- [Absa Bank Ghana donates GHS 1m  to support Black Stars’ 2026 World Cup Campaign](https://themarketingworldmag.com/absa-bank-ghana-donates-ghs-1m-to-support-black-stars-2026-world-cup-campaign/) - Absa Bank Ghana has thrown its weight behind the national football team, donating GHS 1 million to the Black Stars Fundraising Committee as part of efforts to prepare the team for the 2026 FIFA World Cup. The official cheque was formally presented by the bank’s Managing Director, Edward Nartey Botchway, to the Deputy Minister of
- [Power Oil headlines as sponsor of MasterChef Nigeria in major brand partnership](https://themarketingworldmag.com/power-oil-headlines-as-sponsor-of-masterchef-nigeria-in-major-brand-partnership/) - Power Oil has emerged as the headline sponsor of MasterChef Nigeria, one of the most ambitious and culturally resonant brand partnerships in the country’s FMCG sector, a move set to reshape Nigeria’s food and lifestyle narrative. This strategic collaboration brings together one of Nigeria’s leading cooking oil brands with the globally acclaimed MasterChef franchise, creating
- [Diageo, Celebr-8 Lyfe, Lagos to expand youth Opportunities via L4L initiative](https://themarketingworldmag.com/diageo-nigeriacelebr-8-lyfe-lagos-to-expand-youth-opportunities-via-l4l-initiative/) - Diageo Nigeria, in partnership with Celebr-8 Lyfe, the Lagos State Ministry of Employment and Wealth Creation, and Lagos State Employment Trust Fund has successfully graduated participants from the inaugural cohort of its Learning for Life (L4L) initiative in Nigeria, reinforcing its commitment to youth empowerment, employability, and sustainable economic development. Launched in September 2025, the
- [Maureen Ifada Celebrated Among Africa’s 100 Most Influential CMOs.](https://themarketingworldmag.com/maureen-ifada-celebrated-among-africas-100-most-influential-cmos/) - Maureen Ifada, Marketing Director of FrieslandCampina, has been honoured as one of the 100 Most Influential African and Diaspora Chief Marketing Officers (CMOs), further cementing her reputation as one of Africa’s leading marketing professionals. The recognition, conferred under the ACMO100 initiative of Brand Africa, celebrates top marketing executives whose work continues to shape brands, industries
- [FirstBank, Visa Launch premium card with Visa signature](https://themarketingworldmag.com/firstbank-visa-launch-premium-card-with-visa-signature/) - First Bank of Nigeria Limited, in partnership with Visa, has launched the Visa Signature Card, a premium offering tailored for Nigeria’s affluent customers, including top executives, business owners, and frequent international travelers. The newly introduced card is designed to deliver exclusive lifestyle benefits, global travel privileges, and curated merchant offers through Visa’s worldwide acceptance network,
- [FinTech Won the Transaction. Banks Must Own the Trust](https://themarketingworldmag.com/fintech-won-the-transaction-banks-must-own-the-trust/) - Across boardrooms in Lagos, Nairobi, Accra, and Johannesburg, one concern keeps surfacing: “FinTech is eating our lunch. What do we do?”But according to banking executive and advisory expert Jumoke Adejumobi-Owodunni, that is the wrong question entirely. Over the last decade, Africa’s financial landscape has been transformed by FinTech giants like Flutterwave, Paystack, Moniepoint, Carbon, and
- [Anietie Udoh Takes Centre Stage at Industry Summit 2026 with Prestigious Marketing Honour](https://themarketingworldmag.com/anietie-udoh-takes-centre-stage-at-industry-summit-2026-with-prestigious-marketing-honour/) - In a night that spotlighted influence, industry insight, and global relevance, Anietie Udoh emerged as a defining figure at The Industry Summit and Awards 2026, securing the Outstanding Marketing Personality Award 2025/2026. Unlike routine industry recognitions, Udoh’s honour carried a deeper weight, one tied not just to professional excellence, but to sustained thought leadership and
- [Guinness Ghana Promotes Sabina Manu to Marketing & Innovations Director](https://themarketingworldmag.com/guinness-ghana-promotes-sabina-manu-to-marketing-innovations-director/) - Sabina Manu has been appointed Marketing & Innovations Director at Guinness Ghana Breweries PLC, marking a significant milestone in her impressive career within the Fast-Moving Consumer Goods (FMCG) sector. Manu, who joined Guinness Ghana Breweries PLC in April 2021 as Head of Customer Marketing, rose through the ranks to assume her new role exactly five
- [Adeola Amosun Shines at Industry Summit 2026, Wins Top Marketing Communications Award](https://themarketingworldmag.com/adeola-amosun-shines-at-industry-summit-2026-wins-top-marketing-communications-award/) - Adeola Amosun Bags Outstanding Marketing Communications Award, Drives Real Sector Conversation at Industry Summit 2026 It was a moment of recognition and influence for Adeola Amosun at The Industry Summit and Awards 2026, where he not only received a prestigious honour but also helped shape conversations on the future of Nigeria’s real sector. The high-profile
- [Ask Africa Names Jezile Dhlamini Chief Client Partner Officer](https://themarketingworldmag.com/ask-africa-names-jezile-dhlamini-chief-client-partner-officer/) - Ask Africa has appointed Jezile Dhlamini as its new Chief Client Partner Officer (CCP), effective May 1, 2026, reinforcing the company’s commitment to strengthening client partnerships and delivering deeper strategic insights across African markets. The African market research and consumer insights company, known for its expertise in brand and reputation tracking, customer experience studies, and
- [MarketingWorld’s CMO of the Week: Kalumbu Nyikosa-Kearns of Access Bank Zambia.](https://themarketingworldmag.com/marketingworlds-cmo-of-the-week-kalumbu-nyikosa-kearns-of-access-bank-zambia/) - In Zambia’s competitive financial services industry, strong brand positioning and effective communication have become essential pillars of business growth. At the forefront of this transformation is Kalumbu Nyikosa-Kearns, a seasoned marketing and communications executive whose career reflects a dynamic blend of strategic leadership, brand innovation, stakeholder engagement, and business development. Currently serving as Head of
- [Maureen Ifada Lands Prestigious 2026 ECHO Awards Jury Appointment.](https://themarketingworldmag.com/maureen-ifada-lands-prestigious-2026-echo-awards-jury-appointment/) - Maureen Ifada has added another major international recognition to her growing profile in global marketing and brand communications following her appointment to the jury of the 2026 International ECHO Awards. The appointment places the Marketing Director of FrieslandCampina WAMCO Nigeria among an elite network of global marketing leaders, strategists and creative experts responsible for evaluating
- [X3M Ideas Strengthens Senior Leadership Team with Two Strategic Appointments](https://themarketingworldmag.com/x3m-ideas-strengthens-senior-leadership-team-with-two-strategic-appointments/) - ‎‎Ayoade Aderoju Named Brand & Strategy Director; Sola Mosuro Appointed Creative Director X3M Ideas, one of Africa's leading full-service creative and advertising agencies, today announced the appointment of two senior leaders who will shape the next chapter of the agency's creative and strategic output. Ayoade Aderoju joins as Brand & Strategy Director, bringing a deep
- [Ogunsanya, Ogbechie Advocate Resilience, Authenticity At Imperfectly Awesome Conversations 4.0](https://themarketingworldmag.com/ogunsanya-ogbechie-advocate-resilience-authenticity-at-imperfectly-awesome-conversations-4-0/) - Former Managing Director of Airtel Nigeria and Airtel Africa, Dr. Segun Ogunsanya, and Group Executive Director of Rain Oil Limited, Mrs. Godrey Ogbechie, have urged Nigerians to embrace resilience, authenticity and hard work despite life’s imperfections and setbacks. They spoke on Sunday at the fourth edition of “Imperfectly Awesome Conversations” held at the Muson Centre,
- [Emeka Obia Appointed Jury Member for 2026 Cannes Lions Festival of Creativity.](https://themarketingworldmag.com/emeka-obia-appointed-jury-member-for-2026-cannes-lions-festival-of-creativity/) - Emeka Obia, Regional Head of Strategy at Publicis West and Central Africa, has been appointment as a member of the Creative Strategy Shortlisting Jury at the prestigious 2026 Cannes Lions International Festival of Creativity. The globally acclaimed festival, regarded as one of the highest platforms celebrating excellence in advertising, marketing, and creative communications, will take
- [From Island to Mainland: How One Run Turned into a Movement](https://themarketingworldmag.com/from-island-to-mainland-how-one-run-turned-into-a-movement/) - Last month, Nutrify Running Club kicked things off on the Island. It was their first run, and the turnout, the energy, the way people showed up for themselves andfor each other. it set the tone for something bigger than they expected. By the time it ended,one thing was clear: people wanted more. So they listened.This
- [Artwell Nwaila Joins Visa as Director of Marketing Services](https://themarketingworldmag.com/artwell-nwaila-joins-visa-as-director-of-marketing-services/) - Artwell Nwaila has joined Visa as Director of Marketing Services, marking a significant new chapter in the career of one of Africa’s most accomplished creative and digital marketing strategists. Announcing the move, Nwaila expressed excitement about the opportunity to “build, innovate, and move the needle,” as he transitions into the global payments and financial technology
- [HP Appoints John Koller as Chief Marketing & Corporate Affairs Officer](https://themarketingworldmag.com/hp-appoints-john-koller-as-chief-marketing-corporate-affairs-officer/) - HP has elevated John Koller to the role of Chief Marketing and Corporate Affairs Officer, strengthening its leadership team as the company advances its future-of-work strategy. Before the promotion, Koller served as Senior Vice President of Marketing at HP, where he played a key role in shaping the company’s global marketing direction and strengthening brand
- [Coca-Cola Names Siddharth Subramanian, Director Digital Commerce](https://themarketingworldmag.com/coca-cola-names-siddharth-subramanian-director-digital-commerce/) - The Coca-Cola Company has elevated Siddharth Subramanian to Director, Marketing | Digital Commerce, strengthening its focus on scaling digital engagement and commerce capabilities. He is based in Gurugram. Subramanian shared the news in a LinkedIn post, noting that a defining part of his career journey has been “building digital commerce at scale” and shaping how
- [MarketingWorld’s CMO of the Week: Kasali Mwaba Kaingu of FNB Zambia.](https://themarketingworldmag.com/marketingworlds-cmo-of-the-week-kasali-mwaba-kaingu-of-fnb-zambia/) - In today’s results-oriented financial landscape, marketing has evolved into a key engine for business performance. Kasali Mwaba Kaingu stands out as a leader who brings both analytical rigor and creative excellence to her role as Chief Marketing Officer of FNB Zambia. Her track record demonstrates a strong ability to translate strategy into execution that drives
- [FirstBank appoints Olayinka Thomas-Ijabiyi as Group Head of Marketing and Corporate Communications](https://themarketingworldmag.com/firstbank-appoints-olayinka-thomas-ijabiyi-as-group-head-of-marketing-and-corporate-communications/) - FirstBank has announced the appointment of Olayinka Thomas Ijabiyi as the substantive Group Head, Marketing and Corporate Communications, with immediate effect. The confirmation of Ijabiyi, who had been serving in an acting capacity since December 2024, strengthens the Bank’s leadership team and underscores its commitment to strong corporate governance as it advances its growth and
- [Evereve Appoints Tammy Redpath as CMO](https://themarketingworldmag.com/evereve-appoints-tammy-redpath-as-cmo/) - Evereve has strengthened its executive leadership with the appointment of Tammy Redpath as Chief Marketing Officer , signaling a renewed focus on brand growth, customer engagement, and organisational culture Redpath joins the fashion retailer to lead its end-to-end marketing strategy, overseeing brand positioning, customer acquisition, and omnichannel engagement. She is tasked with driving Evereve’s next
- [Supergoop names Lauren Weinberg to accelerate Brand Expansion](https://themarketingworldmag.com/supergoop-names-lauren-weinberg-to-accelerate-brand-expansion/) - Supergoop is accelerating its transition from a niche skincare favourite to a mainstream contender, driven by the strategic appointment of Lauren Weinberg as its Chief Marketing Officer . Since joining in February, Weinberg-formerly CMO at Peloton-has quickly begun reshaping the brand’s marketing direction, focusing on scale, visibility, and broader consumer reach. Her appointment marks a
- [Coca-Cola Signs Cole Palmer for Global Football Partnership](https://themarketingworldmag.com/coca-cola-signs-cole-palmer-for-global-football-partnership/) - The Coca-Cola Company has announced a new global partnership with Cole Palmer, bringing together one of football’s most exciting young talents with one of the world’s most iconic brands. The partnership, led creatively by Whalar, will see Palmer feature across activations tied to the Premier League and the FIFA World Cup 2026, celebrating football culture
- [Pathfinder Bank Names Erica Muscatello Vice President](https://themarketingworldmag.com/pathfinder-bank-names-erica-muscatello-vice-president/) - Pathfinder Bank has appointed Erica Muscatello as vice president, marketing and communications manager, tasking her with leading the bank’s marketing strategy and brand initiatives. In her new role, Muscatello will oversee go-to-market strategy and integrated campaign execution, working closely with business line leaders to translate strategic priorities into data-driven marketing programmes designed to strengthen brand
- [The Evolving Role of the Modern CMO](https://themarketingworldmag.com/the-evolving-role-of-the-modern-cmo/) - The role of the marketing director has undergone a profound transformation over the past decade, evolving into a hybrid function that sits between technology leadership and brand stewardship. Today’s CMOs are expected to navigate data, AI, and digital systems while still owning storytelling, reputation, and long-term brand value. This shift is accelerating alongside changes in
- [MarketingWorld’s CMO of the Week: Ilze Bylos of The Shoprite Group of Companies, South-Africa](https://themarketingworldmag.com/marketingworlds-cmo-of-the-week-ilze-bylos-of-the-shoprite-group-of-companies-south-africa/) - As consumer expectations continue to evolve across Africa’s retail sector, the role of marketing leadership has never been more critical. Ilze Bylos stands at the forefront of this transformation as Chief Marketing Officer of The Shoprite Group of Companies. Her career reflects a consistent ability to combine insight, innovation, and creativity to deliver marketing strategies
- [TikTok Expands Measurement Partnerships to Strengthen Advertiser Trust](https://themarketingworldmag.com/tiktok-expands-measurement-partnerships-to-strengthen-advertiser-trust/) - TikTok is expanding its partnerships with independent measurement companies as part of a broader effort to strengthen advertiser confidence and improve transparency across its advertising ecosystem. The platform has extended collaborations with Integral Ad Science (IAS) and Zefr, bringing additional campaign measurement and brand safety tools to more TikTok ad formats. The expansion aims to
- [Vicki Felker highlights AI’s impact on speed and strategy in marketing](https://themarketingworldmag.com/vicki-felker-highlights-ais-impact-on-speed-and-strategy-in-marketing/) - Vicki Felker, Chief Marketing and Innovation Officer at Nestlé USA, reveals how artificial intelligence is compressing timelines, sharpening consumer intelligence, and setting the stage for the next era of brand building At one of the world's largest food and beverage companies, the pressure to move fast without moving recklessly is a constant tension. Nestlé USA
- [Diageo’s Cristina Diezhandino: AI is redefining brand storytelling](https://themarketingworldmag.com/diageos-cristina-diezhandino-ai-is-redefining-brand-storytelling/) - Cristina Diezhandino, Chief Marketing Officer at Diageo, has underscored the transformative impact of artificial intelligence on modern marketing, following her participation at the HumanX conference in San Francisco. Speaking after a series of sessions at the event, Diezhandino described AI as a powerful enabler of speed, scale, and creativity, noting that marketing teams are increasingly
- [Rekha Thomas: AI hype in marketing masks more complex on-ground reality](https://themarketingworldmag.com/rekha-thomas-ai-hype-in-marketing-masks-more-complex-on-ground-reality/) - Rekha Thomas, Principal at Path Forward Marketing, has emphasized that while artificial intelligence is dominating conversations in marketing, the reality on the ground is far more nuanced.‎‎Speaking from her experience advising high-growth companies on go-to-market (GTM) strategy and serving as a fractional CMO, Thomas noted that the perception of fully AI-native marketing teams operating seamlessly
- [‎Clarity, Not Campaigns, Is Holding Businesses Back — Tabvi Motsi](https://themarketingworldmag.com/clarity-not-campaigns-is-holding-businesses-back-tabvi-motsi/) - Tabvi Motsi, co-founder of The B Shop Africa has challenged a long-held assumption among business owners, arguing that the real barrier to growth is not a lack of marketing activity, but a lack of clarity in brand identity.‎‎In a recent perspective, Motsi observed that conversations with entrepreneurs across African markets often follow a predictable pattern.
- [LG, VIVA to deliver smarter laundry solutions for Nigerian homes](https://themarketingworldmag.com/lg-viva-to-deliver-smarter-laundry-solutions-for-nigerian-homes/) - LG Electronics has announced a strategic partnership with Aspira Nigeria Limited, makers of VIVA Detergent, to introduce an integrated laundry solution for customers purchasing LG washing machines in Nigeria. The collaboration combines LG’s advanced washing machine technology with VIVA’s high-performance detergent, offering consumers a seamless, ready-to-use laundry experience designed for modern homes. As part of
- [BMW Digital CEO NeAndre Broussard: Focus on community over virality](https://themarketingworldmag.com/mw-digital-ceo-neandre-broussard-focus-on-community-over-virality/) - Marketers should stop chasing fleeting viral moments and instead focus on building long-term, committed relationships with communities, according to NeAndre Broussard, CEO of BMW Digital and founder of the Black Menswear movement. Speaking at ADWEEK’s Social Media Week on Tuesday, Broussard drew from six years of growing Black Menswear to make the case that consistency
- [MarketingWorld’s Agency CEO of the Week: Sylverius Ngaizaof Attwood Marketing and Communications, Tanzania.](https://themarketingworldmag.com/marketingworlds-agency-ceo-of-the-week-sylverius-ngaizaof-attwood-marketing-and-communications-tanzania/) - In today’s fast-evolving business environment, brands increasingly rely on strategic communication and integrated marketing to build visibility and competitive advantage. Among the emerging entrepreneurs shaping this space in Tanzania is Sylverius Ngaiza, Founder and Chief Executive Officer of Attwood Marketing and Communications. With a professional background spanning banking, sales, business development, and marketing strategy, Ngaiza
- [MarketingWorld’s CMO of the Week: Amaechi Micheal Okobi of Access Holdings Plc, Nigeria](https://themarketingworldmag.com/marketingworlds-cmo-of-the-week-amaechi-micheal-okobi-of-access-holdings-plc-nigeria/) - In today’s interconnected business environment, organizations rely on clear, strategic communication to build trust and maintain relevance. Amaechi Okobi, Chief Communications Officer of Access Holdings Plc, stands among the professionals shaping this narrative across Africa’s financial services sector. With extensive experience across global consumer brands, telecommunications, and financial services, Okobi has distinguished himself as a
- [Tizeti appoints Amadi Ama as Vice President of Marketing](https://themarketingworldmag.com/tizeti-appoints-amadi-ama-as-vice-president-of-marketing/) - Tizeti, a leading West African broadband internet service provider specializing in unlimited high-speed Wi-Fi and fiber services, has appointed Amadi Ama as its new Vice President of Marketing. In this role, Ama will oversee brand strategy, customer acquisition, and market expansion initiatives targeting both consumer and enterprise segments. The appointment forms part of Tizeti’s ongoing leadership
- [Lagos Food Bank launches new campaign to combat hunger](https://themarketingworldmag.com/lagos-food-bank-launches-new-campaign-to-combat-hunger/) - Lagos Food Bank, a non-governmental organisation dedicated to fighting hunger and food insecurity across Lagos State, has launched a bold new awareness and fundraising campaign calling on Lagosians to act against the growing hunger crisis in their city. Developed in collaboration with X3M Ideas, one of Africa’s leading creative agencies, the campaign breaks across digital
- [Tochukwu Ogunaka: Poor Crisis communication can erase years of trust in hours](https://themarketingworldmag.com/tochukwu-ogunaka-poor-crisis-communication-can-erase-years-of-trust-in-hours/) - As organisations face increasing scrutiny in today’s fast-paced digital environment, effective crisis communication has become a critical skill for every professional, according to Tochukwu Ogunaka, Head of Communications at the Young Advocates for a Sustainable and Inclusive Future (YASIF) Nigeria. Ogunaka, a seasoned communication and media specialist, emphasised that crisis communication goes far beyond damage
- [MarketingWorld’s Agency CEO of the Week: Musa Kalenge of Nendo, Brave Group, South-Africa.](https://themarketingworldmag.com/marketingworlds-agency-ceo-of-the-week-musa-kalenge-of-nendo-brave-group-south-africa/) - As Africa’s creative and digital economy continues to expand, leaders who can merge innovation with strategic clarity are increasingly vital. Among them is Musa Kalenga, Group Chief Executive Officer of Brave Group. With a career rooted in marketing, technology, and entrepreneurship, he has become a key figure in shaping how brands engage audiences in an
- [Dentsu Creative Nigeria Appoints Uduak Akpan Group Creative Director](https://themarketingworldmag.com/dentsu-creative-nigeria-appoints-uduak-akpan-group-creative-director/) - Dentsu Creative Nigeria has announced the appointment of Uduak Akpan as its new Group Creative Director, a strategic move aimed at strengthening the agency’s creative output and delivering higher-value, insight-driven solutions for clients. The agency, part of the global Dentsu network, said the appointment reinforces its commitment to transformative creativity and innovation, positioning creativity as
- [AppsFlyer's Ran Avrahamy: Superior customer signals are new competitive edge](https://themarketingworldmag.com/appsflyers-ran-avrahamy-superior-customer-signals-are-new-competitive-edge/) - As brands navigate an increasingly fragmented marketing landscape, the real competitive advantage lies not just in advertising platforms or AI tools, but in the quality and connectivity of customer signals across every channel, according to Ran Avrahamy, Chief Marketing Officer of AppsFlyer. In the “signal economy,” marketing signals are inherently omnichannel. Behavioral data generated from
- [MarketingWorld’s CMO of the Week: Anne Michira of EABL, Kenya](https://themarketingworldmag.com/marketingworlds-cmo-of-the-week-anne-michira-of-eabl-kenya/) - In the fast-paced world of global consumer brands, marketing leaders playing a crucial role in shaping innovation, brand relevance, and sustainable growth across markets. At the forefront of this transformation is Anne Michira, Marketing and Innovations Director for South, West and Central Africa at Diageo. With nearly two decades of experience across marketing strategy, brand
- [Kazzem Ilyas named to inaugural ACMO 100 List of top African marketers](https://themarketingworldmag.com/kazzem-ilyas-named-to-inaugural-acmo-100-list-of-top-african-marketers/) - Kazzem Ilyas has been named to the inaugural ACMO 100 list, a new continental benchmark recognising the executives responsible for shaping Africa’s most influential brands. The recognition, published by African Business in collaboration with Brand Africa and its partners, shifts attention away from brands themselves to the decision-makers driving their growth. Ilyas represents Flour Mills
- [Maureen Ifada Ranks Among Africa’s Top 100 CMOs](https://themarketingworldmag.com/maureen-ifada-ranks-among-africas-top-100-cmos/) - Maureen Ifada, Marketing Director at FrieslandCampina WAMCO Nigeria Plc, has been named among Africa’s top 100 Chief Marketing Officers (CMOs) in the inaugural ACMO 100 ranking, a prestigious new recognition of the continent’s most impactful brand leaders. The list, compiled by Brand Africa in partnership with African Business, MIPAD and the Africa Media Agency, marks
- [Three Crowns Milk launches 2026 "Mum of the Year" campaign](https://themarketingworldmag.com/three-crowns-milk-launches-2026-mum-of-the-year-campaign/) - Three Crowns Milk, one of Nigeria’s most trusted dairy brands, is set to commence the 2026 edition of its Mum of the Year (MOTY) campaign, a platform dedicated to recognising and celebrating mothers who go above and beyond in nurturing their families and shaping their communities. Now in its 8th edition, the Mum of the
- [Funmi Ajala: Early communications engagement key to crisis prevention](https://themarketingworldmag.com/funmi-ajala-early-communications-engagement-key-to-crisis-prevention/) - Communication professionals are too often brought in at the eleventh hour to manage crises they could have helped prevent, according to Oluwafunmilayo Ajala, Chief Storyteller at The Baruch Company Ltd. In a pointed critique of common corporate practices, Ajala highlighted a recurring scenario in Nigerian organisations: a senior director calling the communications team late in
- [MarketingWorld’s Agency CEO of the Week: Mark Kaigwa of Nendo, Kenya](https://themarketingworldmag.com/marketingworlds-agency-ceo-of-the-week-mark-kaigwa-of-nendo-kenya/) - Amid Africa’s rapidly transforming digital landscape, few voices have been as influential as Mark Kaigwa. As Founder and Managing Director of Nendo, Kaigwa has spent more than a decade helping organisations understand, navigate and succeed in the rapidly transforming digital ecosystem across the continent. Based in Nairobi, his firm supports businesses seeking data-driven strategies that
- [MarketingWorld’s CMO of the Week: Khensani Nobanda of NedBank, South-Africa](https://themarketingworldmag.com/marketingworlds-cmo-of-the-week-khensani-nobanda-of-nedbank-south-africa/) - In today’s dynamic business environment, marketing has evolved into a powerful strategic driver that shapes brand identity, customer engagement, and long-term corporate growth. Among the leaders redefining this space in Africa is Khensani Nobanda, Group Chief Marketing Officer of Nedbank Group. With more than two decades of experience spanning telecommunications, consumer goods, and financial services,
- [Henrique Braun leads Coca-Cola as new CEO](https://themarketingworldmag.com/henrique-braun-leads-coca-cola-as-new-ceo/) - The Coca-Cola Company has announced a landmark leadership transition with the appointment of Henrique Braun as Chief Executive Officer, effective March 31, 2026. The move marks a historic moment for the global beverage giant, as Braun becomes the first Latin American to lead the company as CEO, ushering in a new era in Coca-Cola’s global
- [Anietie Udoh's Mission to Make Africa a Defining Voice in Global Creativity](https://themarketingworldmag.com/anietie-udohs-mission-to-make-africa-a-defining-voice-in-global-creativity/) - In the global creative industry, the people who sit on awards juries wield enormous influence. They decide which campaigns set the standard for innovation, which ideas shape the future of storytelling, and ultimately, which voices define the industry's direction. For Nigerian marketing strategist Anietie Udoh, gaining a seat at those tables is not simply about
- [Dr. 'Lola Fafore: A Leading Voice in Technology, Policy Engagement, and Gender Inclusion](https://themarketingworldmag.com/dr-lola-fafore-a-leading-voice-in-technology-policy-engagement-and-gender-inclusion/) - At the intersection of innovation and governance stands Dr. Nihinlola Mary Fafore, a distinguished technology executive and the Deputy Director of Business Environment and Affairs at Huawei Technologies Nigeria. With a career defined by the pursuit of digital excellence, she serves as a vital bridge between transformative technology and the regulatory frameworks that shape it.
- [Spotify Debuts "Sound-On" Tools and Ad Formats for Active Fan Engagement](https://themarketingworldmag.com/spotify-debuts-sound-on-tools-and-ad-formats-for-active-fan-engagement/) - Spotify Unveils New Ad Formats, Optimization Tools and “The Sound-On Era” Research to Help Brands Engage Active FansSpotify has evolved from a pure music streaming service into a dynamic, multiformat ecosystem where fans actively listen, watch video podcasts, curate playlists, discover artists, interact with AI DJ, and connect with one another. As the platform has
- [Fanta, Xbox partner to celebrate gaming giant’s 25th Anniversary](https://themarketingworldmag.com/fanta-xbox-partner-to-celebrate-gaming-giants-25th-anniversary/) - Fanta, a leading brand from The Coca-Cola Company, has announced a major partnership with Xbox to mark the gaming giant’s 25th anniversary with an exciting global campaign blending refreshment, gaming nostalgia, and interactive experiences. The collaboration, described as Fanta’s first global campaign focused on gaming, features limited-edition packaging that showcases iconic characters and themes from
- [Marketing Professionals Converge in Lagos for ‘Brands & Banter’ Industry Event](https://themarketingworldmag.com/marketing-professionals-converge-in-lagos-for-brands-banter-industry-event/) - Marketing professionals, brand strategists, and business leaders recently gathered in Victoria Island, Lagos, for the latest edition of Brands & Banter, a growing industry event designed to redefine how professionals connect, learn, and collaborate in Nigeria’s marketing ecosystem. The event, held at Bature Breweries, brought together a diverse mix of practitioners across marketing communications, advertising,
- [MarketingWorld’s Agency CEO of the Week: Pete Case of Ogilvy South Africa Group, South-Africa](https://themarketingworldmag.com/marketingworlds-agency-ceo-of-the-week-pete-case-of-ogilvy-south-africa-group-south-africa/) - In an era where brands must constantly evolve to stay relevant, creative leadership has become a critical driver of business success. Pete Case has played a defining role in shaping how companies communicate in this dynamic environment. As Chief Executive Officer and Creative Chairman of Ogilvy South Africa Group, he leads one of the region’s
- [MarketingWorld’s CMO of the Week: Jide Sipe Of Bank of Industry Limited](https://themarketingworldmag.com/marketingworlds-cmo-of-the-week-jide-sipe-of-bank-of-industry-limited/) - In today’s rapidly evolving financial landscape, brand identity and digital engagement have become central to how institutions connect with stakeholders and drive impact. At the forefront of this transformation is Jide Sipe, Group Head of Brand Transformation and Digital Marketing at Bank of Industry Limited. With a career spanning some of Nigeria’s leading financial institutions,
- [Black At Launches "Through Her Lens" to tackle gender inequality in Lagos](https://themarketingworldmag.com/black-at-launches-through-her-lens-to-tackle-gender-inequality-in-lagos/) - Black At, the global platform championing access and inclusion for Black creatives and executives, on Sunday launched "Through Her Lens" in Lagos — a wide-ranging initiative designed to confront and reframe gender inequality within the creative economy, beginning in one of Africa's most dynamic cultural capitals. The initiative will travel through Johannesburg, São Paulo, London,
- [Ejike Ndiulo: Lack of boardroom access for comms. managers raises concerns](https://themarketingworldmag.com/ejike-ndiulo-lack-of-boardroom-access-for-comms-managers-raises-concerns/) - For decades, the Communications Manager has occupied an uncomfortable position in the corporate hierarchy close enough to the Managing Director's office to be useful in a crisis, but rarely close enough to the boardroom to prevent one. Ejike Ndiulo, PhD, Strategic Marketing expert and Chief Thinker at Henryjvaleens, says this arrangement is not merely outdated.
- [Rethinking UK-Africa Relationship: Steve Babaeko calls for a strategic reset](https://themarketingworldmag.com/rethinking-uk-africa-relationship-steve-babaeko-calls-for-a-strategic-reset/) - At the IAA Compass Africa conference held on March 12, 2026, at Fordham University in London, Steve Babaeko delivered a speech that challenged long held assumptions about the UK Africa relationship, urging a decisive shift from legacy thinking to future focused partnership. Speaking as President of IAA Nigeria and Director of IAA Africa under the
- [Shopify opens AI and product catalog to all brands](https://themarketingworldmag.com/shopify-opens-ai-and-product-catalog-to-all-brands/) - Shopify is opening up its product catalog and AI commerce infrastructure to any brand — not just those running on its platform — marking a significant expansion of the e-commerce giant's ambitions in the fast-growing agentic commerce space. The move centres on a new "Agentic plan" that gives brands on any platform access to Shopify
- [Sprite Revives Iconic Lymon as It Launches Bold Global Rebrand](https://themarketingworldmag.com/sprite-revives-iconic-lymon-as-it-launches-bold-global-rebrand/) - Sprite is stepping into a bold new era with the return of its iconic Lymon symbol and the launch of a refreshed global identity built around the platform “It’s That Fresh.” The world’s leading lemon-lime beverage brand is reinventing its visual identity, sound, and cultural engagement to reconnect with audiences across music, street culture, basketball,
- [Mouka Appoints Dimeji Osingunwa as Managing Director](https://themarketingworldmag.com/mouka-appoints-dimeji-osingunwa-as-managing-director/) - Mouka Limited, Nigeria’s leading sleep solutions provider and a subsidiary of Dolidol International Group, has announced the appointment of Oladimeji Adekunle Osingunwa as its new Managing Director, effective March 17, 2026. The appointment follows the resignation of Femi Fapohunda, whose exit became effective on March 16, 2026, after a period of mutual agreement with the
- [MarketingWorld’s CMO of the Week: Tsungie Matiure-Manyeza of ZINARA](https://themarketingworldmag.com/marketingworlds-cmo-of-the-week-tsungie-matiure-manyeza-of-zinara/) - Tsungie Matiure-Manyeza has built a reputation as a strategic communicator capable of shaping institutional narratives and strengthening stakeholder trust. As Head of Corporate Communications and Marketing at the Zimbabwe National Road Administration (ZINARA), she oversees the organisation’s communication strategy, ensuring that its initiatives, policies, and infrastructure programs are effectively communicated to the public, government stakeholders,
- [CWAY appoints Samuel Akinrimisi as Group Head of Marketing](https://themarketingworldmag.com/cway-appoints-samuel-akinrimisi-as-group-head-of-marketing/) - Samuel Akinrimisi, one of Nigeria's most decorated marketing executives, has been appointed Group Head of Marketing at CWAY Group — a move that industry observers are already describing as one of the most significant executive appointments in Nigeria's fast-moving consumer goods sector this year. The appointment represents a promotion for Akinrimisi, who previously served CWAY
- [Nigerian Breweries unveils ‘Big Fiesta’ cultural platform](https://themarketingworldmag.com/nigerian-breweries-unveils-big-fiesta-cultural-platform/) - Nigerian Breweries Plc, the country's pioneering and largest brewing company, has launched Big Fiesta, a vibrant new cultural platform set to energize Nigeria's upcoming major social season with music, shared experiences, and nationwide festivities. The initiative was officially unveiled at an exclusive Big Fiesta Media Luncheon held at the Lagos Marriott Hotel, Ikeja, on Wednesday,
- [Symbol Awards honour Anietie Udoh as global jury footprint expands](https://themarketingworldmag.com/symbol-awards-honour-anietie-udoh-as-global-jury-footprint-expands/) - Nigerian marketing communications leader, Anietie Udoh, has been named to the prestigious Powerlist of the Most Influential People in Business by the Symbol Awards, marking a defining moment in his rising global career. The recognition, which drew over 1,700 nominations from more than 80 countries, celebrates individuals shaping industries, driving innovation, and influencing the future
- [Three Crowns Milk delights mums with heartwarming Mother’s Day surprises](https://themarketingworldmag.com/three-crowns-milk-delights-mums-with-heartwarming-mothers-day-surprises/) - Three Crowns Milk rolled out the red carpet for three deserving mothers in Lagos, giving them an unforgettable Mother’s Day experience. In line with the brand’s purpose of caring for mums, these women were treated to a full day of pampering and relaxation in recognition of their love, sacrifice, and dedication to their families, often
- [BAL Names PUMA Official Outfitter Ahead of 2026 Season](https://themarketingworldmag.com/bal-names-puma-official-outfitter-ahead-of-2026-season/) - The Basketball Africa League (BAL) has announced a multiyear partnership with PUMA, naming the global sports company as the league’s Official Outfitter ahead of the 2026 season. The collaboration will take effect from the 2026 BAL season, which tips off on Friday, March 27 at the SunBet Arena. Under the agreement, PUMA will supply all
- [Gillette India Names Rohini Venkateswaran Executive Director](https://themarketingworldmag.com/gillette-india-names-rohini-venkateswaran-executive-director/) - Gillette India has appointed Rohini Laya Venkateswaran as Executive Director, strengthening its leadership as it drives growth in the grooming and personal care segment. In her new role, Venkateswaran will help guide the company’s strategic priorities while supporting its continued expansion. She will, however, continue in her current position as Chief Sales Officer for the
- [MarketingWorld’s Agency CEO of the Week: Nimish Hadole of Agency Africa, Nairobi, Kenya](https://themarketingworldmag.com/marketingworlds-agency-ceo-of-the-week-nimish-hadole-of-agency-africa-nairobi-kenya/) - As Africa’s digital economy accelerates, the demand for smarter, performance-driven marketing has never been greater. At the forefront of this transformation is Nimish Hadole, Chief Executive Officer of Agency Africa. From Nairobi, he is driving strategies that enable brands to connect with consumers, scale their online platforms, and compete effectively in the evolving e-commerce ecosystem.
- [MarketingWorld’s CMO of the Week: Ifeoma Agu of Diageo Africa, South-Africa](https://themarketingworldmag.com/marketingworlds-cmo-of-the-week-ifeoma-agu-of-diageo-africa-south-africa/) - Strategic marketing leadership across diverse markets requires vision, agility, and cultural intelligence—qualities that define the career of Ifeoma Agu. As Marketing and Innovation Director for Diageo Africa, she oversees one of the continent’s most expansive marketing portfolios, guiding brand strategy and innovation across more than 30 countries. Her work reflects a blend of creativity, commercial
- [Publicis Groupe acquires AdgeAI to boost creative performance](https://themarketingworldmag.com/publicis-groupe-acquires-adgeai-to-boost-creative-performance/) - Publicis Groupe has acquired AdgeAI, an artificial intelligence-powered creative measurement and analytics startup, as the global advertising conglomerate deepens its bet on AI-driven marketing performance. Financial terms of the deal were not disclosed. The acquisition brings AdgeAI's predictive technology into Publicis' global production platform, giving the group the ability to help clients forecast which creative
- [Zainab Salami urges NGOs to make communication a core priority](https://themarketingworldmag.com/zainab-salami-urges-ngos-to-make-communication-a-core-priority/) - Zainab Salami, Senior Project Manager at MSwitch Global is calling on international non-governmental organisations to fundamentally rethink how they position communications within their operational structures — arguing that treating it as a finishing touch rather than a foundational function is costing organisations their credibility. Salami says a damaging pattern has taken hold across the INGO
- [Diageo Makes Whisky More Accessible with Red Soul Launch](https://themarketingworldmag.com/diageo-makes-whisky-more-accessible-with-red-soul-launch/) - Diageo is expanding its Johnnie Walker portfolio with a “more accessible Scotch” under the Red Label brand. The new Johnnie Walker Red Soul whisky aims to attract non-whisky drinkers while strengthening Diageo’s entry-level offerings, the company said in a statement on 11 March. “With a sweeter, smoother take on the original icon, Johnnie Walker Red
- [Anne Michira named Group Marketing and Innovations Director at EABL](https://themarketingworldmag.com/anne-michira-named-group-marketing-and-innovations-director-at-eabl/) - East African Breweries PLC has appointed Anne Joy Michira as Group Marketing and Innovations Director, bringing to the role nearly two decades of brand-building, portfolio strategy, and consumer marketing experience accumulated across some of Africa's most competitive beverage and consumer goods markets. Michira's ascent to the group-level role is the product of a career built
- [Fidelity Bank Ghana Hosts Record-Breaking Third Edition of Orange Market](https://themarketingworldmag.com/fidelity-bank-ghana-hosts-record-breaking-third-edition-of-orange-market/) - Fidelity Bank Ghana has held the third edition of its Orange Market initiative, bringing together a record 40 young entrepreneurs at Enclave Gardens in a partnership with the Accra Goods Market. The event, which has grown steadily since its 2024 launch, gave youth-led businesses a high-traffic commercial platform to showcase locally made products and services,
- [Nigeria's Maureen Ifada joins global Native Advertising Jury](https://themarketingworldmag.com/nigerias-maureen-ifada-joins-global-native-advertising-jury/) - Maureen Ifada, Marketing Director at FrieslandCampina WAMCO, has been appointed as a jury member for the 2026 edition of the Native Advertising Awards, further reinforcing her rising influence in global marketing and brand communications. The Native Advertising Awards, organised by the Native Advertising Institute, recognise excellence and innovation in branded content, storytelling, and digital advertising
- [Thibaut Boidin Named Chairman of Beer Sectoral Group](https://themarketingworldmag.com/thibaut-boidin-named-chairman-of-beer-sectoral-group/) - Managing Director and Chief Executive Officer of Nigerian Breweries Plc, Thibaut Boidin, has been appointed Chairman of the Beer Sectoral Group (BSG) of the Manufacturers Association of Nigeria (MAN), effective 5 March 2026. He succeeds Carlos Coutino in the role. The BSG serves as the unified voice of Nigeria’s leading brewing companies, providing a platform
- [Vuyokazi Henda Joins Spur Board as Executive Director](https://themarketingworldmag.com/vuyokazi-henda-joins-spur-board-as-executive-director/) - South Africa’s leading restaurant franchisor, Spur Corporation, has appointed its Chief Marketing Officer, Vuyokazi Henda, as an Executive Director on the company’s board, effective 2 March 2026. The appointment marks a significant leadership milestone for Henda, who has played a key role in shaping the company’s brand strategy and strengthening customer engagement since joining the
- [MarketingWorld's Agency CEO of the Week: Dawn Rowlands of Sub-Saharan Africa, South-Africa](https://themarketingworldmag.com/marketingworlds-agency-ceo-of-the-week-dawn-rowlands-of-sub-saharan-africa-south-africa/) - Dawn Rowlands did not inherit an empire. She built one — market by market, idea by idea, and with a conviction that Africa's advertising industry deserved world-class leadership grown from within. As Chief Executive Officer for Sub-Saharan Africa at Dentsu, Rowlands continues to shape the future of marketing communications in Africa, championing innovation and sustainable
- [Digital Realty appoints Mathew Donoghue as global CMO](https://themarketingworldmag.com/digital-realty-appoints-mathew-donoghue-as-global-cmo/) - Digital Realty has appointed Mathew Donoghue as Chief Marketing Officer, tasking him with leading all global marketing efforts and aligning the company's resources to accelerate its business objectives, growth ambitions, and its enduring position as the world's trusted data meeting place. It is an appointment that carries both strategic weight and institutional logic — because
- [MarketingWorld’s CMO of the Week: Andisa Ntsubane of Vodacom, South Africa](https://themarketingworldmag.com/marketingworlds-cmo-of-the-week-andisa-ntsubane-of-vodacom-south-africa/) - There are marketing executives who manage brands, and then there are those who shape the cultural and commercial conversation around them. Andisa Ntsubane, Managing Executive of Brand Marketing and Communications Africa at Vodacom South Africa, belongs firmly in the second category. With a career built across telecommunications, financial services, and technology and a growing influence
- [Anietie Udoh named jury member for 2026 SABRE Awards EMEA](https://themarketingworldmag.com/anietie-udoh-named-jury-member-for-2026-sabre-awards-emea/) - Anietie Udoh, Divisional Director of Marketing at Marketing Edge Publication Ltd, has been appointed as a jury member for the 2026 edition of the SABRE Awards EMEA, one of the world’s most respected platforms for honouring excellence in branding, reputation management and engagement across Europe, the Middle East and Africa. His appointment places him among
- [VCCP hits historic $1bn milestone to lead global creative agencies](https://themarketingworldmag.com/vccp-hits-historic-1bn-milestone-to-lead-global-creative-agencies/) - VCCP, the fiercely independent global challenger network, has achieved a historic milestone, topping $1 billion in new client media billings for the first time and claiming the No. 1 spot among creative agencies worldwide for 2025. According to the final 2025 global creative agency new-business league published by Campaign Red, VCCP delivered an impressive $1.027
- [Knorr’s #ServingSingles Joins the Modern Dating Revolution](https://themarketingworldmag.com/knorrs-servingsingles-joins-the-modern-dating-revolution/) - The global food brand is tapping into a viral social trend, proving that in a world of endless swiping, those who love cooking hold the secret to modern romance. In a world of endless swiping, Knorr is offering a powerful, real-world solution with the launch of #ServingSingles. Inspired by behavioural insights the initiative tackles swipe
- [Quantcast appoints Rebecca Rosborough as chief marketing officer](https://themarketingworldmag.com/quantcast-appoints-rebecca-rosborough-as-chief-marketing-officer/) - 3rd March 2026 - Quantcast, the leading AI-powered adtech platform, has appointed Rebecca Rosborough as chief marketing officerIn her new role, Rebecca will oversee Quantcast’s global brand and communications, while supporting the company’s strategic priorities and next stage of growth. Rebecca brings over 20 years of experience driving marketing strategy, building brands, and leading high-performing
- [Cybervergent welcomes Maxime Jamar as Head of Sales, Africa](https://themarketingworldmag.com/cybervergent-welcomes-maxime-jamar-as-head-of-sales-africa/) - Cybervergent has appointed Maxime Jamar as Head of Sales, Africa, a strategic move poised to accelerate growth across the continent. With his extensive track record in cybersecurity sales and business development, Jamar is set to drive innovative strategies, fostering partnerships and expanding market presence in this dynamic sector. Foundations in Sales Excellence Jamar's career began
- [Hypo Urges safety following dangerous social media trend](https://themarketingworldmag.com/hypo-urges-safety-following-dangerous-social-media-trend/) - Hypo Bleach, Nigeria's leading household bleach brand manufactured by Multipro Enterprise Limited, has issued a strongly worded public notice cautioning citizens against consuming its product following a viral and hazardous social media trend portraying the cleaning agent as a drinkable beverage. In the official statement signed by Marketing Manager Adebayo Adeyemo, the company emphasized that
- [Baruch's 'Funmilayo Ajala: Speed is Key to Brand Relevance](https://themarketingworldmag.com/baruchs-funmilayo-ajala-speed-is-key-to-brand-relevance/) - In a candid reflection shared widely among communications professionals, 'Funmilayo Ajala, Chief Storyteller at The Baruch Company Ltd, has highlighted how lengthy internal approval processes are costing brands and organizations valuable relevance and influence in real-time conversations. Ajala, who works closely with corporate and institutional clients on strategic storytelling and reputation management, argues that the
- [MarketingWorld’s CMO of the Week: Tânia Sousa Jardim of Refriango, Angola](https://themarketingworldmag.com/marketingworlds-cmo-of-the-week-tania-sousa-jardim-of-refriango-angola/) - Tânia Sousa Jardim's career exemplifies strategic foresight, resilient leadership, and a passion for purpose-driven marketing, continually elevating brands and inspiring teams in dynamic markets. With over two decades of progressive experience spanning telecommunications, branded entertainment, and FMCG marketing, Jardim has consistently driven transformative strategies that blend innovation, consumer insight, and strategic partnerships to fuel brand
- [Mouka supports Oba Oyero’s ₦500m Palace Fund and 15th anniversary](https://themarketingworldmag.com/mouka-supports-oba-oyeros-₦500m-palace-fund-and-15th-anniversary/) - In a demonstration of its deep-rooted connection to Nigeria’s cultural heritage, leading mattress manufacturer Mouka proudly joined the celebrations marking the 15th Coronation Anniversary of Oba (Dr) Isiaka Adio Balogun Oyero, the revered traditional ruler of Ketu-Kosofe. The brand’s high-profile participation coincided with the official launch of a landmark ₦500 million ultra-modern palace project, an
- [Tiger Brands Unveils Next Chapter Under New CMO Lorraine De Graaff](https://themarketingworldmag.com/tiger-brands-unveils-next-chapter-under-new-cmo-lorraine-de-graaff/) - As consumer pressure intensifies and South Africa’s retail landscape rapidly evolves, Tiger Brands is preparing for its next phase of growth under incoming Chief Marketing Officer Lorraine De Graaff, who officially assumes the role on 1 March 2026. With digital acceleration reshaping shopper journeys and retail channels becoming increasingly complex, De Graaff’s mandate is clear:
- [Serengeti Breweries hires Juanita Mramba as Corporate Relations Director](https://themarketingworldmag.com/serengeti-breweries-hires-juanita-mramba-as-corporate-relations-director/) - Juanita Mramba has been appointed Corporate Relations Director at Serengeti Breweries Limited (SBL), bringing her extensive expertise in strategic communications, stakeholder engagement, and sustainability to one of East Africa's leading beverage companies. From Finance to Strategic LeadershipHer career began with a strong foundation in finance, earning a BSc in International Business Administration (Finance) from United
- [Maureen Ifada joins global elite as jury member for SABRE Awards EMEA 2026](https://themarketingworldmag.com/maureen-ifada-joins-global-elite-as-jury-member-for-sabre-awards-emea-2026/) - In a significant milestone that underscores her growing global influence, Maureen Ifada, Marketing Director at FrieslandCampina WAMCO Nigeria Plc, has been appointed as a jury member for the 2026 SABRE Awards EMEA. The announcement places her among an elite group of leading brands and marketing communications professionals from across Europe, the Middle East, and Africa,
- [Sophie Gallagher Joins M+C Saatchi as Group Strategy Director](https://themarketingworldmag.com/sophie-gallagher-joins-mc-saatchi-as-group-strategy-director/) - M+C Saatchi has made a bold leadership move by appointing Sophie Gallagher as Group Strategy Director. In this pivotal role, she will spearhead the agency's Connections Strategy offering, driving the seamless fusion of media and creative to create integrated campaigns that influence audiences, shape culture, and deliver real business results. Her arrival marks a strategic
- [MarketingWorld’s CMO of the Week: Desideria Mwegelo of Standard Chartered Bank,Tanzania](https://themarketingworldmag.com/marketingworlds-cmo-of-the-week-desideria-mwegelo-head-of-corporate-affairs-brand-marketing-standard-chartered-banktanzania/) - Desideria Mwegelo serves as a dynamic force in Tanzania's banking sector, currently holding the position of Head of Corporate Affairs, Brand & Marketing at Standard Chartered Bank Tanzania. Her role encompasses cross-functional team leadership, ensuring consistent brand presence and innovative campaigns that support sustainable growth in a competitive financial landscape. She has led integrated efforts
- [Nigeria Distilleries Launches Seamans Bless 20cl](https://themarketingworldmag.com/nigerian-distilleries-launches-seamans-bless-20cl/) - Nigerian Distilleries Limited (NDL), Nigeria's leading spirits manufacturer, has boosted its dominance in the bottled spirits market with the launch of Seamans Bless 20cl, a refined, portable expression that fuses deep cultural heritage with today's fast-paced lifestyle. This pioneering 20cl premium bottle introduces greater accessibility, elegance, and value, setting a fresh benchmark for premium yet
- [Osato Evbuomwan to Global Brands: Build for African culture, not just participation](https://themarketingworldmag.com/osato-evbuomwan-to-global-brands-build-for-african-culture-not-just-participation/) - Osato Evbuomwan, Marketing Director at Moët Hennessy Nigeria, has issued a stark warning to international companies: treating Africa merely as an "emerging market" in global strategies could leave them trailing behind in a rapidly evolving landscape. In a recent LinkedIn post that has sparked widespread discussion among industry leaders, Evbuomwan emphasized Africa's role not just
- [Brand South Africa Names Mmaphuti Rankapole-Tshifularo as New CMO](https://themarketingworldmag.com/brand-south-africa-names-mmaphuti-rankapole-tshifularo-as-new-cmo/) - Brand South Africa has appointed Mmaphuti Rankapole-Tshifularo as its new Chief Marketing Officer (CMO), bringing nearly three decades of high-level expertise to the organisation tasked with shaping and promoting South Africa's global image. Rankapole-Tshifularo is a recognised leader in brand stewardship, strategic marketing, and stakeholder alignment. Her impressive career spans executive roles at prominent companies
- [Dentsu Appoints Takeshi Sano as New Global CEO](https://themarketingworldmag.com/dentsu-appoints-takeshi-sano-as-new-global-ceo/) - Dentsu Group Inc. has appointed Takeshi Sano as its new President and Global CEO, effective March 27, 2026, following approval by the company's board and forthcoming shareholder confirmation. Sano, a dentsu veteran since 1992 with over three decades of experience, currently serves as CEO of dentsu Japan and Deputy Global Chief Operating Officer. The announcement
- [MarketingWorld’s CMO of the Week: Fadzai Lorraine Marowa of First Capital Bank Zimbabwe](https://themarketingworldmag.com/marketingworlds-cmo-of-the-week-fadzai-lorraine-marowa-of-first-capital-bank-zimbabwe/) - With over 12 years of dedicated experience shaping banking brands in Southern Africa, Fadzai Lorraine Marowa, Head of Marketing & Communications at First Capital Bank Zimbabwe and former Group Marketing Manager at FMBcapital Holdings PLC, stands as a pivotal force in unifying and elevating financial services across Zimbabwe, Botswana, Malawi, Mozambique, and Zambia. Starting her
- [VW Group Africa names Ryan Blumrick Head of Commercial Vehicles](https://themarketingworldmag.com/vw-group-africa-names-ryan-blumrick-head-of-commercial-vehicles/) - Volkswagen Group Africa has appointed veteran marketer Ryan Blumrick as the new Head of Volkswagen Commercial Vehicles, with Blumrick assuming the role at the beginning of February 2026. Blumrick brings nearly two decades of experience within the Volkswagen Group, spanning South Africa, China, and Japan. He joined Volkswagen South Africa in 2006 and advanced through
- [Mastering Corporate Influence: The Strategic Odyssey of Babatunde Lasaki](https://themarketingworldmag.com/mastering-corporate-influence-the-strategic-odyssey-of-babatunde-lasaki/) - In the competitive world of corporate communications, few leaders embody the fusion of strategic insight and relational prowess as profoundly as Babatunde Lasaki. As the General Manager of Corporate Communications and Stakeholder Management at Eko Electricity Distribution Company, Lasaki stands at the forefront of shaping narratives that drive organizational success in Nigeria's energy sector. With
- [Kallang Group appoints Michelle Yip as Brand & Marketing Head](https://themarketingworldmag.com/kallang-group-appoints-michelle-yip-as-brand-marketing-head/) - The Kallang Group has appointed seasoned marketing leader Michelle Yip as its new group head of brand, marketing and communications, tasking her with spearheading the organisation’s strategic brand, marketing and communications efforts as it positions The Kallang as Singapore’s excitement epicentre. In her new role, Yip will lead and oversee initiatives to strengthen brand equity,
- [Britannian names Puneet Das CMO, promotes Siddharth Gupta to VP-Marketing](https://themarketingworldmag.com/britannian-names-puneet-das-cmo-promotes-siddharth-gupta-to-vp-marketing/) - Britannia Industries Limited has appointed Puneet Das as Chief Marketing Officer (CMO) and elevating Siddharth Gupta to Vice President – Marketing. The appointments were approved by the company’s Board of Directors and will take effect in February 2026. Das’ appointment is effective from February 16, while Gupta’s promotion took effect on February 1. Puneet Das
- [Ideas Origin Media kickstarts the year with a big move](https://themarketingworldmag.com/ideas-origin-media-kickstarts-the-year-with-a-big-move/) - Ideas Origin Media has officially moved to its new creative space in Lagos, marking a significant milestone in the agency’s growth journey and reinforcing its commitment to excellence, innovation, and culturally grounded brand building. Speaking at the opening, the Chief Executive Officer of Ideas Origin Media described the new facility as “more than a physical
- [MarketingWorld’s CMO of the Week: Tariro Memo of  Stanbic Bank Zimbabwe](https://themarketingworldmag.com/marketingworlds-cmo-of-the-week-tariro-memo-of-stanbic-bank-zimbabwe/) - As Head of Brand and Marketing at Stanbic Bank Zimbabwe, Tariro Memo drives the strategic vision that shapes how the bank connects authentically and meaningfully with its customers, communities, and key stakeholders.Her leadership is defined by an unwavering commitment to building enduring brand relevance, fostering deep trust, and unlocking sustainable growth in one of Africa’s
- [Grey promotes Iheakachi Nwabueze to VP of Global Marketing and Growth](https://themarketingworldmag.com/grey-promotes-iheakachi-nwabueze-to-vp-of-global-marketing-and-growth/) - Iheakachi Nwabueze is a dynamic marketing and growth leader has be promoted to the role Vice President of Global Marketing and Growth at Grey (YC W22), the innovative Y Combinator-backed fintech revolutionizing cross-border payments, remittances, and digital financial services for individuals and businesses across Africa and beyond. Previously, as Head of Global Marketing and Growth
- [Guinness Nigeria taps Olusegun Akinyemiju Head of White Spirits](https://themarketingworldmag.com/guinness-nigeria-taps-olusegun-akinyemiju-head-of-white-spirits/) - Guinness Nigeria has appointed marketing and brand strategy professional Olusegun Akinyemiju as Head of White Spirits (MSS Category), strengthening its senior leadership team and reinforcing its focus on strategic growth within the spirits segment. Akinyemiju assumes full strategic and commercial leadership of one of the company’s most significant and high-volume spirits portfolios, overseeing portfolio performance,
- [The Romans’ Sam Morgan-Smith:Social Media Has Flattened the Marketing Funnel](https://themarketingworldmag.com/the-romans-sam-morgan-smithsocial-media-has-flattened-the-marketing-funnel/) - Sam Morgan-Smith, Head of Digital at The Romans, has challenged one of marketing’s most enduring frameworks, declaring the traditional awareness–consideration–conversion funnel fundamentally unfit for today’s digital behaviour. In a sharply argued commentary on the evolving role of social platforms, Morgan-Smith said the linear funnel was designed for a “predictable and safe” era that no longer
- [Moliehi Molekoa urges 'Fundamental Reset' in client-agency ties](https://themarketingworldmag.com/moliehi-molekoa-urges-fundamental-reset-in-client-agency-ties/) - As the new business year gains momentum, a leading voice in African strategic communications has issued a stark warning: the foundational model governing client-agency relationships is under severe strain, creating tangible risks for the very reputations these partnerships are meant to protect. In a compelling assessment, Moliehi Molekoa, Managing Director of Magna Carta Reputation Management
- [MarketingWorld’s CMO of the Week: Warau Kahoro of Coca-Cola Company, Kenya](https://themarketingworldmag.com/marketingworlds-cmo-of-the-week-warau-kahoro-of-coca-cola-company-kenya/) - Currently serving as Senior Director, Frontline Marketing ECAF at The Coca-Cola Company since 2024, Warau Kahoro leads frontline marketing strategies for the East and Central Africa franchise from Nairobi, Kenya. She is a distinguished marketing leader with over 15 years of progressive experience driving brand growth, innovation, and profitability across Africa's dynamic consumer markets. In
- [Adenle Honours 222 CNN Journalists With Collage Portraits: On My Freedom Day](https://themarketingworldmag.com/adenle-honours-222-cnn-journalists-with-collage-portraits-on-my-freedom-day/) - Renowned Nigerian artist and social innovator, Adetunwase Adenle, a four-time Guinness World Record holder, has unveiled an art-driven climate and social impact initiative honouring 222 journalists and anchors of CNN for their role in exposing modern-day slavery, human trafficking and human rights abuses across the world. The initiative, unveiled in Lagos to mark this year’s
- [Peak Milk hosts nationwide watch parties as Super Eagles secure AFCON Bronze](https://themarketingworldmag.com/peak-milk-hosts-nationwide-watch-parties-as-super-eagles-secure-afcon-bronze/) - Peak Milk, Nigeria’s leading dairy brand and the Official Milk of the Super Eagles, has successfully concluded a nationwide series of watch parties and bar activations during the just-concluded Africa Cup of Nations (AFCON), rallying fans across major cities to celebrate the Super Eagles’ inspiring campaign and bronze-medal finish. Football—Nigeria’s most beloved sport—once again proved
- [PGM Solutions launches ‘People Factors’ audience intelligence tool](https://themarketingworldmag.com/pgm-solutions-launches-people-factors-audience-intelligence-tool/) - PGM Solutions has unveiled People Factors, a cutting-edge audience intelligence solution designed to give brands a more nuanced, persistent understanding of consumers and households. The new platform introduces a persistent individual ID that links identity, household composition, and behavioral data over time. This enables marketers to move far beyond traditional demographics, uncovering evolving insights into
- [Diageo’s Roger Dunn: Retailers Poised to Lead AI-Driven Shopping Experiences](https://themarketingworldmag.com/diageos-roger-dunn-retailers-poised-to-lead-ai-driven-shopping-experiences/) - In an era where artificial intelligence is reshaping consumer interactions, retailers hold a strong advantage in developing specialized AI-powered experiences, particularly in verticals like grocery and electronics, according to Roger Dunn, Global Retail Media Lead at Diageo. Dunn highlights that retailers are uniquely positioned to create vertical-specific chat interfaces that deliver highly relevant, context-aware shopping
- [MarketingWorld’s CMO of the Week: Linda Kachingwe-Sisya of Rand Merchant Bank](https://themarketingworldmag.com/marketingworlds-cmo-of-the-week-linda-kachingwe-sisya-of-rand-merchant-bank/) - With a distinguished career spanning Africa and international markets, Linda Kachingwe-Sisya, Executive Head of Marketing and Communications for Africa and International at RMB & FNB, stands as one of the driving forces behind the brands’ strategic positioning, reputation management, and growth across diverse geographies. Her work continues to shape how the institutions engage stakeholders, tell
- [Business Club Ikeja marks 30 years of resilience, collaboration and renewed vision](https://themarketingworldmag.com/business-club-ikeja-marks-30-years-of-resilience-collaboration-and-renewed-vision/) - Amid warm handshakes, shared memories and renewed optimism, the Business Club Ikeja (BCI) marked a defining moment in its history as it celebrated 30 years of existence with a New Year Get-Together that blended celebration with purpose. Held at the BCI Club House on Hakeem Balogun Street, Alausa, Ikeja, the milestone event brought together business
- [Tusker injects KSh40m into historic HSBC SVNS Nairobi Tournament](https://themarketingworldmag.com/tusker-injects-ksh40m-into-historic-hsbc-svns-nairobi-tournament/) - Leading Kenyan beverage brand Tusker has announced a KSh40 million investment in the inaugural HSBC SVNS Nairobi Leg, underscoring its commitment to sports development, youth engagement and the growth of Kenya’s global sporting profile. The investment was disclosed ahead of the historic staging of the HSBC World Rugby Sevens Series (SVNS) event in Nairobi, marking
- [WPP launches world’s largest AI-driven content production hub](https://themarketingworldmag.com/wpp-launches-worlds-largest-ai-driven-content-production-hub/) - WPP, the world’s leading advertising and marketing services group, has announced the launch of WPP Production, a unified global content production organisation designed to transform how brands create, scale and optimise content in an increasingly digital and AI-driven marketplace. Scheduled to take effect on 23 February 2026, WPP Production will consolidate all of WPP’s creative
- [Peak Milk launches “Enjoy Christmas At Its Peak” campaign](https://themarketingworldmag.com/peak-milk-launches-enjoy-christmas-at-its-peak-campaign/) - Peak Milk, Nigeria’s leading dairy brand, has reaffirmed its commitment to nourishing families and creating memorable festive moments with its 2025 Christmas campaign,tagged “Enjoy Christmas At Its Peak.” The campaign brought the true spirit of Christmas to life by celebrating togetherness, generosity, and the simple joys that unite Nigerian households during the holidays. Building on
- [Francisca Udechukwu: African firms favour flashy ads Over brand purpose](https://themarketingworldmag.com/francisca-udechukwu-african-businesses-prioritize-flashy-marketing-over-core-meaning/) - Francisca Udechukwu,Head of Brands and Marketing at Olive Family Restaurant,believes that many African businesses mistakenly chase flashy marketing tactics when the real challenge lies in lacking a clear, compelling meaning. "Most African businesses think they have a marketing problem, but it's often a meaning problem," Udechukwu explains. She points out that global icons like Nike
- [Interswitch unveils 9 finalists for SPAK 7.0 STEM competition](https://themarketingworldmag.com/interswitch-unveils-9-finalists-for-spak-7-0-stem-competition/) - Interswitch has announced the nine finalists for the seventh edition of its flagship STEM initiative, InterswitchSPAK National Science Competition, marking another major milestone for what has become one of Nigeria’s most respected academic contests for secondary school students. This year’s competition attracted more than 18,000 students from across the country. Following a rigorous computer-based qualifying
- [AI as "Answering Machines": Rogerwilco's Charne Munien warns brands to adapt](https://themarketingworldmag.com/ai-as-answering-machines-rogerwilcos-charne-munien-warns-brands-to-adapt/) - In a rapidly evolving digital landscape, humans are no longer the primary interpreters of online information — machines are stepping in to answer questions, make recommendations, and guide decisions on behalf of consumers. This seismic shift, driven by generative AI engines like ChatGPT, Gemini, and Perplexity, is transforming how brands connect with their audiences, according
- [Globacom launches ‘Travel Saga’ mobile game](https://themarketingworldmag.com/globacom-launches-travel-saga-mobile-game/) - Globacom has officially launched Travel Saga, a mobile gaming platform designed to deliver engaging and interactive entertainment to its subscribers. The initiative marks a strategic expansion of the company’s digital offerings, reinforcing its commitment to innovation and enhanced customer experience across its network. Built around an adventure-themed concept, Travel Saga allows users to embark on
- [MarketingWorld’s CMO of the Week: Adewunmi Desalu of BUA Foods](https://themarketingworldmag.com/marketingworlds-cmo-of-the-week-adewunmi-desalu-of-bua-foods/) - With deep expertise spanning brand strategy, corporate communications, stakeholder management, and integrated marketing, Adewunmi Desalu, Director, Marketing and Corporate Communications, BUA Foods is one of the brains behind the advancement of the company’s vision as one of Africa’s leading food and manufacturing companies. Therefore, Desalu is highly accomplished marketing personnel, whose work continues to shape
- [Coca-Cola extends iconic bottle trademark to 2035](https://themarketingworldmag.com/coca-cola-extends-iconic-bottle-trademark-to-2035/) - The Coca-Cola Company has successfully renewed the trademark for its famous contour bottle, ensuring exclusive global protection of the design until December 11, 2035. The iconic bottle silhouette, instantly recognised around the world, has been under continuous trademark protection for nearly five decades. The renewal extends a legal legacy that began with the original registration
- [Seven Bucks names Cara Robinson as first Chief Brand Officer](https://themarketingworldmag.com/seven-bucks-names-cara-robinson-as-first-chief-brand-officer/) - Seven Bucks Companies, the multifaceted business empire founded by global superstar Dwayne "The Rock" Johnson, has named industry veteran Cara Robinson as its inaugural Chief Brand Officer, the company announced today. In her new executive role, Robinson will lead growth initiatives, brand strategy, and creative direction for Seven Bucks' expanding portfolio. This includes premium tequila
- [Mastercard’s Nili Klenoff: Prioritizing proof over promises in Commerce Media](https://themarketingworldmag.com/mastercards-nili-klenoff-prioritizing-proof-over-promises-in-commerce-media/) - As retail media networks (RMNs) surge in popularity, transforming how brands leverage shopper data to drive sales at the point of purchase, questions about true performance measurement persist. Nili Klenoff, Executive Vice President of Commerce Media and Innovation at Mastercard, asserts that advertisers demand more than projections—they need verifiable results that prove incremental impact. In
- [MarketingWorld’s CMO of the Week: Eric Amponsah of Fidelity Bank Ghana](https://themarketingworldmag.com/marketingworlds-cmo-of-the-week-eric-amponsah-of-fidelity-bank-ghana/) - With a career spanning over 15 years that has transformed brands and driven tangible business growth, Eric Frempong Amponsah is a beacon of strategic innovation in marketing and communications. As Head of Brand & Corporate Communications at Fidelity Bank Ghana, his journey from academia to executive leadership exemplifies resilience, vision, and impact. This strategic story
- [TheCMO PlayBook: Voices of Resilience – African Marketing Leaders Share Their Guiding Principles for 2026](https://themarketingworldmag.com/thecmo-playbook-voices-of-resilience-african-marketing-leaders-share-their-guiding-principles-for-2026/) - As the calendar turns to 2026, marketing leaders across Africa are stepping into the new year not with generic resolutions but with hard-earned wisdom forged in the fires of demanding roles, shifting markets, and personal growth. From Lagos to Kampala, Accra to Johannesburg, a quiet but powerful conversation is emerging among Chief Marketing Officers and
- [ITV launches most ambitious brand campaign since ITVX rollout](https://themarketingworldmag.com/itv-launches-most-ambitious-brand-campaign-since-itvx-rollout/) - Britain's leading commercial broadcaster ITV has launched “There’s No Place Like ITV,” its most ambitious brand campaign since the rollout of its streaming service ITVX in December 2022. Created entirely in-house by ITV Creative, the initiative marks the first significant marketing push under the direction of Director of ITV Creative Niki Garner, Executive Creative Director
- [Absa’s Dennis Mambure outlines 2026 mandate for African CMOs](https://themarketingworldmag.com/absas-dennis-mambure-outlines-2026-mandate-for-african-cmos/) - -Urges marketing executives to embrace geopolitical awareness, policy fluency, and AI governance As Africa enters a new year marked by geopolitical shifts, regional integration, and rapid technological advancement, marketing leaders on the continent face unprecedented demands, according to Dennis Mambure, Head of Marketing and Corporate Affairs at Absa Bank Botswana. In a thought-provoking commentary, Mambure
- [Zambezi Trader launched;brings new luxury river cruises in Zimbabwe](https://themarketingworldmag.com/zambezi-trader-launchedbrings-new-luxury-river-cruises-in-zimbabwe/) - Zimbabwe’s tourism sector has welcomed a new era of luxury exploration with the official launch of The Zambezi Trader, a state-of-the-art river cruise vessel. The boutique ship promises to redefine travel along the iconic Zambezi River, offering an unprecedented blend of wilderness adventure and high-end comfort. Setting sail from Msuna Island, downstream of the world-renowned Victoria
- [Wagamama appoints Claire Farrant as CMO](https://themarketingworldmag.com/wagamama-appoints-claire-farrant-as-cmo/) - Popular Asian-inspired restaurant chain Wagamama has named Claire Farrant as its new Chief Marketing Officer, bringing in a veteran retail leader with extensive experience from major brands, including Lidl, BP, Tesco, and a brief stint at Morrisons. Farrant steps into the role following the departure of Emma Colquhoun, who served as Wagamama's chief marketing and
- [MarketingWorld’s CMO of the Week:Bernadette Ngara of National Bank of Kenya](https://themarketingworldmag.com/marketingworlds-cmo-of-the-weekbernadette-ngara-of-national-bank-of-kenya/) - Bernadette Ngara is a distinguished senior executive with over 20 years of expertise in strategic marketing, corporate affairs, sustainability, and stakeholder engagement, currently serving as the Director of Marketing, Corporate Affairs & Citizenship at National Bank of Kenya. She leads integrated teams responsible for brand strategy, corporate communications, customer experience, and the Bank’s corporate citizenship
- [Peak Milk concludes nationwide Peak Breakfast Café tour](https://themarketingworldmag.com/peak-milk-concludes-nationwide-peak-breakfast-cafe-tour/) - Peak Milk's celebrated Peak Breakfast Café activation has successfully concluded it nationwide tour, delivering nutritious breakfast experiences and culinary excitement to communities across Nigeria throughout October to December 2025. The 2025 Peak Breakfast Café represented Peak Milk's most expansive experiential engagement to date, reaching retailers and shoppers across multiple key markets with an immersive breakfast
- [Dimeji Osingunwa: Shaping Brands, Building People, Defining an Industry](https://themarketingworldmag.com/dimeji-osingunwa-shaping-brands-building-people-defining-an-industry/) - Mouka, Nigeria’s leading foam and bedding manufacturer and a flagship indigenous brand within the Dolidol International Group, proudly announces that its Chief Commercial Officer, Oladimeji Adekunle Osingunwa, has been selected to receive the Creative & Branding Icon Award 2025 in recognition of his outstanding contribution to brand development and the evolution of Nigeria’s commercial landscape.
- [Brands Optimal and CEO Otis Ojeikhoa win top honours at 14th Marketing World Awards in Ghana](https://themarketingworldmag.com/brands-optimal-and-ceo-otis-ojeikhoa-win-top-honours-at-14th-marketing-world-awards-in-ghana/) - Brands Optimal Limited, a leading experiential marketing agency, has been crowned Brand Experience & Activation Company of the Year, while its visionary Chief Executive Officer, Otis Ojeikhoa, has been named Experiential Marketing Trailblazer of the Year at the prestigious 14th edition of the Marketing World Awards (MWA) in Accra, Ghana. The double triumph was presented
- [MarketingWorld’s CMO of the Week: Lilian Onyach of Stanbic Bank, Kenya](https://themarketingworldmag.com/marketingworlds-cmo-of-the-week-lilian-onyach-of-stanbic-bank-kenya/) - Lilian Onyach is a highly accomplished marketing and communications executive with over 16 years of experience leading brand strategy, product development, and corporate communications across the telecommunications, aviation, and financial services sectors in East Africa. She is currently the head of Brand and Marketing for Stanbic Bank in Kenya and South Sudan, where she drives
- [MAGGI launches festive "Taste of Christmas" campaign with new anthem](https://themarketingworldmag.com/maggi-launches-festive-taste-of-christmas-campaign-with-new-anthem/) - MAGGI, Nestlé Nigeria's culinary brand, has launched its "Taste of Christmas" campaign, a multi-faceted celebration of the season's quintessential Nigerian flavours and traditions. The initiative centres on a new Christmas anthem, a collaboration between fast-rising pop star Qing Madi and the acclaimed Loud Urban Choir, blending contemporary sounds with cultural warmth. The song is now
- [Coca-Cola debuts affordable ‘Mashesha’ pack in South Africa](https://themarketingworldmag.com/coca-cola-debuts-affordable-mashesha-pack-in-south-africa/) - Coca-Cola South Africa has introduced a new 250ml PET bottle, dubbed "Coca-Cola Mashesha," aimed at providing greater affordability and convenience to consumers nationwide. Priced at a recommended retail price of just R6, the smaller pack is now available for iconic brands including Coca-Cola, Fanta, Sprite, and Stoney, making favourite refreshments more accessible amid economic pressures.
- [MarketingWorld’s CMO of the Week: Irene Mutiganzi of Access Bank Tanzania](https://themarketingworldmag.com/marketingworlds-cmo-of-the-week-irene-mutiganzi-of-access-bank-tanzania/) - With a sharp focus on enhancing visibility, deepening customer engagement, and accelerating business growth, Rene Mutiganzi, Head of Marketing & Communications at Access Bank Tanzania, is orchestrating seamless initiatives across digital and traditional platforms. She leads the bank's brand strategy, integrated marketing campaigns, and corporate communications. Her oversight extends to media relations, stakeholder management, and
- [MarketingWorld Awards concludes honours Africa’s top brands and marketing leaders in Kenya](https://themarketingworldmag.com/marketingworld-awards-concludes-honours-africas-top-brands-and-marketing-leaders-in-kenya/) - The 14th MarketingWorld Awards (MWA), Africa’s premier recognition platform for marketing and brand excellence, concluded in grand style at the distinguished Villa Rosa Kempinski, Nairobi, where leading brands, agencies, and marketing professionals were honoured for their exceptional contributions to the continent’s dynamic marketing and communications landscape. Presented by MarketingWorld Magazine, a flagship publication of InstinctWave
- [Guinness Nigeria unveils new 440ml can for stout consumers](https://themarketingworldmag.com/guinness-nigeria-unveils-new-440ml-can-for-stout-consumers/) - In a strategic move to strengthen its market leadership and respond directly to consumer demand for greater value, Guinness Nigeria has announced the launch of its new Foreign Extra Stout (FES) 440ml Can. The new, larger format is designed to offer an enhanced drinking experience, providing an extra dose of the brand's signature bold richness
- [Mastercard’s Nili Klenoff: Commerce Media Needs Proof of Incrementality Beyond Retail Silos](https://themarketingworldmag.com/mastercards-nili-klenoff-commerce-media-needs-proof-of-incrementality-beyond-retail-silos/) - Nili Klenoff, Executive Vice President of Commerce Media and Innovation at Mastercard, has highlighted the limitations of traditional retail media networks (RMNs) and positioned the company’s newly launched Mastercard Commerce Media network as the solution for advertisers seeking trustworthy, incremental results in an increasingly fragmented landscape. In commentary reflecting on the rapid evolution of commerce
- [Amstel Malta lights up eastern Nigeria cities for Christmas season](https://themarketingworldmag.com/amstel-malta-lights-up-eastern-nigeria-cities-for-christmas-season/) - Amstel Malta has officially ushered in the 2025 Christmas season with breathtaking street light installations that have turned major roads in three eastern Nigerian cities into glowing festive wonderlands. Thousands of residents, returning diaspora, and visitors turned out between 2–4 December for spectacular lighting ceremonies that marked the launch of the brand’s nationwide campaign themed
- [Marketing World Awards 2025 recongnizes excellence in brand leadership, innovation & impact](https://themarketingworldmag.com/marketing-world-awards-2025-recongnizes-excellence-in-brand-leadership-innovation-impact/) - The prestigious Labadi Beach Hotel was ablaze with recognition of excellence, as the 14th edition of the Marketing World Awards (MWA) honoured the brightest brands and most visionary leaders shaping the marketing and communications industry across West Africa. The award ceremony, held on November 27, 2025, recognised over 50 organizations and individuals for their exceptional
- [Samsung's Joy Tim-Ayoola bags Mobile Experience Business Leader of the Year at 14th MWA](https://themarketingworldmag.com/samsungs-joy-tim-ayoola-bags-mobile-experience-business-leader-of-the-year-at-14th-mwa/) - Joy Tim-Ayoola, Group Head of Mobile Experience, Samsung Electronics West Africa, has been awarded the prestigious Mobile Experience Business Leader of the Year at the 14th edition of the Marketing World Awards (MWA) in Ghana. The honour, presented during a star-studded award ceremony on November 27, 2025, at the iconic Labadi Beach Hotel in Accra,
- [Verve surpasses 100m cards issued in Africa](https://themarketingworldmag.com/verve-surpasses-100m-cards-issued/) - -solidifies position as continent’s leading payment card brand Verve, Africa’s foremost domestic payment card scheme and a flagship brand of the Interswitch Group, has officially crossed the landmark of 100 million cards issued across the continent, marking one of the most significant milestones in African fintech history. The announcement was made during a media briefing
- [Top 35 Under 35 honouree Oluwaseyi Afolayan rises in Nigeria’s FMCG marketing](https://themarketingworldmag.com/top-35-under-35-honouree-oluwaseyi-afolayan-rises-in-nigerias-fmcg-marketing/) - Oluwaseyi Afolayan, recently named one of Nigeria’s Top 35 Under 35 Marketing Professionals, is quickly emerging as a transformative figure in Nigeria’s fast-moving consumer goods (FMCG) sector. As Brand Manager for the Snacks Category at UAC Foods Ltd, Afolayan has consistently blended creativity, strategy, and culturally resonant storytelling to redefine how consumers engage with some
- [MarketingWorld’s CMO of the Week:Geofrey Magugi of DCB Commercial Bank (Tanzania)](https://themarketingworldmag.com/marketingworlds-cmo-of-the-weekgeofrey-magugi-of-dcb-commercial-bank-tanzania/) - Geofrey Magugi is the Head of Marketing & Digital Banking at DCB Commercial Bank in Tanzania, where he leads the institution’s transformation into a customer-centric, digital-first bank that champions financial inclusion. In his current role, Magugi oversees the full spectrum of marketing, public relations, customer experience, and digital banking strategy. He drives 360-degree brand campaigns
- [Ayo Awosika named Most Outstanding FMCG Chief Commercial Officer](https://themarketingworldmag.com/ayo-awosika-named-most-outstanding-fmcg-chief-commercial-officer/) - Ayo Awosika has been named the Most Outstanding Chief Commercial Officer of the Year (FMCG) by Brandcom, recognising his exceptional leadership and strategic impact in Nigeria’s fast-moving consumer goods sector. With over 13 years of experience spanning business strategy design, go-to-market development, commercial leadership, and distributor management, Ayo has consistently delivered outstanding results across global
- [MWA 2025:Shamima urges industry leaders to shape Ghana's national identity](https://themarketingworldmag.com/mwa-2025shamima-muslim-urges-industry-leaders-to-shape-ghanas-national-identity/) - Shamima , Deputy Spokesperson of the Office of the President of Ghana, has called on Industry leaders within the marketing and communication space to shape Ghana's national identity. Speaking on behalf of the Government of Ghana and President John Dramani Mahama, at the 14th edition of the Marketing World Awards, which was held last Thursday
- [LAIF strengthens 2025 jury with Anietie Udoh’s appointment for OOH Category](https://themarketingworldmag.com/laif-strengthens-2025-jury-with-anietie-udohs-appointment-for-ooh-category/) - It has been a rolling season of recognition and responsibility for Anietie Udoh with his new appointment as the Out of Home juror for the 2025 Lagos Advertising and Ideas Festival Awards.Anietie Udoh’s year has unfolded like an unbroken chain of visibility, responsibility and rising influence across global and local creative landscapes.His calendar has taken
- [MarketingWorld’s CMO of the Week:Prisca Nairn of Sunlife](https://themarketingworldmag.com/marketingworlds-cmo-of-the-weekprisca-nairn-of-sunlife/) - As Head of Marketing & Guest Experience for Sunlife, Prisca Nairn holds executive responsibility for shaping the guest experience and brand perception across the company's luxury resort portfolio, which includes Sugar Beach, Long Beach, La Pirogue, and Ambre. Her leadership ensures the effective fusion of strategic marketing and superior service, upholding the company's commitment to
- [Amazon's Jody Biggs: Stop separating brand and performance marketing](https://themarketingworldmag.com/amazons-jody-biggs-stop-separating-brand-and-performance-marketing/) - Jody Biggs, Director of Ads Monetization for Amazon Stores, has a clear message for marketers still drawing a hard line between brand and performance advertising: you’re leaving money on the table. “Successful marketers no longer see brand and performance as opposing forces,” Biggs said in a recent briefing. “They’re complementary tools. The moment you can
- [FairMoney launches FlexiCredit, offering instant ₦5m revolving credit](https://themarketingworldmag.com/fairmoney-launches-flexicredit-offering-instant-₦5m-revolving-credit/) - FairMoney, Nigeria’s leading digital microfinance bank, has introduced FlexiCredit, a revolving credit facility that provides eligible customers with instant access to up to ₦5 million at any time, with no paperwork required, no collateral needed, and interest charged only on the amount actually used. Unlike traditional loans that come with fixed tenors and rigid schedules,
- [Favour Egbogun:Leader's online presence is now a 'primary boardroom asset'](https://themarketingworldmag.com/favour-egbogunleaders-online-presence-is-now-a-primary-boardroom-asset/) - In today’s digital-first era, a leader’s online presence has transitioned from being merely supplementary to becoming a vital strategic asset within the boardroom. Favour Egbogun, Strategic Communications Specialist and Branding Storyteller at ÉLOGE Consulting, emphasizes that this shift reflects how digital visibility now directly influences leadership authority, stakeholder trust, and organizational impact. Egbogun asserts that
- [Treasure Data's Karen Wood:Generative AI is marketing's new operating system](https://themarketingworldmag.com/treasure-datas-karen-woodgenerative-ai-is-marketings-new-operating-system/) - Karen Wood, Chief Marketing Officer at Treasure Data, has issued a bold wake-up call to the marketing industry: generative AI has stopped being an experiment and has become the new operating system for creativity itself. Speaking ahead of the holiday campaign season, Wood argued that marketers are on the cusp of a fundamental shift —
- [MarketingWorld’s CMO of the Week:Rumbidzai Hondora of British American Tobacco](https://themarketingworldmag.com/marketingworlds-cmo-of-the-weekrumbidzai-hondora-of-british-american-tobacco/) - In the high-stakes arena of consumer giants, where every campaign can redefine market dominance, Rumbidzai Hondora stands as a force of unyielding vision. As Head of Marketing for British American Tobacco's East and Southern Africa division, she orchestrates strategies that propel multinational empires forward, blending razor-sharp analytics with the pulse of African markets. With over
- [Uganda’s Marketers Ignite a Legacy at the 2025 Annual Fireplace](https://themarketingworldmag.com/the-audacity-to-be-great-ugandas-marketers-ignite-a-legacy-at-the-2025-annual-fireplace/) - In the grand ballroom of Hotel Africana, beneath chandeliers that mirrored the spark of ambition, over 250 of Uganda’s sharpest marketing minds gathered for a day that felt less like a conference and more like a coronation. The Uganda Marketers Society (UMS) had summoned its tribe for the 2025 Annual Marketers’ Fireplace, themed “The G.O.A.T
- [Yewande Ade-Alao honoured with Brandcom's prestigious “35 Under 35” Award](https://themarketingworldmag.com/yewande-ade-alao-honoured-with-brandcoms-prestigious-35-under-35-award/) - Yewande Abigail Ade-Alao, Marketing Manager at Seven-Up Bottling Company (SBC), has been named among the prestigious Brandcom “35 Under 35” marketing professionals, an honour reserved for young innovators shaping the future of Nigeria’s marketing and communications landscape. The 35 Under 35 category recognises fast-rising professionals who have demonstrated exceptional creativity, strategic insight, and measurable impact
- [Damilola Adeyemi named among Top Young Trailblazers in Brandcom’s “35 Under 35” Awards](https://themarketingworldmag.com/damilola-adeyemi-named-among-top-young-trailblazers-in-brandcoms-35-under-35-awards/) - Damilola Adeyemi, the Chief Operating Officer of Redrick PR, has been honoured as one of Brandcom’s elite “35 Under 35” marketing professionals, a recognition reserved for young innovators transforming Nigeria’s marketing and communication landscape. The award, organised by Brand Communicator, celebrates fast-rising professionals under the age of 35 who are driving creativity, growth, and innovation
- [Moninnuola Kassim shines as Brandcom honours 35 Young Marketing trailblazers](https://themarketingworldmag.com/moninnuola-kassim-shines-as-brandcom-honours-35-young-marketing-trailblazers/) - Miss Moninnuola Kassim, Senior Brand Manager at FrieslandCampina WAMCO Nigeria Plc, has been recognised among Brandcom’s prestigious “35 Under 35” marketing professionals, an award that celebrates young innovators shaping the future of marketing and communications in Nigeria. The “35 Under 35” category is dedicated to fast-rising, creative, and game-changing professionals under the age of 35
- [Adesanjo Oyejide named among Brandcom’s “35 Under 35” marketing professionals](https://themarketingworldmag.com/adesanjo-oyejide-named-among-brandcoms-35-under-35-marketing-professionals/) - Senior Brand Manager at FrieslandCampina WAMCO Nigeria Plc, Adesanjo Oyejide, has been recognised among Brandcom’s prestigious “35 Under 35” marketing professionals, an annual honour celebrating young innovators shaping the future of marketing and communications in Nigeria. The Brandcom Awards, organised by Brand Communicator, acknowledge outstanding individuals and brands making significant contributions to the marketing and
- [Vuga Music, Indvstry Clvb launch Indvstry Exchange to propel African artists globally](https://themarketingworldmag.com/vuga-music-indvstry-clvb-launch-indvstry-exchange-to-propel-african-artists-globally/) - Vuga Music Inc., the powerhouse behind Africa’s rising independent artists, has teamed up with Indvstry Clvb to launch Indvstry Exchange, a bold cross-continental program designed to catapult African creativity into the global spotlight. Dubbed “Building Beyond Borders,” the initiative will connect top and emerging talents in music, fashion, art, and digital storytelling through a series
- [Blessing-Kayode:Storytelling and tech key to overcoming economic headwinds](https://themarketingworldmag.com/blessing-kayodestorytelling-and-tech-key-to-overcoming-economic-headwinds/) - One of Nigeria's communications experts, Olamide Blessing-Kayode, believes the real game-changer lies at the crossroads of storytelling and technology, amid tightening budgets and economic headwinds,s . Highlighting the rise of AI-powered personalized videos, she noted that brands are no longer just speaking to audiences — they’re connecting with them through authentic, emotionally resonant stories that
- [Eric Danetz: AI is the solution to fusing diverse data for adaptive campaigns](https://themarketingworldmag.com/eric-danetz-ai-is-the-solution-to-fusing-diverse-data-for-adaptive-campaigns/) - Eric Danetz, President of Cognitiv, the solution lies not in finding a single replacement, but in leveraging artificial intelligence to fuse diverse data sources for real-time, adaptive campaigns.The advertising industry is grappling with the deprecation of third-party cookies and the demand for greater performance. Danetz, speaking at Brandweek 2025 , detailed his company's evolution from
- [MarketingWorld Magazine’s CMO of the Week:Doreen Nyiramugisha of Housing Finance Bank](https://themarketingworldmag.com/marketingworld-magazines-cmo-of-the-weekdoreen-nyiramugisha-of-housing-finance-bank/) - Doreen Nyiramugisha exemplifies the perfect blend of strategic vision and empathetic leadership. As the Head of Marketing and Communications at Housing Finance Bank, Uganda’s pioneering mortgage and commercial banking institution, she has redefined what it means to connect a brand with its people. Through her leadership, marketing goes beyond mere transactions — it becomes a
- [Business Verge Awards returns to spotlight Africa’s Top Innovators](https://themarketingworldmag.com/business-verge-awards-returns-to-spotlight-africas-top-innovators/) - The Business Verge Awards have officially announced its return for a second consecutive year. The 2025 E-Edition is poised to once again celebrate the continent's most dynamic founders, innovators, and business leaders in a virtual ceremony during the first week of December. The awards, dedicated to honoring excellence across Africa's business and technology sectors, aim
- [Lush Hair launches new ‘Lush Nova’ line at Lagos Fashion Week 2025](https://themarketingworldmag.com/lush-hair-launches-new-lush-nova-line-at-lagos-fashion-week-2025/) - Lush Hair Nigeria, one of the nation’s leading beauty and lifestyle brands, made a grand statement at this year’s Lagos Fashion Week 2025 as the Official Hair Sponsor of Africa’s most anticipated fashion and lifestyle showcase. The brand not only owned the runway with stunning hairstyles for all participating models but also used the glamorous
- [MarketingWorld Magazine’s CMO of the Week:Peter Waweru of Absa Bank Kenya](https://themarketingworldmag.com/marketingworld-magazines-cmo-of-the-weekpeter-waweru-of-absa-bank-kenya/) - Peter Waweru stands at the helm of brand and marketing for Absa Bank Kenya, a visionary leader whose strategic acumen has redefined customer engagement and propelled sustained business expansion across one of Africa’s most dynamic financial landscapes. With an unwavering command of innovative go-to-market frameworks, he orchestrates campaigns that sharpen brand salience, deepen segment affinity,
- [BMONI's Adekanye Modupeoluwa: Business alignment drives fintech growth](https://themarketingworldmag.com/bmonis-adekanye-modupeoluwa-business-alignment-drives-fintech-growth/) - In the dynamic sector of fintech, success seldom follows a straight path. For Adekanye Modupeoluwa, Marketing Manager at BMONI, meaningful growth emerges not from isolated breakthroughs but through the seamless synergy of every function within the company. This holistic alignment drives their journey forward in a competitive market where every piece matters. “Growth has a
- [How Nigerian communications professionals can stay globally competitive](https://themarketingworldmag.com/how-nigerian-communications-professionals-can-stay-globally-competitive/) - By Anietie Udoh Nigeria stands at a defining point in the evolution of the global creative economy. The country’s communications and advertising sector, valued at roughly $725 million in 2023, continues to expand, driven by digital adoption and the rise of a young, connected population. For communications professionals in Nigeria to stay competitive in today’s
- [Tolu Olanipekun Named Among WIMCA 2025 Top 50 Most Influential Women in Marketing and Communications](https://themarketingworldmag.com/tolu-olanipekun-named-among-wimca-2025-top-50-most-influential-women-in-marketing-and-communications/) - Tolu Olanipekun, Head of Marketing at Mouka Limited, has been named among the Top 50 Most Influential Women in Marketing and Communications in Nigeria at the WIMCA 2025 Awards. The honour recognises outstanding women who have made a measurable impact in brand strategy, innovation, and leadership within Nigeria’s marketing and communications industry. Olanipekun’s inclusion follows
- [WIMCA honours Maureen Ifada again for excellence in marketing leadership](https://themarketingworldmag.com/wimca-honours-maureen-ifada-again-for-excellence-in-marketing-leadership/) - FrieslandCampina WAMCO’s Marketing Director, Maureen Ifada, has again been recognised among WIMCA’s Top 50 Most Influential Women in Marketing and Communications in Nigeria, marking her second consecutive appearance on the prestigious list. The honour, organised by Brand Communicator Magazine through the Women in Marketing and Communications Conference and Awards (WIMCA), celebrates women shaping Nigeria’s marketing
- [Voss faults hyper-targeting, urges marketers to prioritize broad reach](https://themarketingworldmag.com/voss-faults-hyper-targeting-urges-marketers-to-prioritize-broad-reach/) - In a sharp rebuke to conventional marketing wisdom, Angela Voss, CEO of Marketing Architects, declared today that the obsession with hyper-precise audience targeting is stifling brand growth, urging marketers to embrace broader reach as the true engine of sustainable expansion. Speaking from the firm’s headquarters, Voss dismantled the long-held belief that narrowing audiences maximizes impact,
- [MarketingWorld Magazine’s CMO of the Week:Nakiyaga Annette of I&M Bank Uganda](https://themarketingworldmag.com/marketingworld-magazines-cmo-of-the-weeknakiyaga-annette-of-im-bank-uganda/) - Nakiyaga Annette is a dynamic marketing leader driving innovation and compelling corporate storytelling across East Africa’s financial and consumer goods sectors. As Head of Marketing and Corporate Communications at I&M Bank Uganda, she combines strategic vision with meticulous execution, consistently strengthening brand equity and enhancing stakeholder value. With over a decade of leadership in high-stakes
- [Meltwater's Alexandra Bjertnæs : Real-time data needed for fragmented audiences](https://themarketingworldmag.com/meltwaters-alexandra-bjertnaes-real-time-data-needed-for-fragmented-audiences/) - Alexandra Bjertnæs, Chief Strategy Officer at global media intelligence leader Meltwater, issued a clarion call to marketing executives, warning that audience fragmentation across billions of users on multiple platforms demands a relentless culture of curiosity backed by real-time data, not assumptions. Bjertnæs declared, “There is no longer a single platform where your audience lives—reaching them
- [Three Crowns celebrates 10 Years, names Ugwu Edith Uzoamaka Mum of the Year](https://themarketingworldmag.com/three-crowns-celebrates-10-years-names-ugwu-edith-uzoamaka-mum-of-the-year/) - Three Crowns, a leading Nigerian milk brand produced by FrieslandCampina WAMCO Nigeria PLC, proudly concluded the 10th edition of its flagship mum wellness initiative, Three Crowns Mum of the Year, with a grand finale at D'Podium Events Centre, Aromire, Ikeja, Lagos. The event, which has become a hallmark of recognition for mums in Nigeria, was
- [Kimberley: Recognize signs of marketing teams hindered by low-value work](https://themarketingworldmag.com/kimberley-recognize-signs-of-marketing-teams-hindered-by-low-value-work/) - Oliver Kimberley, General Manager of Managed Services at Quad, has shed light on the subtle yet telling signs that marketing teams are bogged down by low-value work, urging leaders to recognize these challenges etched in their teams’ expressions and their own leadership frustrations. Speaking from his extensive experience guiding brands across retail, healthcare, and financial
- [Celebrations’ Project Advance powers female entrepreneurs, fuels local economies](https://themarketingworldmag.com/celebrations-project-advance-powers-female-entrepreneurs-fuels-local-economies/) - Celebrations, a brand rooted in helping people express their hearts through gifts and meaningful gestures, is making waves with Project Advance, its flagship sustainability initiative designed to uplift female entrepreneurs and build stronger, more connected communities. At the heart of Project Advance is a simple but powerful belief: when women rise, communities thrive. With this
- [Nigerian Breweries reaffirms customer commitment](https://themarketingworldmag.com/nigerian-breweries-reaffirms-customer-commitment/) - Nigerian Breweries Plc, the nation’s leading brewing company, underscored its commitment to customer satisfaction and stakeholder collaboration during a special tour of its Lagos Brewery, held as part of the 2025 Customer Service Week celebrations. The event offered customers a rare glimpse into the company’s state-of-the-art production processes and its robust sustainability initiatives, reinforcing its
- [Ndlovu: Storytelling must survive AI, misinformation](https://themarketingworldmag.com/ndlovu-storytelling-must-survive-ai-misinformation/) - In a compelling call to preserve the art of storytelling amidst the rapid rise of artificial intelligence and rampant misinformation, Ntokozo Ndlovu, the founder and managing director of Toni Elephant Media, has positioned her South African-based public relations firm as a beacon of authentic connection in an increasingly fragmented digital landscape. In her perspective as
- [Ademola: Africa must build systems to sustain innovation hub status](https://themarketingworldmag.com/ademola-africa-must-build-systems-to-sustain-innovation-hub-status/) - Queenesther Ademola, a brand consultant and manager at Thatbrandgirl, emphasized that Africa’s path to becoming a global hub for innovation and enterprise depends on building strong structural foundations. Africa is brimming with innovative ideas, but without structure and discipline, its businesses risk falling short of their global potential. "If we truly want to make Africa
- [Nigeria's Digital PR recognises Anietie Udoh as its Ambassador for outstanding contributions](https://themarketingworldmag.com/nigerias-digital-pr-recognises-anietie-udoh-as-its-ambassador-for-outstanding-contributions/) - Anietie Udoh has been honored with the prestigious title of Nigeria's Digital PR Ambassador, a recognition that celebrates his outstanding contributions to the country’s digital public relations landscape. In addition, this remarkable achievement adds yet another colourful feather to his already trailblazing cap, symbolizing a career defined by brilliance, innovation, and impact. As the applause
- [Bonita Christie:African markets demand localized, authentic branding](https://themarketingworldmag.com/bonita-christieafrican-markets-demand-localized-authentic-branding/) - Bonita Christie, Business Unit Director at Publicis Commerce, has issued a clarion call to global brands: to succeed in Africa’s dynamic markets, localization and authenticity are non-negotiable. Speaking on the rapidly evolving African consumer landscape, Christie emphasized the need for brands to embrace the continent’s diversity and cultural vibrancy to forge meaningful connections. “Africa is
- [Qatar Airways, Kenya Airways launch codeshare to 19 destinations](https://themarketingworldmag.com/qatar-airways-kenya-airways-launch-codeshare-to-19-destinations/) - Qatar Airways and Kenya Airways have unveiled a landmark codeshare agreement, unlocking seamless travel to 19 destinations across Africa, Asia, and the Middle East, with plans for further expansion. Effective October 26, 2025, passengers can book flights starting tomorrow, connecting through Nairobi and the award-winning Hamad International Airport in Doha. This enhanced partnership enables Kenya
- [Kering, L'Oréal forge €4bn luxury beauty partnership](https://themarketingworldmag.com/kering-loreal-forge-e4bn-luxury-beauty-partnership/) - Kering and L’Oréal have unveiled a transformative long-term strategic partnership valued at €4 billion, aimed at redefining luxury beauty and pioneering wellness innovation. Announced today, the agreement includes L’Oréal’s acquisition of the prestigious House of Creed, exclusive 50-year fragrance and beauty licenses for Gucci, Bottega Veneta, and Balenciaga, and a joint venture to explore luxury
- [MarketingWorld Magazine’s CMO of the Week:Maryann Michuki of dfcu Bank Uganda](https://themarketingworldmag.com/marketingworld-magazines-cmo-of-the-weekmaryann-michuki-of-dfcu-bank-uganda/) - As Chief Business Solutions and Marketing Officer at dfcu Bank Uganda, Maryann Michuki is charting a transformative path for the institution’s growth and brand evolution. From her strategic post, she leads the creation and stewardship of diverse, profitable products, focusing on innovation that delivers new revenue streams and customer value. With a dynamic approach to
- [Interbrand: Global brand value hits $3.6trn amid record shifts](https://themarketingworldmag.com/interbrand-global-brand-value-hits-3-6trn-amid-record-shifts/) - The world's most iconic brands collectively swelled to a staggering $3.6 trillion in value this year, marking a modest 4.4% uptick, according to Interbrand's annual Best Global Brands report. Yet beneath this steady macro growth lies a whirlwind of upheaval: the rankings, tracked for over two decades, witnessed the highest number of entries and exits
- [NIMN, NIPR,NIPMG launch maiden Reputation Day to champion ethics, national rebranding](https://themarketingworldmag.com/nimn-nipmg-launch-maiden-reputation-day-to-champion-ethics-national-rebranding/) - The National Institute of Marketing of Nigeria (NIMN), in collaboration with the Nigeria Institute of Public Relations (NIPR) and the Nigeria Reputation Management Group (NRMG), has launched the inaugural edition of the Nigeria Reputation Day, an annual initiative designed to promote integrity, professionalism, and positive national perception. The landmark celebration, themed “Better Reputation, Better Nigeria,”
- [Blossom Affia unpacks business of social media](https://themarketingworldmag.com/blossom-affia-unpacks-business-of-social-media/) - Blossom Affia, a renowned organic growth expert and brand strategist, is revolutionizing how creators and professionals convert social media engagement into tangible opportunities. In a recent LinkedIn post, Affia addressed a common frustration among content creators: despite consistent posting and engagement, many struggle to secure clients or opportunities. She argues the issue lies not in
- [MarketingWorld Magazine’s CMO of the Week: Percy Lubega of Finance Trust Bank Uganda](https://themarketingworldmag.com/marketingworld-magazines-cmo-of-the-week-percy-lubega-of-finance-trust-bank-uganda/) - With a strategic vision and a passion for impactful storytelling, Percy Paul Lubega leads the Marketing and Corporate Affairs team at Finance Trust Bank Uganda. From his base in Kampala, he crafts and drives innovative marketing strategies that strengthen the bank’s brand and extend its reach across Uganda’s financial landscape. Lubega ’s role encompasses brand
- [Mouka Foam wins 'Outstanding Foam Brand of the Decade' at MARKETING EDGE Awards](https://themarketingworldmag.com/mouka-foam-wins-outstanding-foam-brand-of-the-decade-at-marketing-edge-awards/) - Mouka is proud to announce that it has been awarded the prestigious title of “Outstanding Foam Brand of the Decade” at the 2025 Marketing Edge Awards, held on Friday, September 26, at the Balmoral Event Hall, Sheraton Hotel, Ikeja, Lagos.This significant honour, presented by Marketing Edge, Nigeria’s foremost brand-focused publication, is a resounding recognition of
- [Anietie Udoh appointed judge for 2025 Digital Media Awards Africa](https://themarketingworldmag.com/anietie-udoh-appointed-judge-for-2025-digital-media-awards-africa/) - Renowned Nigerian marketing professional and Divisional Director of Marketing at Marketing Edge magazine, Anietie Udoh, has once again been selected as a judge for an international award — this time, the 2025 Digital Media Awards (DMA) Africa. In a letter signed by Brian Njagi, Chairperson of the DMA Committee, Udoh was commended for his expertise
- [SCGN celebrates 20th Anniversary with gala and inaugural corporate governance awards](https://themarketingworldmag.com/scgn-celebrates-20th-anniversary-with-gala-and-inaugural-corporate-governance-awards/) - The Society for Corporate Governance Nigeria (SCGN) celebrated its 20th anniversary with a grand Gala and the debut of its Corporate Governance Awards in Victoria Island, Lagos. The event, a blend of elegance and reflection, honoured two decades of SCGN’s dedication to fostering ethical leadership and governance excellence across Nigeria’s corporate landscape. The Gala convened
- [Ilabeshi Gabriel Named Outstanding Marketing Professional at Marketing Edge Awards](https://themarketingworldmag.com/ilabeshi-gabriel-named-outstanding-marketing-professional-at-marketing-edge-awards/) - Ilabeshi Gabriel, Group Head of Marketing and Communications at CapitalSage Holdings, has been honoured as the Outstanding Marketing and Communications Professional of the Year at the 2025 Marketing Edge Awards, recognising his exceptional contribution to brand storytelling, corporate communications, and strategic marketing across multiple industries. Reflecting on the recognition, Gabriel said:“When I began my journey
- [Cecilia Atterwall highlights AI's role in scaling autonomous networks](https://themarketingworldmag.com/cecilia-atterwall-highlights-ais-role-in-scaling-autonomous-networks/) - Cecilia Atterwall, Ericsson’s Vice President and Head of Marketing, underscored the potential of autonomous networks powered by AI to drive business and service agility. Atterwall shared on LinkedIn her participation at the Ericsson OSS/BSS Summit 2025, where she engaged industry leaders and peers to drive telecom transformation. “Differentiated connectivity services can transform user experiences and
- [Geico appoints Arianna Orpello as Chief Marketing Officer](https://themarketingworldmag.com/geico-appoints-arianna-orpello-as-chief-marketing-officer/) - Geico, one of the nation’s leading insurance providers, has appointed Arianna Orpello as its new Chief Marketing Officer (CMO), effective January 2026. Orpello steps into the role following the departure of former CMO Damon Burrell, who left the company in January after a nearly three-year tenure. Orpello brings a wealth of experience from the financial
- [Mouka’s Managing Director Honoured as CEO of the Year 2025, Beddings Category](https://themarketingworldmag.com/moukas-managing-director-honoured-as-ceo-of-the-year-2025-beddings-category/) - Mouka, Nigeria’s leading brand in sleep solutions, is proud to announce that its Managing Director, Mr Femi Fapohunda, has been recognised with the prestigious award of CEO of the Year 2025, Beddings Category at the 2025 Brand Handlers Summit & Awards, organised by Marketing Space, one of the nation’s most respected marketing publications. The award,
- [Nigerian, 69, completes 99-day power-bike ride across 40 countries for mental health](https://themarketingworldmag.com/nigerian-69-completes-99-day-power-bike-ride-across-40-countries-for-mental-health/) - In a monumental display of endurance and advocacy, 69-year-old Nigerian adventurer Ibi Sofekun, aka Firekiss, has completed his "Ride for the Boy Child" journey, covering 40 countries in 99 days across Europe and Africa on his power bike. The power bike rider rode into Lagos on Sunday, October 5, 2025, to a hero's welcome, after
- [MarketingWorld Magazine’s CMO of the Week: Mwinda Kiula of Rand Merchant Bank](https://themarketingworldmag.com/marketingworld-magazines-cmo-of-the-week-mwinda-kiulaof-rand-merchant-bank/) - Mwinda Kiula is the Executive Head of Marketing and Communications for Treasury and Trade Finance Solutions at Rand Merchant Bank (RMB). She is recognized as a trailblazer in the marketing and communications field, leading strategic initiatives that advance RMB’s positioning within the competitive financial services sector. Mwinda combines innovative marketing approaches with strong leadership to
- [Olorundero urges C-suite to rethink visibility as strategic cornerstone](https://themarketingworldmag.com/olorundero-urges-c-suite-to-rethink-visibility-as-strategic-cornerstone/) - Tolulope Olorundero, PR & communications consultant and Founder of Mosron Communications, is challenging C-suite leaders to rethink visibility as a cornerstone of strategic leadership, not a performative act, as businesses brace for a volatile Q4 of 2025. In a compelling call to action, Olorundero argues that true executive visibility is about deliberate engagement with key
- [Heirs Holdings' Okoli-Okpagu shares lessons on decade milestone](https://themarketingworldmag.com/heirs-holdings-okoli-okpagu-shares-lessons-on-decade-milestone/) - Ifesinachi Okoli-Okpagu, Group Chief Marketing Officer for Heirs Holdings’ retail portfolios, marked a decade with the conglomerate by sharing profound lessons from her transformative journey, offering insights for aspiring leaders. Starting as a mid-level professional in 2015, Okoli-Okpagu has risen to oversee marketing for the group’s insurance portfolio—one of Nigeria’s fastest-growing brands—and manage retail investments
- [KWAL sponsors Standard Chartered Nairobi marathon with Ksh 10m](https://themarketingworldmag.com/kwal-sponsors-standard-chartered-nairobi-marathon-with-ksh-10m/) - Kenya Wine Agencies Limited (KWAL), the marketer of Heineken 0.0, has significantly increased its sponsorship of the Standard Chartered Nairobi Marathon (SCNM), pledging Ksh 10 million for the 2025 edition, set for October 26. The announcement was made during a sponsors’ breakfast event in Nairobi, marking a renewed partnership aimed at promoting wellness and community
- [Sucre House of Entertainment bags Influencer Marketing Agency of the Year award](https://themarketingworldmag.com/sucre-house-of-entertainment-bags-influencer-marketing-agency-of-the-year-award/) - Sucre House of Entertainment has been named the Outstanding Influencing Marketing Agency of the Year at the prestigious Edge Awards 2025, held on 26 September 2025 at the Balmoral Event Hall, Sheraton Hotels, Ikeja. The annual awards, organised by Marketing Edge Magazine, celebrate excellence and innovation in Nigeria’s marketing and communications industry. Founded by visionary
- [Autodesk’s Dara Treseder champions human creativity in AI-driven marketing](https://themarketingworldmag.com/autodesks-dara-treseder-champions-human-creativity-in-ai-driven-marketing/) - Dara Treseder, Chief Marketing Officer at Autodesk, is redefining the role of artificial intelligence in marketing by emphasizing the power of human ingenuity. At Fortune Brainstorm Tech, Treseder highlighted her innovative approach to ensuring Autodesk’s marketers stand out in an AI-saturated landscape, urging a focus on original thinking to avoid producing “forgettable content.” Treseder stressed
- [Irvine Partners' Passy Nopoudem: Young Francophone Consumers Are Redefining Brand Loyalty](https://themarketingworldmag.com/irvine-partners-passy-nopoudem-young-francophone-consumers-are-redefining-brand-loyalty/) - Passy Nopoudem, Regional Communications Expert at Irvine Partners, emphasized that Francophone Africa’s dynamic and youthful consumer base is redefining brand engagement, pushing companies to prioritize cultural relevance and authenticity over conventional marketing strategies. In a recent analysis, Nopoudem highlighted the unique dynamics of French-speaking African markets, urging global brands to rethink one-size-fits-all strategies that often
- [Sesan Olukoya:Digital age requires rethink of influence](https://themarketingworldmag.com/sesan-olukoyadigital-age-requires-rethink-of-influence/) - Sesan Olukoya, a leading experiential marketing communications expert, has called for a redefinition of influence in Nigeria’s fast-evolving digital economy, warning that the current obsession with follower counts and viral stunts is diluting its true meaning. In a recent statement, Olukoya argued that genuine influence—rooted in shaping thoughts, guiding behavior, and inspiring action—is being overshadowed
- [Gravity Global's Scott Thaler reveals 'Secret Sauce' for dominating complex markets](https://themarketingworldmag.com/gravity-globals-scott-thaler-reveals-secret-sauce-for-dominating-complex-markets/) - In a competitive landscape where attention is the ultimate currency, Scott Thaler, Chief Marketing Officer of Gravity Global, is championing a bold approach that helps brands in intricate sectors secure an "unfair share" of the spotlight—and convert it into tangible business success. Speaking on the agency's unique methodology, Thaler emphasized that Gravity Global transcends traditional
- [Loeries taps Uduak Akpan for creative excellence](https://themarketingworldmag.com/loeries-taps-uduak-akpan-for-creative-excellence/) - Nigerian creative powerhouse, Uduakabasi “Uddy” Akpan, has been appointed as a judge at the prestigious Loeries Awards, Africa and the Middle East’s biggest celebration of creativity in brand communication. Uduak, currently the Creative Director at Flow Universal Solution, is no stranger to the Loeries stage. This marks the third consecutive year he has been selected
- [Leye Makanjuola honoured with top digital awards](https://themarketingworldmag.com/leye-makanjuola-honoured-with-top-digital-awards/) - Intense Group has reaffirmed its position as a leader in Nigeria’s digital marketing landscape after clinching multiple prestigious awards within the same week. The agency was named “Outstanding Digital Agency of the Decade” at the EDGE Awards organized by Marketing Edge Magazine. At the same ceremony, the Group’s Chief Executive Officer, Leye Makanjuola, was honored
- [Larry-Izamoje: Moniepoint, Osimhen partnership redefines sports marketing](https://themarketingworldmag.com/larry-izamoje-moniepoint-osimhen-partnership-redefines-sports-marketing/) - Debbie Larry-Izamoje, CEO of Brila Media and a leading voice in sports media, has hailed the recent partnership between Moniepoint Group and Nigerian football star Victor Osimhen as a masterclass in authentic sports marketing. Speaking from her vantage point as a seasoned industry expert, Larry-Izamoje emphasized the power of sports to forge deep, emotional connections
- [MarketingWorld Magazine’s CMO of the Week: Osato Evbuomwan of Moët Hennessy](https://themarketingworldmag.com/marketingworld-magazines-cmo-of-the-week-osato-evbuomwan-of-moet-hennessy/) - As Marketing Director at Moët Hennessy, Osato Evbuomwan drives strategic brand initiatives with a focus on innovation and consumer engagement in Nigeria’s dynamic luxury market. Leading a hybrid team, Osato leverages deep expertise in strategic thinking, portfolio management, and market analysis to elevate the brand’s presence, delivering impactful campaigns that resonate with discerning audiences. Osato’s
- [Pret A Manger names Matthew Bresnahan CMO](https://themarketingworldmag.com/pret-a-manger-names-matthew-bresnahan-cmo/) - Pret A Manger has named Matthew Bresnahan as its new Chief Marketing Officer (CMO), signaling a renewed focus on marketing and innovation to fuel the coffee chain’s ambitious growth strategy. Bresnahan, a seasoned marketing executive, joins from Restaurant Brands International, where he held senior roles overseeing brands like Burger King and Tim Hortons. In his
- [Sesan Olukoya: Focus on execution over marketing buzzwords](https://themarketingworldmag.com/sesan-olukoya-focus-on-execution-over-marketing-buzzwords/) - Sesan Olukoya, Managing Partner of 2020 Marketing, has sparked a conversation in the marketing world with a bold critique of the industry’s obsession with trendy buzzwords. Olukoya argues that terms like “growth hacking,” “community-led growth,” and “dark social” are often rebranded versions of time-tested marketing principles, repackaged to appear innovative. “Marketing thrives on creativity and
- [Mouka unveils Nigeria's first Comfort Garden in Lagos](https://themarketingworldmag.com/mouka-unveils-nigerias-first-comfort-garden-in-lagos/) - Mouka Limited, Nigeria’s premier sleep solutions brand, has launched the innovative Mouka Comfort Garden along Kudirat Abiola Way in Oregun, Ikeja, marking a bold step in redefining rest as essential for healthy living. The first-of-its-kind structure in Nigeria, the Comfort Garden features an elegant bedroom setup encased in a striking glass cubicle, inviting Lagosians to
- [Oreoluwa Atinmo champions Nigerian culture at Gino World Jollof Festival](https://themarketingworldmag.com/oreoluwa-atinmo-champions-nigerian-culture-at-gino-world-jollof-festival/) - Oreoluwa Atinmo, Marketing Director at GBfoods, is spearheading a groundbreaking celebration of Nigerian culinary heritage through the Gino World Jollof Festival, held in Lagos. Partnering with renowned chef Hilda Baci, Atinmo has orchestrated an ambitious attempt to create the world’s largest pot of Jollof Rice, a bold move to showcase Nigeria’s vibrant culture and GBfoods’
- [Mouka unveils Ultra-Modern Sleep Gallery in Lagos](https://themarketingworldmag.com/sola-sobowale-graces-unveil-of-mouka-sleep-gallery-at-grand-square/) - Mouka has announced the grand opening of its ultra-modern Mouka Sleep Gallery located at Plot Y, Mobolaji Johnson Avenue, Alausa, Ikeja, within the prestigious Grand Square Mall, on Wednesday, 24th September 2025. To mark this exciting milestone, Mouka brought a royal flair to the launch by inviting consumers to shop alongside Nollywood icon and “King
- [GCB Bank appoints Cynthia Ofori-Dwumfuo as Chief Marketing Officer](https://themarketingworldmag.com/gcb-bank-appoints-cynthia-ofori-dwumfuo-as-chief-marketing-officer/) - GCB Bank PLC has announced the appointment of Cynthia Ofori-Dwumfuo as its new Chief Marketing, Communications, and Customer Experience Officer, marking a significant leadership enhancement. This newly created role aims to elevate the bank’s brand relevance and customer experience by integrating customer experience, corporate affairs, and marketing across all channels, signaling a bold step-up in
- [Maureen Ifada appointed judge at International Content Marketers Award 2025](https://themarketingworldmag.com/maureen-ifada-appointed-judge-at-international-content-marketers-award-2025/) - Maureen Ifada, Marketing Director at FrieslandCampina WAMCO Nigeria Plc, has been named as a judge for the International Content Marketers Award 2025. This comes on the back of her recent recognition as Marketing Director of the Year at the 2025 Brand Handlers Awards and her earlier role as a judge at the Native Advertising Award
- [Netflix and AB InBev announce groundbreaking global partnership](https://themarketingworldmag.com/netflix-and-ab-inbev-announce-groundbreaking-global-partnership/) - Streaming giant Netflix has forged a landmark global partnership with beer industry titan AB InBev, promising a wave of innovative co-marketing campaigns. The collaboration, announced today, aims to blend entertainment with consumer passions, marking an "unprecedented" leap in global reach and scale. AB InBev, the powerhouse behind brands like Stella Artois, Corona, and Budweiser, has
- [Heineken repositions Durbanville Hills to boost wine ambitions](https://themarketingworldmag.com/heineken-repositions-durbanville-hills-to-boost-wine-ambitions/) - Heineken Beverages is intensifying its wine portfolio strategy, building on the successful revitalization of its flagship Nederburg brand by focusing on repositioning Durbanville Hills. The multi-award-winning winery, nestled in Durbanville Wine Valley, is renowned for its cool-climate wines, with Atlantic breezes enhancing the fruit purity and precision of its Sauvignon Blanc, Merlot, and other varietals.
- [Shake Shack names Michael Fanuele First Chief Brand Officer](https://themarketingworldmag.com/shake-shack-names-michael-fanuele-first-chief-brand-officer/) - Shake Shack has named Michael Fanuele as its inaugural Chief Brand Officer. Fanuele reports directly to CEO Rob Lynch and brings a wealth of experience to bolster the company’s marketing strategy. Fanuele has been collaborating with Shake Shack as a consultant earlier this year, playing a pivotal role in refining the brand’s strategic positioning and
- [MarketingWorld Magazine’s CMO of the Week: Mukuka Mulenga of MultiChoice Zambia](https://themarketingworldmag.com/marketingworld-magazines-cmo-of-the-week-mukuka-mulenga-of-multichoice-zambia/) - Mukuka Mulenga drives the marketing strategy at MultiChoice Zambia with a decade’s worth of experience steering diverse media platforms. As Executive Head of Marketing, he manages the company’s comprehensive portfolio, spanning from established linear channels like DStv and GOtv to emerging streaming services including Showmax and DStv Stream, delivering impact through market insight and strategic
- [Webfluential's Murray Legg: Human edge in AI marketing](https://themarketingworldmag.com/webfluentials-murray-legg-human-edge-in-ai-marketing/) - Murray Legg, Co-Founder of Webfluential Global Limited, is sounding a clarion call for brands to anchor their marketing strategies in genuine human connection. “Trust isn’t manufactured. It’s carefully nurtured and profoundly experienced,” Legg asserts, challenging the tech-heavy marketing landscape of 2025. As AI tools churn out content, designs, and predictions at an unprecedented pace, Legg
- [KFC appoints Melissa Cash as marketing chief in United States](https://themarketingworldmag.com/kfc-appoints-melissa-cash-as-marketing-chief-in-united-states/) - KFC U.S. has named Melissa Cash its new Chief Marketing Officer, effective September 16, according to a company announcement. She steps into the role previously held by Catherine Tan-Gillespie, who was promoted to president of the chain in April. Cash will report directly to Tan-Gillespie. In her new position, Cash will oversee brand strategy, food
- [Israel Obatunde to speak at African Beauty Summit & Awards in UK](https://themarketingworldmag.com/israel-obatinde-appointed-panelist-of-african-beauty-summit-awards-in-uk/) - Israel Obatunde, Chief Executive Officer of Ideas Origin Media (IOM), has been announced as a panelist and facilitator at the prestigious African Beauty Summit Awards, taking place on September 21, 2025, at The Assembly House in Norwich, United Kingdom. Since its inception in 2022, Ideas Origin Media has carved a niche as a creative powerhouse,
- [MarketingWorld Magazine’s CMO of the Week:Idemudia Dima-Okojie of Mastercard West Africa](https://themarketingworldmag.com/marketingworld-magazines-cmo-of-the-weekidemudia-dima-okojie-of-mastercard-west-africa/) - Idemudia Dima-Okojie leads marketing efforts across West Africa as the Marketing Director at Mastercard. His forward-thinking approach drives innovative campaigns that boost brand awareness while advancing financial inclusion throughout the region. Bringing a diverse background from telecommunications, logistics, and technology sectors, he combines deep expertise in marketing strategy, brand development, and digital transformation to fuel
- [Omolara Banjoko: Results-Oriented Brand Builder with a Global Academic Background](https://themarketingworldmag.com/omolara-banjoko-results-oriented-brand-builder-with-a-global-academic-background/) - Omolara Banjoko is a dynamic and results-oriented marketing leader, widely recognized for delivering strategies that fuel business growth while deepening consumer connections across multiple product categories. Currently serving as Marketing Manager at FrieslandCampina WAMCO, Nigeria’s foremost dairy company, she oversees strategy development, portfolio management, and communication for one of the country’s most iconic dairy brands.
- [Mouka launches 6th Annual Award for excellence](https://themarketingworldmag.com/mouka-launches-6th-annual-award-for-excellence/) - -urges schools to participate In its continued commitment to promoting academic excellence and the role of quality sleep in student performance, Mouka, Nigeria’s leading mattress and bedding brand, has announced the rollout of the 6th edition of the Mouka Award for Excellence. This initiative, birthed in 2020 under Mouka’s fifth CSR pillar, "Skills for Life,"
- [Muthoot FinCorp's Rajesh Balachandran reveals tech-driven marketing strategy](https://themarketingworldmag.com/muthoot-fincorps-rajesh-balachandran-reveals-tech-driven-marketing-strategy/) - Rajesh Balachandran, Chief Marketing Officer of Muthoot FinCorp, has shared insights into the company’s transformative approach to marketing, leveraging cutting-edge technology and a deep understanding of customer needs to stay ahead in the competitive financial services sector. Speaking on the evolution of the company’s advertising strategy, Balachandran emphasized Muthoot FinCorp’s shift toward a science-led, personalized
- [Samsung launches affordable Galaxy A07 in Kenya](https://themarketingworldmag.com/samsung-launches-affordable-galaxy-a07-in-kenya/) - Samsung Electronics East Africa has officially launched the Samsung Galaxy A07 in Kenya, the latest addition to its popular Galaxy A Series. This new smartphone is part of Samsung’s ongoing effort to make quality technology more accessible, offering a device that is reliable, immersive, and built to last. The Samsung Galaxy A07 is designed for
- [FrieslandCampina WAMCO Nigeria PLC launches Peak Dairy Creamer](https://themarketingworldmag.com/frieslandcampina-wamco-nigeria-plc-launches-peak-dairy-creamer/) - A New addition to the Peak Family made from skimmed milk. FrieslandCampina WAMCO Nigeria PLC, Nigeria's trusted dairy company, today announced the launch of Peak Dairy Creamer, an innovative new product designed to transform ordinary tea and coffee into extraordinary experiences. Made from high-quality skim milk, Peak Dairy Creamer delivers a perfect blend with no
- [MarketingWorld Magazine’s CMO of the Week: Sibusile Sigwane-Dlamini of FNB Eswatini](https://themarketingworldmag.com/marketingworld-magazines-cmo-of-the-week-sibusile-sigwane-dlamini-of-fnb-eswatini/) - Sibusile Sibusisiwe Sigwane-Dlamini, the Chief Marketing Officer of First National Bank (FNB) Eswatini, is a dynamic force in the financial sector’s marketing landscape.With a career spanning over a decade, she has cultivated a reputation for strategic brilliance and creative leadership, steering FNB Eswatini’s brand to new heights since assuming her role in May 2025. Sigwane-Dlamini’s
- [Stephanie Coker-Aderinokun named WAW Woman in Henkel Nigeria partnership](https://themarketingworldmag.com/stephanie-coker-aderinokun-named-waw-woman-in-henkel-nigeria-partnership/) - Henkel Nigeria, a leading German multinational and manufacturer of consumer brand products, has announced Nigerian media personality Stephanie Coker-Aderinokun as its new brand ambassador, dubbed “The WAW Woman.” The partnership underscores Henkel’s commitment to deepening its connection with Nigerian households and expanding its footprint in the fast-moving consumer goods (FMCG) market. Okan Erdem, General Manager
- [Pepsi's new NFL campaign features star players in Tailgate push](https://themarketingworldmag.com/pepsis-new-nfl-campaign-features-star-players-in-tailgate-push/) - Pepsi is rolling out a bold new marketing strategy to recapture consumer attention. The longtime NFL sponsor is doubling down on its "Food Deserves Pepsi" campaign, launched last year, which emphasizes the soda’s role as the ultimate meal companion. This season, Pepsi is taking the campaign to NFL tailgates across the country, enlisting star players
- [MarketingWorld Magazine’s CMO of the Week: Tidzi Chalamba of Ecobank Malawi](https://themarketingworldmag.com/marketingworld-magazines-cmo-of-the-week-tidzi-chalamba-of-ecobank-malawi/) - Tidzi Chalamba, serves as the Head of Brand, Marketing & Corporate Communications at Ecobank Malawi, a role he has held since 2021. With over 15 years of experience in marketing, branding, and business development across Malawi and South Africa, Chalamba has established himself as a dynamic leader in the financial services sector, shaping Ecobank’s brand
- [BetMGM launches "Make it Legendary" campaign with Jon Hamm](https://themarketingworldmag.com/betmgm-launches-make-it-legendary-campaign-with-jon-hamm/) - BetMGM, a leading sports-betting and iGaming platform, has launched a vibrant brand refresh, emphasizing its unique blend of gaming and premium entertainment rooted in its partnership with MGM casinos, according to details shared with Marketing Dive. The rebrand, unveiled through the “Make it Legendary” campaign, aims to elevate BetMGM above the crowded sports-betting market by
- [Maureen Ifada of FrieslandCampina WAMCO Crowned Marketing Director of the Year](https://themarketingworldmag.com/maureen-ifada-of-frieslandcampina-wamco-crowned-marketing-director-of-the-year/) - Marketing Director of FrieslandCampina WAMCO Nigeria, Mrs. Maureen Ifada, has been named Marketing Director of the Year at the prestigious Brand Handlers Awards, held on August 29, 2025, at Regency Hall, Alausa Ikeja, Lagos. The award, organised annually by Marketing Space, celebrates outstanding achievements and excellence in brand management and marketing across Nigeria. Speaking on
- [Elizade JAC Motors names Taaooma first brand ambassador](https://themarketingworldmag.com/elizade-jac-motors-names-taaooma-first-brand-ambassador/) - Elizade JAC Motors has appointed award-winning comedian and content creator Maryam Apaokagi-Greene, popularly known as Taaooma, as its first-ever brand ambassador, marking a bold step to boost its presence in Nigeria’s automotive market. The announcement was made at a vibrant unveiling ceremony, where Taaooma was presented with a brand-new JAC JS6 SUV, symbolizing her official
- [Elumelu urges entrepreneurs to prioritize branding for business success](https://themarketingworldmag.com/elumelu-urges-entrepreneurs-to-prioritize-branding-for-business-success/) - Tony Elumelu, Founder and Chairman of Heirs Holdings, emphasized the critical role of branding in building trust and loyalty, urging entrepreneurs to make it a personal priority. Speaking on the power of brand identity, Elumelu described it as the “DNA of a business,” integral to customer relationships, employee culture, and market perception, far beyond mere
- [Crocs Inc. appoints new marketing Chiefs for Crocs and Heydude Brands](https://themarketingworldmag.com/crocs-inc-appoints-new-marketing-chiefs-for-crocs-and-heydude-brands/) - Crocs, Inc. has appointed Carly Gomez and Amondo Redmond as Chief Marketing Officers for its Crocs and Heydude brands, respectively. Gomez, previously with Fabletics, joins as Senior Vice President and CMO for Crocs, while Redmond, formerly of Foot Locker, takes the same role at Heydude. Both will report to Terence Reilly, who was elevated to
- [Three Crowns launches 2025 "Mum of the Year" campaign](https://themarketingworldmag.com/three-crowns-launches-2025-mum-of-the-year-campaign/) - Three Crowns Milk, Nigeria’s leading milk brand under FrieslandCampina WAMCO, has launched its 2025 Mum of the Year campaign, a heartfelt initiative to recognize the vital role of mothers in nurturing families and promoting healthy nutrition. The annual competition, themed “Reward Your Treasure,” celebrates exceptional mothers with an all-expense-paid getaway to Zanzibar, Tanzania. Marketing Manager
- [Coca-Cola, Aston Villa announce global partnership](https://themarketingworldmag.com/coca-cola-aston-villa-announce-global-partnership/) - The Coca-Cola Company has been announced as an Official Partner of Aston Villa Football Club, becoming the Official Soft Drinks Partner, Official Global Partner, and Official Partner for both the Men’s and Women’s teams, the club confirmed today. The partnership will bring Coca-Cola’s iconic beverage portfolio, including Coca-Cola, Coca-Cola Zero Sugar, Diet Coke, Fanta Orange,
- [MarketingWorld’s CMO of the Week:Tracy Humplick of Sportpesa Tanzania](https://themarketingworldmag.com/marketingworlds-cmo-of-the-weektracy-humplick-of-sportpesa-tanzania/) - Tracy Humplick, Head of Marketing and Communications at SportPesa Tanzania since January 2024, has solidified her reputation as a dynamic leader in digital and strategic marketing. With over a decade of experience across East Africa, Humplick drives SportPesa’s brand growth, overseeing revenue-boosting strategies, customer acquisition, and engagement initiatives. Humplick's role involves managing media buying, content
- [Coca-Cola, Manchester United ink major partnership](https://themarketingworldmag.com/coca-cola-manchester-united-ink-major-partnership/) - The Coca-Cola Company has inked a dynamic three-year partnership with Manchester United, becoming the club’s Official Carbonated Soft Drinks Partner across the United Kingdom and Europe. This landmark deal, announced today, brings Coca-Cola’s refreshing portfolio to the heart of Old Trafford, enhancing fan experiences on matchdays and beyond. Starting this Sunday, as Manchester United kicks
- [MultiChoice Kenya launches affordable GOtv value bouquet](https://themarketingworldmag.com/multichoice-kenya-launches-affordable-gotv-value-bouquet/) - MultiChoice Kenya has introduced its customer-centric “Tumefungulia Value na GOtv” initiative, offering over 40 channels on the revamped GOtv Value bouquet for KES 599, down from KES 699, starting August 1. The move aims to deliver greater entertainment value amid Kenya’s challenging economic climate. At the campaign launch in MultiChoice’s Nairobi offices, Managing Director Nzola
- [HAVAS Red launches Nigeria office to enhance West Africa public relation, social services](https://themarketingworldmag.com/havas-red-launches-nigeria-office-to-enhance-west-africa-public-relation-social-services/) - HAVAS Africa today announced the launch of HAVAS Red Nigeria, expanding the global merged media agency’s presence in West Africa and further strengthening its position across the continent. This follows HAVAS Red’s initial expansion into South Africa in October 2023, Côte d’Ivoire in April 2024, and Kenya in July 2025. HAVAS Red is the global
- [Forrester: CMO tenure declines, roles shift at Fortune 500 companies](https://themarketingworldmag.com/forrester-cmo-tenure-declines-roles-shift-at-fortune-500-companies/) - The tenure of chief marketing officers (CMOs) at Fortune 500 companies has declined to an average of 3.9 years in 2025, down from 4.1 years in 2024, according to a new Forrester report. The study also revealed a drop in CMO influence, with only 58% of Fortune 500 companies now having a marketing executive reporting
- [Orijin's 'Orijinal Nite' Lights Up Port Harcourt](https://themarketingworldmag.com/orijins-orijinal-nite-lights-up-port-harcourt/) - Lesukka Lounge in Rivers State’s capital came alive as fans of Orijin bitters and infused cocktails gathered for an unforgettable Orijinal Nite, blending Nigerian culture with modern flair. The event, hosted by Orijin, drew a lively crowd dressed to impress, immersing themselves in the rich flavors of Orijin’s signature bitters and bespoke cocktails crafted The
- [‎Nyoroma Self Help Group enhances transport business](https://themarketingworldmag.com/nyoroma-self-help-group-enhances-transport-business/) - The Nyoroma Self Help Group, a collective of tuktuk and boda boda operators in Ongata Rongai, has taken a significant step forward in their transport business by acquiring a 33-seater minibus. The milestone was celebrated at a handover ceremony outside Equity Bank Kenya’s Rongai Branch, made possible through an asset finance loan from the bank.
- [Kleber Group opens first African office in Cape Town](https://themarketingworldmag.com/kleber-group-opens-first-african-office-in-cape-town/) - ‎ ‎ ‎International communications agency Kleber Group has launched its first African office in Cape Town, marking a significant expansion into the continent’s growing tourism and lifestyle markets. The new office will serve as a strategic hub for delivering tailored communication services across Africa, with Lexi Hall appointed as director for Africa to lead the
- [Adeola Amosun recognized among Top 50 PR, communications trailblazers](https://themarketingworldmag.com/adeola-amosun-recognized-among-top-50-pr-communications-trailblazers/) - Marketing and media leader, Adeola Amosun, has been named one of Nigeria and the diaspora’s Top 50 Trailblazers shaping the future of Public Relations and Communications. The recognition, curated by GLG Communications in partnership with The Guardian Nigeria, celebrates individuals who are redefining how brands tell stories, engage audiences, and drive meaningful change through media
- [Watermark & Victoria takes centre stage with Grand Prix at 2025 EXMAN awards](https://themarketingworldmag.com/watermark-victoria-takes-centre-stage-with-grand-prix-at-2025-exman-awards/) - With 9 major wins, the agency reaffirms its position as a new creative force in experiential marketingIt was a landmark night at the 2025 Experiential Marketers Association of Nigeria (EXMAN) Awards as Watermark & Victoria swept the stage with nine trophies, including the prestigious Grand Prix, the top honour of the night. The ceremony, which
- [In Branding, The Future Belongs To Storytellers– Aniete Udoh](https://themarketingworldmag.com/in-branding-the-future-belongs-to-storytellers-aniete-udoh/) - In Nigeria’s rapidly evolving branding and marketing landscape, where visibility often equals opportunity, one message is rising above the noise: storytelling is no longer optional, it is essential. One of the most respected voices pushing this narrative is Aniete Udoh, Divisional Director at Marketing Edge Publication, whose decades of experience span radio broadcasting, advertising, and
- [Dami Owolabi's BrandForge to  equip marketers and entrepreneurs for strategic growth](https://themarketingworldmag.com/dami-owolabis-brandforge-to-equip-marketers-and-entrepreneurs-for-strategic-growth/) - Seasoned brand strategist and marketing consultant, Dami Owolabi, has launched BrandForge, a professional mentorship and training platform designed to help marketers and entrepreneurs sharpen their strategic thinking, improve brand execution, and build lasting business impact. With over a decade of experience across Nigeria and the United Kingdom, Owolabi said the idea for BrandForge emerged from a
- [Lush Hair empowers Warri-based stylist in CSR drive](https://themarketingworldmag.com/lush-hair-mpowers-warri-based-stylist-in-csr-drive/) - Lush Hair Nigeria, one of the country’s leading beauty brands, has launched an inspiring CSR initiative aimed at empowering local hairstylists and uplifting communities—beginning with a deeply moving story from Warri, Delta State. The initiative was sparked during a recent visit to Warri by Lush Hair’s Brand Ambassador, the celebrated comedian and advocate Real Warri
- [Galaxy 947 Joburg Day unveils 2025 headliners](https://themarketingworldmag.com/galaxy-947-joburg-day-unveils-2025-headliners/) - Galaxy 947 Joburg Day is set to make its return at the scenic Crocodile Creek Polo Club in Lanseria. This much-anticipated festival promises a memorable, family-friendly experience, bringing together Johannesburg’s lively community for a full day of music, food, and celebration. The line-up features South Africa’s finest talent, headlined by Amapiano maestro Kelvin Momo and
- [MarketingWorld’s CMO of the Week:Twikale Chirwa‎ of ‎First Capital Bank Malawi](https://themarketingworldmag.com/marketingworlds-cmo-of-the-weektwikale-chirwa-of-first-capital-bank-malawi/) - Twikale Chirwa is a seasoned marketing executive with more than 15 years of experience in strategic brand management, trade execution, and commercial leadership. Chirwa currently serves as the Head of Marketing at First Capital Bank Malawi, where he leads efforts to elevate the bank’s market presence and customer engagement through innovative marketing strategies. Since taking
- [WARC Guide: Marketers must bridge C-Suite trust gap](https://themarketingworldmag.com/warc-guide-marketers-must-bridge-c-suite-trust-gap/) - A new guide from WARC, titled Making the Case to the C-Suite, has spotlighted a persistent disconnect between marketing departments and corporate leadership, urging chief marketing officers (CMOs) to reframe their strategies around business growth, profit, and cash flow to win over skeptical executives.Investment in Marketing Fuels GrowthThe report reveals that companies investing in marketing
- [Samsung brings 2025 AI TVs to Ghana, offers pre-order perks](https://themarketingworldmag.com/samsung-brings-2025-ai-tvs-to-ghana-offers-pre-order-perks/) - Samsung Electronics has launched its highly anticipated 2025 Vision AI TV lineup, marking 19 consecutive years of global leadership in display innovation. The new range, featuring cutting-edge Neo QLED Mini LED, Neo QLED 8K, and OLED models, promises to redefine home entertainment with adaptive visuals and intelligent technology tailored to consumer needs in Ghana and
- [New Lemon & Ginger Kenya Cane debuts in Thika](https://themarketingworldmag.com/new-lemon-ginger-kenya-cane-debuts-in-thika/) - Kenya Cane is set to launch its latest flavour, Lemon & Ginger, at the MKU Pavilion Grounds in Thika. The new variant promises a refreshing blend of zesty lemon and warm, spicy ginger, offering a modern twist on the beloved Kenyan spirit. The Lemon & Ginger variant combines the tangy brightness of lemon with the
- [URC appoints Karen Ong as Chief Marketing Officer](https://themarketingworldmag.com/urc-appoints-karen-ong-as-chief-marketing-officer/) - Universal Robina Corp. (URC), a leading player in the Southeast Asian consumer goods sector, has appointed Karen Ong as its new Chief Marketing Officer, signaling a strategic move to amplify its brand presence across the region. With over 20 years of marketing expertise from multinational firms, Ong brings a proven track record of driving market
- [The Marketing Effectiveness Crisis: A Call to Action for CMOs](https://themarketingworldmag.com/the-marketing-effectiveness-crisis-a-call-to-action-for-cmos/) - Musa Kalenga A recent study by the Institute of Practitioners in Advertising (IPA) and marketing expert Peter Field reveals a stark reality: campaigns driving long-term business growth have plummeted by nearly 50% over the past decade. Despite rebounding budgets and proliferating channels, marketing’s business impact is waning, sounding alarm bells for C-suite leaders. The Erosion
- [MarketingWorld’s CMO of the Week: Cherry Eromosele of Interswitch Group](https://themarketingworldmag.com/marketingworlds-cmo-of-the-week-cherry-eromosele-of-interswitch-group/) - With over a decade at Interswitch, Dr. Cherry Eromosele, Group Chief Marketing and Communications Officer at Interswitch Group, has driven transformative brand and marketing strategies across Africa, enhancing brand equity, customer acquisition, and sustainable growth. Also serving as the Executive Vice President, Dr.Eromosele is a dynamic leader in fintech marketing, . Since joining Interswitch, Dr.
- [Sylvia Elsheikh takes helm as MTN Uganda’s Chief Marketing Officer](https://themarketingworldmag.com/sylvia-elsheikh-takes-helm-as-mtn-ugandas-chief-marketing-officer/) - Sylvia Elsheikh has been appointed as MTN Uganda’s Chief Marketing Officer, a move hailed by CEO Sylvia Mulinge as a pivotal step in advancing the telecom giant’s digital innovation and customer engagement goals. Elsheikh, a seasoned marketing executive with over 15 years of experience across Africa and the Middle East, steps into the role at
- [Allyson Witherspoon leads U.S. marketing revival](https://themarketingworldmag.com/allyson-witherspoon-leads-u-s-marketing-revival/) - Struggling to recover from its steepest global loss in 25 years and a collapsed merger with Honda, Nissan is pinning its hopes on a U.S. market resurgence. “We need the U.S. to rock and roll again,” declared Nissan Americas Chairman Christian Meunier in a recent Automotive News interview, encapsulating the Japanese automaker’s high-stakes mission. At
- [Game unveils new "Great Value Instant Noodles" range](https://themarketingworldmag.com/game-unveils-new-great-value-instant-noodles-range/) - Game has rolled out its Great Value Private Brand instant noodles, now available in three mouthwatering flavors: Beef, Chicken, and Durban Curry. This launch marks a significant step in the retailer’s mission to deliver quality and affordability to South African households. Instant noodles have surged in global popularity, with the World Instant Noodle Association reporting
- [X3M Ideas partners with IKIGAI 360, eyes Africa and Europe expansion](https://themarketingworldmag.com/x3m-ideas-partners-with-ikigai-360-eyes-africa-and-europe-expansion/) - X3M Ideas, a prominent pan-African marketing communications agency, has announced a strategic partnership with IKIGAI 360, a creative agency with established operations in Mozambique and a burgeoning presence in Portugal. The alliance signals a concerted effort to deepen service capabilities across the African continent and into key European markets, aiming to enhance cultural intelligence, creative
- [Anietie Udoh named juror for PR Power List 2025](https://themarketingworldmag.com/anietie-udoh-named-juror-for-pr-power-list-2025/) - Marketing expert and communication strategist, Anietie Udoh, has been appointed as a juror for the 2025 edition of PR Power List. This prestigious recognition platform celebrates top PR and communications professionals in Nigeria. The PR Power List is put together by GLG Communications and published by The Guardian Newspaper. It is released every year as
- [MarketingWorld’s CMO of the Week: Nobert Kabendela of UBA Tanzania](https://themarketingworldmag.com/marketingworlds-cmo-of-the-week-nobert-kabendela-of-uba-tanzania/) - With a proven track record in digital marketing, strategic communications, and client relationship management, Nobert Kabendela, the Head of Marketing and Corporate Communications at UBA Tanzania, drives the bank’s brand visibility and engagement strategies in Tanzania, leveraging his extensive experience in the financial and technology sectors. Kabendela served as Digital Marketing Officer at CRDB Bank
- [CMOs harness generative AI to fuel growth amid economic uncertainty](https://themarketingworldmag.com/cmos-harness-generative-ai-to-fuel-growth-amid-economic-uncertainty/) - As economic pressures from tariffs and supply chain shifts mount, chief marketing officers (CMOs) are turning to generative AI to drive revenue and streamline costs, according to Katie Klumper, CEO of Black Glass, a New York-based CMO consulting firm. “Growth is top of mind, and AI is an enabler,” Klumper said in a recent feature
- [Martini, Jonathan Bailey Launch 'Off Script' Campaign](https://themarketingworldmag.com/martini-jonathan-bailey-launch-off-script-campaign/) - Martini, the iconic 163-year-old Italian brand, has launched its latest spritz offering, ‘Off Script,’ as part of its vibrant ‘Dare to Be’ campaign, with actor Jonathan Bailey as its new brand ambassador. Shot across sun-drenched southern Italy, the campaign blends playful sophistication with Martini’s timeless heritage. Directed by Bugsy Riverbank-Steel and captured in stills by
- [JD Sports unveils 'Forever Forward' global identity](https://themarketingworldmag.com/jd-sports-unveils-forever-forward-global-identity/) - JD Sports, a leading global sportswear retailer, has unveiled a dynamic new brand identity, “Forever Forward,” marking its first cohesive visual overhaul as it expands across the UK, Europe, the US, and APAC regions. Developed in collaboration with ad agency Uncommon, the rebrand aims to cement JD Sports’ position at the heart of youth culture.
- [Thelma Okoh named new NIMN registrar](https://themarketingworldmag.com/thelma-okoh-named-new-nimn-registrar/) - The National Institute of Marketing of Nigeria (NIMN) has appointed Mrs. Thelma Okoh as its new Registrar, effective July 1, 2025, following its Annual General Meeting in Uyo. This appointment reinforces NIMN’s dedication to excellence and gender inclusion, succeeding Ms. Patience Sado, the Institute’s first female Registrar. Okoh, a seasoned public relations consultant and CEO
- [MarketingWorld’s CMO of the Week: Priscilla Akora of PostBank Uganda Ltd](https://themarketingworldmag.com/marketingworlds-cmo-of-the-week-priscilla-akora-of-postbank-uganda-ltd/) - Since taking on the role of Head of Marketing and Communications at PostBank Uganda, Priscilla Akora has been at the forefront of shaping the bank’s brand presence and market positioning. A results-driven marketing professional with over four years of experience at PostBank, she plays a pivotal role in steering strategic initiatives that drive growth, increase
- [X3M Ideas' 'Blood Sacrifice' Campaign shines at ACT Responsible, Cannes Lions 2025](https://themarketingworldmag.com/x3m-ideas-blood-sacrifice-campaign-shines-at-act-responsible-cannes-lions-2025/) - In a year already marked by global recognition, X3M Ideas has added yet another accolade to its growing list of achievements. At the prestigious ACT Responsible exhibition during the Cannes Lions International Festival of Creativity, the agency’s campaign, “Blood Sacrifice” for the Red Cross, was named Favourite Campaign under the Solidarity Category. The emotionally charged
- [Anietie Udoh joins jury panel of 2025 Effie Awards South Africa](https://themarketingworldmag.com/anietie-udoh-joins-jury-panel-of-2025-effie-awards-south-africa/) - Renowned Nigerian marketing strategist, Anietie Udoh, has been announced as a jury member for the 2025 edition of the Effie Awards South Africa. The appointment underscores his growing reputation as one of Africa’s leading voices in marketing effectiveness and strategic communications. The Effie Awards, hosted in South Africa by the Association for Communication and Advertising
- [Heineken 0.0 partners with F1 film to promote moderation](https://themarketingworldmag.com/heineken-0-0-partners-with-f1-film-to-promote-moderation/) - Heineken 0.0 has launched an electrifying campaign tied to Apple Original Films’ upcoming F1 The Movie, set for global release on June 25 via Warner Bros. Pictures. Directed by Joseph Kosinski, the campaign stars Brad Pitt and Damson Idris, blending Formula 1’s high-octane energy with Heineken’s push for modern, inclusive drinking choices. The campaign, debuting
- [Carex relaunches in Nigeria with new look, enhanced Hygiene](https://themarketingworldmag.com/carex-relaunches-in-nigeria-with-new-look-enhanced-hygiene/) - Carex, a global leader in hygiene, celebrated its official relaunch in Nigeria at The Lagos Marriott Hotel, unveiling a refreshed Masterbrand identity and an expanded portfolio of antibacterial products. The event, hosted by PZ Cussons, drew media, health experts, regulators, and influencers to mark Carex’s renewed commitment to combating germs and promoting everyday hygiene across
- [Mouka shines at Pitcher Awards 2025, bags silver and bronze](https://themarketingworldmag.com/mouka-shines-at-pitcher-awards-2025-bags-silver-and-bronze/) - Mouka, Nigeria’s leading brand of sleep solutions, proudly announces its double win at the prestigious Pitcher Awards 2025, clinching a Silver in the Use of Integrated Media and a Bronze in Excellence in Media Execution. These accolades reaffirm Mouka’s commitment to delivering innovative and impactful campaigns that resonate with its audience while maintaining a strong
- [Adeola Amosun reflects on his journey in marketing communications](https://themarketingworldmag.com/adeola-amosun-reflects-on-his-journey-in-marketing-communications/) - When Adeola Amosun stepped into the world of marketing communications 11 years ago, he could hardly have predicted how far the path would take him—from the buzz of the newsroom to the high-stakes meetings of multinational brands. On June 9, to mark his 11th anniversary in the industry, Amosun took to LinkedIn to share his
- [MarketingWorld’s CMO of the Week: Temitope Osunrinde, Chief Marketing Officer of Tizeti](https://themarketingworldmag.com/marketingworlds-cmo-of-the-week-temitope-osunrinde-chief-marketing-officer-of-tizeti/) - Temitope Osunrinde has been named CMO of the Week by MarketingWorld Magazine, in recognition of his leadership in shaping Africa’s digital infrastructure narrative. With over 15 years of experience across broadband, cloud, data centers, and telecoms, Osunrinde stands out as a voice of impact - advancing inclusive connectivity, catalyzing growth, and elevating Africa’s digital transformation
- [MarketingWorld’s CMO of the Week:Nelly Wangui Wainaina of NCBA Group](https://themarketingworldmag.com/marketingworlds-cmo-of-the-weeknelly-wangui-wainaina-of-ncba-group/) - Nelly Wangui Wainaina, a trailblazing marketing expert with more than 20 years of experience in shaping brand innovation throughout Africa, has been leading NCBA Group as Group Director of Marketing, Communication, and Citizenship since 2022. Her extensive experience across FMCG, personal care, and financial services, combined with her ability to lead multicultural teams and deliver
- [MarketingWorld’s CMO of the Week:Assimi Diero of Orange Burkina Faso](https://themarketingworldmag.com/marketingworlds-cmo-of-the-weekassimi-diero-of-orange-burkina-faso/) - Assimi Diero is a dynamic and results-driven marketing leader with over 15 years of experience in telecommunications, currently serving as the Marketing and Communication Director at Orange Burkina Faso since March 2021. Based in Ouagadougou, Diero drives the company’s marketing strategy, brand positioning, and communication initiatives, strengthening Orange’s market leadership in Burkina Faso’s competitive telecom
- [PepsiCo seals major F1 sponsorship deal](https://themarketingworldmag.com/pepsico-seals-major-f1-sponsorship-deal/) - PepsiCo has inked a multi-year sponsorship deal with Formula One, positioning its Sting Energy, Gatorade, and Doritos brands at 21 races across the sport’s global calendar, the company announced today. The agreement, which includes trackside advertising, FanZone activations, exclusive marketing rights, and track pouring rights, underscores Formula One’s growing appeal to major brands. The partnership
- [Three Crowns launches national campaign for World Milk Day](https://themarketingworldmag.com/three-crowns-launches-national-campaign-for-world-milk-day/) - Three Crowns, a leading Nigerian milk brand under FrieslandCampina WAMCO, launched its “Treasure that Nourishes Our World” campaign to mark World Milk Day 2025, reinforcing its commitment to providing superior nutrition for mothers and families across Nigeria. The campaign, which featured vibrant online and offline engagements in major cities, celebrated the vital role of dairy
- [Supreme Ice Cream marks Children’s Day with joyful kids’ fiesta](https://themarketingworldmag.com/supreme-ice-cream-marks-childrens-day-with-joyful-kids-fiesta/) - In a heartwarming celebration of Children’s Day, Supreme Ice Cream brought smiles and laughter to over 150 children at the Supreme Kids’ Fiesta. The vibrant event united families for a day filled with fun, creativity, and, of course, plenty of delicious ice cream. The atmosphere buzzed with excitement as children enjoyed a variety of activities
- [Peak Milk celebrates World Milk Day with "Stir A Cause"](https://themarketingworldmag.com/peak-milk-celebrates-world-milk-day-with-stir-a-cause/) - Peak Milk, Nigeria’s leading dairy brand under FrieslandCampina WAMCO, celebrated World Milk Day 2025 with its impactful "Stir A Cause" campaign, blending nutrition education with community goodwill. The initiative, which concluded this week, reached over 500,000 Nigerians, promoting the vital role of milk in daily diets while inspiring acts of kindness across communities. The campaign,
- [Anietie Udoh calls for ethical storytelling in African brand campaigns](https://themarketingworldmag.com/anietie-udoh-calls-for-ethical-storytelling-in-african-brand-campaigns/) - Anietie Udoh, a respected creative marketing strategist and Divisional Director at Marketing Edge Nigeria, has called on African brands and agencies to embrace ethical storytelling as the foundation for impactful and globally competitive campaigns. In a recent interview granted as part of his role on the 2025 AME (Advertising & Marketing Effectiveness) Awards Grand Jury,
- [Sarah Agha appointed as New Marketing Director of Nigerian Breweries Plc](https://themarketingworldmag.com/sarah-agha-appointed-as-new-marketing-director-of-nigerian-breweries-plc/) - Nigerian Breweries Plc, a leading HEINEKEN operating company, has appointed Sarah Agha as its new Marketing Director, effective June 1, 2025. The announcement was made by Managing Director Hans Essaadi, who highlighted Agha’s role in steering the company’s marketing strategy and portfolio development under the ambitious EverGreen 2030 plan. Agha, a seasoned marketing executive, will
- [World of Comfort 2025: Mouka rewards partners with exclusive Cape Town Getaway](https://themarketingworldmag.com/world-of-comfort-2025-mouka-rewards-partners-with-exclusive-cape-town-getaway/) - Mouka, Nigeria’s leading brand of sleep solutions, has once again reaffirmed its commitment to its business partners through the just-concluded World of Comfort 2025 Business Partner Reward Trip to Cape Town, South Africa. The exclusive trip from April 28 to May 6, 2025, was part of a wider promotional campaign that rewarded top-performing partners for
- [MarketingWorld’s CMO of the Week: Hajra Mahomed-Tajbhai of First Capital Bank Botswana](https://themarketingworldmag.com/marketingworlds-cmo-of-the-week-hajra-mahomed-tajbhai-of-first-capital-bank-botswana/) - From brand leadership to community impact, Hajra Mahomed-Tajbhai has carved a distinct path as a formidable force in Botswana’s banking and corporate communications space. As Head of Marketing & Communications at First Capital Bank Botswana, and more recently as Chief of Staff, Mahomed-Tajbhai has consistently merged strategic thinking with a deep commitment to community development.
- [Bytes Ahead, airSlate partner for Nigeria's paperless drive](https://themarketingworldmag.com/bytes-ahead-airslate-partner-for-nigerias-paperless-drive/) - In a bold move set to reshape the future of digital transformation in Nigeria, Bytes Ahead Limited, a leading provider of digital process automation solutions, has officially announced its strategic partnership with airSlate, a global powerhouse in document management and workflow automation. This collaboration marks a monumental leap forward in Nigeria’s journey toward a paperless,
- [FPL Media CEO Lanre Ashaolu bags OOH Player of the Year award](https://themarketingworldmag.com/fpl-media-ceo-lanre-ashaolu-bags-ooh-player-of-the-year-award/) - In a resounding endorsement of visionary leadership and disruptive innovation in Nigeria’s Out-of-Home (OOH) advertising industry, Lanre Ashaolu, CEO of FPL Media, has been named OOH Player of the Year at the prestigious Industry Awards held on May 3rd, 2025, at the Civic Centre, Victoria Island, Lagos. This honour, presented during the high-profile ceremony that
- [Esosa Osagiede joins Cannes Lions Print & Publishing jury](https://themarketingworldmag.com/esosa-osagiede-joins-cannes-lions-print-publishing-jury/) - -Reaffirms Africa’s creative power on the global stage Esosa Osagiede, Creative Director at Insight Publicis and a bold voice in global advertising, has been appointed as a juror in the Print & Publishing category at the 2025 Cannes Lions International Festival of Creativity. One of the most coveted honors in the global creative industry. This
- [Emeka Obia wins Africa's Young Adman of the Year at Industry Awards 2025](https://themarketingworldmag.com/emeka-obia-wins-africas-young-adman-of-the-year-at-industry-awards-2025/) - Emeka Obia has been named Africa’s Young Adman of the Year at the prestigious Industry Awards 2025, hosted by The Industry newspaper. The highly anticipated ceremony took place at the Civic Centre, Victoria Island, Lagos, gathering top advertising and marketing professionals from across the continent. Obia, a rising force in Africa’s advertising landscape, was appointed
- [From Tweet to Cannes: Muyiwa Aleshinloye’s Remarkable Rise to the Media Lions Jury](https://themarketingworldmag.com/from-tweet-to-cannes-muyiwa-aleshinloyes-remarkable-rise-to-the-media-lions-jury/) - In January 2025, Muyiwa Aleshinloye, Head of Media at Publicis West Africa, tweeted a simple but powerful wish: “Attend Cannes Lion 2025. Universe, do your thing.” Little did he know, the universe wasn’t just listening—it was conspiring for something even greater. Not only will Muyiwa attend the Cannes Lions International Festival of Creativity for the
- [MarketingWorld’s CMO of the Week: Sheila Aboth of C-Care Uganda](https://themarketingworldmag.com/marketingworlds-cmo-of-the-week-sheila-aboth-of-c-care-uganda/) - In Uganda’s ever-evolving healthcare sector, Sheila Aboth stands at the intersection of strategy, storytelling, and service. As the Group Head of Brand, Marketing, and Communications at C-Care Uganda, Aboth has spent the last decade turning complex ideas into compelling brand experiences, reshaping how healthcare is communicated, delivered, and experienced by thousands nationwide. Aboth began her
- [Guinness brings Premier League trophy to Nigeria](https://themarketingworldmag.com/guinness-brings-premier-league-trophy-to-nigeria/) - Guinness Nigeria, in collaboration with the Premier League, announced today that the iconic English Premier League trophy will visit Nigeria, offering football fans a rare chance to see the coveted silverware up close. The three-day tour will stop in Enugu on May 16 and Lagos on May 17 and 18, marking a celebration of Nigeria’s
- [Heineken Beverages advances township tavern transformation in South Africa](https://themarketingworldmag.com/heineken-beverages-advances-township-tavern-transformation-in-south-africa/) - Heineken Beverages showcased its Tavern Transformation Programme at a high-level roundtable and media tour of two township taverns in Gauteng, highlighting its commitment to responsible alcohol trading and inclusive economic growth. The event, drew industry leaders, government officials, and media to explore how upgraded taverns can become safe, community-focused businesses. The day began with visits
- [Automark launches 'New to You' Toyota campaign](https://themarketingworldmag.com/automark-launches-new-to-you-toyota-campaign/) - Automark, the pre-owned vehicle division of Toyota South Africa Motors (TSAM), unveiled its new “New to You” brand campaign , aiming to highlight the quality and reliability of its certified pre-owned vehicles. The campaign, centered on a humorous television commercial, showcases the rigorous quality checks each Automark vehicle undergoes before reaching customers. Tasneem Lorgat, TSAM’s
- [MarketingWorld’s CMO of the Week: Hellen Ng’ang’a of Jumia Kenya](https://themarketingworldmag.com/marketingworlds-cmo-of-the-week-hellen-nganga-of-jumia-kenya/) - Ng’ang’a is a dynamic marketing leader, currently serving as the Chief Marketing Officer at Jumia Kenya, where she spearheads strategic initiatives that drive business growth, fortify brand equity, and elevate market visibility. With over 15 years of progressive experience across leading FMCG, technology, and e-commerce brands, Ng’ang’a is recognized for her innovative, customer-centric approach and
- [Sabre appoints Jennifer Catto as EVP and CMO](https://themarketingworldmag.com/sabre-appoints-jennifer-catto-as-evp-and-cmo/) - Sabre Corporation, a global leader in travel technology, has announced the appointment of Jennifer Catto as Executive Vice President and Chief Marketing Officer. In her new role, Catto will join Sabre’s Executive Leadership Team and lead the company’s global marketing strategy, brand positioning, and customer engagement efforts. Catto, brings over 25 years of experience in
- [Glovo, Salad Africa launch SME financing in Nigeria](https://themarketingworldmag.com/glovo-salad-africa-launch-sme-financing-in-nigeria/) - Glovo, the multi-category delivery platform connecting consumers with local businesses and couriers, has announced a strategic partnership with Salad Africa to roll out a first-of-its-kind financing program for small and medium enterprises (SMEs) in Nigeria. The collaboration with Salad Africa—a fintech company specializing in embedded lending infrastructure for B2B marketplaces and tech-enabled SMEs—will provide Glovo’s
- [MarketingWorld’s CMO of the Week: Oyindamola Fashogbon of Transcorp Power Plc](https://themarketingworldmag.com/marketingworlds-cmo-of-the-week-oyindamola-fashogbon-of-transcorp-power-plc/) - In Nigeria’s dynamic corporate landscape, where brand equity and stakeholder trust are as vital as operational excellence, Oyindamola Fashogbon stands out as a new-generation leader redefining the art and science of brand marketing and corporate communications. As the Head of Brand Marketing and Corporate Communications at Transcorp Power Plc, Fashogbon is more than a communications
- [Indomie Love Bowl Season 2 crowns winners with ₦5m prize](https://themarketingworldmag.com/indomie-love-bowl-season-2-crowns-winners-with-₦5m-prize/) - Indomie, in partnership with Multichoice, has concluded the second season of its widely celebrated family reality show, Indomie Love Bowl. The season finale crowned the Adekunle family as champions after weeks of heartwarming challenges, rewarding them with a ₦5 million grand prize The reality show, which aired nationwide, focused on strengthening the bond between mothers
- [MarketingWorld’s CMO of the Week: Khensani Mkhombo of Tanzania Breweries Limited (TBL PLC)](https://themarketingworldmag.com/marketingworlds-cmo-of-the-week-khensani-mkhombo-of-tanzania-breweries-limited-tbl-plc/) - Khensani Mkhombo is the dynamic Head of Marketing at Tanzania Breweries Limited (TBL PLC), has been recognized as MarketingWorld Magazine’s CMO of the Week. This prestigious accolade celebrates outstanding marketing leadership and transformative impact in the industry. Based in Dar es Salaam, Mkhombo leads the marketing strategy for one of East Africa’s most prominent beverage
- [Margins to Mainstream: Why More Women in Power Means Better Business Outcomes](https://themarketingworldmag.com/margins-to-mainstream-why-more-women-in-power-means-better-business-outcomes/) - Dr. Abayomi Abidakun In the modern business environment, the long-standing perception of leadership as an exclusive male preserve is rapidly being dismantled. Once defined by control, aggression, and conflict-resolution, leadership today is evolving into a more inclusive paradigm—one marked by emotional intelligence, empathy, ethical integrity, and innovation. These are qualities increasingly recognized as being more
- [Leveraging Opportunities in AI for Building Sustainable Brands](https://themarketingworldmag.com/leveraging-opportunities-in-ai-for-building-sustainable-brands/) - By Olawande Meyungbo In a world where climate change, ethical business practices, and transparency are no longer just buzzwords, brands are under increasing pressure to align their values with those of their customers. Studies show that over 70% of consumers prefer to patronize brands or organizations that are committed to sustainability. At the same time,
- [Mastercard UEFA Africa Campaign Offers Champions League Experience](https://themarketingworldmag.com/mastercard-uefa-africa-campaign-offers-champions-league-experience/) - Mastercard is deepening its connection with African football fans through the launch of its 2025 Africa Football Campaign, an initiative designed to bring the excitement of the UEFA Champions League closer to the continent than ever before. Running from February to May 2025, the campaign spans five countries—South Africa, Kenya, Tanzania, Morocco, and Ghana—and is
- [Peter James wins Future Leader of Marketing at the 2025 ADVAN Awards](https://themarketingworldmag.com/peter-james-wins-future-leader-of-marketing-at-the-2025-advan-awards/) - Peter James, Brand Manager at FrieslandCampina WAMCO, has been honoured with the prestigious “Future Leader of Marketing” award at the Advertisers Association of Nigeria (ADVAN) 2025 Awards after an assessment screening by the judges. The ceremony, held on the Naval dockyard, Victoria Island, Lagos, celebrated outstanding achievements and contributions to Nigeria's marketing and advertising industry.
- [WithChude Live! press conference sets Stage for debut show](https://themarketingworldmag.com/withchude-live-press-conference-sets-stage-for-debut-show/) - Anticipation for the debut live edition of the acclaimed WithChude interview series reached new heights today as media professionals and key stakeholders gathered for a moving press conference held at the headquarters of RED | for Africa in Lagos. The press event, hosted in advance of the highly anticipated WithChude Live! show scheduled for April
- [MarketingWorld’s CMO of the Week: Colin Asiimwe of MultiChoice Uganda](https://themarketingworldmag.com/marketingworlds-cmo-of-the-week-colin-asiimwe-of-multichoice-uganda/) - Colin Asiimwe, Head of Marketing at MultiChoice Uganda, has been recognized as MarketingWorld Magazine’s CMO of the Week. This prestigious accolade celebrates outstanding marketing leadership and transformative impact in the industry. Asiimwe’s tenure at MultiChoice builds on his prior stint, during which he drove brand growth, managed integrated marketing communications, and launched premium local content
- [Burger King names Joel Yashinsky CMO for U.S., Canada](https://themarketingworldmag.com/burger-king-names-joel-yashinsky-cmo-for-u-s-canada/) - Burger King has named Joel Yashinsky as Chief Marketing Officer (CMO) for the U.S. and Canada, as the brand continues to advance its "Reclaim the Flame" growth strategy backed by franchisee collaboration. Yashinsky steps into the role with decades of experience in the quick-service restaurant (QSR) industry, having most recently served as CMO of Applebee’s
- [MarketingWorld’s CMO of the Week: Ben Kuyoh of L'Oréal](https://themarketingworldmag.com/marketingworlds-cmo-of-the-week-ben-kuyoh-of-loreal/) - Ben Kuyoh, the Chief Digital & Marketing Officer for East Africa, L'Oréal, has been recognized as MarketingWorld Magazine’s CMO of the Week—a prestigious accolade celebrating outstanding marketing leadership and transformative impact in the industry. With a career stretching over 15 years, Kuyoh has driven innovative marketing and digital strategies across diverse industries, cementing his reputation
- [Anietie Udoh Joins Global Marketing Titans as Finalist for Native Advertising Marketer of the Year](https://themarketingworldmag.com/anietie-udoh-joins-global-marketing-titans-as-finalist-for-native-advertising-marketer-of-the-year/) - MARKETING EDGE's Anietie Udoh has been Nominated Among the World's Top Content Marketers at the 2025 Native Advertising Awards Anietie Udoh emerges only African finalist for Native Advertising Marketer of the Year after a series of initial screening and forensic back check on his pedigree. Anietie Udoh, Divisional Director of Marketing at MARKETING EDGE Publications
- [Subway names Greg Lyons as Global Chief Marketing Officer](https://themarketingworldmag.com/subway-names-greg-lyons-as-global-chief-marketing-officer/) - Subway, one of the world’s largest restaurant brands, has announced the appointment of Greg Lyons as its new Global Chief Marketing Officer (GCMO), effective May 19. In his new role, Lyons will join Subway’s executive leadership team and report directly to Interim CEO Carrie Walsh. He will lead the brand’s global marketing strategy, overseeing key
- [Samsung adds local languages to Galaxy phones in Nigeria](https://themarketingworldmag.com/samsung-adds-local-languages-to-galaxy-phones-in-nigeria/) - Samsung Electronics has reaffirmed its commitment to digital accessibility and cultural inclusivity with the launch of a new local language feature across select Galaxy devices in Nigeria. The update enables users to operate their smartphones in Hausa, Igbo, and Yoruba, making Samsung technology more intuitive, relatable, and accessible to millions of Nigerians The feature is
- [Tanzania seals marketing education deal with UK](https://themarketingworldmag.com/tanzania-seals-marketing-education-deal-with-uk/) - Tanzania has entered a historic agreement with the United Kingdom’s Chartered Institute of Marketing (CIM) to deliver internationally recognised marketing courses within the country, marking a major milestone in the nation’s professional development landscape. The partnership, led by the Marketing Professionals Association of Tanzania (TMSA), aims to elevate the standard of marketing expertise in Tanzania
- [Seacom hires Mandisa Ntloko-Petersen as New Group CMO](https://themarketingworldmag.com/seacom-hires-mandisa-ntloko-petersen-as-new-group-cmo/) - Seacom, a leading subsea cable operator, has announced the appointment of Mandisa Ntloko-Petersen as its new Group Chief Marketing Officer (CMO). Ntloko-Petersen brings over 30 years of experience in marketing, communications, and brand positioning, with a strong track record in the ICT sector. Previously, she held leadership roles at top firms, including BCX, Dimension Data,
- [Three Crowns Unveils "Deeds Beyond Measure" for Ramadan 2025](https://themarketingworldmag.com/three-crowns-unveils-deeds-beyond-measure-for-ramadan-2025/) - Three Crowns, a leading Nigerian milk brand produced by FrieslandCampina WAMCO, has successfully launched its 2025 Ramadan initiative, tagged "Deeds Beyond Measure." This initiative encouraged Muslims to embrace the spirit of Ramadan through acts of kindness, community service, and spiritual growth. The "Deeds Beyond Measure" initiative featured weekly challenges designed to encourage and show benevolence
- [Helen Nangonzi named MarketingWorld’s CMO of the Week](https://themarketingworldmag.com/helen-nangonzi-named-marketingworlds-cmo-of-the-week/) - Helen Basuuta Nangonzi, the Marketing and Customer Experience Director at Absa Bank Uganda, has been recognized as MarketingWorld Magazine’s CMO of the Week—a prestigious accolade celebrating outstanding marketing leadership and transformative impact in the industry. At Absa Uganda, Nangonzi leads the bank’s marketing strategy and customer experience agenda, driving initiatives that foster deep customer engagement,
- [Yahoo appoints Josh Line as CMO](https://themarketingworldmag.com/yahoo-appoints-josh-line-as-cmo/) - Yahoo has named Josh Line as its new Chief Marketing Officer (CMO), tasking him with spearheading the company’s global marketing strategy, brand positioning, user acquisition, and customer engagement efforts. Line steps into a role that has remained vacant since October 2024, following the departure of former CMO Tressie Lieberman, who left to become Starbucks’ Global
- [Publicis wins LinkedIn global media business](https://themarketingworldmag.com/publicis-wins-linkedin-global-media-business/) - LinkedIn has officially awarded its global media account to Publicis, following a closed review process involving multiple markets. This decision marks a strategic consolidation, bringing all of LinkedIn’s media partnerships under a single agency. Publicis, which previously held LinkedIn’s U.S. media account, successfully defended its position while expanding its scope to key regions, including the
- [Heineken, WPP strengthen marketing alliance](https://themarketingworldmag.com/heineken-wpp-strengthen-marketing-alliance/) - Global brewing giant Heineken has announced a strategic expansion of its marketing efforts by appointing WPP as its global shopper marketing and commerce partner. This move is set to enhance Heineken’s brand presence across major markets through AI-driven consumer engagement and retail activations. The partnership will cover Heineken’s flagship brands, including Heineken, Heineken 0.0, and
- [PepsiCo taps Mark Kirkham US Beverages CMO](https://themarketingworldmag.com/pepsico-taps-mark-kirkham-us-beverages-cmo/) - PepsiCo has named Mark Kirkham as its new Chief Marketing Officer (CMO) of U.S. Beverages, effective April 7. Kirkham will oversee the marketing strategies for a portfolio of major brands, including Pepsi, Mountain Dew, Bubly, Starry, and Gatorade. Kirkham succeeds Greg Lyons, who is departing PepsiCo after a long tenure to pursue an external opportunity.
- [How Deming’s 14 Principles Provide the Foundation for Positionless Marketing](https://themarketingworldmag.com/how-demings-14-principles-provide-the-foundation-for-positionless-marketing/) - By Anietie Udoh W. Edwards Deming revolutionized manufacturing with his 14 principles, emphasizing quality, efficiency, and continuous improvement. His approach wasn’t just about making production lines more effective—it was about fostering a culture of excellence, adaptability, and long-term growth. Today, marketing is facing its transformation. The traditional model—where campaigns are rigidly structured with separate teams
- [Eyitayo Ajayi Moves to Dentsu Canada to Strengthen MediaTech & Product Adoption](https://themarketingworldmag.com/eyitayo-ajayi-moves-to-dentsu-canada-to-strengthen-mediatech-product-adoption/) - In a strategic career move, digital marketing and product management expert Eyitayo Ajayi has transitioned to Dentsu Canada as a MediaTech Global Support & Product Adoption specialist. Previously holding the same role at Dentsu UK, Ajayi will now focus on driving technology adoption and media product innovation across the North American market while continuing to
- [MarketingWorld’s CMO of the Week: Dennis Mambure of Absa Bank Botswana](https://themarketingworldmag.com/marketingworlds-cmo-of-the-week-dennis-mambure-of-absa-bank-botswana/) - Dennis Mambure, Director, Marketing and Corporate Affairs, Absa Bank Botswana, has been named MarketingWorld’s CMO of the Week. With nearly three years at the helm of marketing and corporate affairs at Absa Bank Botswana, Dennis Mambure, Absa Bank Botswana has redefined excellence in Botswana’s financial sector, leveraging an illustrious career spanning over 20 years across
- [Bacardi reviews global creative amid agency changes](https://themarketingworldmag.com/bacardi-reviews-global-creative-amid-agency-changes/) - Bacardi Limited has initiated a global creative review for most of its brands, according to multiple industry sources. The review is expected to impact the long-standing partnership with BBDO, which has handled the global creative remit for brands such as Bacardi Rum, Bombay Sapphire Gin, Martini, Dewar’s, and St-Germain for nearly a decade. Both Bacardi
- [Rite Foods extends Eidel-Fitr greetings, reaffirms product standards](https://themarketingworldmag.com/rite-foods-extends-eidel-fitr-greetings-reaffirms-product-standards/) - Nigeria’s leading food and beverage company, Rite Foods Limited, has joined Muslims across the country in celebrating Eid el-Fitr, marking the conclusion of the holy month of Ramadan. In line with its mission to promote refreshment, nourishment, and shared joy, the company encourages Muslim faithful to celebrate and rejuvenate with its range of award-winning products.
- [Coca-Cola relaunches 'Share a Coke' campaign](https://themarketingworldmag.com/coca-cola-relaunches-share-a-coke-campaign/) - Coca-Cola is set to relaunch its globally acclaimed "Share a Coke" campaign in 2025, aiming to resonate with Gen Z's growing desire for authentic and meaningful connections. First introduced in Australia in 2011, the campaign gained worldwide popularity by replacing the Coca-Cola logo with popular first names, turning beverage bottles into personalized keepsakes. According to
- [Improving Physical Well-being and Mental Health as Benefits of Ramadan Fasting](https://themarketingworldmag.com/improving-physical-well-being-and-mental-health-as-benefits-of-ramadan-fasting/) - Besides the religious obligation upon Muslims to fast during Ramadan, countless health benefits come with the one-month fasting period. Studies have shown immediate health benefits and significantly improved physical and mental well-being. These gains include weight management, blood cell regeneration, improved heart functions, and vascular well-being. Ramadan fasting certainly helps a Muslim faithful keep fit
- [French Embassy, Kucheza Gaming empower Lagos teachers](https://themarketingworldmag.com/french-embassy-kucheza-gaming-empower-lagos-teachers/) - Kucheza Gaming, in partnership with Ukie Digital Schoolhouse and Nintendo UK, recently held Teachers' Ingenuity Day, a groundbreaking training program aimed at introducing game-based learning to educators in Lagos State public schools. The event, which took place in District IV, equipped 36 teachers from 24 schools with innovative teaching methods to deliver computing concepts through
- [Tips To Getting Enough Sleep During Ramadan As Muslim Faithful](https://themarketingworldmag.com/tips-to-getting-enough-sleep-during-ramadan-as-muslim-faithful/) - Sleep is an important physiological phenomenon that allows our body to refresh and repair itself. However, finding the right balance between sleep and daily routine seems challenging during the Holy month of Ramadan. Many Muslim faithful, especially the working class and students, struggle to have enough sleep during this period. Ramadan fasting demands waking up
- [Observing Religious Tenets through Healthy Sleep in the Period of Ramadan](https://themarketingworldmag.com/observing-religious-tenets-through-healthy-sleep-in-the-period-of-ramadan/) - It is stated in the Quran that Allah says, "O ye who believe, fasting is prescribed for you, even as it was prescribed for those before you, that ye may ward off evil. Fast a certain number of days, and, for him who is sick among you or on a journey, the same number of
- [Access Bank’s Oluwaseun David-Akindele emerges as MarketingWorld’s CMO of the Week](https://themarketingworldmag.com/access-banks-oluwaseun-david-akindele-emerges-as-marketingworlds-cmo-of-the-week/) - Seun David-Akindele, the Head of Retail Products & Marketing at Access Bank (Ghana) Plc has been named MarketingWorld’s CMO of the Week. With a career stretching over 10 years in brand management and communications, Seun David-Akindele, who previously assumed the Head of Corporate Communications & Brand Management at the bank aptly shaped the public image
- [MoMo PSB launches 'Refer & Win' promo & free airtime/data](https://themarketingworldmag.com/momo-psb-launches-refer-win-promo-free-airtime-data/) - MoMo PSB, a leading digital financial services provider and a subsidiary of MTN Nigeria, has unveiled its ‘Customer Refer & Win Promo’, a new initiative designed to reward customers with free airtime or data for life. The campaign encourages users to engage in transactions on the MoMo platform while referring friends and family to do
- [Nigerian Breweries acquires Distell](https://themarketingworldmag.com/nigerian-breweries-acquires-distell/) - Nigerian Breweries Plc has acquired the remaining 20 percent stake in Distell Wines and Spirits Nigeria Limited (DWSN), gaining full ownership of the company. The acquisition follows Nigerian Breweries' earlier 80 percent purchase of Distell’s shares last year, completing its takeover of the business. According to a statement released on Wednesday, the transaction was finalized
- [Insight Publicis ends partnership with Airtel Nigeria](https://themarketingworldmag.com/insight-publicis-ends-partnership-with-airtel-nigeria/) - Insight Publicis, one of Nigeria’s leading integrated marketing communications agencies, has announced its resignation from the Airtel Nigeria account, effective immediately. The decision follows extensive evaluations during which both parties were unable to reach an agreement on terms that accurately reflect the scope of work and the value Insight Publicis brings to the partnership. Despite
- [CIG Motors takes over LagRide management](https://themarketingworldmag.com/cig-motors-takes-over-lagride-management/) - Chinese automobile company CIG Motors, the official assembler and distributor of GAC vehicles in Nigeria, has assumed operational control of LagRide, the Lagos State-backed ride-hailing platform, according to three drivers familiar with the matter. The takeover marks a major shift in LagRide’s operations, as CIG Motors is expected to revamp the vehicle financing model, which
- [Dangote Refinery enters polypropylene market](https://themarketingworldmag.com/dangote-refinery-enters-polypropylene-market/) - The Dangote Oil Refinery has commenced operations at its polypropylene facility in Lagos, marking a major step in the commissioning of its expansive oil refining and petrochemical complex. The facility, expected to be officially unveiled soon, is poised to become Africa’s largest polypropylene production site. According to S&P Global, the launch of Dangote’s 830,000 metric
- [UBA's Henry Nii Dottey emerges as MarketingWorld’s CMO of the Week](https://themarketingworldmag.com/ubas-henry-nii-dottey-emerges-as-marketingworlds-cmo-of-the-week/) - Henry Nii Dottey, Regional Head of Marketing & Corporate Communication for Anglophone West Africa at UBA Group has been named MarketingWorld’s CMO of the Week. With an illustrious career of over 20 years, Henry Nii Dottey stands as a leader in the sectors of marketing, corporate communications, and public affairs. In his current role as
- [Fabusoro joins CIG Group as Marketing Director](https://themarketingworldmag.com/fabusoro-joins-cig-group-as-marketing-director/) - CIG Group has announced the appointment of Adeleye Fabusoro as its new Group Marketing and Corporate Communication Director. In this strategic role, Fabusoro will lead marketing, public relations, and corporate communication initiatives across the group’s diverse portfolio, which includes GAC Motors, Lagride, Wulling, Lontor, and Gree. He will oversee all marketing efforts across the conglomerate’s
- [Meet Bodam Taiwo:New Customer Marketing Director, Diageo West & Central Africa](https://themarketingworldmag.com/meet-bodam-taiwonew-customer-marketing-director-diageo-west-central-africa/) - Diageo West & Central Africa has announced the appointment of Bodam Taiwo as its new Customer Marketing Director. This move will strengthen its regional leadership and enhance consumer engagement across the West and Central African markets. With over 20 years of experience in market perception, brand evolution, and consumer engagement, Taiwo brings a wealth of
- [LG extends Smart TV lifespan with WebOS Renew](https://themarketingworldmag.com/lg-extends-smart-tv-lifespan-with-webos-renew/) - In a move set to redefine smart home entertainment, LG Electronics has introduced webOS Renew, a groundbreaking program that offers five years of software upgrades to existing LG Smart TV owners. This initiative is aimed at extending the lifespan of LG 4K and 8K smart TVs while providing enhanced security, improved performance, and access to
- [Showmax launches 'Shikini Season' for affordable streaming](https://themarketingworldmag.com/showmax-launches-shikini-season-for-affordable-streaming/) - Showmax, Africa’s leading streaming service, has launched the Showmax Shikini Season, offering significant discounts on its General Entertainment (GE) Mobile and All Devices plans for a limited time in a move to make premium entertainment more accessible. From February 28 to March 31, 2025, new and returning subscribers can access Showmax GE Mobile for just
- [Kenya's investment schemes hit $3bn](https://themarketingworldmag.com/kenyas-investment-schemes-hit-3bn/) - Kenya’s collective investment schemes (CIS) market has witnessed remarkable growth, with total assets under management (AUM) soaring to Ksh 389.15 billion (over $3bn) as of December 31, 2024, reflecting a 23% increase from Ksh 316.38 billion ($2.4bn) recorded in September 2024. According to the latest Capital Market Authority (CMA) report, the CIC Unit Trust Scheme
- [Warda Kimaro emerges as MarketingWorld’s CMO of the Week](https://themarketingworldmag.com/warda-kimaro-emerges-as-marketingworlds-cmo-of-the-week/) - Warda Kimaro, Head of Brand Marketing & Communications, Vodacom Tanzania has been named MarketingWorld’s CMO of the Week.Kimaro has redefined industry standards, steering the telecom giant toward unprecedented brand growth, consumer engagement, and market dominance.Since assuming her role at Vodacom Tanzania, Kimaro has been at the forefront of strategic brand positioning, impactful advertising campaigns, and
- [Hina Nagarajan to lead Diageo Africa](https://themarketingworldmag.com/hina-nagarajan-to-lead-diageo-africa/) - Diageo has announced the appointment of Hina Nagarajan as the new President of Diageo Africa, effective April 1, 2025. Nagarajan returns to the African market, where she previously served as the Managing Director of Africa Emerging Markets. Her appointment follows her recent transition from Managing Director and CEO of Diageo India to a position on
- [Konga launches Berekete campaign with 70% discounts](https://themarketingworldmag.com/konga-launches-berekete-campaign-with-70-discounts/) - Konga, Nigeria’s leading e-commerce platform, has kicked off its highly anticipated Berekete campaign, offering massive discounts of up to 70% throughout March. The month-long shopping festival, which runs from March 1 to March 31, promises unbeatable deals across various product categories, targeting both new and returning customers. This year’s Konga Berekete coincides with the holy
- [Dangote Refinery secures first Algerian crude cargo](https://themarketingworldmag.com/dangote-refinery-secures-first-algerian-crude-cargo/) - In a strategic move to diversify its crude oil supply, Nigeria’s Dangote Refinery has secured its first shipment of Algeria’s Saharan Blend crude from trading firm Glencore. The one-million-barrel cargo is set to arrive between March 15 and 20, marking a key milestone for the 650,000-barrels-per-day refinery as it scales up production. According to industry
- [Champion Breweries reports N1.2bn pre-tax profit](https://themarketingworldmag.com/champion-breweries-reports-n1-2bn-pre-tax-profit/) - Champion Breweries Plc has announced a pre-tax profit of N1.2 billion for the financial year ending December 31, 2024, marking a remarkable 186.08% increase from the N445.3 million recorded in the previous year. The company’s total revenue surged to N20.8 billion, reflecting a 64.44% growth from N12.7 billion in 2023. This revenue was entirely driven
- [MarketingWorld’s CMO of the Week: Sydney Mbhele of Absa Group](https://themarketingworldmag.com/marketingworlds-cmo-of-the-week-sydney-mbhele-of-absa-group/) - Sydney Mbhele, Group Chief Marketing & Corporate Affairs Officer at Absa Group, has been named MarketingWorld’s CMO of the Week. Mbhele stands as a unique actor whose profound expertise and strategic acumen have redefined brand leadership across multiple global and African corporate giants. With a career spanning over two decades, Mbhele has solidified his reputation
- [Presco,Okomu oil record 84% revenue surge](https://themarketingworldmag.com/prescookomu-oil-record-84-revenue-surge/) - Despite Nigeria’s macroeconomic challenges, two agro-based firms listed on the Nigerian Exchange Limited (NGX), Presco Plc and Okomu Oil, have reported a combined revenue of N328 billion for the 12 months ending December 31, 2024. This represents an 84.4 percent increase from the N176 billion recorded in the corresponding period of 2023. The two companies,
- [Globacom reduces call tariffs amidst price hikes](https://themarketingworldmag.com/globacom-reduces-call-tariffs-amidst-price-hikes/) - Globacom has announced a reduction in its call tariff, setting it apart from other operators who have raised their rates following the Nigerian Communications Commission's (NCC) 50 percent end-user tariff adjustment in January. Following NCC's approval, the average call rate per minute now stands between ₦13.80 and ₦23 per second. However, Globacom’s new rate adjustment
- [Dangote Refinery cuts petrol price to ₦860](https://themarketingworldmag.com/dangote-refinery-cuts-petrol-price-by-₦65/) - Dangote Petroleum Refinery has announced a significant reduction in the ex-depot price of Premium Motor Spirit (PMS), lowering it by ₦65 per litre, from ₦890 to ₦825 per litre, effective February 27, 2025. The move, aimed at alleviating financial strain on Nigerians, comes ahead of the Ramadan season and aligns with President Bola Ahmed Tinubu’s
- [DPAN expands annual production to 44,000 vehicles](https://themarketingworldmag.com/dpan-expands-annual-production-to-44000-vehicles/) - Dangote Peugeot Automobile Nigeria (DPAN) has significantly increased its production capacity to 44,000 vehicles annually, following the integration of advanced technology in its assembly processes With cutting-edge systems in place, the plant now rolls out up to 120 vehicles daily, strengthening local manufacturing and reducing Nigeria’s dependence on imported cars. Popular Peugeot models, including the
- [Bharti Airtel invests over $235m in Airtel Africa](https://themarketingworldmag.com/bharti-airtel-invests-over-235m-in-airtel-africa/) - Bharti Airtel, the majority shareholder in Airtel Africa, has strengthened its position in the telecom giant by acquiring an additional 4.45 percent stake, valued at approximately N352.8 billion (over $235 million). The acquisition raises Bharti Airtel’s stake from 57.293 percent to 61.745 percent. According to a corporate disclosure on the Nigerian Exchange (NGX), the newly
- [MarketingWorld’s CMO Of the Week: Monica Chege of Jubilee Health Insurance](https://themarketingworldmag.com/marketingworlds-cmo-of-the-week-monica-chege-of-jubilee-health-insurance/) - Monica Chege, Head of Marketing and Communication at Jubilee Health Insurance, has been named MarketingWorld’s CMO of the Week.Chege is a distinguished leader in strategic marketing and brand positioning, with over 10 years of experience, she has consistently driven innovative campaigns that elevate brand visibility, bring customer engagement, and set new industry benchmarks. Her expertise
- [MultiChoice adjusts DStv, GOtv prices](https://themarketingworldmag.com/multichoice-adjusts-dstv-gotv-prices/) - MultiChoice Nigeria has announced an upward adjustment in the prices of its DStv and GOtv subscription packages, set to take effect from March 1, 2025. The company cited prevailing economic factors and rising operational costs as the reasons behind the price review. In a statement signed by John Ugbe, Chief Executive Officer of MultiChoice Nigeria,
- [Dangote Refinery meets Nigeria's fuel needs,opens trade opportunities](https://themarketingworldmag.com/dangote-refinery-meets-nigerias-fuel-needsopens-trade-opportunities/) - Dangote Group has announced that the Dangote Petroleum Refinery is now producing 57 million liters of Premium Motor Spirit (PMS), commonly known as petrol, daily, effectively meeting Nigeria’s total domestic fuel demand. Speaking during a recent tour of the refinery complex by a Zambian government delegation, the President of Dangote Industries Limited (DIL), Aliko Dangote,
- [Chams Holding reports 218% profit increase in 2024](https://themarketingworldmag.com/chams-holding-reports-218-profit-increase-in-2024/) - Chams Holding Company Plc, a leading technology solutions provider, has reported a 218% increase in after-tax profit for the 2024 fiscal year, driven by heightened demand for its services. Despite macroeconomic challenges that impacted many businesses, the company demonstrated resilience, recording a profit after tax of N1.3 billion, a significant rise from N407.6 million in
- [Leading with Vision: Akossa Mary Hiwa's Insights on Marketing and Leadership](https://themarketingworldmag.com/leading-with-vision-akossa-mary-hiwas-insights-on-marketing-and-leadership/) - Amidst the sweeping changes of the digital age, marketing stands as a beacon for business success. In this exclusive interview, AKIN NAPHTAL, Group Publisher of MarketingWorld Magazine, engages with Akossa Mary Hiwa, the Marketing and Corporate Affairs Manager at the National Bank of Malawi, to explore her journey, challenges, and vision for the future. With
- [Dangote Sugar to raise over $33m through commercial paper](https://themarketingworldmag.com/dangote-sugar-to-raise-over-33m-through-commercial-paper/) - Dangote Sugar Refinery Plc is set to raise approximately N50 billion through the issuance of its Series 8 and 9 Commercial Paper (CP) under its N150 billion Commercial Paper Issuance Programme. The company, recognized as Sub-Saharan Africa’s largest sugar refinery, boasts a combined installed refining capacity of 1.49 million metric tonnes (MMT) per annum. A
- [Peeva Beverages supports 2025 Heritage Caravan](https://themarketingworldmag.com/peeva-beverages-supports-2025-heritage-caravan/) - Peeva Beverages has announced its sponsorship of Channel One TV’s 2025 Heritage Caravan, a flagship event dedicated to celebrating Ghana’s rich cultural heritage and history. This marks the first time the beverage company is supporting the annual tour, reinforcing its commitment to national pride, cultural preservation, and tourism. With Peeva Beverages on board, this year’s
- [Rahma Mwapachu Emerges as Marketingworld’s CMO Of the Week](https://themarketingworldmag.com/rahma-mwapachu-emerges-as-marketingworlds-cmo-of-the-week/) - Rahma Mwapachu, the Head of Marketing, Communications, and Corporate Affairs at NMB Bank Plc in Tanzania, has been named MarketingWorld’s CMO of the Week for February 17th – 23rd, 2025. With over two decades of experience in marketing, communications, and corporate affairs, Rahma Mwapachu has carved a distinguished career in shaping brand narratives and corporate
- [PZ Cussons Nigeria converts $34.2m loan into equity](https://themarketingworldmag.com/pz-cussons-nigeria-converts-34-2m-loan-into-equity/) - PZ Cussons Nigeria PLC (PZCN) has announced a strategic decision to convert $34.26 million of its outstanding shareholder loan into equity in a bid to strengthen its balance sheet and reduce exposure to foreign exchange volatility. The company disclosed this decision through a statement signed by Alsec Nominees Limited, its company secretary, and published on
- [Coca-Cola sees 6% revenue jump in Q4 2024](https://themarketingworldmag.com/coca-cola-sees-6-revenue-jump-in-q4-2024/) - The Coca-Cola Company has reported a 6% increase in net revenues for the fourth quarter of 2024, reaching $11.5 billion, driven by higher prices and increased concentrate sales. Organic revenues (non-GAAP) surged by 14%, with a 9% rise in price/mix and a 5% growth in concentrate sales. For the full year, the beverage giant recorded
- [Alison Hastings Badenhorst Emerges as Marketingworld’s CMO Of the Week](https://themarketingworldmag.com/alison-hastings-badenhorst-emerges-as-marketingworlds-cmo-of-the-week/) - Alison Badenhorst, Chief Marketing Officer, Rand Merchant Bank in South Africa, has been named MarketingWorld’s CMO of the Week for February 11–16th, 2025. With a career spanning over two decades in financial services marketing, Badenhorst is a dynamic leader in shaping brand narratives and strategic communications across the banking sector. As the Chief Marketing Officer
- [Nigeria's TV Ad market to hit $401m in 2025](https://themarketingworldmag.com/nigerias-tv-ad-market-to-hit-401m-in-2025/) - Nigeria’s traditional TV advertising sector is on track for sustained expansion, with spending expected to reach $401.50 million in 2025, according to a recent Statista report. The forecast indicates a compound annual growth rate (CAGR) of 2.81% between 2025 and 2029, driving the market volume to $448.50 million by the end of the period. Additionally,
- [Unilever Nigeria soars: 44% revenue growth in H1 2024](https://themarketingworldmag.com/unilever-nigeria-soars-44-revenue-growth-in-h1-2024/) - Unilever Nigeria Plc has posted a 44% increase in revenue, recording N149.8 billion in its unaudited interim report for the twelve months ending December 31, 2024. This marks a significant rise from the N103.9 billion turnover reported in the corresponding period of 2023. The company also reported a 75% surge in gross profit, reaching N55.7
- [Nigeria:Dangote Refinery exports jet fuel to Saudi Aramco](https://themarketingworldmag.com/nigeriadangote-refinery-exports-jet-fuel-to-saudi-aramco/) - The Dangote Refinery in Lagos has exported two cargoes of jet fuel to Saudi Aramco, a move analysts say cements its position as a global leader in the refining industry. Aliko Dangote, President of the Dangote Group, revealed this milestone during a visit by directors of the Nigerian Economic Summit Group (NESG) to the refinery
- [Mwihaki Wachira emerges as MarketingWorld’s CMO of the Week](https://themarketingworldmag.com/mwihaki-wachira-emerges-as-marketingworlds-cmo-of-the-week/) - Mwihaki Wachira, Group Head of Marketing & Communication at I&M Bank Ltd, has been named MarketingWorld’s CMO of the Week for February 3rd–10th, 2025.A seasoned professional with over 20 years of experience, Wachira has played a pivotal role in driving brand transformation, market entry strategies, and innovative campaigns across Africa. She currently oversees strategic branding
- [Nigeria:Coca-Cola opens new recycling hub in Lagos](https://themarketingworldmag.com/nigeriacoca-cola-opens-new-recycling-hub-in-lagos/) - The Coca-Cola System in Nigeria, comprising Coca-Cola Nigeria Limited and its authorized bottler, Nigerian Bottling Company (NBC), has inaugurated a state-of-the-art Packaging Collection Hub in Apapa, Lagos. The facility, a major milestone in Nigeria’s plastics recycling infrastructure, has the capacity to process up to 13,000 metric tonnes (MT) of plastic bottles annually. The newly launched
- [Diageo sells Guinness Ghana to Castel for $81m](https://themarketingworldmag.com/diageo-sells-guinness-ghana-to-castel-for-81m/) - Diageo plc has announced the sale of its 80.4% shareholding in Guinness Ghana Breweries plc to French beverage giant Castel Group for $81 million, further strengthening their partnership across Africa. Despite the sale, Diageo will retain ownership of the Guinness brand and other key products currently produced by Guinness Ghana. Under a new long-term licensing
- [MultiChoice Nigeria revives step-up offer for DStv, GOtv](https://themarketingworldmag.com/multichoice-nigeria-revives-step-up-offer-for-dstv-gotv/) - MultiChoice Nigeria has announced the return of its highly anticipated Step-Up offer, allowing DStv and GOtv subscribers to access a higher package when they pay for an upgrade above their current subscription. The initiative, designed to reward loyal customers with premium entertainment, runs from Monday, January 13, 2025, to Monday, March 31, 2025. According to
- [Nigeria: The Place Restaurant Launches Exciting Promotion with 20% Off Rice Dishes](https://themarketingworldmag.com/nigeria-the-place-restaurant-launches-exciting-promotion-with-20-off-rice-dishes/) - The Place Restaurant, a leading quick-service restaurant chain, has rolled out an enticing new promotion offering substantial savings on their beloved rice dishes. From January 13th through March 1st, 2025, food enthusiasts, especially rice lovers, will enjoy a 20% discount on all rice meals every Monday, Wednesday, and Saturday. This timely promotion provides families and
- [Petrosol Platinum Energy Ltd's "Energizing Dreams" Promo Delights 14 Lucky Winners at 3rd Draw](https://themarketingworldmag.com/petrosol-platinum-energy-ltds-energizing-dreams-promo-delights-14-lucky-winners-at-3rd-draw/) - Petrosol Platinum Energy Ltd, a reputed energy company, successfully conducted the third draw of its popular "Energizing Dreams" promotion at Ataabadze near Elmina this Tuesday. This exciting event saw 14 fortunate customers walk away with remarkable prizes, including a tricycle, a motorcycle, a fridge, a smart TV, a mobile phone, and fuel coupons. The "Energizing
- [Jack Daniel’s Launches Tennessee Apple](https://themarketingworldmag.com/jack-daniels-launches-tennessee-apple/) - Jack Daniel’s has introduced the latest member to its distinguished lineup: Jack Daniel’s Tennessee Apple. This innovative blend combines the classic Jack Daniel’s Tennessee Whiskey with finely crafted apple liqueur. Jack Daniel’s Tennessee Apple is meticulously crafted using Jack Daniel’s Tennessee Whiskey, which is charcoal mellowed and matured in new American oak barrels, along with
- [Aleph Hospitality Expands Portfolio with Four New Hotels in Ethiopia](https://themarketingworldmag.com/aleph-hospitality-expands-portfolio-with-four-new-hotels-in-ethiopia/) - Aleph Hospitality has announced the addition of four new hotels in Ethiopia to its growing portfolio, further solidifying its presence in the region. With 13 new hotels added in 2024, Aleph Hospitality now boasts over 30 hotels across the Middle East and Africa. The new additions to Aleph Hospitality’s portfolio in Ethiopia include: 1. The
- [Ghana: Star Assurance Unveils '40 Reasons to Smile' Promo to Celebrate 40 Years of Service](https://themarketingworldmag.com/ghana-star-assurance-unveils-40-reasons-to-smile-promo-to-celebrate-40-years-of-service/) - Star Assurance is thrilled to announce the launch of its '40 Reasons to Smile' promotion, a special campaign to celebrate four decades of excellence in the insurance industry since its founding in 1985. Boatemaa Barfour-Awuah, Chief Executive Officer of Star Assurance, shared that this unique promotion offers an opportunity to engage with clients and partners,
- [Nigeria: UBA Rewards Over N41.8m to Loyal Customers in Legacy Promo](https://themarketingworldmag.com/nigeria-uba-rewards-over-n41-8m-to-loyal-customers-in-legacy-promo/) - United Bank for Africa (UBA) Plc has delighted its customers by rewarding over N41.8m in prizes to more than 100 lucky winners in the recently concluded UBA Legacy Promo series. This initiative, launched last year, was specially curated to celebrate UBA's monumental 75-year legacy and its unwavering commitment to appreciating loyal customers. The UBA Legacy
- [Mukuru Launches Revolutionary Mobile Wallet in Zimbabwe](https://themarketingworldmag.com/mukuru-launches-revolutionary-mobile-wallet-in-zimbabwe/) - Next-generation financial services platform, Mukuru, has just launched the game-changing Mukuru Wallet in Zimbabwe. This secure digital store of value follows Mukuru's recent award of a Deposit-Taking Microfinance Institution (DTMFI) licence by the Reserve Bank of Zimbabwe. Leveraging Mukuru’s established expertise, which serves over three million Zimbabwean customers, the Mukuru Wallet comes packed with several
- [Xiaomi Launches Global Redmi Note 14 Pro 5G](https://themarketingworldmag.com/xiaomi-launches-global-redmi-note-14-pro-5g/) - Xiaomi has launched the Redmi Note 14 Pro 5G globally, expanding its impressive Redmi Note 14 series lineup. Alongside, the company introduced the Poco X7, Poco X7 Pro, Poco X7 Pro Iron Man Edition, Redmi Note 14 Pro Plus 5G, and Redmi Note 14 Pro 4G. Additionally, two versions of the standard Redmi Note 14
- [Hisense Dominates Premium TV Market with Record 100-Inch TV Sales](https://themarketingworldmag.com/hisense-dominates-premium-tv-market-with-record-100-inch-tv-sales/) - Hisense, a renowned brand in consumer electronics and home appliances, has solidified its position as the market leader for premium TVs worldwide with its exceptional 100-inch TV sales in Q3 2024. This remarkable achievement marks the fourth consecutive quarter that Hisense has led the premium TV market. In Q3 2024 alone, Hisense’s 100-inch TVs accounted
- [West Hills Mall Introduces Back-to-School Lucky Dip](https://themarketingworldmag.com/west-hills-mall-introduces-back-to-school-lucky-dip/) - As the school bells prepare to ring in a brand-new term, West Hills Mall is making this back-to-school season both exciting and rewarding. From January 11 to January 31, shoppers have the chance to win amazing prizes while preparing for the academic year ahead. Shopping has never been more fun! By spending GH¢200 or more
- [UBA Group Names New Regional Marketing Head](https://themarketingworldmag.com/uba-group-names-new-regional-marketing-head/) - UBA Group has announced the promotion of Henry Nii Dottey to the newly established position of Regional Head, Marketing & Corporate Communication for Anglophone West Africa. In this role, Dottey will oversee marketing strategies, corporate communication, and stakeholder engagement for the region. Previously, Dottey served as the Country Head of Marketing and Corporate Communications for
- [Bacchus Tonic Wine Unveils Modern Packaging in a Bold Market Relaunch](https://themarketingworldmag.com/bacchus-tonic-wine-unveils-modern-packaging-in-a-bold-market-relaunch/) - Bacchus Tonic Wine, a beloved name in Nigeria’s fortified wine market, has taken a significant step forward with the introduction of its sleek, upgraded packaging. Produced by Grandoak Limited, this relaunch is a testament to the company's commitment to innovation and premium quality, all while preserving the distinct taste that has become a favorite across
- [ Israel Simplifies Entry with New Electronic Systems](https://themarketingworldmag.com/israel-simplifies-entry-with-new-electronic-systems/) - Israel has introduced two advanced electronic systems to streamline its entry procedures: the eVisa for travelers requiring a visa and the Electronic Travel Authorization (ETA-IL) for visa-exempt visitors. These systems, launched this January, aim to enhance both security and efficiency for international travelers entering the country. This initiative is part of Israel’s continuous effort to
- [TD Africa Launches Green Hero Initiative to Revolutionize Nigeria's Energy Sector](https://themarketingworldmag.com/td-africa-launches-green-hero-initiative-to-revolutionize-nigerias-energy-sector/) - TD Africa, a leading technology distribution company on the continent, has announced the launch of its groundbreaking Green Hero Initiative. This innovative program aims to address Nigeria's ongoing energy challenges by promoting the adoption of sustainable energy solutions. The Green Hero Initiative underscores TD Africa's dedication to providing cleaner, more affordable energy options for both
- [Apple Announces Limited-Time Discounts on iPhone Models in China](https://themarketingworldmag.com/apple-announces-limited-time-discounts-on-iphone-models-in-china/) - Apple is kicking off the new year with an exciting four-day promotional discount event on its iPhone models in China, from January 4 to 7. Customers can enjoy reductions on a variety of iPhone models and other Apple devices when using select payment methods, including Alipay and WeChat Pay. During the promotion, the iPhone 16
- [LG Electronics Partners with Microsoft to Propel AI Innovations](https://themarketingworldmag.com/lg-electronics-partners-with-microsoft-to-propel-ai-innovations/) - In an exciting development, South Korea’s LG Electronics has partnered with tech giant Microsoft to drive cutting-edge artificial intelligence (AI) innovations. This collaboration aims to blend LG Electronics’ rich customer insights from various devices and spaces with Microsoft’s state-of-the-art AI technologies. The alliance will focus on developing AI agents for diverse applications, including homes, vehicles,
- [Bolt Rewind 2024 Highlights Trends in Rider and Driver Behavior](https://themarketingworldmag.com/bolt-rewind-2024-highlights-trends-in-rider-and-driver-behavior/) - Bolt, the premier mobility platform in Ghana, has unveiled its Bolt Rewind 2024 report, showcasing intriguing trends in rider and driver behavior both globally and within Ghana over the past year. The data reveals that Fridays continue to be the most popular day for Bolt riders in Ghana, consistent with last year’s trends. Rides frequently
- [First Klass Shipping Specialist Ltd. Launches Cutting-Edge Warehouse and Staff Residence](https://themarketingworldmag.com/first-klass-shipping-specialist-ltd-launches-cutting-edge-warehouse-and-staff-residence/) - In a grand ceremony on Saturday, December 28th, First Klass Shipping Specialist Ltd. celebrated a pivotal moment with the inauguration of its state-of-the-art warehouse and staff residence in Kubease, near Kumasi. The event was a testament to the company’s relentless pursuit of innovation and growth. The celebration saw a gathering of distinguished guests including traditional
- [Burger King Nigeria Opens Africa’s First Shipping Container Drive-Thru Restaurant](https://themarketingworldmag.com/burger-king-nigeria-opens-africas-first-shipping-container-drive-thru-restaurant/) - Burger King Nigeria has catapulted itself to the forefront of fast-food innovation with the grand opening of Africa's first shipping container drive-thru restaurant, located on Toyin Street. This groundbreaking design not only marks the brand's 21st outlet in Nigeria but also offers customers an extraordinary dining experience that blends convenience with novelty. Strategic Innovation and
- [Liquides Imaginaries and Scentified by Cascades Luxury Unveil Lunatique in Lagos](https://themarketingworldmag.com/liquides-imaginaries-and-scentified-by-cascades-luxury-unveil-lunatique-in-lagos/) - Liquides Imaginaries, in collaboration with Scentified by Cascades Luxury, launched its latest fragrance masterpiece, Lunatique, captivating Lagos' luxury enthusiasts. This immersive scent experience celebrated the artistry of perfumery, self-discovery, and transformation, drawing inspiration from the phases of the moon. The atmosphere was nothing short of mesmerizing, with a black, white, and silver theme echoing the
- [Chivita|Hollandia's Blue Santa Campaign Spreads Holiday Cheer and Rewards Across Lagos](https://themarketingworldmag.com/chivitahollandias-blue-santa-campaign-spreads-holiday-cheer-and-rewards-across-lagos/) - This December, Chivita|Hollandia brought the holiday spirit to life with its festive Blue Santa campaign, delighting loyal customers and spreading joy across Lagos. Led by Hollandia’s Blue Santa and brand ambassador Chigurl, the campaign transformed everyday shopping into vibrant celebrations, offering exciting prizes to shoppers who purchased their favorite Hollandia products during the 12-day Christmas
- [Stanbic IBTC Bank and Carloha Join Forces to Offer Exclusive Discounts on Chery Vehicles](https://themarketingworldmag.com/stanbic-ibtc-bank-and-carloha-join-forces-to-offer-exclusive-discounts-on-chery-vehicles/) - Stanbic IBTC Bank, a part of Stanbic IBTC Holdings, has formed a strategic alliance with Carloha, an esteemed auto showroom known for its retail and after-sales service of Chery vehicles. The official agreement was signed on Wednesday, 18 December 2024, marking a significant milestone for both companies. This collaboration is designed to offer exceptional value
- [WiSolar Expands Access to WiGo Platform for Installers and Merchants](https://themarketingworldmag.com/wisolar-expands-access-to-wigo-platform-for-installers-and-merchants/) - WiSolar, a leader in sustainable energy solutions, has announced a major update to its WiGo platform, now extending access to third-party installers and merchants. This strategic expansion aims to drive the adoption of solar energy in Nigeria by providing greater access to solar installation services for residential and commercial customers. “We are excited to offer
- [DStv Offers Free Access to All Channels for the Festive Season](https://themarketingworldmag.com/dstv-offers-free-access-to-all-channels-for-the-festive-season/) - MultiChoice Nigeria has announced a festive treat for all DStv customers. From December 27 to 29, every subscriber, regardless of their current package, will enjoy free access to all DStv channels. In their statement, MultiChoice Nigeria said, “No Subscription, No Problem! Switch on your DStv decoder for 72 hours of all content, all channels, all
- [BUA Gypsum Plaster Limited Commences Production, Offering Exclusive Promotional Pricing](https://themarketingworldmag.com/bua-gypsum-plaster-limited-commences-production-offering-exclusive-promotional-pricing/) - BUA Gypsum Plaster Limited, a subsidiary of BUA Group, has commenced production at its newly completed Plaster of Paris (P.O.P) and plasterboard manufacturing facility in Port Harcourt, Rivers State. This state-of-the-art plant stands as Nigeria’s largest plaster (gypsum powder) production facility, aiming to boost local production and meet the rising demand for plaster, thereby reducing
- [Benue State Unveils Zeva Premium Lager Beer, Driving Economic Growth](https://themarketingworldmag.com/benue-state-unveils-zeva-premium-lager-beer-driving-economic-growth/) - Benue State Governor, Rev. Fr. Hyacinth Alia has unveiled Zeva Premium Lager Beer, produced by the Benue Investment and Property Company (BIPC) Limited. The launch event emphasized the importance of community ownership, security, and promotion of the company, alongside responsible drinking. Governor Alia highlighted that the production of Zeva Premium Lager Beer marks a bold
- [Crown Flour Mill Launches Mama’s Pride Macaroni, Welcomes Bimbo Ademoye as Ambassador](https://themarketingworldmag.com/crown-flour-mill-launches-mamas-pride-macaroni-welcomes-bimbo-ademoye-as-ambassador/) - Crown Flour Mill (CFM) Limited, a key player in Nigeria's wheat milling and pasta industry under Olam Agri, has just introduced an exciting new product: Mama’s Pride Macaroni. The launch event in Lagos was nothing short of spectacular, featuring the unveiling of Nollywood actress Bimbo Ademoye as the brand's ambassador. Building on the success of
- [Pisi Unveils Comprehensive Rebranding, Emphasizing Innovation for African Businesses](https://themarketingworldmag.com/pisi-unveils-comprehensive-rebranding-emphasizing-innovation-for-african-businesses/) - Pisi, formerly known as Pisi Mobile, has announced a comprehensive rebranding initiative, signaling its commitment to delivering innovative technology solutions tailored for African businesses. The company unveiled its new identity during a recent event in Lagos, marking a strategic shift from being a mere service provider to becoming an ecosystem for innovation. Chief Operating Officer
- [PalmPay and Jumia Launch Festive Campaign with Rewards and Convenience](https://themarketingworldmag.com/palmpay-and-jumia-launch-festive-campaign-with-rewards-and-convenience/) - This holiday season, PalmPay, Africa's leading fintech platform, has teamed up with Jumia, the continent's e-commerce giant, to launch an exciting festive campaign focused on convenience and rewards. From December 11th to 28th, 2024, shoppers who use the "Pay with PalmPay" feature on Jumia will be automatically entered into a draw to win cash prizes.
- [PETROSOL Announces Winners of Second Energising Dreams Promo Draw](https://themarketingworldmag.com/petrosol-announces-winners-of-second-energising-dreams-promo-draw/) - PETROSOL, a reputable energy solutions provider, has announced the winners of the second draw of its nationwide Energising Dreams Promo. The event, held at the PETROSOL fuel station in Ohwim-Kumasi, saw 14 more lucky customers win exciting prizes, including tricycles, motorcycles, fridges, TVs, fuel vouchers, and more. Launched on October 1, 2024, the Energising Dreams
- [GCB Bank Partners with Visa to Launch Exclusive Premium Cards](https://themarketingworldmag.com/gcb-bank-partners-with-visa-to-launch-exclusive-premium-cards/) - GCB Bank Plc, Ghana's largest commercial bank, has announced a strategic partnership with Visa, a global leader in digital payments, to introduce the exclusive GCB Visa Infinite and Visa Signature cards. This collaboration aims to address the evolving needs of Ghana’s professionals, business owners, and frequent travelers by offering an unparalleled banking experience. The new
- [Airtel Nigeria Launches 10th Annual 5 Days of Love Campaign](https://themarketingworldmag.com/airtel-nigeria-launches-10th-annual-5-days-of-love-campaign/) - Airtel Nigeria has officially launched its 10th annual 5 Days of Love campaign, a heartwarming initiative aimed at spreading festive cheer by providing meals to thousands of underprivileged Nigerians. This year's theme, "5 Days; 6 Cities; 6,000 Meals," kicked off with an event at Holy Cross Cathedral School in Onikan, Lagos, where 1,000 individuals, including
- [Nigeria: Uber Launches Store Pickups to Ease Deliveries in Festive period ](https://themarketingworldmag.com/nigeria-uber-launches-store-pickups-to-ease-deliveries-in-festive-period/) - Uber has unveiled its latest innovation, Store Pickups, designed to simplify how consumers have their parcels or purchased items picked up or delivered. With the newly rebranded Courier (previously known as Uber Package), customers can now book a delivery person to collect prepaid items from stores, whether bought in-store or online, ensuring same-day delivery is
- [Allawee and Mastercard Launch Credit-Building Card for NYSC Members and Federal Civil Officials](https://themarketingworldmag.com/allawee-and-mastercard-launch-credit-building-card-for-nysc-members-and-federal-civil-officials/) - Allawee, a leading fintech company in Nigeria's digital lending space, in collaboration with Mastercard, has introduced a revolutionary credit-building card aimed at improving financial access for National Youth Service Corps (NYSC) members and federal civil officials. This innovative product, available through the Allawee app and supported by Providus Bank, Remita, and Credicorp, provides over 720,000
- [World Shoe Launches in Accra, Ghana. ](https://themarketingworldmag.com/world-shoe-launches-in-accra-ghana/) - World Shoe, a pioneering global brand redefining the purpose of style and the power of footwear, celebrated its official launch at Zinnia Events Centre in Cantonments, Accra. This monumental event marks the start of a new era for World Shoe, as it strives to eliminate shoelessness worldwide by delivering high-quality, durable footwear to all. The
- [Lagos Shopping Festival Set to Dazzle From December 23rd to 25th, 2024](https://themarketingworldmag.com/lagos-shopping-festival-set-to-dazzle-from-december-23rd-to-25th-2024/) - Lagos State Governor, Mr. Babatunde Sanwo-Olu, has officially unveiled the Lagos Shopping Festival (LSF) symbol at a ceremony held at the Lagos House, Alausa, Ikeja. Set to run from December 23rd to 25th, 2024, the Lagos Shopping Festival promises an extraordinary 72 hours of non-stop shopping and entertainment, further establishing the city as Africa’s leading
- [Etihad Airways Launches New Service to Nairobi, Expanding Global Network](https://themarketingworldmag.com/etihad-airways-launches-new-service-to-nairobi-expanding-global-network/) - Etihad Airways, the national airline of the UAE, has proudly announced the launch of its new service to Nairobi, Kenya, marking another significant milestone in a year of impressive network expansion. This new route, which commenced on Sunday, 15 December 2024, operates through the state-of-the-art Zayed International Airport, forging a vital connection between Abu Dhabi
- [Nigeria: Aero Contractors Launches Festive “12 Days of Christmas” Campaign to Reward Loyal Customers](https://themarketingworldmag.com/nigeria-aero-contractors-launches-festive-12-days-of-christmas-campaign-to-reward-loyal-customers/) - Aero Contractors, Nigeria's prominent domestic carrier, has launched its festive campaign, "12 Days of Christmas," designed to spread holiday cheer and reward its loyal customers. The campaign, which kicked off on Friday, will run until December 24, 2024, and features an engaging social media initiative that underscores the airline's commitment to connecting families, friends, and
- [Wema Bank Launches “12 Days of Christmas” Campaign to Spread Holiday Cheer](https://themarketingworldmag.com/wema-bank-launches-12-days-of-christmas-campaign-to-spread-holiday-cheer/) - Wema Bank, Nigeria’s most innovative bank, is bringing holiday joy to its customers with the launch of its festive campaign, "Wema 12 Days of Christmas." Running from December 14th to December 25th, 2024, this exciting initiative aims to reward both new and existing customers with a variety of fantastic prizes. The "Wema 12 Days of
- [Supreme Ice Cream Revitalizes Yoghurt and Vanilla Pouches](https://themarketingworldmag.com/supreme-ice-cream-revitalizes-yoghurt-and-vanilla-pouches/) - Supreme Ice Cream, one of Nigeria’s premier dairy brands from UAC Foods Ltd., has made waves with the relaunch of its iconic Yoghurt and Vanilla pouches. These beloved on-the-go treats now sport a fresh new look and enhanced flavor profile, catering to modern tastes while preserving their timeless appeal. Driven by a desire to revitalize
- [Nigeria: Heirs Insurance Group Launch Heartwarming “Unwrapping Smiles” Campaign for the Holidays](https://themarketingworldmag.com/nigeria-heirs-insurance-group-launch-heartwarming-unwrapping-smiles-campaign-for-the-holidays/) - Heirs Insurance Group, recognized as Nigeria’s fastest-growing insurance company, has introduced its heartwarming “Unwrapping Smiles” campaign, aimed at spreading joy and hope to individuals, families, and communities this festive season. Running from December 10 to December 31, 2024, this initiative will feature community-focused outreaches, including the distribution of Christmas gifts and exciting rewards, designed to
- [Melcom opens its 63rd branch at Accra Mall, offers shoppers exciting discounts.](https://themarketingworldmag.com/melcom-opens-its-63rd-branch-at-accra-mall-offers-shoppers-exciting-discounts/) - The Melcom Group of Companies has inaugurated its 63rd branch at the Accra Mall, offering shoppers an exciting 20% discount on all products. This new facility is designed to cater to a diverse clientele with a wide range of products, including groceries, household items, electronics, clothing, beauty supplies, and more. At the launch event in
- [Skyward Express Launches Inaugural Direct Flight from Mombasa to Dar-es-Salaam](https://themarketingworldmag.com/skyward-express-launches-inaugural-direct-flight-from-mombasa-to-dar-es-salaam/) - Skyward Express has taken a significant step in regional connectivity and development with the launch of its inaugural direct flight from Mombasa to Dar-es-Salaam, Tanzania. This landmark achievement aims to enhance bilateral relations between Kenya and Tanzania by fostering increased trade, tourism, and cultural exchange. During the launch event at Moi International Airport in Mombasa,
- [Bolt Expands into Local Grocery Delivery Market](https://themarketingworldmag.com/bolt-expands-into-local-grocery-delivery-market/) - Ride-hailing platform Bolt has announced its expansion into the grocery delivery market with the launch of Bolt Market. This new service aims to tap into the growing demand for fast, on-demand grocery delivery, positioning itself as a reliable and convenient option for customers. Starting December 11, 2024, Bolt Market will allow customers to place grocery
- [Telecel Ghana Launches Innovative Phone Auction Service, Bid2Win](https://themarketingworldmag.com/telecel-ghana-launches-innovative-phone-auction-service-bid2win/) - Telecommunications giant Telecel Ghana has launched Bid2Win, an innovative phone auction service, set to revolutionize the mobile phone market in Ghana. As the first of its kind in the country, Bid2Win operates through SMS, USSD platforms, and Telecel Cash, aiming to drive the purchase of discounted 4G smartphones on the Telecel network while offering customers
- [Apple to Launch In-House Modems in iPhone SE as Part of Strategic Plan](https://themarketingworldmag.com/apple-to-launch-in-house-modems-in-iphone-se-as-part-of-strategic-plan/) - Apple is making significant strides in its ambitious three-year plan to surpass Qualcomm's technology by 2027, beginning with the introduction of its own modems in the iPhone SE. This move marks a major milestone in Apple’s efforts to replace Qualcomm’s components and enhance its technological independence. The updated iPhone SE, set to launch in 2025,
- [Serwaa Amihere Joins Sankofa Spices as Brand Ambassador ](https://themarketingworldmag.com/serwaa-amihere-joins-sankofa-spices-as-brand-ambassador/) - Sankofa Spices has appointed renowned Ghanaian broadcaster and fashion icon Serwaa Amihere as its new brand ambassador. The collaboration aims to elevate the brand's presence and celebrate the rich culinary traditions of Ghana. Serwaa Amihere is set to play a pivotal role in promoting Sankofa Spices, known for their high-quality and authentic flavors. Her influence
- [Achimota Retail Centre Unveils Festive Activities for Christmas Season](https://themarketingworldmag.com/achimota-retail-centre-unveils-festive-activities-for-christmas-season/) - Achimota Retail Centre (ARC) has announced an exciting array of festive activities for the Christmas season, with ace actor and comedian Kalybos leading the mall’s management in lighting up the 2024 ARC Christmas Tree last Saturday. This year’s festive package promises to deliver an array of engaging social events and high-quality entertainment tailored for families
- [Yango Partners with COFINA and Yabx to Launch Driver Cash Advance Service in Côte d’Ivoire](https://themarketingworldmag.com/yango-partners-with-cofina-and-yabx-to-launch-driver-cash-advance-service-in-cote-divoire/) - In a groundbreaking partnership, Yango Côte d'Ivoire, a branch of the global technology company Yango Group, has teamed up with COFINA, a leading mesofinance institution, and Yabx, an embedded finance platform, to introduce a new Driver Cash Advance service. This digital loan product aims to improve access to credit for drivers, offering instant cash advances
- [Kenya Airways Announces Direct Flights to London Gatwick Starting July 2025](https://themarketingworldmag.com/kenya-airways-announces-direct-flights-to-london-gatwick-starting-july-2025/) - Kenya Airways (KQ) has unveiled an exciting new chapter in its route expansion strategy with the launch of direct flights to London’s Gatwick Airport, set to commence in July 2025. This strategic move will see KQ serving the United Kingdom through two major entry points: Heathrow Airport (LHR) and now Gatwick Airport (LGW), providing customers
- [Co-operative Bank of Kenya and Visa Unveil New Business Cards for SMEs](https://themarketingworldmag.com/co-operative-bank-of-kenya-and-visa-unveil-new-business-cards-for-smes/) - Co-operative Bank of Kenya, in collaboration with Visa, has launched a suite of business cards including a Debit Card, a Credit Card, and a Pre-paid business card, specifically designed to revolutionize expense management for medium and small business enterprises, cooperative societies, and corporate institutions in Kenya. These innovative cards can be used both locally and
- [Yango Ride Launches Free Trip Insurance Program in Ghana](https://themarketingworldmag.com/yango-ride-launches-free-trip-insurance-program-in-ghana/) - Yango Ride, a subsidiary of the global tech company Yango Group, has launched its Free Trip Insurance Program in Ghana. This innovative initiative, in collaboration with Glico Life Insurance, provides insurance coverage for all passengers and partners' drivers during rides ordered via the Yango app across the country. This program aims to enhance safety and
- [Caveman Watches Celebrates Milestone with Launch of 5th Anniversary Caveman Native](https://themarketingworldmag.com/caveman-watches-celebrates-milestone-with-launch-of-5th-anniversary-caveman-native/) - Ghana’s premier luxury watch brand, Caveman Watches, has unveiled an exciting new addition to its esteemed collection, the ‘5th Anniversary Caveman Native’. This launch follows the recent debut of the brand's state-of-the-art production unit, The New Cave, where industry leaders, watch enthusiasts, and dignitaries gathered to celebrate. Attendees toured the facility, witnessed live watchmaking demonstrations,
- [Realme Launches New C61 Smartphone with Unmatched Durability and Performance](https://themarketingworldmag.com/realme-launches-new-c61-smartphone-with-unmatched-durability-and-performance/) - Realme, a favourite among youth smartphone users, has launched its latest model, the realme C61, under the tagline “Hard to Break,” promising ultimate durability and superior performance in its segment. The realme C61 boasts impressive features such as anti-drop protection, water splash resistance, and Rainwater Smart Touch capability, ensuring unparalleled longevity and reliability. With an
- [Hollard Ghana Launches Hollard Assist for Enhanced Customer Experience](https://themarketingworldmag.com/hollard-ghana-launches-hollard-assist-for-enhanced-customer-experience/) - Hollard Ghana, along with its subsidiaries Hollard Insurance and Hollard Life, is excited to announce the launch of Hollard Assist, a cutting-edge customer portal designed to streamline complaint tracking and resolution. This innovative online complaint management system aims to enhance client satisfaction through an automated, seamless, interactive, and user-friendly process. It allows the public to
- [Telecel’s More Money Promo Enters Final Stretch, with GHC 1 Million to be won ](https://themarketingworldmag.com/telecels-more-money-promo-enters-final-stretch-with-ghc-1-million-to-be-won/) - The anticipation is intense as Telecel’s More Money Promo enters its final stretch. This groundbreaking promotion, launched in July and extended through December, has delivered life-changing opportunities to over 18,000 Ghanaians, collectively awarding a staggering GH¢3.4 million in cash prizes. Yet, the most significant reward, an astounding GH¢1 million, remains within reach, poised to be
- [Kenya:  Galana Energies Unveils New Brand Identity ](https://themarketingworldmag.com/kenya-galana-energies-unveils-new-brand-identity/) - Galana Energies has officially rebranded, marking a significant transformation in its 24-year journey. Previously known as Galana Oil and Delta Service Stations, the company now operates under the unified banner of Galana Energies, a move that underscores its evolution and commitment to delivering excellence in Kenya's energy sector. This strategic rebrand aims to reinforce Galana
- [Nigeria: GB Foods Nigeria Launches Gino Peppered Chicken Seasoning Cubes](https://themarketingworldmag.com/nigeria-gb-foods-nigeria-launches-gino-peppered-chicken-seasoning-cubes/) - GB Foods Nigeria, celebrated for its legacy of high-quality culinary innovations, has once again elevated Nigerian cooking with the simultaneous launch of two groundbreaking products: the Gino Peppered Chicken Seasoning Cube and the Gino Peppered Chicken Tomato Paste. Designed to capture the vibrant, smoky, and spicy essence of a beloved outdoor delicacy, these products promise
- [Shoprite Group launches a new platform dubbed “GetPaid”](https://themarketingworldmag.com/shoprite-group-launches-a-new-platform-dubbed-getpaid/) - The Shoprite Group has introduced GetPaid, a new platform that enables small business owners to invoice and receive payments seamlessly, anytime, anywhere. With GetPaid there is no need for smaller enterprises to face the challenges of long delays between service delivery and payment, or the added expense of costly card machines and additional hardware. Leveraging
- [Mehlareng Mall launches its presence in Zebediela](https://themarketingworldmag.com/mehlareng-mall-launches-its-presence-in-zebediela/) - Mehlareng Mall has opened its doors to serve the communities of Mehlareng, Mahlako and the surrounding Zebediela areas. Anchored by Shoprite and Cashbuild, the c10 000sqm centre provides convenient banking facilities, with ATM’s by three of the country’s top banking brands as well as a selection of affordable fashion brands including the Mr Price and
- [Kenya: OPPO launches its latest smartphone “OPPO Find X8”](https://themarketingworldmag.com/kenya-oppo-launches-its-latest-smartphone-oppo-find-x8/) - OPPO has announced that its new smartphone, the OPPO Find X8, is now available for sale in Kenya at Ksh. 139,999. Kenya is one of the first international markets to launch the OPPO Find X8 following its global launch on 21st November 2024. The Find X8 comes with a 6.59-inch screen, slender 7.85mm profile, light
- [Hub Karen opens its largest indoor play area “Hub Park”](https://themarketingworldmag.com/hub-karen-opens-its-largest-indoor-play-area-hub-park/) - The Hub Karen has officially opened Hub Park, which is the largest indoor play area in East Africa. The park spans an impressive 3,200 square meters and is designed to offer a thrilling, interactive experience for both children and adults alike. The Hub Park is a testament to The Hub Karen’s commitment to being the
- [Kenya: Human Mobile Device launches its HMD Fusion smartphone in Kenya](https://themarketingworldmag.com/kenya-human-mobile-device-launches-its-hmd-fusion-smartphone-in-kenya/) - Human Mobile Device has officially launched its HMD Fusion smartphone in the Kenyan market. The device will retail at KES 34,499 and is available in black. The HMD Fusion features a Snapdragon 4 Gen 2 processor paired with 8GB RAM and internal storage starting from 256GB with support for expandable storage with a MicroSD card.
- [Nigeria: Unilever Nigeria appoints new managing director](https://themarketingworldmag.com/nigeria-unilever-nigeria-appoints-new-managing-director/) - Unilever Nigeria Plc has appointed Mr. Tobi Adeniyi as the Managing Director, effective January 1, 2025. Mr. Adeniyi will undergo a handover and phased transition process alongside the current Managing Director, Mr. Tim Kleinebenne, until the end of 2024. Mr. Adeniyi began his career as a Unilever Future Leader in 2009 and has amassed a
- [Ghana: Donewell Life Assurance rebrands to Pinnacle Life Insurance](https://themarketingworldmag.com/ghana-donewell-life-assurance-rebrands-to-pinnacle-life-insurance/) - Donewell Life Assurance has rebranded to “Pinnacle Life Insurance” to provide superior life insurance policies and exceptional customer experiences. At the official unveiling ceremony held in Accra, Board Chairman Michael Mba Allan emphasized that the transformation reflects a shift toward enhanced digital service offerings designed to improve client satisfaction. "At Pinnacle Life, we are committed
- [Emirates unveils its first A350 Aircraft](https://themarketingworldmag.com/emirates-unveils-its-first-a350-aircraft/) - Emirates has officially unveiled the very first Airbus A350-900 to join its fleet at an exclusive event showcase in Dubai. The event, led by Sir Tim Clark, President of Emirates Airline, in the presence of Abdulla Bin Touq Al Marri, UAE Minister of Economy, was attended by VIP guests, aerospace partners, government officials and dignitaries, members
- [ayoba partners with Jumia in Ghana to bring exclusive deals to thousands of users](https://themarketingworldmag.com/ayoba-partners-with-jumia-in-ghana-to-bring-exclusive-deals-to-thousands-of-users/) - ayoba, Africa's all-in-one super app, has announced a new partnership with Jumia Ghana, Africa’s leading e-commerce platform. This collaboration unlocks exclusive deals for ayoba users, who can now enjoy an extra 10% discount on selected Jumia purchases directly through the ayoba app, with no data cost for MTN users. Through this partnership, ayoba and Jumia
- [Dophil Roofing System, Societe Generale launch ‘Roof Now, Pay Later’ initiative](https://themarketingworldmag.com/dophil-roofing-system-societe-generale-launch-roof-now-pay-later-initiative/) - Dophil Roof­ing System, in conjunction with Societe Generale, have launched a new initiative to provide afford­able roofing for building projects of public servants. The consumer credit pro­gramme dubbed, ‘Roof Now, Pay Later’ aims to provide high-qual­ity roofing to salaried workers whose building projects have been halted owing to financial constraints. This credit mechanism would allow
- [Decathlon opens new store at Accra Mall, offers up to 60% off on Black Friday](https://themarketingworldmag.com/decathlon-opens-new-store-at-accra-mall-offers-up-to-60-off-on-black-friday/) - A globally acclaimed sporting goods retailer, Decathlon has launched its newest branch at the Accra Mall. This grand opening celebrated fitness, innovation, and community spirit, featuring a lineup of distinguished guests, captivating performances, and interactive activities. The event attracted notable personalities, including Otto Addo, head coach of the Black Stars, French Ambassador H.E. Jules Armand
- [MTN Ghana, Access Bank partner to launch "MTN Pick and Pay Later" initiative for its customers](https://themarketingworldmag.com/mtn-ghana-access-bank-partner-to-launch-mtn-pick-and-pay-later-initiative-for-its-customers/) - A leading telecommunications firm in Ghana, MTN Ghana has partnered with MobileMoney Ltd and Access Bank Ghana PLC to offer device financing for MTN customers. This new service, called "MTN Pick and Pay Later," allows customers to select a smartphone, make an initial payment, and pay off the remaining balance in instalments over either four
- [Republic Bank Ghana relaunches its “Tap, Win and Fly to Dubai” promo](https://themarketingworldmag.com/republic-bank-ghana-relaunches-its-tap-win-and-fly-to-dubai-promo/) - Republic Bank (Ghana) PLC has for the second time launched its latest promotion, “Tap, Win, and Fly to Dubai”. This exciting initiative offers Republic Bank Credit Cardholders a unique chance to win incredible prizes in staycation for two at some of Ghana’s finest resorts, with the grand prize being a 5-day all-expense paid trip for
- [Goslo Ice Cream appoints Sharon Ooja as its brand ambassador](https://themarketingworldmag.com/goslo-ice-cream-appoints-sharon-ooja-as-its-brand-ambassador/) - Goslo Ice Cream has appointed Sharon Ooja as its newest brand ambassador. A celebrated actress and style icon, Sharon embodies the essence of Goslo – a lifestyle that celebrates savouring life’s sweetest moments. Known for her elegance, charm, and vibrant personality, Sharon’s partnership with Goslo is a perfect match. This collaboration is not just about
- [Samsung launches smart home experience with SmartThings at Melcom Mall](https://themarketingworldmag.com/samsung-launches-smart-home-experience-with-smartthings-at-melcom-mall/) - A global leader in technology, Samsung Electronics Co., Ltd., has launched an immersive smart home experience at Melcom Mall – Spintex, one of Ghana’s largest shopping centres. This innovative showcase, a first of its kind in the region, highlights Samsung’s AI-enabled products and their seamless integration with third-party devices through the SmartThings platform. The smart
- [Visa Appoints Sherif Akinpelu as its new Senior Marketing Manager for West Africa](https://themarketingworldmag.com/visa-appoints-sherif-akinpelu-as-its-new-senior-marketing-manager-for-west-africa/) - One of the world’s largest card payment and solutions companies, Visa has appointed Sherif Lanre Akinpelu as Senior Marketing Manager, Marketing Services for West Africa. This appointment brings together Akinpelu’s rich background in marketing strategy, behavioural science, and digital transformation to drive Visa’s growth initiatives in the region. Akinpelu, known for his exceptional track record
- [Bolt Food Launches Early Cashout for its Courier Partners](https://themarketingworldmag.com/bolt-food-launches-early-cashout-for-its-courier-partners/) - Bolt Food has introduced a new feature called Early Cashout, enabling courier partners to access their earnings before the regular payout cycle. With this feature, couriers can receive their earnings in up to two business days, compared to waiting a full week without Early Cashout. The Early Cashout feature allows couriers to have greater control
- [Nigeria: Hypo Toilet Cleaner Provides Clean, Germ Free Toilets to Over 10,000 households](https://themarketingworldmag.com/nigeria-hypo-toilet-cleaner-provides-clean-germ-free-toilets-to-over-10000-households/) - Nigeria’s leading toilet hygiene solution, Hypo Toilet Cleaner has once again demonstrated its commitment to ensuring clean and germ-free toilets for all Nigerians. In commemoration of World Toilet Day 2024, the brand launched a nationwide activation aimed at addressing hygiene challenges in public spaces. This impactful initiative spanned multiple states, including Lagos, Ibadan, Rivers State,
- [Kenya: Absa Bank opens new branch at Kamakis](https://themarketingworldmag.com/kenya-absa-bank-opens-new-branch-at-kamakis/) - One of the leading banks in Kenya, Absa Bank has opened a new branch in Kamakis, Kiambu County. This initiative is in a bid to strategically position itself to serve the banking needs of this emerging town and its surrounding communities. The new branch is a vital part of the Bank’s broader strategy to expand
- [Jimmy Choo Launches Man Extreme Fragrance onto the Market](https://themarketingworldmag.com/jimmy-choo-launches-man-extreme-fragrance-onto-the-market/) - Jimmy Choo, overseen by Inter Parfums, has introduced “Man Extreme” a new iteration of its original men’s fragrance. . Jimmy Choo Man Extreme is housed in a bottle that has been updated from the original square-shaped, silver-capped flask . The new version is cast in a scarlet lacquer. Jimmy Choo Man Extreme is imprinted in
- [Vlisco unveils new collection ‘Satin Royal’ for the festive season in Accra](https://themarketingworldmag.com/vlisco-unveils-new-collection-satin-royal-for-the-festive-season-in-accra/) - The Vlisco Group with nearly 180 years of excellence in textile wax prints, unveiled its latest collection of Satin Royal. The exclusive event was held recently, at Vlisco’s flagship store in Accra Mall. Speaking in an exclusive interview with the media, Ruben Sam, the Marketing Manager at Tex Styles Gh Ltd indicated that the Satin
- [AT Money launches Y’agye Sika Promo](https://themarketingworldmag.com/at-money-launches-yagye-sika-promo/) - AT, Ghana’s leading innovative telecommunication company with a vision of providing a better life for its subscribers has launched a promo, dubbed “y’agye sika”. The promo is said to run from mid-November through to the end of the festive season. The promo is aimed at showing gratitude for customer loyalty and encouraging further engagement with
- [Bolt Food Expands To Kumasi, Bringing Popular Restaurants To Ghana’s Second-Largest City](https://themarketingworldmag.com/bolt-food-expands-to-kumasi-bringing-popular-restaurants-to-ghanas-second-largest-city/) - Bolt Food, leading food delivery service, is expanding its presence in Ghana by launching its services in Kumasi. This expansion marks Bolt Food’s second city in Ghana, adding Kumasi to the growing list of markets where Bolt Food is enhancing convenience and access to quality dining for its customers. With this move, residents of Kumasi
- [Republic Bank Plc inaugurates Techiman Branch as the premier branch](https://themarketingworldmag.com/republic-bank-plc-inaugurates-techiman-branch-as-the-premier-branch/) - Republic Bank has inaugurated its Techiman branch to a new, modern, and spacious location, now rebranded as the Premier Branch. This relocation reflects the bank’s commitment to delivering enhanced banking experiences and tailored financial solutions to the Techiman community and beyond. The grand event was attended by distinguished guests, including Mr. Abdulai Lawal Abubakar, the
- [CFAO Mobility Ghana Launches its New Mitsubishi L200 Pickup](https://themarketingworldmag.com/cfao-mobility-ghana-launches-its-new-mitsubishi-l200-pickup/) - CFAO Mobility Ghana has launched one of the world’s highly awaited pickup trucks, the Mitsubishi L200 in the market. Starting from Côte d’Ivoire and making its way through Ghana, Togo, Benin, and finally arriving in Nigeria, the Mitsubishi L200 pickup has captivated audiences across West Africa. The journey wasn’t just about showcasing the impressive capability
- [Achimota Mall Loads Up For Big Black Friday Sales Carnival](https://themarketingworldmag.com/achimota-mall-loads-up-for-big-black-friday-sales-carnival/) - The countdown is finally on for Achimota Retail Centre’s carnival of unbeatable discounts, and special bargains for shoppers at this year’s Black Friday sales, as the mall’s tenants have begun hacking down prices to clear stocks and replenish for the impending festive season. ARC Management says it is taking this year’s Black Friday sale experience
- [Kenya: Infinix launches HOT 50 Pro+ Series in Kenya](https://themarketingworldmag.com/kenya-infinix-launches-hot-50-pro-series-in-kenya/) - Infinix, a trendy tech brand crafted for young consumers, in partnership with the two most influential Kenyan rappers, Khaligraph Jones and Ssaru have launched the latest HOT 50 Pro+ series, featuring a themed musical experience. The brand-new smartphone lineup, featuring ultra-slim and ultra-durable smartphones, is tailored to meet the needs of today’s youth. This collaboration
- [Nigeria: NNPC Limited Partners with CashToken Rewards Africa to Launch the “Oleum Scratch and Win Promo”](https://themarketingworldmag.com/nigeria-nnpc-limited-partners-with-cashtoken-rewards-africa-to-launch-the-oleum-scratch-and-win-promo/) - In an exciting new partnership designed to reward loyal distributors and customers of NNPC Oleum Engine Oil, NNPC Limited has joined forces with CashToken Rewards Africa to announce the launch of the “Oleum Scratch and Win Awoof Promo”. Starting this November, this exciting campaign provides all participants with an opportunity to win guaranteed instant cash,
- [TFG opens its first JD Sports store at Canal Walk Mall](https://themarketingworldmag.com/tfg-opens-its-first-jd-sports-store-at-canal-walk-mall/) - TFG has opened its first JD Sports store in Southern Africa at Canal Walk Mall, in Cape Town. Located in a prime spot within the mall, the new JD store features 780m2 of space and embodies the latest innovations in retail design, combining modern aesthetics with functional enhancements that elevate the customer experience. In an exclusive
- [South Africa: Kelso expands footprint with standalone store opening in Mthatha](https://themarketingworldmag.com/south-africa-kelso-expands-footprint-with-standalone-store-opening-in-mthatha/) - Kelso is set to commission a standalone store in Mthatha on 27 November 2024. Kelso has been an Edgars Fashion brand since the early 90’s and continues to be popular for those women seeking fashion at affordable prices. The brand has always offered a diverse range that included casual wear, formal attire, footwear and accessories.
- [South Africa: Bokomo Corn Flakes unveils its new packaging onto the market](https://themarketingworldmag.com/south-africa-bokomo-corn-flakes-unveils-its-new-packaging-onto-the-market/) - A breakfast staple for generations, Bokomo Corn Flakes has unveiled its fresh new packaging along with a new recipe onto the market. The fresh new look also comes along with a larger 1.4kg bag for added value, showcasing Bokomo Corn Flakes’ commitment to quality and evolution. In blind taste tests conducted, Bokomo Corn Flakes emerged
- [Kenya: Jiji launches its Black Friday campaign](https://themarketingworldmag.com/kenya-jiji-launches-its-black-friday-campaign/) - Jiji has kicked off its Black Friday with discounts of up to 85% across all categories. The deals promise an unmatched shopping experience for buyers. Jiji has teamed up with verified sellers to bring shoppers the best prices of the season. The platform promises unbeatable deals on consumers favorite items from electronics to fashion, phones
- [Access Bank UK Limited Launches New Branch in Hong Kong](https://themarketingworldmag.com/access-bank-uk-limited-launches-new-branch-in-hong-kong/) - Access Bank UK Limited has launched its new branch in Hong Kong (a restricted licence bank). Aside the launch, it has also announced its expansion into Asia. According to the Bank, the expansion represents a key milestone in its global growth strategy and underscores its commitment to serving clients in the Asia-Pacific region. Launching the Hong Kong
- [Ghana: Petrosol rewards customers in the first draw of its Energising Dreams Promo](https://themarketingworldmag.com/ghana-petrosol-rewards-customers-in-the-first-draw-of-its-energising-dreams-promo/) - A reputable energy solutions provider, Petrosol held the first draw of its nationwide Energising Dreams Promo at its Bogoso service station. The promo, launched on October 1, aims to reward loyal customers who have supported Petrosol over its 10-year existence. In attendance were representatives from the security agencies, driver and rider unions, channel partners, the
- [Nigeria: CWAY Water Donates Plastic Recycling Bins to LAWMA](https://themarketingworldmag.com/nigeria-cway-water-donates-plastic-recycling-bins-to-lawma/) - A leading producer of top quality, premium drinking water in Nigeria, CWAY Water has reinforced its commitment to environmental sustainability by donating sets of giant plastic recycling bins to the Lagos State Government through the Lagos State Waste Management Agency (LAWMA). This donation is in furtherance of its ongoing commitment to positively impact the environment
- [EAT ‘N GO Partners with ORDA to boost operations](https://themarketingworldmag.com/eat-n-go-partners-with-orda-to-boost-operations/) - The master franchisee for Coldstone Creamery and Pinkberry Yoghurt in Nigeria and Kenya, EAT ‘N GO has partnered with ORDA as its new point-of-sale provider. ORDA, a leader in African restaurant technology that drives the digitization of food businesses across the continent, has entered into a strategic partnership to supply a unified cloud-based POS solution
- [Heineken USA appoints Alison Payne as Chief Marketing Officer](https://themarketingworldmag.com/heineken-usa-appoints-alison-payne-as-chief-marketing-officer/) - Heineken USA announced the promotion of Alison Payne to Chief Marketing Officer, effective January 2025. Payne will report to CEO Maggie Timoney, succeeding Jonnie Cahill, who is leaving after 10 years to pursue external opportunities. Payne succeeds previous CMO Jonnie Cahil, who after 10 years with Heineken will “pursue external opportunities in the United States,”
- [Ghana: Japan Motors Trading Co. Ltd launches Geely vehicle models in Ghana](https://themarketingworldmag.com/ghana-japan-motors-trading-co-ltd-launches-geely-vehicle-models-in-ghana/) - Japan Motors Trading Co. Ltd. (JMTC) has celebrated a historic milestone with the official launch of three Geely vehicle models in Ghana. The grand unveiling event marked a significant expansion of Japan Motors’ automotive portfolio, bringing the innovative Geely brand to Ghanaian consumers. The newly launched Geely lineup includes three dynamic models: The Coolray: A
- [Nigeria: KFC Nigeria Introduces New Naija Flavours to its Variety of Meals](https://themarketingworldmag.com/nigeria-kfc-nigeria-introduces-new-naija-flavours-to-its-variety-of-meals/) - As part of their ongoing commitment to provide meals that appeal to local palates, KFC Nigeria has announced the arrival of the New Naija Flavours, which are specifically created to satisfy the distinct taste preferences of Nigerians. The Suya Zinger, Pepe Zinger, and Suya Chicken are among the delectable new products in this line. The
- [Ghana: Telecel Ghana Opens its New Retail Shop at Marina Mall](https://themarketingworldmag.com/ghana-telecel-ghana-opens-its-new-retail-shop-at-marina-mall/) - One of the leading telecommunications providers in Ghana, Telecel Ghana has opened its newest retail shop at the Marina Mall in Airport City, Accra. This initiative is in a bid to provide more accessible and convenient service to its growing customer base. The new retail shop marks yet another step toward the telco’s goal of
- [South Africa: Shein partners with TikToker to launch Black Friday Look-Book](https://themarketingworldmag.com/south-africa-shein-partners-with-tiktoker-to-launch-black-friday-look-book/) - An online fashion brand, Shein has collaborated with TikTok creator Sphokuhle Ntshalintshali for its Black Friday Look-Book. The collaboration presents a specially curated Look Book, highlighting the hottest trends in fashion just in time for the biggest shopping event of the year. Ntshalintshali, a celebrated voice in South Africa’s fashion and lifestyle scene, showcases Shein’s
- [Nigeria: Onga Rewards Customers in its “Taste the Millions Promo”](https://themarketingworldmag.com/nigeria-onga-rewards-customers-in-its-taste-the-millions-promo/) - The Onga Taste the Millions promotion has produced 304 winners once more. Fifty winners received gas cookers, while sixty-two fortunate winners received blenders. At the sixth draw of the promotion, which took place in Lagos, 160 people won N10,000 each, 20 winners won N50,000 each, 5 winners won N100,000 each, 2 winners won N500,000 each,
- [Kenya: Safaricom launches a Christmas campaign dubbed Sambaza Furaha](https://themarketingworldmag.com/kenya-safaricom-launches-a-christmas-campaign-dubbed-sambaza-furaha/) - Safaricom has launched its Christmas Festive campaign dubbed ‘Sambaza Furaha’ to reward and celebrate its customers across the country. The five-week campaign seeks to celebrate the festive season by rewarding its customers with surprise gifts, spreading seasonal blessings and sharing joy with its customers as it marks 24 years of transforming lives. The ‘Sambaza Furaha’
- [Nigeria: Chemical & Allied Products Plc Appoints Head, Consumer & Trade Marketing](https://themarketingworldmag.com/nigeria-chemical-allied-products-plc-appoints-head-consumer-trade-marketing/) - One of the largest paint manufacturer and distributor in Nigeria, Chemical and Allied Products Plc has appointed Adekemi Olurin-Alegbeleye as the Head of Consumer & Trade Marketing. Prior to her new appointment, she was Managing Director at Dentsu X. With over 15 years of experience in media and marketing, Adekemi is passionate about delivering innovative
- [South Africa: Sir Fruit launches its new Focus Shot](https://themarketingworldmag.com/south-africa-sir-fruit-launches-its-new-focus-shot/) - Sir Fruit has launched its new Focus Shot aimed at students, professionals, entrepreneurs, and sportsmen. Currently, students, professionals, entrepreneurs, and sportsmen are seeking more natural alternatives to support their daily grind. Natural ingredients such as Lion’s Mane Mushroom are trending as alternatives to support focus, concentration and anxiety and relieve stress. In view of that,
- [South Africa: Diesel appoints Daliwonga as brand ambassador](https://themarketingworldmag.com/south-africa-diesel-appoints-daliwonga-as-brand-ambassador/) - Diesel South Africa has appointed songwriter and star of the Amapiano music genre, Daliwonga Matiwane as its male brand ambassador. As part of his ambassadorship, Daliwonga will be part of branded contents and events, showcasing Diesel’s latest collections and embodying brand’s spirit of self-expression. His unique perspective will bring a fresh narrative to Diesel’s initiatives
- [Nigeria: Brown Orchid Launches New Products into the Nigerian market](https://themarketingworldmag.com/nigeria-brown-orchid-launches-new-products-into-the-nigerian-market/) - A subsidiary of NNFEMS Group, Brown Orchid has launched the ELAN NO-LYE relaxer and AVIV hair extensions into the Nigerian market. NNFEMS, established in 1992, has been a pioneer in the Nigerian beauty and personal care industry. Starting with the Apple hair care range, the company has consistently expanded its portfolio to encompass beauty, personal
- [Blue Bottle Coffee launches New Orleans Craft Instant Coffee Blend](https://themarketingworldmag.com/blue-bottle-coffee-launches-new-orleans-craft-instant-coffee-blend/) - With younger generations globally enjoying more and more cold coffee, the category is rapidly growing. Globally, about 1 in every 3 cups consumed out of home is a cold coffee. Nestlé is expanding its cold coffee offering with the launch of Blue Bottle Coffee's New Orleans (NOLA) Craft Instant Coffee Blend. This is the latest
- [FrieslandCampina makes record investment: new Frisian Flag Indonesia Dairy plant opened](https://themarketingworldmag.com/frieslandcampina-makes-record-investment-new-frisian-flag-indonesia-dairy-plant-opened/) - Director General of Agro Industry Republic of Indonesia, Putu Juli Ardika, inaugurated the new dairy factory of FrieslandCampina subsidiary Frisian Flag Indonesia (FFI) in Cikarang, West Java. The construction involved an investment of 257 million euros. With this, FrieslandCampina is making a record investment in its international production network. The new production facility aims to
- [Ghana: Promasidor Ghana announces change in its leadership](https://themarketingworldmag.com/ghana-promasidor-ghana-announces-change-in-its-leadership/) - The Promasidor Group has appointed Festus Tettey as the CEO of ECOWAS excluding Nigeria with immediate effect. Tettey will oversee operations across the rest of West Africa excluding Nigeria, ie, (Benin, Burkina Faso, Cape Verde, Cote D’Ivoire, Gambia, Ghana, Guinea, Guinea-Bissau, Liberia, Mali, Mauritania, Niger, Senegal, Sierra Leone and Togo) The Group also appointed Mr.
- [LG debuts new line of OLED 4K UHD smart hotel TVS at the hospitalty show](https://themarketingworldmag.com/lg-debuts-new-line-of-oled-4k-uhd-smart-hotel-tvs-at-the-hospitalty-show/) - Continuing to advance the guest experience at leading hotels, LG Business Solutions USA has announced the introduction of a new line of premium OLED 4K UHD Smart Hotel televisions. “Our new range of OLED 4K UHD hotel televisions offer the ultimate in luxury and convenience for hotel guests,” said LG Business Solutions USA’s Jacob Benner,
- [Ghana: West Hills Mall Set to Ignite Ghana's Biggest Black Friday Sale](https://themarketingworldmag.com/ghana-west-hills-mall-set-to-ignite-ghanas-biggest-black-friday-sale/) - Accra’s ultimate shopping destination, West Hills Mall is gearing up for its most exciting Black Friday activation yet, promising unbeatable discounts, high-energy entertainment, and a vibrant shopping experience that’s set to be the highlight of Ghana’s retail calendar. As the mall celebrates its 10th anniversary, this Black Friday will be bigger and better than ever,
- [Kenya: White Cap Lager, EatOut Kenya partner for a Caribbean Brunch on November 9](https://themarketingworldmag.com/kenya-white-cap-lager-eatout-kenya-partner-for-a-caribbean-brunch-on-november-9/) - White Cap Lager, EatOut Kenya have partnered for an upcoming Caribbean Brunch on November 9, 2024. The collaboration with EatOut Kenya will emphasize the rich experiences that culinary exploration brings. The event is the seventh of EatOut Kenya’s Big Brunch event series, which is now exploring nuanced themes to create unique experiences for attendees. The
- [Kenya: Café Deli relaunches its Ngong Road branch](https://themarketingworldmag.com/kenya-cafe-deli-relaunches-its-ngong-road-branch/) - Local restaurant chain, Café Deli has relaunched its Ngong Road branch as its hub offering culinary experiences. This expansion is part of the implementation of Najala Ltd’s strategic growth plans to expand its footprint across the country. Located at Lexo Petrol Station, Café Deli Ngong Road branch offers an exceptional fusion of Continental and African
- [Kenya: Xiaomi offers discounted prices on its Redmi phones](https://themarketingworldmag.com/kenya-xiaomi-offers-discounted-prices-on-its-redmi-phones/) - Xiaomi Kenya is unleashing a wave of unbeatable deals on its latest smartphones this Black Friday! With exclusive discounts, flash sales, and limited-time brand day offers, Xiaomi is making it easier than ever for Kenyans to access cutting-edge technology at prices you won’t find any other time of year. With each deal bringing Xiaomi’s signature
- [Kenya: Java opens new branches in Thika, Kenol & Kisumu](https://themarketingworldmag.com/kenya-java-opens-new-branches-in-thika-kenol-kisumu/) - Java House has officially opened three new branches as it heads to 100 branches across the region by the end of the Q1 2025. The new outlets fall under Java’s expansion strategy tied to the celebrations of its 25th anniversary. The first of the three new outlets opened in Thika town in Kiambu County, marking
- [Kenya: POCO unveils two exceptional models on the market](https://themarketingworldmag.com/kenya-poco-unveils-two-exceptional-models-on-the-market/) - POCO is back with a bang, delivering on its promise of innovation, performance, and unbeatable value! Renowned for its game-changing smartphones, POCO is officially relaunching in Kenya with the introduction of two exceptional models. That is the feature-rich POCO C75 and the powerhouse POCO M6 Pro. These devices are designed to redefine the mid-range smartphone
- [Ghana: Mr. Wu’s opens new eatery branch in Awoshie](https://themarketingworldmag.com/ghana-mr-wus-opens-new-eatery-branch-in-awoshie/) - One of Ghana’s most popular Chinese food establishments, Mr. Wu’s has officially opened a new branch in Awoshie, adding to its expanding footprint in Accra. Known for its authentic Chinese flavours, Mr. Wu’s has established itself as a top destination for Chinese cuisine in Ghana. The new Awoshie location, bringing up the number of branches
- [Jumia Ghana expands operations with new warehouse ahead of Black Friday 2024](https://themarketingworldmag.com/jumia-ghana-expands-operations-with-new-warehouse-ahead-of-black-friday-2024/) - Jumia, the leading e-commerce platform in Ghana, has launched a new integrated warehouse and logistics network facility in Tema. The facility marks a significant investment in Ghana’s e-commerce ecosystem and comes just in time for Black Friday, the biggest shopping campaign of the year that will run from November 1st to 30th, 2024. The new
- [LVMH Moet Hennessy Appoints Rene Madumere as Brand Manager](https://themarketingworldmag.com/lvmh-moet-hennessy-appoints-rene-madumere-as-brand-manager/) - A luxury goods company that produces and sells wine, spirits, perfumes, cosmetics, luggage, watches, and jewelry, LVMH Moet Hennessy has appointed Rene Madumere as Brand Manager. Prior to his appointment, he was Brand Manager Knorr at Unilever where he used his creative and analytical skills to drive further success for a forward-thinking organization. With a
- [Kenya: Airtel Kenya launches new campaign dubbed Data ImeData campaign](https://themarketingworldmag.com/kenya-airtel-kenya-launches-new-campaign-dubbed-data-imedata-campaign/) - A telecommunications firm in Kenya, Airtel Kenya has launched a new Data ImeData campaign offering their weekly and monthly data customers up to 50% more data from Ksh. 50 to Ksh. 1,000. The Amazing Weekly and Monthly data plans are currently available for purchase via USSD *544# or the My Airtel App. With the new
- [Kenya: Samsung unveils Galaxy S24 FE smartphone](https://themarketingworldmag.com/kenya-samsung-unveils-galaxy-s24-fe-smartphone/) - Samsung Electronics East Africa has introduced the Galaxy S24 FE, the latest addition to the Galaxy AI ecosystem. The new smartphone is powered by the AI-based ProVisual Engine and Galaxy AI’s Photo Assist features, and showcases an enhanced camera setup that empowers users to be more. The phone comes in various colors including blue, graphite,
- [Kenya: Jubilee Health Insurance partners with DTB to unveil new digital payment solution](https://themarketingworldmag.com/kenya-jubilee-health-insurance-partners-with-dtb-to-unveil-new-digital-payment-solution/) - Jubilee Health Insurance has partnered with Diamond Trust Bank (DTB) to unveil a digital payment solution that aims to transform payments of health insurance premiums. This solution offers a flexible installment payment option, making healthcare more accessible and affordable for a broader segment of the population. This innovation marks a milestone in the health insurance
- [Qatar Airways introduces world’s first Boeing 777 flight equipped with Starlink](https://themarketingworldmag.com/qatar-airways-introduces-worlds-first-boeing-777-flight-equipped-with-starlink/) - Qatar Airways has achieved a big milestone by operating the world’s first Starlink-equipped Boeing 777 aircraft from Doha to London. This achievement establishes Qatar Airways, the World’s Best Airline as voted by SkyTrax 2024, as an industry leader in bringing advanced technology on board. The airline is the largest and first carrier in the MENA
- [Kenya: MultiChoice partners with Safaricom to offer exclusive content on Showmax](https://themarketingworldmag.com/kenya-multichoice-partners-with-safaricom-to-offer-exclusive-content-on-showmax/) - MultiChoice has partnered with Safaricom, allowing Safaricom customers to access exclusive TV shows, movies, sports, and documentaries on Showmax and DStv Stream. The strategic collaboration brings premium entertainment directly to Safaricom customers, enhancing their viewing experience with convenience. Under the partnership, Safaricom Home Fibre customers can now access and watch exclusive content on DStv or
- [Johnnie Walker unveils world’s lightest whisky glass bottle](https://themarketingworldmag.com/johnnie-walker-unveils-worlds-lightest-whisky-glass-bottle/) - Johnnie Walker, the world’s number one Scotch whisky has unveiled a limited edition first-of-its kind, boundary-breaking innovation. Johnnie Walker Blue Label Ultra is the brand’s lightest 70cl Scotch whisky glass bottle to date and to the best of the brand’s knowledge and research, the world’s lightest 70cl Scotch whisky glass bottle. The design takes bold strides
- [Kenya: Safaricom to reward loyal customers as it marks its 24th anniversary](https://themarketingworldmag.com/kenya-safaricom-to-reward-loyal-customers-as-it-marks-its-24th-anniversary/) - Safaricom, is celebrating 24 years of connecting and transforming lives of Kenyans since it was officially launched on 23rd October 2000. As part of the celebration themed “24 Years of Transforming Lives: Celebrating Through Service,” Safaricom will be showing appreciation to its customers through a variety of service and product offerings across the country. These
- [Kenya: I&M Bank opens five new branches](https://themarketingworldmag.com/kenya-im-bank-opens-five-new-branches/) - I&M Bank has opened five new branches in Narok, Busia, Ruiru, Kiambu County’s Tatu City, and Embu, bringing the bank’s total branch network to 52, across 16 counties. The new branches are part of the bank’s continued expansion drive that aims to enhance access to financial services in growing urban centers and underbanked regions. In
- [Kenya: KWAL launches new Kibao Gin](https://themarketingworldmag.com/kenya-kwal-launches-new-kibao-gin/) - Kenya Wine Agencies Limited (KWAL) has launched Kibao Gin, a drink targeting young adults in the Kenyan market. The alcohol manufacturer aims to capture a larger share of Kenya’s fast-growing gin market with its triple-distilled Kibao Gin, which promises a premium gin experience for consumers. According to KWAL Commercial Director, Jonas Geeraerts, Kibao Gin is
- [Ghana: Bolt launches safety campaign, creates awareness amongst its customers](https://themarketingworldmag.com/ghana-bolt-launches-safety-campaign-creates-awareness-amongst-its-customers/) - A ride hailing app in Ghana, Bolt has launched its safety campaign that aims to raise awareness of safety features, safety initiatives, and scale preventative measures to prevent safety cases before they happen.As part of this campaign, Bolt is ramping up efforts to enhance safety by rolling out comprehensive driver training programs, forming key partnerships,
- [Ghana: GCB Bank Launches a New Insurance Package for Traders](https://themarketingworldmag.com/ghana-gcb-bank-launches-a-new-insurance-package-for-traders/) - GCB Bank PLC has introduced the “Value Added Package (VAP),” an insurance product to protect traders from unforeseen losses such as fire and illness. This comprehensive coverage is designed to safeguard businesses from interruptions. The launch event also featured a free health screening for participants, where healthcare experts provided services like blood pressure and blood
- [South Africa: Woolworths partners with 6 local wine brands to launch exclusive canned wine range](https://themarketingworldmag.com/south-africa-woolworths-partners-with-6-local-wine-brands-to-launch-exclusive-canned-wine-range/) - Canned wines are growing increasingly popular, especially among younger generations and outdoor enthusiasts. Their convenience, single-serve portions, and environmental advantages make them a practical choice for modern consumers. Following this trend, Woolworths's WCellar has partnered with six local wine brands to bring canned wine to customers. Consumers can choose from six exceptional varietals from renowned
- [Samsung Electronics Unveils New Galaxy A06](https://themarketingworldmag.com/samsung-electronics-unveils-new-galaxy-a06/) - Samsung Electronics has unveiled the latest addition Galaxy A06 to its popular Galaxy A series smartphones. Joining a fan favourite series and combining powerful performance with a sleek design, the Galaxy A06 offers customers and loyal A series fans unique features and premium experiences at an affordable price. The stylish Galaxy A06 is set to
- [Nigeria: Union Bank of Nigeria Appoints New Team Lead, External Communications](https://themarketingworldmag.com/nigeria-union-bank-of-nigeria-appoints-new-team-lead-external-communications/) - Union Bank of Nigeria has appointed Bukola Ayeni as Team Lead-External Communications. Before her new appointment, she was the Marketing, Corporate Communications, and Brand Management at Business School Netherlands Nigeria (BSNN) where she analyzed brand positioning and consumer insights, monitored market trends, and researched consumer markets and competitors’ activities. Bukola is a natural leader with
- [Nigeria: Guinness Nigeria Appoints New Managing Director/CEO](https://themarketingworldmag.com/nigeria-guinness-nigeria-appoints-new-managing-director-ceo/) - Guinness Nigeria has appointed Girish Sharma as its new Managing Director and Chief Executive Officer. This is coming after the formal acquisition of Guinness Nigeria by Tolaram Group which was announced recently. The acquisition makes Tolaram the majority shareholder while establishing long-term license and royalty agreements for the company’s continued production, marketing and sale of
- [Kenya: Kenya Cane to launch its new campaign dubbed Celebrate The True Kenyan Spirit](https://themarketingworldmag.com/kenya-kenya-cane-to-launch-its-new-campaign-dubbed-celebrate-the-true-kenyan-spirit/) - Kenya Breweries Limited (KBL) spirits brand, Kenya Cane, has announced the launch of its new campaign dubbed Celebrate The True Kenyan Spirit. The Kenya Cane campaign will be officially launched during an event scheduled for Sunday, 20th October at Esidai Lounge in Kakamega. The event will showcase a vibrant lineup of Kenyan artists and entertainers.
- [Kenya: Vivo launches its vivo V40 smartphone in Kenya](https://themarketingworldmag.com/kenya-vivo-launches-its-vivo-v40-smartphone-in-kenya/) - Phone manufacturer, vivo has launched the vivo V40 smartphone in the Kenyan market. The phone is retailing at a recommended retail price (RRP) of Ksh. 64,999 and is available for purchase in vivo stores countrywide and on eCommerce platforms. “With V40, we’ve focused on blending powerful mobile portrait photography, lasting battery performance and sleek design
- [Taiwan: Chatime Welcomes New Global Chief Growth and Marketing Officer](https://themarketingworldmag.com/taiwan-chatime-welcomes-new-global-chief-growth-and-marketing-officer/) - Taiwanese teahouse brand Chatime has named Jeff Cheng as its new Global Chief Growth and Marketing Officer. Reporting to Global CEO Carlos Antonius, Cheng will spearhead Chatime's global brand, marketing, innovation, and growth strategies across its presence in over 60 countries, including Taiwan, Singapore, and Malaysia. Before joining Chatime, Cheng held prominent roles, including General
- [Ghana: Absa Bank’s  Wow October Elevates Customer Experience](https://themarketingworldmag.com/ghana-absa-banks-wow-october-elevates-customer-experience/) - Absa Bank Ghana is turning heads with its Wow October initiative, a month-long celebration extending the traditional Customer Service Week. This initiative is packed with customer-focused activities designed to boost engagement and enhance service delivery. Senior bank executives and staff have been visiting selected bank branches, including East Legon, where Mr. Osei-Akoto Appiah received a
- [AV Laboratories Launches New Skincare Products](https://themarketingworldmag.com/av-laboratories-launches-new-skincare-products/) - AV Laboratories, a clinical skincare brand, has launched two innovative products: Face Serum and Face Cream Light. Created by a global team of chemists and molecular biologists, the brand is led by CEO and co-founder Ami Mezezi, co-founder and advisory board chairwoman Monica Mezezi, and co-developer and COO Sylwia Pawlaczyk. After years of research and
- [Nigeria: Coca Cola Nigeria Launches Limited Edition Wozzaah Flavor](https://themarketingworldmag.com/nigeria-coca-cola-nigeria-launches-limited-edition-wozzaah-flavor/) - Beverage and soft drink producers, Coca Cola Nigeria Limited has unveiled its latest product, the Coca Cola Wozzaah Limited Edition Flavor. This new offering celebrates African and Nigerian culture, aiming to connect with Gen Z consumers. Speaking at the launch event in Port Harcourt, Director of Frontline Marketing Soji Omoigui highlighted that Coca Cola Wozzaah is
- [Boost Drinks Expands Energy Range with New 500ml Format](https://themarketingworldmag.com/boost-drinks-expands-energy-range-with-new-500ml-format/) - Boost Drinks is set to shake up the market with the launch of a new 500ml format for its Energy range, available in Original, Sugar Free Original, and Red Berry varieties. Each variety is priced at £1, making it an attractive option for consumers and retailers alike. The decision to launch these three flavors stems
- [Britain: Neal's Yard Remedies Appoints Grace Oh as CMO](https://themarketingworldmag.com/britain-neals-yard-remedies-appoints-grace-oh-as-cmo/) - Premium British skincare brand, Neal's Yard Remedies, has appointed Grace Oh as its new Chief Marketing Officer, based at their London Headquarters. Oh will lead the evolution and execution of Neal's Yard's global brand strategy, enhancing brand equity and embodying the brand’s core values. Grace Oh brings a wealth of experience to Neal's Yard, having
- [Ghana: Republic Bank Launches Dual Campaign to Enhance Homeownership and Holiday Financing](https://themarketingworldmag.com/ghana-republic-bank-launches-dual-campaign-to-enhance-homeownership-and-holiday-financing/) - Republic Bank has unveiled two initiatives aimed at making homeownership more accessible and providing financial support during the festive season. The bank announced a limited-time offer on mortgage rates, valid until December 31, 2024, allowing prospective homeowners to secure their dream homes at significantly reduced rates. In a recent press release, Republic Bank emphasized its
- [Ghana: Netbooking Launches Platform for Apartment Reservations](https://themarketingworldmag.com/ghana-netbooking-launches-platform-for-apartment-reservations/) - Netbooking, an innovative online property booking platform dedicated to luxury apartments and properties have been officially launched. The platform, designed to streamline the booking process for short and long-term rentals, was unveiled by Ghanaian boxing legend Professor Azumah Nelson. The launch event brought together a prestigious audience, including dignitaries, government officials, and industry leaders such
- [White & Case LLP Appoints Jason Hill as Chief Marketing Officer](https://themarketingworldmag.com/white-case-llp-appoints-jason-hill-as-chief-marketing-officer/) - Global law firm, White & Case LLP has announced the appointment of Jason Hill as Chief Marketing Officer. With extensive experience in leading global marketing organizations, Jason brings a wealth of expertise in strengthening top global brands, reaching discerning and influential audiences, supporting recruiting, and creating programs that drive revenue. Based in New York, Jason
- [Magicbricks appoints Prasun Kumar as Chief Marketing Officer](https://themarketingworldmag.com/magicbricks-appoints-prasun-kumar-as-chief-marketing-officer/) - Magicbricks, a leading real estate portal, has announced the promotion of Prasun Kumar to the role of Chief Marketing Officer. Previously serving as Business Head - New Revenue Verticals & Head - Operations, Digital Marketing & Quality Assurance at Magicbricks, Prasun brings a wealth of experience and expertise to his new position. In his expanded
- [Denmark: Berta de Pablos-Barbier Appointed Chief Marketing Officer at Pandora](https://themarketingworldmag.com/denmark-berta-de-pablos-barbier-appointed-chief-marketing-officer-at-pandora/) - Pandora has announced the appointment of Berta de Pablos-Barbier as its new Chief Marketing Officer, effective November, 2024. She will report directly to CEO Alexander Lacik and join the company’s Executive Leadership Team. De Pablos-Barbier replaces Mary Carmen (MC) Gasco-Buisson, who is leaving after two years for a new role in the UK. With 30
- [Taco John’s Appoints Kevin Flaherty as Chief Marketing Officer](https://themarketingworldmag.com/taco-johns-appoints-kevin-flaherty-as-chief-marketing-officer/) - Taco John’s, one of America's largest Mexican quick-service restaurant brands, has announced the appointment of Kevin Flaherty as its new Chief Marketing Officer. Flaherty, a seasoned marketing professional with over 20 years of experience, joins Taco John’s from MOD Pizza, where he served as Senior Vice President of Digital Marketing & Off-premises. Flaherty's extensive background
- [Routelink Group Appoints Group Head, Corporate Communications & Marketing](https://themarketingworldmag.com/routelink-group-appoints-group-head-corporate-communications-marketing/) - Routelink Group has appointed Kevin Olumese as its Group Head, Corporate Communications and Marketing. In his new role, Kevin will be leading the marketing and corporate communications activities for the group and its subsidiaries. Additionally, Kevin will head marketing strategy and execution for the launch and long-term marketing success of Routelink Group’s payments and mobile
- [Kenya: Royal Swinkels launches Bavaria Smalt in Kenya](https://themarketingworldmag.com/kenya-royal-swinkels-launches-bavaria-smalt-in-kenya/) - Royal Swinkels has launched its new product, the Bavaria Smalt in the Kenyan market as a healthier alternative to traditional carbonated soft drinks. Produced locally and crafted with natural ingredients, Bavaria Smalt has committed to uplifting Kenyan communities through local production and job creation. As a malt-based carbonated soft drink, it is made with natural
- [Ghana: Accra Brewery PLC launches its new product “Brutal Fruit Spritzer” onto the market](https://themarketingworldmag.com/ghana-accra-brewery-plc-launches-its-new-product-brutal-fruit-spritzer-onto-the-market/) - Accra Brewery PLC –part of AB InBev company has unveiled its all-product, Brutal Fruit Spritzer, at the Spritzer Saturday Brunch. The event was a celebration of sophistication, connections, and the irresistible charm of Brutal Fruit; bringing together a vibrant community for an elevated experience at the beautiful Savannah GH venue held in Accra. Guests were
- [TANG Hospitality Group appoints Global Culinary Director](https://themarketingworldmag.com/tang-hospitality-group-appoints-global-culinary-director/) - TANG Hospitality Group has appointed renowned Chef Erick Oshiro as its new Global Culinary Director. With over 20 years of experience in the international culinary landscape, Chef Oshiro brings unparalleled expertise in Japanese, Pan-Asian and Nikkei cuisine, poised to elevate TANG’s gastronomic offerings to new heights. A Japanese-Peruvian native, Chef Erick has had an illustrious
- [Panasonic unveils new series of security cameras](https://themarketingworldmag.com/panasonic-unveils-new-series-of-security-cameras/) - Panasonic has announced a new series of security cameras that are designed to provide superior image quality, reliability, and advanced features. The new range of cameras and network video recorders are designed to meet various customer application needs, providing high security, and ensuring safety in homes, shops, and offices. Panasonic’s new CCTV solutions are designed
- [Kenya: Del Monte organizes free medical camp](https://themarketingworldmag.com/kenya-del-monte-organizes-free-medical-camp/) - A Beverage company in Kenya, Del Monte recently conducted a free medical camp at Collage Primary School in Muranga South sub-county, in Murang’a County. The medical camp provided vital health services to the community, including screenings for breast, prostate, and cervical cancers, along with various preventive and curative treatments. Del Monte hosted the medical camp
- [South Africa: Darling Brew introduces its gluten-free lager](https://themarketingworldmag.com/south-africa-darling-brew-introduces-its-gluten-free-lager/) - Darling Brew recently unveiled its latest creation, "Break Free", a gluten-free Lager. This is set to be a game-changer that combines the brewery's passion for exceptional brewing with a commitment to conscious living and ecological sustainability. Break Free is set to create a buzz in the beer community and expand the Darling Brew experience to
- [South Africa: Darling Brew Introduces New gluten-free Red Ale](https://themarketingworldmag.com/south-africa-darling-brew-introduces-new-gluten-free-red-ale/) - As the demand for gluten-free products rises, Darling Brew’s latest creation is perfectly timed to meet this growing trend. And—the brewery’s ongoing success with the Break Free Gluten-Free Lager, which clinched a Silver medal in the African Beer Cup whilst competing in the category against regular lagers — has set high expectations for the Red
- [South Africa: Shoprite Group opens its 100th Petshop Science store](https://themarketingworldmag.com/south-africa-shoprite-group-opens-its-100th-petshop-science-store/) - The Shoprite Group opened its 100th Petshop Science store, with the opening of its newest location in Glen Marais, Kempton Park. Shoprite became the first local retailer to launch standalone pet shops in April 2021 in response to the country’s booming pet economy. With over 22 million pets in South Africa, consumers spend an estimated
- [Rana Motors unveils Hyundai Mighty EX8 truck, County New Breeze bus](https://themarketingworldmag.com/rana-motors-unveils-hyundai-mighty-ex8-truck-county-new-breeze-bus/) - In a bid to meet the needs of its clientele, Rana Motors has officially unveiled the all-new Hyundai Mighty EX8 truck and the Hyundai County New Breeze bus. These two Hyundai models have been designed to offer customers reliability, durability, and comfort, among other benefits. Speaking at the unveiling, Chief Operating Officer of Rana Motors,
- [Publicis Groupe Elevates Muyiwa Aleshinloye to a new position](https://themarketingworldmag.com/publicis-groupe-elevates-muyiwa-aleshinloye-to-a-new-position/) - A multinational advertising and public relations company, Publicis Groupe has promoted Muyiwa Aleshinloye as Head of Publicis Media, Central and West Africa (CWAR). Prior to his new appointment, he was Director, Digital and Media, Central and West Africa at the same company where he drove the growth of the Digital and Media business for the
- [Nigeria: Sony unveils its latest ULT Power Sound Series](https://themarketingworldmag.com/nigeria-sony-unveils-its-latest-ult-power-sound-series/) - Sony has unveiled its latest ULT Power Sound Series in Nigeria showcasing an exclusive lineup of speakers and headphones. To celebrate the launch, an exclusive event was held recently at the Radisson Blu Anchorage Hotel, V.I with media, influencers and business partners in attendance. Setting a new standard in audio experiences to bring music lovers
- [Kenya: Sarova Hotels & Resorts celebrates 50th anniversary in Kenya](https://themarketingworldmag.com/kenya-sarova-hotels-resorts-celebrates-50th-anniversary-in-kenya/) - Sarova Hotels & Resorts recently hosted a dinner to celebrates 50th anniversary this year in Nairobi. Since its inception in April 1974 with the opening of the Ambassadeur Hotel in Nairobi, Sarova Hotels & Resorts has grown into a renowned hospitality powerhouse with nine properties under its brand. The brand collectively offers 1,165 guest bedrooms
- [Kenya: Superior Homes Kenya launches real estate project](https://themarketingworldmag.com/kenya-superior-homes-kenya-launches-real-estate-project/) - Real estate developer, Superior Homes Kenya has launched a Ksh. 30 billion gated community real estate project in Ruiru, Kiambu County. Dubbed Kofi Ridge, the 240-acre gated community features a range of three-bedroom townhouses, four- and five-bedroom bungalows, and five-bedroom villas. It is located 12 kilometres drive off the Thika Superhighway from Kimbo area, with
- [Kenya: Citi Hoppa expands its fleet with 24 new Isuzu NQR buses](https://themarketingworldmag.com/kenya-citi-hoppa-expands-its-fleet-with-24-new-isuzu-nqr-buses/) - One of the commuter service providers in Nairobi, Citi Hoppa has expanded its transportation solutions with the addition of 24 new Isuzu NQR buses. The new fleet will be named G20 Design in honor of City Hopper’s limited 20 years since inception in 2004. The Ksh. 175 million investment is part of City Hoppa’s plan to modernize
- [Kenya: Kenya Airways (KQ) relaunches its KQ Holidays](https://themarketingworldmag.com/kenya-kenya-airways-kq-relaunches-its-kq-holidays/) - Kenya Airways (KQ) has relaunched KQ Holidays, a platform that specializes in offering personalized getaways to various destinations around the world. Through the KQ Holidays platform, customers can create, book, and pay for tailor-made holiday packages in real-time. The KQ Holidays campaign theme is ‘My Kind of Holiday-A Click Away’. This theme underscores the platform’s
- [Kenya: Gilbey’s Gin unveils new campaign dubbed ‘Made for Real Moments’](https://themarketingworldmag.com/kenya-gilbeys-gin-unveils-new-campaign-dubbed-made-for-real-moments/) - Gilbey’s gin brand has launched a new campaign dubbed Made for Real Moments that aims to enable consumers to make meaningful connections with friends and celebrate beyond the party. The launch of the campaign makes every moment a good time as consumers socialize with ‘day ones’ while offering a premium yet accessible spirit that elevates
- [IHS Towers Nigeria Appoints New Associate Director, Corporate Communications](https://themarketingworldmag.com/ihs-towers-nigeria-appoints-new-associate-director-corporate-communications/) - IHS Towers Nigeria has appointed Sylva Ifedigbo as its Associate Director, Corporate Communications. In his new role, Sylva will be in charge of directing IHS Nigeria’s internal and external communications functions. In this position, he will lead the team to develop and execute organization-wide communications strategies for increasing the company’s local, national, and international profile.
- [South Africa unveils its first electric minibus taxi](https://themarketingworldmag.com/south-africa-unveils-its-first-electric-minibus-taxi/) - GoMetro, along with a consortium of companies and research institutions, has launched South Africa's first electric minibus taxi, the eKamva, at the Smarter Mobility Africa summit. This unveiling also introduced a new integrated electric vehicle (EV) business model and charging infrastructure solution, flx EV. The partnership kicked off in 2023 to investigate and advance the
- [IHS Towers Appoints New Internal Communications Manager](https://themarketingworldmag.com/ihs-towers-appoints-new-internal-communications-manager/) - One of the largest independent owners, operators and developers of shared telecommunications infrastructure, IHS Towers has appointed Malobi Adia Akpan-Ita as Manager, Internal Communications. In her new appointment, she will lead the organization in areas of communications strategy, change management, and corporate events with her analytical skills and creative ideation. Prior to her appointment, she
- [Ghana: Slamm Technologies celebrates 5th anniversary with exciting series of events](https://themarketingworldmag.com/ghana-slamm-technologies-celebrates-5th-anniversary-with-exciting-series-of-events/) - A trusted IT firm with its headquarters in the USA, Slamm Technologies Ghana has launched a series of engaging events over the weekend to commemorate its 5th anniversary, celebrating its journey of innovation and growth. The celebration kicked off on Friday, September 20, 2024, with an Open House event at its office on Dome Pillar
- [Kenya: Kenya Airways launches strategic projects to drive sustainability](https://themarketingworldmag.com/kenya-kenya-airways-launches-strategic-projects-to-drive-sustainability/) - Kenya Airways (KQ) has begun its long-term sustainability journey for its business with the launch of three strategic projects. These initiatives are designed to advance sustainability, paving the way for a more promising future. These three initiatives are the KQ pyro-diesel plant, the expansion of the water bottling plant, and the transformation of Msafiri House
- [Kenya: EABL unveils new limited-edition of Baileys Strawberries & Cream](https://themarketingworldmag.com/kenya-eabl-unveils-new-limited-edition-of-baileys-strawberries-cream/) - East African Breweries Limited (EABL) recently unveiled its newest limited-edition flavour, the Baileys Strawberries and Cream. The drink is expected to bring a delightful and luxurious experience to consumers, giving them a taste of the classic Irish cream liqueur. From left to right: George Karume, Shopper Manager for Premium Spirits at EABL, Wangeci Gakenia, Brand
- [Tecno debuts its latest smartphone, SPARK 30 series](https://themarketingworldmag.com/tecno-debuts-its-latest-smartphone-spark-30-series/) - Innovative technology brand, Tecno announces the debut of its latest smartphone, the SPARK 30 Series, featuring a dynamic line-up of three models including the exciting Transformers Bumblebee Edition from leading toy and game company Hasbro. The new series brings revolutionary durability and playability with 5-year guaranteed lag-free performance, more immersive audiovisuals, an incredible main camera
- [Kenya: Nairobi Serena Hotel Celebrates Swahili Night](https://themarketingworldmag.com/kenya-nairobi-serena-hotel-celebrates-swahili-night/) - The Nairobi Serena Hotel hosted a Swahili Night event for its guests on the 27th of September 2024. Hosted inside the Cafe Maghreb, the event was an ode to the coastal culture. Swahili night is held twice a year to celebrate Kenya through great food, music, and dressing from the coastal region of Kenya. This
- [Pernod Ricard Nigeria Celebrates Nigeria’s 64 Years of Independence](https://themarketingworldmag.com/pernod-ricard-nigeria-celebrates-nigerias-64-years-of-independence/) - One of the leading FMCG manufacturers in Lagos, Pernod Ricard Nigeria proudly salutes the nation’s remarkable journey, honouring the visionaries who paved the way for a brighter future as Nigeria marks its 64 years of independence. This milestone commemorates the country’s resilience, cultural diversity, and unwavering commitment to progress. Under the theme “Our Spirits Celebrate
- [Tecno Appoints Olumide Yomi-Omolayo as Marketing Manager](https://themarketingworldmag.com/tecno-appoints-olumide-yomi-omolayo-as-marketing-manager/) - A global leader in technology, Tecno has appointed Olumide Yomi-Omolayo as its Marketing Manager. In his new role, Yomi-Omolayo will be leading a diverse team in driving brand visibility and engaging key accounts as well as leading strategic marketing campaigns and significantly enhancing in-market presence. He is a smart, intelligent and hardworking professional with capabilities
- [Kazang Pay launches card acquiring service in Zambia](https://themarketingworldmag.com/kazang-pay-launches-card-acquiring-service-in-zambia/) - Kazang, the prepaid value-added services (VAS) and card acquiring business within JSE-listed fintech Lesaka Technologies, has launched its Kazang Pay card acceptance solution for merchants in Zambia. Kazang Pay makes it affordable for merchants to accept card payments on the same Kazang terminal they use to sell prepaid products and services. The Kazang Pay enabled
- [Kenya: Samsung Electronics to showcase its consumer electronics at the 2024 Kenya-Korea partnership week](https://themarketingworldmag.com/kenya-samsung-electronics-to-showcase-its-consumer-electronics-at-the-2024-kenya-korea-partnership-week/) - One of the leading electronics companies, Samsung Electronics East Africa has announced its participation in the Kenya-Korea Partnership Week, slated for October 1st and 2nd, at the JW Marriott Nairobi. The event will feature several Korean companies and showcase the economic ties between Kenya and Korea, with a focus on innovation, collaboration, and shared growth.
- [South Africa: Makro launches exclusive Jack Daniels Privé Single Barrel Select 2024  Collection](https://themarketingworldmag.com/south-africa-makro-launches-exclusive-jack-daniels-prive-single-barrel-select-2024-collection/) - Ahead of the release of this year’s festive liquor catalogue, Makro has launched its exclusive Jack Daniels Privé Single Barrel Select 2024 Collection. The collection consists of three distinctive whiskeys that have been uniquely crafted for Makro customers, with the added personal touch of Makro spirits buyer Kristin Dry, following her visit to the Jack
- [Virgin Atlantic to open iconic clubhouse in Los Angeles](https://themarketingworldmag.com/virgin-atlantic-to-open-iconic-clubhouse-in-los-angeles/) - Virgin Atlantic has announced that it will open its iconic Virgin Atlantic Clubhouse at Los Angeles International Airport early next year. The lounge, located in the Tom Bradley International Terminal, will invite customers to relax and enjoy the airline’s premium, personalised experience before they board their flight to London and beyond. The new clubhouse will
- [LG appoints new brand ambassadors](https://themarketingworldmag.com/lg-appoints-new-brand-ambassadors/) - LG has appointed Ben Cyco, Wanjiru Njiru, and Georgie Ndirangu as its newest brand ambassadors. Ben, a gospel musician and content creator, has a strong following on social media, as is Wanjiru, a podcaster and digital content creator. Together, they have more than 270,000 followers on Instagram alone. Georgie, a seasoned journalist, has previously worked
- [Kenya: OPPO opens new brand store at Sarit Centre, launches the OPPO A3 series](https://themarketingworldmag.com/kenya-oppo-opens-new-brand-store-at-sarit-centre-launches-the-oppo-a3-series/) - OPPO Kenya has officially opened a new brand store at Sarit Centre, Nairobi. This expansion marks a significant milestone for OPPO, underscoring its commitment to providing exceptional customer experiences and innovative technology to the Kenyan market. The opening of the Sarit Centre store coincides with the launch of OPPO A3 series, comprising the OPPO A3
- [Kenya: Xiaomi Kenya launches the Redmi 14C to retail at Ksh. KES 13,699](https://themarketingworldmag.com/kenya-xiaomi-kenya-launches-the-redmi-14c-to-retail-at-ksh-kes-13699/) - Xiaomi Kenya has launched the highly anticipated Redmi 14C, complete with an unbeatable offer for early buyers. Customers who purchase the Redmi 14C during the first week of sales will receive a FREE Redmi Buds 6 Play, Xiaomi’s latest wireless earbuds, delivering premium sound and convenience. With this launch, Xiaomi solidifies its position as the
- [Kenya: Simba Apparel EPZ opens modern production facility in Mombasa](https://themarketingworldmag.com/kenya-simba-apparel-epz-opens-modern-production-facility-in-mombasa/) - Simba Apparel EPZ has opened its new modern 26,220 square feet ‘green’ production facility in Mombasa. The expansion includes installation of modern production equipment and solar panels in partnership with the United States Agency for International Development (USAID) Kenya/East Africa Mission. The facility was commissioned by H.E. Ambassador Meg Whitman, U.S. Ambassador to Kenya and
- [Kenya: Renegade Air unveils its first ATR-500 aircraft](https://themarketingworldmag.com/kenya-renegade-air-unveils-its-first-atr-500-aircraft/) - Renegade Air, in partnership with Abelo and ATR has introduced the first ever ATR-500 aircraft in Kenya. This marks a significant advancement in the partners’ capabilities to serve the growing demand for efficient and reliable air services in the region. The ATR-500 leased from Abelo, has been converted into a cargo configuration to meet the
- [Nigeria: Wema Bank to Launch Season 4 of its 5 for 5 Promo Reward Initiative from October 1st](https://themarketingworldmag.com/nigeria-wema-bank-to-launch-season-4-of-its-5-for-5-promo-reward-initiative-from-october-1st/) - Wema Bank, Nigeria’s foremost innovative bank and pioneer of Africa’s first fully digital bank, ALAT, is set to launch the 4th season of its transformative reward initiative, the Wema Bank 5 for 5 Promo. The highly anticipated Season is scheduled to kick off on Tuesday, October 1, 2024. Introduced in 2021, the Wema Bank 5
- [Nigeria: Eko Supreme Resources Nigeria Limited appoints New Product Development Lead](https://themarketingworldmag.com/nigeria-eko-supreme-resources-nigeria-limited-appoints-new-product-development-lead/) - A leading home and personal care company, Eko Supreme Resources Nigeria Limited has appointed Samuel Akinrimisi as New Product Development Lead. Akinrimisi’s return to Eko Supreme follows what industry insiders consider a remarkable tenure at CWAY Food & Beverages. As the Deputy Marketing Director at CWAY, Akinrimisi played a major role in shaping the marketing
- [Diageo Appoints Kemi Longe as Portfolio Director for Southern, Western & Central](https://themarketingworldmag.com/diageo-appoints-kemi-longe-as-portfolio-director-for-southern-western-central/) - A renowned marketing and communication leader, Kemi Longe has made a return to Diageo, a multinational alcoholic beverage company, following her appointment as Portfolio Director for Southern, West, and Central Africa. The business unit comprises two regions covering Southern Africa, the Indian Ocean, and West and Central Africa, including businesses in Nigeria, Ghana, Cameroon, Ethiopia,
- [Kenya: Kenchic celebrates its 40 years of operations](https://themarketingworldmag.com/kenya-kenchic-celebrates-its-40-years-of-operations/) - A producer of high-quality poultry products, Kenchic is commemorating its 40th anniversary of operations with a launch campaign, staff celebrations, and stakeholder engagements. Over the past 40 years, the company has set the standard in poultry production and also fostered lasting partnerships with stakeholders across the agricultural sector. A key part of Kenchic’s success is
- [Kenya: DTB opens new branch in Bondo, Siaya County](https://themarketingworldmag.com/kenya-dtb-opens-new-branch-in-bondo-siaya-county/) - One of the leading banks in Kenya, Diamond Trust Bank (DTB) has officially opened its new branch in Bondo, Siaya County. The opening is part of its continued local expansion drive aimed at expanding business into new sectors of the economy. The new branch, located within Naya Centre in Bondo, marks DTB’s first branch in
- [Kenya: Spiro opens new manufacturing centre in Nairobi’s Old Mombasa Road](https://themarketingworldmag.com/kenya-spiro-opens-new-manufacturing-centre-in-nairobis-old-mombasa-road/) - Spiro has announced the official opening of its manufacturing centre on Old Mombasa Road in Nairobi. The new facility is set to produce thousands of electric bikes and batteries annually, marking a significant milestone in Spiro’s expansion across Africa. In addition to the manufacturing centre, Spiro is also launching the Spiro Academy aimed to upskill
- [Kenya: HMD launches the HMD Fusion smartphone in the Kenyan market](https://themarketingworldmag.com/kenya-hmd-launches-the-hmd-fusion-smartphone-in-the-kenyan-market/) - Human Mobile Devices (HMD) has launched the HMD Fusion smartphone. This new release promises cutting-edge design and functionality, wrapped in an industrial-chic style that stands out. HMD Fusion comes with Smart Outfits2, a range of interchangeable accessories launching later this year. These outfits include a built-in ring light for perfect selfies, gaming controllers, and wireless
- [ChitChat partners with Mastercard to launch virtual debit cards](https://themarketingworldmag.com/chitchat-partners-with-mastercard-to-launch-virtual-debit-cards/) - ChitChat has partnered with Mastercard to launch virtual debit cards, providing users with a seamless platform for online transactions, subscription management, and real-time fund transfers across Africa. The virtual card, integrated within ChitChat’s messaging interface, allows users to manage their finances without leaving the app. This collaboration aims to simplify cross-border payments, enabling users to
- [Java House launches the Kuza Mentorship Program to commemorate 25 years](https://themarketingworldmag.com/java-house-launches-the-kuza-mentorship-program-to-commemorate-25-years/) - Java House has launched the Kuza Mentorship Program as part of its 25th anniversary celebrations at Gatina Primary School in Dagoretti North, Nairobi. The initiative, designed to empower children, focuses on equipping them with essential soft skills to enhance their academic and career prospects. The program also fosters leadership and talent development, aiming to provide
- [Air Botswana expands fleet and route network with new aircraft](https://themarketingworldmag.com/air-botswana-expands-fleet-and-route-network-with-new-aircraft/) - Air Botswana has officially unveiled the latest addition to its fleet, an 88-seater aircraft named “Kalahari,” which now becomes the largest in the airline’s lineup. The national carrier, which currently operates an Embraer jet and three ATR planes, introduced this new aircraft as part of its expansion strategy. The Kalahari is set to operate new
- [Kenya: Kenya Airways revamps its booking platform, offers customers user-friendly experience](https://themarketingworldmag.com/kenya-kenya-airways-revamps-its-booking-platform-offers-customers-user-friendly-experience/) - Kenya Airways (KQ) revamped its online booking platform in a bid to deliver a faster, more intuitive, and user-friendly experience for its customers. Following the successful launch of a new website last year, these latest developments mark the second phase in the airline’s commitment to enhance online customer experience. The new booking engine is estimated
- [IProspect: Empowering brands with integrated solutions and unmatched expertise](https://themarketingworldmag.com/iprospect-empowering-brands-with-integrated-solutions-and-unmatched-expertise/) - IProspect South Africa, a dentsu company, proudly announces its continued commitment to driving growth and innovation in Africa with its brand relaunch, introducing a new look and feel. As a leading global, full-funnel performance agency, iProspect is backed by one of the world’s largest media networks, with a deliberate quest for local relevance and intimate
- [AXA Mansard Insurance Plc Appoints Adebola Surakat as New CMO](https://themarketingworldmag.com/axa-mansard-insurance-plc-appoints-adebola-surakat-as-new-cmo/) - In a move to bolster its market presence, AXA Mansard Insurance Plc has announced the appointment of Adebola Surakat as the new Chief Marketing Officer (CMO). With over 19 years of dedicated service at AXA Mansard, Adebola brings a wealth of experience and a proven track record of leadership in the insurance industry. Adebola's extensive
- [MarketingWorld Magazine’s Top Three (3) CMOs of the Week from September 2nd – September 6th 2024](https://themarketingworldmag.com/marketingworld-magazines-top-three-3-cmos-of-the-week-from-september-2nd-september-6th-2024/) - We are thrilled to announce MarketingWorld’s Top 3 CMOs of the Week, celebrating the innovative leaders who have set new benchmarks in the marketing industry. These exceptional Chief Marketing Officers have demonstrated unparalleled creativity, strategic brilliance, and impactful leadership, driving their organizations to new heights in a competitive industry. Here are the Top Three (3)
- [Nigeria: FMN Revolutionizes Baking With Launch of New Golden Penny Multipurpose Household Flour](https://themarketingworldmag.com/nigeria-fmn-revolutionizes-baking-with-launch-of-new-golden-penny-multipurpose-household-flour/) - Flour Mills of Nigeria (FMN), a leading player in the country's food and agro sector, has launched the Golden Penny Multipurpose Household Flour, furthering its mission to "feed the nation every day." This new product, available in a convenient 1kg pack, is designed to cater specifically to the needs of Nigerian households, offering both ease
- [Samsung expands circle to search to Galaxy A Series, Galaxy Tab S9 FE Series](https://themarketingworldmag.com/samsung-expands-circle-to-search-to-galaxy-a-series-galaxy-tab-s9-fe-series/) - Samsung Electronics Co., Ltd. has announced the availability of Circle to Search with Google for select Galaxy A series, furthering the democratization of mobile AI to even more devices in the Galaxy ecosystem. This enhancement underscores Samsung and Google’s continuous dedication to providing the best of mobile technology to as many users as possible. Following
- [Kenya: Jubilee Insurance announces its Jubilee Live Free Race cycling competition](https://themarketingworldmag.com/kenya-jubilee-insurance-announces-its-jubilee-live-free-race-cycling-competition/) - In collaboration with the Grand Nairobi Bike Race (GNBR), Jubilee Insurance has announced the third edition of the Jubilee Live Free Race, scheduled for September 29th in Nairobi. The event, which will start at Nyayo Stadium and cover key routes such as Uhuru Highway, will draw 2,500 elite cyclists from 21 countries, including Ethiopia, Eritrea,
- [Nigeria: Fidelity Bank, Mastercard Launch Fidelity Send in Nigeria](https://themarketingworldmag.com/nigeria-fidelity-bank-mastercard-launch-fidelity-send-in-nigeria/) - Fidelity Bank Plc, a leading financial institution in Nigeria, has partnered with Mastercard to launch Fidelity Send, a new initiative designed to enhance cross-border payments and remittances in the country. This collaboration leverages Mastercard's global network to enable near-real-time and cost-effective outbound transactions, aiming to drive financial inclusion across Nigeria. The Fidelity Send solution utilizes
- [Kenya: Twitter rebrands its premium service in Kenya](https://themarketingworldmag.com/kenya-twitter-rebrands-its-premium-service-in-kenya/) - Twitter has rebranded its premium service as Twitter Blue, launched in 2023, offering users an enhanced experience with exclusive features. This premium service is designed to cater for both individuals and businesses on the Twitter or X platform, providing tools for increased visibility and engagement. Key features of Twitter Premium include an ad-free browsing experience,
- [UK: PayPoint, Teya Announce New Partnership to Facilitate Cash Deposits](https://themarketingworldmag.com/uk-paypoint-teya-announce-new-partnership-to-facilitate-cash-deposits/) - PayPoint and Teya have partnered to launch a new service enabling Teya Business Account holders to deposit cash at over 29,000 PayPoint stores across the UK. The service allows customers to conveniently add funds to their accounts by visiting a nearby PayPoint location. This partnership addresses the growing need for accessible cash services, particularly as
- [Omnicom Unveils New Structure, Consolidates Creative Agencies Globally Under OAG](https://themarketingworldmag.com/omnicom-unveils-new-structure-consolidates-creative-agencies-globally-under-oag/) - Omnicom has announced the formation of Omnicom Advertising Group (OAG). This new entity will oversee its top creative networks, including BBDO, DDB, and TBWA, as well as leading agencies in the Advertising Collective like Goodby Silverstein & Partners, GSD&M, Merkley & Partners, and Zimmerman. The move aims to provide clients with stronger creative solutions by
- [UK: NatWest, Visa Launch New Credit Card to Support and Reward UK Customers   ](https://themarketingworldmag.com/uk-natwest-visa-launch-new-credit-card-to-support-and-reward-uk-customers/) - NatWest Group has partnered with Visa, a global leader in digital payments, to launch a new travel reward credit card in the UK for NatWest customers. The card offers a variety of features aimed at enhancing the travel experience, including 1% cashback on eligible travel spending such as flights, trains, car rentals, and hotels, as
- [Kenya: Mi Vida unveils new KEZA Laika project in Ruaka](https://themarketingworldmag.com/kenya-mi-vida-unveils-new-keza-laika-project-in-ruaka/) - Mi Vida Homes has launched its latest residential development, KEZA Laika, offering one, two, and three-bedroom apartments in Ruaka, Kenya. The project, set on a 3.7-acre parcel, is the second installment in the KEZA series, known for its blend of sophistication and affordability. KEZA Laika features eco-friendly building materials and energy-efficient designs that reduce reliance
- [MarketingWorld Magazine’s Top Three (3) CMOs of the Week from August 26th – August 30th 2024](https://themarketingworldmag.com/marketingworld-magazines-top-three-3-cmos-of-the-week-from-august-26th-august-30th-2024/) - We are thrilled to announce MarketingWorld’s Top 3 CMOs of the Week, celebrating the innovative leaders who have set new benchmarks in the marketing industry. These exceptional Chief Marketing Officers have demonstrated unparalleled creativity, strategic brilliance, and impactful leadership, driving their organizations to new heights in a competitive industry. Here are the Top Three (3)
- [Air Botswana boosts CPT network with new Kasane route](https://themarketingworldmag.com/air-botswana-boosts-cpt-network-with-new-kasane-route/) - Starting 1 November 2024, Air Botswana will launch a new route from Kasane to Cape Town, adding three weekly flights and increasing Cape Town's African destination count to 16. The airline will also increase its Gaborone-Cape Town flights from three to five per week and introduce a new service from Maun with three weekly flights.
- [Kenya: Rosslyn Riviera Mall unveils new curated experiences in grand reopening](https://themarketingworldmag.com/kenya-rosslyn-riviera-mall-unveils-new-curated-experiences-in-grand-reopening/) - Rosslyn Riviera Mall has officially reopened after an extensive revamp, offering visitors a rejuvenated shopping and leisure experience. The mall, located in Nairobi, has introduced a host of new features, including updated interior designs, expanded dining options, and enhanced retail spaces. These upgrades are part of the mall's commitment to providing a modern, welcoming environment
- [HMD announces strategic partnership with FC Barcelona](https://themarketingworldmag.com/hmd-announces-strategic-partnership-with-fc-barcelona/) - Human Mobile Devices (HMD) has announced a strategic partnership with FC Barcelona, naming HMD as the club’s official global mobile phone partner. The collaboration revealed through a viral video on the official social media channels of both entities, marks the beginning of a three-year agreement aimed at elevating HMD’s brand visibility. The partnership will utilize
- [Kenya: Xiaomi Kenya Offers Festival 2024 to give discounts on Redmi Note 13](https://themarketingworldmag.com/kenya-xiaomi-kenya-offers-festival-2024-to-give-discounts-on-redmi-note-13/) - Xiaomi Kenya has launched the Redmi Note 13 Series Offers Festival 2024 that will run from August 9th to September 9th. This month-long promotion offers an incredible opportunity for tech enthusiasts and smartphone users to upgrade to the Redmi Note 13 Series with discounts of up to KES 3,500. Upgrade to Top-Notch Performance and Stunning
- [South Africa: ISUZU Motors appoints new Commercial Vehicle Marketing Communications Specialist](https://themarketingworldmag.com/south-africa-isuzu-motors-appoints-mo-ebrahim-as-new-commercial-vehicle-marketing-communications-specialist/) - ISUZU Motors South Africa (IMSAf) has appointed Mo Ebrahim as the new Marketing Communications Specialist for Commercial Vehicles and Aftersales. “We are excited to welcome Mo to our marketing team,” said Ziphindiwe Ngcobo, Department Executive: Marketing at ISUZU. “His invigorating approach to sales and dealer development, combined with his passion for the automotive industry, makes
- [Ghana: Consolidated Shipping Agencies Limited donates medical items to Gyedu Health Centre    ](https://themarketingworldmag.com/ghana-consolidated-shipping-agencies-limited-donates-medical-items-to-gyedu-health-centre/) - Consolidated Shipping Agencies Limited (CONSHIP) has donated medical items to the Gyedu Health Centre at Gyedu, in the Ahafo Region for quality health care delivery. The items include 28 boxes of reusable gowns, five cartons of Savlon (5) litres, two packs of baby scale digital, three pieces of wheel chair and 10 boxes of disposable
- [Nigeria: SBC Appoints Lovelyn Okoye as Senior Sustainability Manager](https://themarketingworldmag.com/nigeria-sbc-appoints-lovelyn-okoye-as-senior-sustainability-manager/) - A soft drinks manufacturer, Seven Up Bottling Company (SBC) has appointed Engr. Lovelyn Okoye as its new Senior Sustainability Manager. This appointment highlights the growing importance of sustainability in Nigeria’s corporate landscape. Also, the strategic hire marks an important moment for SBC as it aims to strengthen its commitment to environmental stewardship and sustainable business
- [Nigeria: Chi Limited Appoints Toluwalase Bakare as Communications Manager](https://themarketingworldmag.com/nigeria-chi-limited-appoints-toluwalase-bakare-as-communications-manager/) - Chi Limited, a member of The Coca-Cola Company and one of Nigeria’s leading manufacturers of fruit juices, value-added dairy, and snacks, has appointed Toluwalase Bakare as its Communications Manager. In his new role, he will spearhead the corporate communications efforts at the company, develop new communication channels to boost staff engagement and productivity among other
- [Kenya: Samsung offers discount on Samsung wearables with a purchase of Galaxy Fold or Flip 6](https://themarketingworldmag.com/kenya-samsung-offers-discount-on-samsung-wearables-with-a-purchase-of-galaxy-fold-or-flip-6/) - Samsung has entreated customers to grab a Samsung Galaxy Z Fold6 or a Galaxy Z Flip6 and enjoy discounts on the new Galaxy Watch Ultra and the immersive Buds3 Pro at Authorised Samsung Dealer Stores. Combining cutting-edge technology with chic design, these devices redefine what it means to be connected. Paired with the Galaxy Watch
- [Kenya: OPPO to launch its Reno12 Series in Kenya](https://themarketingworldmag.com/kenya-oppo-to-launch-its-reno12-series-in-kenya/) - OPPO has announced that it will launch its newest flagship devices, the OPPO Reno12 Series, in Kenya on August 22nd 2024. Like its previous versions, the Reno12 will come in two variants i.e. the Oppo Reno12 5G and Oppo Reno12 F 5G. “This is an exciting time for the OPPO brand as we launch the
- [Sound and Elegance: A look at the LG XBOOM Speakers](https://themarketingworldmag.com/sound-and-elegance-a-look-at-the-lg-xboom-speakers/) - The LG XBOOM speakers provide the perfect blend of powerful sound, functionality and portability to suit varied lifestyles. The speakers enable you to enjoy exhilarating audio performance and entertainment at home, during workout sessions, while you park and chill or even whilst on the go for that coveted road trip with your buddies. Here are
- [Kenya: TikTok Announces Industry-First Sub-Saharan Africa Safety Advisory Council](https://themarketingworldmag.com/kenya-tiktok-announces-industry-first-sub-saharan-africa-safety-advisory-council/) - TikTok is taking major steps to boost safety on its platform across Sub-Saharan Africa with the launch of its inaugural Safety Advisory Council and the expansion of its #SaferTogether community education campaign. By partnering with key stakeholders, including policymakers, members from academia, NGOs, and community leaders, TikTok aims to foster a collaborative approach to ensuring
- [MarketingWorld Magazine’s Top Three (3) CMOs of the Week from August 20th – August 24th 2024](https://themarketingworldmag.com/marketingworld-magazines-top-three-3-cmos-of-the-week-from-august-20th-august-24th-2024/) - We are thrilled to announce MarketingWorld’s Top 3 CMOs of the Week, celebrating the innovative leaders who have set new benchmarks in the marketing industry. These exceptional Chief Marketing Officers have demonstrated unparalleled creativity, strategic brilliance, and impactful leadership, driving their organizations to new heights in a competitive industry. Here are the Top Three (3)
- [Nigeria: Nestlé unveils eco-friendly product packaging](https://themarketingworldmag.com/nigeria-nestle-unveils-eco-friendly-product-packaging/) - Nestlé Nigeria has introduced a new eco-friendly packaging for its cereal, Golden Morn, in a bid to enhance sustainability and support local economic growth. This was disclosed by Nestle’s Category Manager, Dairy, Omofasa Orhiunu, at the “Rebirth of the King of Breakfast” event held in Lagos. Speaking about the new development, he said “This is
- [Ghana: GOIL re-introduces SUPER XP](https://themarketingworldmag.com/ghana-goil-re-introduces-super-xp/) - GOIL has reintroduced its SUPER XP, a Ron 91 grade fuel, at a symbolic unveiling ceremony held at the company’s Burma Camp station in Accra. This reintroduction complements the existing Super XP 95 premium grade fuel, providing consumers with more options to meet their varied preferences for high-quality fuel. Speaking at the event, GOIL’s Group
- [Kenya: Safaricom sponsors Kenya Paralympics Team ahead of Paris games](https://themarketingworldmag.com/kenya-safaricom-sponsors-kenya-paralympics-team-ahead-of-paris-games/) - Safaricom has announced a Ksh. 10 million sponsorship for the Kenya Paralympics Team in preparation for the 2024 Paralympic Games in Paris. The sponsorship package, which includes both cash and in-kind support, reflects Safaricom’s ongoing commitment to empowering and supporting Kenyan athletes on the global stage. As part of the in-kind support, Safaricom will provide
- [Kenya: Safaricom awards five customers in its campaign](https://themarketingworldmag.com/kenya-safaricom-awards-five-customers-in-its-campaign/) - Safaricom has awarded five more winners with Ksh. 1 million each in the ongoing nationwide Shine Kenya Shinda Mamilii Kama Bingwa campaign. The winners were announced during an award ceremony held in Mtwapa, Kilifi County. This marks the fifth week of the promotion, bringing the total number of weekly millionaires to 25. In addition to
- [Kenya: Kenya Breweries Limited (KBL) sponsors Kenya Paralympic Team ahead of the Paris games](https://themarketingworldmag.com/kenya-kenya-breweries-limited-kbl-sponsors-kenya-paralympic-team-ahead-of-the-paris-games/) - Kenya Breweries Limited (KBL), through its flagship brand Tusker, has announced a Ksh. 5 million sponsorship for the Kenya National Paralympic Committee (KNPC) as the team prepares for the Paris 2024 Paralympic Games. The sponsorship will support the team's preparation and participation in the games, which are scheduled to take place from August 28th to
- [Founders Factory Africa changes its name to 54 Collective](https://themarketingworldmag.com/founders-factory-africa-changes-its-name-to-54-collective/) - Founders Factory Africa (FFA) has officially rebranded to 54 Collective, marking a significant shift in its vision and operations. The new name, 54 Collective, embodies the firm's pan-African ambition to support entrepreneurs in scaling their businesses across all 54 countries on the continent. The rebranded firm continues to focus on early-stage ventures, from idea to
- [Kenya: Artcaffé opens new Gastro Bar at the Imaara Mall](https://themarketingworldmag.com/kenya-artcaffe-opens-new-gastro-bar-at-the-imaara-mall/) - Artcaffé has officially launched its latest venture, the Artcaffé Gastro Bar, at Imaara Mall along Mombasa Road. This new establishment offers a modern bar experience, thoughtfully designed to cater to the dynamic needs of both working professionals and families in the bustling Mombasa Road area. Strategically positioned, the Artcaffé Gastro Bar serves as an ideal
- [Kenya: Tusker hosts fans for Paris Olympics watch parties in Ruiru & Eldoret](https://themarketingworldmag.com/kenya-tusker-hosts-fans-for-paris-olympics-watch-parties-in-ruiru-eldoret/) - Kenya Breweries Limited (KBL), through its flagship brand Tusker, hosted viewing parties for sports fans in Eldoret and Ruiru over the past weekend, marking the final two days of the Paris 2024 Olympics. Thousands of fans gathered at Tamasha in Eldoret and Choma Zone in Ruiru to experience the thrilling conclusion of the games. Alongside
- [Paris Olympics: Samsung gifts nearly 17,000 athletes Galaxy Z Flip6 devices](https://themarketingworldmag.com/paris-olympics-samsung-gifts-nearly-17000-athletes-galaxy-z-flip6-devices/) - Nearly 17,000 athletes and members of the Olympic family participating in the Paris 2024 Olympic and Paralympic Games have received their Samsung Galaxy Z Flip6 Olympic Edition smartphones. The distribution took place at the Olympic™ rendezvous @ Samsung showcase within the Paris 2024 Olympic and Paralympic Village. The Paris 2024 Olympic Edition is a specially
- [Ghana: Fan Milk Plc. establishes 10 street vendors into business owners](https://themarketingworldmag.com/ghana-fan-milk-plc-establishes-10-street-vendors-into-business-owners/) - Fan Milk PLC, Ghana’s leading dairy and Beverage Company, has strategically created sustainable jobs within its value chain by sponsoring ten street vendors to transition into full-time agents. This initiative is part of the company’s broader effort to support its commercial partners and enhance the distribution of its products nationwide. The initiative, known as “Project
- [Betway to mark global partnership with Manchester city at New York stock exchange](https://themarketingworldmag.com/betway-to-mark-global-partnership-with-manchester-city-at-new-york-stock-exchange/) - Betway has announced a significant new multi-year partnership with Manchester City, the reigning Premier League champions. To celebrate this milestone, key representatives from Super Group and Manchester City took part in the iconic NYSE bell-ringing ceremony during the club’s pre-season tour in the United States. Neal Menashe, CEO of Super Group, and Ferran Soriano, CEO
- [Kenya: Airtel to give free 1GB data every week to new customers in new campaign](https://themarketingworldmag.com/kenya-airtel-to-give-free-1gb-data-every-week-to-new-customers-in-new-campaign/) - Airtel Kenya has launched a new campaign called "GB kwa GB," offering free data to attract new customers to its network. The campaign, aimed at expanding Airtel's user base, provides new customers with 1GB of free data every week for six months. To qualify for this offer, customers must top up at least Ksh. 50
- [Ghana: Procus Ghana Limited appoints Mohammed Kudus as Brand Ambassador](https://themarketingworldmag.com/ghana-procus-ghana-limited-appoints-mohammed-kudus-as-brand-ambassador/) - Procus Ghana Limited has appointed Mohammed Kudus, the internationally sought-after Ghanaian football as brand ambassador for Kivo. The company is renowned for Kivo 4 in 1 Gari Mix and Kivo 100% natural spices such as Kivo Hot Pepper, Kivo Ginger Powder, and their new additions Kivo 100% natural Curry Plus and Kivo 100% natural Garlic
- [MarketingWorld Awards Honours Sodiq Odetunde as Brand Manager of the Year](https://themarketingworldmag.com/marketingworld-awards-honours-sodiq-odetunde-as-brand-manager-of-the-year/) - 10th MarketingWorld Awards is proud to announce Sodiq Odetunde, Brand Manager at FrieslandCampina Nigeria, as the recipient of the esteemed "Brand Manager of the Year Award." This accolade celebrates his exceptional performance and significant contributions to the marketing industry in Nigeria. Sodiq Odetunde has demonstrated unparalleled excellence in brand management, steering FrieslandCampina Nigeria to new
- [Kenya: Inchcape introduces three 2024 BMW adventure motorcycles](https://themarketingworldmag.com/kenya-inchcape-introduces-three-2024-bmw-adventure-motorcycles/) - Inchcape Kenya has unveiled the 2024 BMW F 800 GS, F 900 GS, and F 900 GSA adventure motorcycles during the Bikers Family Festival, an annual event hosted by the Private Bikers Association. The launch, which took place in Nairobi, showcased BMW's latest additions to their adventure lineup, designed to offer superior on-road and off-road
- [Popeyes appoints PepsiCo marketer as new CMO](https://themarketingworldmag.com/popeyes-appoints-pepsico-marketer-as-new-cmo/) - Bart LaCount has been appointed as the new Chief Marketing Officer (CMO) for Popeyes in the U.S. and Canada, following the promotion of former CMO Jeff Klein to president of the fried chicken chain. LaCount, who previously worked at PepsiCo for nearly two decades, will lead all marketing efforts for Popeyes with a focus on
- [Radisson Hotel opens new hotel in Tunis](https://themarketingworldmag.com/radisson-hotel-opens-new-hotel-in-tunis/) - Radisson Hotel Group has announced its debut in Tunis with the opening of Radisson Hotel Tunis City Center. Nestled in the heart of Tunisia’s bustling capital, the hotel offers easy access to top attractions such as the Al-Zaytuna Mosque and the ancient site of Carthage, a UNESCO World Heritage Site. Conveniently located just a 14-minute
- [Markham launches sustainable vegan-friendly men's beauty collection](https://themarketingworldmag.com/markham-launches-sustainable-vegan-friendly-mens-beauty-collection/) - Markham has launched its new men’s beauty collection, meticulously formulated for the discerning Markham Man. Building on its legacy of quality and innovation since 1873, this new range includes a curated selection of skincare products designed to meet the unique needs of men today. The collection celebrates over a century of Markham craftsmanship, blending traditional
- [South Africa: L'Oréal Paris SA partners with Faf de Klerk, Cheslin Kolbe in new campaign](https://themarketingworldmag.com/south-africa-loreal-paris-sa-partners-with-faf-de-klerk-cheslin-kolbe-in-new-campaign/) - L'Oréal Paris South Africa has announced a new campaign partnership with South African rugby stars Faf de Klerk and Cheslin Kolbe. De Klerk will feature in L'Oréal Paris Elvive and Men Expert campaigns, while Kolbe will lead the L'Oréal Paris Men Expert campaign. De Klerk expressed his excitement about the collaboration, stating, "The opportunity to
- [Under Armour launches its latest line, the Unstoppable Collection](https://themarketingworldmag.com/under-armour-launches-its-latest-line-the-unstoppable-collection/) - Under Armour has unveiled its latest line, the Unstoppable Collection, designed to merge high-performance athletic wear with street fashion. This innovative collection aims to elevate the style and performance of athletes and fans alike, providing gear that allows them to feel and perform at their best. The launch features Eddie Nketiah, Under Armour athlete and
- [South Africa: FlySafair launches new Johannesburg to kruger route](https://themarketingworldmag.com/south-africa-flysafair-launches-new-johannesburg-to-kruger-route/) - FlySafair has launched a new route connecting Johannesburg to Kruger Mpumalanga International Airport (KMIA) in Nelspruit, further expanding its network for safe and affordable travel across South Africa. This new route follows the successful launch of its connection between Cape Town International Airport (CTIA) and KMIA in April, providing easier access to prime tourist destinations
- [South Africa: Switch Energy Drink launches exclusive 24 mixed case](https://themarketingworldmag.com/south-africa-switch-energy-drink-launches-exclusive-24-mixed-case/) - Switch Energy Drink, a renowned South African brand known for its bold flavours and innovative spirit, has announced the launch of its groundbreaking 24 Mixed Case. This revolutionary product, featuring 24 distinct flavours, will be available exclusively at Makro stores. Switch Energy Drink has established itself as a leader in the energy drink market by
- [Ghana: First Bank Ghana relaunches its Kasoa branch](https://themarketingworldmag.com/ghana-first-bank-ghana-relaunches-its-kasoa-branch/) - First Bank Ghana has relaunched its Kasoa branch, signifying a renewed commitment to excellence and satisfaction in serving the local community. The Managing Director (MD), Victor Yaw Asante, emphasized the bank’s dedication to providing world-class banking services and enhancing financial inclusion to empower Ghanaians. “We know that first and foremost, this branch will act as
- [Kenya: Samsung announces global availability of its Galaxy Z Fold6, Z Flip6 & Watch Ultra](https://themarketingworldmag.com/kenya-samsung-announces-global-availability-of-its-galaxy-z-fold6-z-flip6-watch-ultra/) - Samsung has announced the global availability of Galaxy Z Fold6, Z Flip6, Galaxy Watch Ultra, Galaxy Watch7, Galaxy Buds3 series and the Galaxy Ring. The devices will retail at Ksh 264,000 for the Galaxy Z Fold 6 256GB while the Galaxy Z Flip 6 will go for Kshs. 148,000. Customers who pre-order the Galaxy Z Fold 6
- [Kenya: Smirnoff announces finalists of its ‘Battle of the Beats’ coast region edition](https://themarketingworldmag.com/kenya-smirnoff-announces-finalists-of-its-battle-of-the-beats-coast-region-edition/) - Smirnoff, through its We Do We global campaign, has announced finalists to compete for the Smirnoff Battle of the Beat – coast region. The 12 finalists were selected from the coast region’s audition that took place in the vibrant town of Mtwapa. The 12 chosen to proceed to the next level are Rattihy the DJ,
- [Kenya: Absa Bank opens new branch in Eldoret](https://themarketingworldmag.com/kenya-absa-bank-opens-new-branch-in-eldoret/) - One of the leading banks in Kenya, Absa Bank has been actively expanding, reaching 85 branches with the opening of its latest outlet in Rupa’s Mall, Eldoret. Customers in the town will have access to transactional accounts, savings accounts, deposit accounts, Shari’ah-compliant solutions, financial advisory services, and more. According to the Central Bank of Kenya
- [Kenya: Samsung Galaxy Z Fold6 & Galaxy Z Flip6 now available for pre-order in Kenya](https://themarketingworldmag.com/kenya-samsung-galaxy-z-fold6-galaxy-z-flip6-now-available-for-pre-order-in-kenya/) - Samsung has announced that the Galaxy Z Fold6 and Galaxy Z Flip6 smartphones with the latest foldable technology and Galaxy AI are now available for pre-order in the Kenyan market. In Kenya, the recommended retail price for the Galaxy Z Fold6 (256GB) is Ksh. 264,000, while the Galaxy Z Flip6 is Ksh. 148,000. The devices
- [Ghana: Sanlam, Allianz merge to form SanlamAllianz in Ghana](https://themarketingworldmag.com/ghana-sanlam-allianz-merge-to-form-sanlamallianz-in-ghana/) - Sanlam and Allianz have launched their joint venture brand, SanlamAllianz in Ghana. The merger follows the regulatory approvals from the Sanlam and Allianz businesses to merge and rebrand to SanlamAllianz. The SanlamAllianz joint venture, which was launched in September 2023, is a pan-African non-banking financial services company, which operates in 27 countries across the continent.
- [MAC Cosmetics launches new range of matte lipsticks as it celebrates its 40th anniversary](https://themarketingworldmag.com/mac-cosmetics-launches-new-range-of-matte-lipsticks-as-it-celebrates-its-40th-anniversary/) - MAC Cosmetics has launched a new product range, the ‘MACximal Silky Matte’ lipsticks as it is celebrating its 40th anniversary. The new lipsticks are currently available in 40 shades to celebrate each year in business. ‘MACixmal’ offers a reformulated, refreshed version of its original matte lipstick to give lips more matte color. According to MAC,
- [Diageo announces paper-based bottle trial for Baileys Irish Cream Liqueur](https://themarketingworldmag.com/diageo-announces-paper-based-bottle-trial-for-baileys-irish-cream-liqueur/) - Diageo, the maker of Johnnie Walker Scotch Whisky, Don Julio Tequila and Guinness has announced new plans to trial paper-based packaging for Baileys, the Original Irish Cream Liqueur. In partnership with PA Consulting, as part of the Bottle Collective with PA and PulPac, Diageo is trialling a Dry Molded Fiber bottle which is 90% paper,
- [Diageo unveils its First Bottle Personalisation Experience, Fuelled by Generative AI](https://themarketingworldmag.com/diageo-unveils-its-first-bottle-personalisation-experience-fuelled-by-generative-ai/) - Johnnie Walker Princes Street, the World’s Leading Spirit Tourism Experience, is inviting guests to discover Johnnie Walker x Scott Naismith, a Generative AI-powered experience that allows guests to co-design a personalised bottle of Johnnie Walker Blue Label. Only available at the Edinburgh venue, the experience is set to run from August 1-31 2024, and is
- [Diageo expands flavour profiling capabilities into cocktails, including the launch of ‘What’s Your Cocktail’](https://themarketingworldmag.com/diageo-expands-flavour-profiling-capabilities-into-cocktails-including-the-launch-of-whats-your-cocktail/) - As part of its ambition to offer enhanced and personalised consumer experiences, Diageo has unveiled three new platforms that provide consumers with real-time cocktail recipe recommendations that match their personal flavour and taste preferences. Following the success of the ‘Journey of Flavour Tour’ at Johnnie Walker Princes Street and the ‘What’s Your Whisky’ platform, the
- [UK: Guinness announces first-ever global partnership in football as the official beer of the Premier League](https://themarketingworldmag.com/uk-guinness-announces-first-ever-global-partnership-in-football-as-the-official-beer-of-the-premier-league/) - Guinness has announced its first-ever global football partnership with the Premier League. The four-year agreement, which kicks-off for the 2024/25 season, will see Guinness become the Official Beer of the Premier League, and Guinness 0.0 as the Official Non-Alcoholic Beer of the Premier League. As the Official Responsible Drinking Partner of the League, Guinness will
- [Samsung’s expanded wearables portfolio unlocks intelligent health experiences for all](https://themarketingworldmag.com/samsungs-expanded-wearables-portfolio-unlocks-intelligent-health-experiences-for-all/) - Samsung Electronics Co., Ltd. has announced the new Galaxy Ring, Galaxy Watch7, and Galaxy Watch Ultra, expanding the power of Galaxy AI to more people through wearables designed to provide end-to-end wellness experiences for everyone. These new additions to the wearables portfolio are central to Samsung’s vision for Galaxy AI to enhance digital health, delivering
- [Philippines: Toyota Unveils Land Cruiser 250 in the Philippines market](https://themarketingworldmag.com/philippines-toyota-unveils-land-cruiser-250-in-the-philippines-market/) - Toyota Motor Philippines has launched the 2025 Toyota Land Cruiser Prado, known internationally as the Land Cruiser 250. Retaining its original name in the Philippine market, only one fully loaded variant will be available, offered in three colors: Platinum White Pearl Mica, Attitude Black Mica, and Avant-Garde Bronze Metallic. This premium variant mirrors the Kakadu
- [Nigeria: Toyota by CFAO unveils 2024 Land Cruiser Prado](https://themarketingworldmag.com/nigeria-toyota-by-cfao-unveils-2024-land-cruiser-prado/) - Toyota by CFAO, the authorized distributor of all Toyota vehicle models in Nigeria, has officially launched the All-New 2024 Toyota Land Cruiser Prado Sports Utility Vehicle (SUV) at its showroom on Adeola Odeku Street, Victoria Island, Lagos. The event, witnessed by prominent public and private sector stakeholders, marked the introduction of two special editions: the
- [Ghana: Feenam Industries introduces Peeva Beverages to Ga Mantse](https://themarketingworldmag.com/ghana-feenam-industries-introduces-peeva-beverages-to-ga-mantse/) - Feenam Industries has introduced its latest product line, Peeva Beverages to Ga Mantse Nii Tackie Teiko Tsuru II during a courtesy visit recently. This visit underscores the company’s commitment to building strong relationships with local leaders to enhance market penetration and sustainability. Frank Adjei Mensah, the Director of Feenam Industries, highlighted the importance of involving
- [Uganda: CFAO Mobility Uganda unveils Sh300million Land Cruiser Prado](https://themarketingworldmag.com/uganda-cfao-mobility-uganda-unveils-sh300million-land-cruiser-prado/) - CFAO Mobility Uganda has introduced the latest addition to the Toyota Land Cruiser family, the All-New Land Cruiser Prado “250 series”. This new model, designed to uphold the brand's legacy of robustness and reliability, marks a significant milestone in the evolution of the iconic Land Cruiser. Since its inception in 1951, the Land Cruiser has
- [MarketingWorld Magazine’s Top Three (3) CMOs of the Week from July 29th – August 2nd 2024](https://themarketingworldmag.com/marketingworld-magazines-top-three-3-cmos-of-the-week-from-july-29th-august-2nd-2024/) - We are thrilled to announce MarketingWorld’s Top 3 CMOs of the Week, celebrating the innovative leaders who have set new benchmarks in the marketing industry. These exceptional Chief Marketing Officers have demonstrated unparalleled creativity, strategic brilliance, and impactful leadership, driving their organizations to new heights in a competitive industry. Here are the Top Three (3)
- [Ghana: Accra Mall unveils scan and win campaign for shoppers](https://themarketingworldmag.com/ghana-accra-mall-unveils-scan-and-win-campaign-for-shoppers/) - Accra Mall, Ghana’s premier shopping destination, has launched its "Scan and Win" campaign to enhance the shopping experience of customers from July 18 to August 31, and from October 1 to October 31, 2024. The campaign aims to reward shoppers with over 20,000 shopping vouchers during this period, promising an exciting and engaging promotion for
- [Ghana: Access bank’s ‘waste Is useful’ initiative to reach 150,000 students](https://themarketingworldmag.com/ghana-access-banks-waste-is-useful-initiative-to-reach-150000-students/) - Access Bank (Ghana) Plc has launched the second phase of its ‘Waste is Useful’ project, aiming to educate over 150,000 students from 300 basic schools on recycling and sustainable resource use. The initiative, implemented in Accra’s Ga North and Ga West Municipal Assemblies, addresses Ghana’s significant issue with single-use plastics, which are largely uncollected and
- [Ghana: CBG broadens its horizons with five new branch openings](https://themarketingworldmag.com/ghana-cbg-broadens-its-horizons-with-five-new-branch-openings/) - Consolidated Bank Ghana Ltd (CBG) has expanded its reach by opening five new branches in Hohoe, Nkawkaw, Berekum, Navrongo, and Winneba. This strategic move aims to cater to the banking needs of these vibrant towns and surrounding communities, reflecting CBG’s commitment to financial inclusion and accessible banking services for all Ghanaians. CBG's CEO, Mr. Daniel
- [Ghana: Hollard Life Assurance expands its MeBanbɔ micro-insurance product](https://themarketingworldmag.com/ghana-hollard-life-assurance-expands-its-mebanbɔ-micro-insurance-product/) - Hollard Life Assurance, a subsidiary of Hollard Ghana, has announced the expansion of its MeBanbɔ micro-insurance product to include MTN users, alongside Telecel. This funeral and disability insurance policy can now be accessed via mobile phones by dialing USSD code *269# on both networks. This move reflects Hollard Life’s commitment to enhancing financial security and
- [Ghana: Hisense launches revolutionary 5S laundry appliance](https://themarketingworldmag.com/ghana-hisense-launches-revolutionary-5s-laundry-appliance/) - A reputable electronic company, Hisense has introduced the Hisense 5S Laundry Appliance, a range of smart washing and drying machines designed to revolutionize laundry care with advanced technology. The Hisense 5S includes individual washing and drying machines, as well as combined models, showcasing the brand's commitment to quality and innovation. The Hisense 5S Laundry Appliance
- [Ghana: Ecobank Ghana rewards over 2,500 customers in its Ecobank million geng campaign](https://themarketingworldmag.com/ghana-ecobank-ghana-rewards-over-2500-customers-in-its-ecobank-million-geng-campaign/) - Ecobank Ghana has celebrated its customers by awarding 2,506 individuals in its inaugural “Ecobank Million Geng” campaign draw. The promotion, launched to reward customer loyalty and highlight the bank’s extensive network of agent points nationwide, provided various prizes as a token of appreciation. The event took place recently, with Mr. William Danso Abeam, Head of
- [Ghana: ABL unveils striking new gold label for its Eagle extra stout](https://themarketingworldmag.com/ghana-abl-unveils-striking-new-gold-label-for-its-eagle-extra-stout/) - Accra Brewery PLC (ABL), a member of the AB InBev family, has unveiled the new look of Eagle Extra Stout at a vibrant event in Kumasi. The revamped design features a rich gold label that symbolizes Ghana's national heritage, wealth, resources, and excellence. This visual upgrade reflects ABL's dedication to premium quality and cultural homage.
- [Ghana: ASA Savings and Loans donates key medical tools to the Dansoman Polyclinic](https://themarketingworldmag.com/ghana-asa-savings-and-loans-donates-key-medical-tools-to-the-dansoman-polyclinic/) - One of the leading savings and loans firm in Ghana, ASA Savings and Loans has donated essential medical equipment to Dansoman Polyclinic as part of its corporate social responsibility efforts. This donation is intended to bolster the clinic's ability to deliver quality healthcare to the community. The contribution includes a range of items such as
- [Ghana: La Palm Royal Beach Hotel launches Premier Event Venue](https://themarketingworldmag.com/ghana-la-palm-royal-beach-hotel-launches-premier-event-venue/) - The La Palm Royal Beach Hotel has inaugurated its latest state-of-the-art event venue, The Palms Convention Centre, promising to redefine excellence in conference and event hosting. Located in the heart of the hotel, this ultra-modern facility, developed in partnership with Events Resources Africa, stands as the largest multipurpose conference venue in Accra and one of
- [Panasonic unveils new 4K integrated PTZ camera, AW-UE30](https://themarketingworldmag.com/panasonic-unveils-new-4k-integrated-ptz-camera-aw-ue30/) - Panasonic has announced the regional launch of its latest 4K PTZ camera, the AW-UE30, enhancing its robust line-up of 4K integrated cameras. The AW-UE30 features a 1/2.5-type 4K MOS sensor, a 74.1° wide-angle lens, and a 20x optical zoom, making it ideal for academic settings and business meetings. The AW-UE30 supports easy and efficient operation
- [Kenya: Hotpoint celebrates 40th anniversary, offers 40% discounts on LG products](https://themarketingworldmag.com/kenya-hotpoint-celebrates-40th-anniversary-offers-40-discounts-on-lg-products/) - Hotpoint Appliances is celebrating its 40th anniversary with discounts of up to 40% on a range of products, a campaign that began at the end of June and will run until August 4, 2024. Established in 1984 with its first store at the Sarit Centre in Nairobi, Hotpoint has grown to become one of the
- [Kenya: HMD launches its HMD Skyline in Kenya](https://themarketingworldmag.com/kenya-hmd-launches-its-hmd-skyline-in-kenya/) - Human Mobile Devices (HMD) has launched its latest handset, the HMD Skyline, which is now available on the HMD website and will hit stores in August, starting at Ksh 58,000. Known for its innovative feature phones, HMD continues to push technological boundaries with the Skyline, which promises exceptional functionality, impressive battery life, and a sleek
- [Kenya: Deluxe Trucks & Buses appoints Hussein Kamal as new General Manager](https://themarketingworldmag.com/kenya-deluxe-trucks-buses-appoints-hussein-kamal-as-new-general-manager/) - Deluxe Trucks and Buses East Africa, the official distributor for Ashok Leyland trucks and buses in Kenya, has appointed Hussein Kamal as its new General Manager. This move comes as the company prepares for growth in the competitive road transport sector. Kamal, who has over twenty years of experience in the automotive industry, previously served
- [Somali: Salaam Somali bank launches visa prepaid & debit cards](https://themarketingworldmag.com/somali-salaam-somali-bank-launches-visa-prepaid-debit-cards/) - Somalia’s largest financial institution, Salaam Somali Bank has announced a strategic partnership with Visa to introduce Visa debit and prepaid cards across its branches and online platforms. This collaboration aims to enhance the speed, efficiency, and security of digital payments in Somalia, benefiting both customers and businesses. The newly introduced Visa debit card will be
- [Nigeria: BUA Foods appoints Media and PR Manager](https://themarketingworldmag.com/nigeria-bua-foods-appoints-media-and-pr-manager/) - A leading African food company in Nigeria, BUA Foods has appointed Sodiq Oyeleke as its Media and Public Relations Manager. In this role, Oyeleke will oversee all media and public relations activities, including developing strategic communication plans, managing potential crises, and promoting the company’s vision, mission, and values. Oyeleke expressed his enthusiasm for the new
- [Kenya: Samsung Electronics launches its new Galaxy Ring, Galaxy Watch](https://themarketingworldmag.com/kenya-samsung-electronics-launches-its-new-galaxy-ring-galaxy-watch/) - Samsung Electronics has launched the new Galaxy Ring, Galaxy Watch7 and Galaxy Watch Ultra in the Kenyan market thereby expanding the power of Galaxy AI to more people through wearables designed to provide end-to-end wellness experiences for everyone. These new additions to the wearables portfolio are central to Samsung’s vision for Galaxy AI to enhance
- [Kenya: Airtel Kenya opens new outlet in Nairobi’s downtown CBD](https://themarketingworldmag.com/kenya-airtel-kenya-opens-new-outlet-in-nairobis-downtown-cbd/) - One of the leading telecommunications firm in Kenya, Airtel Kenya has opened a new shop in Nairobi’s downtown CBD. The new outlet is located on Gaborone Road, adjacent to Nairobi Textiles, and brings the total number of Airtel outlets in the country to over 2,600. The new outlet will be a vital point for Airtel
- [Samsung Electronics launches new Samsung hospitality TV](https://themarketingworldmag.com/samsung-electronics-launches-new-samsung-hospitality-tv/) - Samsung Electronics has launched Samsung hospitality TV compatibility with AirPlay. This development will allow hotel guests to connect their iOS and iPadOS devices to the TVs in their rooms easily and securely. Guests will be also be able to enjoy the convenience of watching their favourite shows and movies, listening to personal playlists on various
- [Nestlé expands its affordable food range with the launch of Maggi Rindecarne](https://themarketingworldmag.com/nestle-expands-its-affordable-food-range-with-the-launch-of-maggi-rindecarne/) - Nestlé is committed to developing affordable foods and beverages that include nutritious plant-based proteins helping people to achieve adequate and balanced diets. In line with this, Nestlé developed Maggi Rindecarne – a tasty, plant-based meat alternative. The mix of soy and spices allows consumers to prepare a dish combining meat and plant-based proteins, doubling the
- [Ghana: BIC donates 40,000 pens to students as they embark on BECE](https://themarketingworldmag.com/ghana-bic-donates-40000-pens-to-students-as-they-embark-on-bece/) - A global brand that offers a range of products, from lighters and pens to razors, BIC recently collaborated with the Ghana Education Service (GES) to donate 40,000 pens to students as they embark on the Basic Education Certificate Examination (BECE). The donation drive covered the Greater Accra and Ashanti regions of Ghana. BIC impacted 40,000
- [Qatar Airways expands its operations in Africa with additional flights](https://themarketingworldmag.com/qatar-airways-expands-its-operations-in-africa-with-additional-flights/) - Qatar Airways has announced that it is expanding its operations in Africa with an additional three flights a week to Entebbe, Uganda, in a bid to meet summer demand. Starting 1st August to 30th September, the airline will move from a daily service to operate 11 weekly flights between Doha and Entebbe. The increased flight
- [Kenya: Bolt launches new campaign dubbed ‘Drive for a Prize’, set to reward its top drivers](https://themarketingworldmag.com/kenya-bolt-launches-new-campaign-dubbed-drive-for-a-prize-set-to-reward-its-top-drivers/) - A renowned ride hailing app, Bolt has launched its driver reward campaign dubbed ‘Drive for a Prize’, in efforts to celebrate its top performing drivers. Now in its second edition, the campaign is part of an innovative Driver Reward Scheme designed to enhance driver engagement and empower the driver community by recognizing and celebrating their
- [Samsung Appoints Oge Maduagwu as Head of Marketing for West Africa](https://themarketingworldmag.com/samsung-appoints-oge-maduagwu-as-head-of-marketing-for-west-africa/) - A global leader in tech innovation, offering products and services in consumer electronics, IT & mobile communications, device solutions, and R&D, Samsung has appointed Oge Maduagwu as its new Head of Marketing for West Africa. In her new position, Maduagwu is expected to lead Samsung West Africa’s marketing efforts across all product categories, developing comprehensive
- [South Africa: The Brown-Forman Corporation, the Coca-Cola Company launch Jack Daniel’s and Coca-Cola ARTD spirit cooler in SA](https://themarketingworldmag.com/south-africa-the-brown-forman-corporation-the-coca-cola-company-launch-jack-daniels-and-coca-cola-artd-spirit-cooler-in-sa/) - The Brown-Forman Corporation and The Coca-Cola Company have launched a Jack Daniel’s and Coca-Cola Alcoholic Ready-To-Drink (ARTD) spirit cooler in South Africa. This is following its successful introduction in over 25 markets globally, including the United States, Mexico, and Japan. The new innovation will offer South African adult consumers the opportunity to enjoy the iconic
- [Ghana: Yango awards top 200 couriers of its delivery partners in Ghana](https://themarketingworldmag.com/ghana-yango-awards-top-200-couriers-of-its-delivery-partners-in-ghana/) - Yango Delivery, a part of global tech company, Yango Group, has held a courier appreciation day and awards ceremony to celebrate top-performing couriers of its delivery partners. In recognition of their exceptional service during the first half of the year, Yango awarded 200 deserving couriers with high-end smartphones, generous cash prizes and fuel coupons. The
- [Kenya: Kenchic Limited launches new line of premium beef cuts to its range of beef products](https://themarketingworldmag.com/kenya-kenchic-limited-launches-new-line-of-premium-beef-cuts-to-its-range-of-beef-products/) - An integrated poultry business in Kenya and East Africa, Kenchic Limited has launched Kenbeef, a new line of premium beef cuts and convenient further processed beef products. The expansion aims to meet valued customers’ evolving tastes, and enhance the overall value of their purchases. Kenbeef’s premium cuts, including ribeye, sirloin, and others, promise the finest
- [Kenya: Samsung Electronics unveils new AI TVs in the Kenyan market](https://themarketingworldmag.com/kenya-samsung-electronics-unveils-new-ai-tvs-in-the-kenyan-market/) - Samsung Electronics has unveiled the 2024 TV and sound device line-up in Nairobi. The launch event showcased the latest Neo QLED 8K and 4K, OLED TVs, and sound devices. Samsung QLED 8K TV One of the products launched was the Neo QLED 8K TV that promises crisp clarity, sound and a smart experience. As the
- [TV Olympians drink matcha tea for focus and energy](https://themarketingworldmag.com/tv-olympians-drink-matcha-tea-for-focus-and-energy/) - Medal winning Olympians such as Colin Jackson, Jamie Baulch and Rebecca Adlington OBE drink matcha tea to help cope with their busy schedules and a survey reveals it’s a growing trend. “Drinking matcha is a habit I link to helping me feel more focused” said silver medal-winning Olympian sprint and hurdling athlete Colin Jackson. Jackson,
- [South Africa: Food Lover’s Market opens its Castle Gate Lifestyle Centre](https://themarketingworldmag.com/south-africa-food-lovers-market-opens-its-castle-gate-lifestyle-centre/) - Food Lover’s Market opened its R58m investment at Castle Gate Lifestyle Centre, which includes a signature Seattle Coffee Co and a Market Liquors outlet. The Castle Gate store - a first for the Erasmuspark area - is adjacent to the N1 and located just off Soloman Mahlungu Drive in Pretoria. This store serves the surrounding
- [Nigeria: Bigi Hosts an Unforgettable Candlelight Dinner for Top 4 Nigerian Idol Contestants](https://themarketingworldmag.com/nigeria-bigi-hosts-an-unforgettable-candlelight-dinner-for-top-4-nigerian-idol-contestants/) - The beverage brand known for its exciting twists on Nigerian Idol, Bigi hosted a truly special evening for the show’s top 4 contestants. Held at the Safron Hotel in Ikeja GRA, the Bigi Candlelight Dinner celebrated the contestants’ achievements and brought a delightful surprise! This season, Bigi took a heartfelt approach by inviting the contestants’
- [Kenya: Samsung launches the Galaxy Z Fold6 and Flip6 in the Kenyan market](https://themarketingworldmag.com/kenya-samsung-launches-the-galaxy-z-fold6-and-flip6-in-the-kenyan-market/) - Samsung Electronics has launched the Galaxy Z Fold6 and Galaxy Z Flip6, along with Galaxy Buds3 and Galaxy Buds3 Pro in the Kenyan market. Earlier this year, Samsung ushered in the era of mobile AI through the power of Galaxy AI. With the introduction of the new Galaxy Z series, Samsung is opening the next
- [Ghana: Vivo Energy Ghana Donates Solar-Powered Lamps to BECE Candidates](https://themarketingworldmag.com/ghana-vivo-energy-ghana-donates-solar-powered-lamps-to-bece-candidates/) - In a dedicated effort to support education and promote renewable energy, Vivo Energy Ghana, the Shell licensee, has donated solar-powered lamps to all final year students of La Enobal Basic School and La Presby Primary School A&B under its Green4Clean Schools Renewable Energy Project themed, ‘Building a sustainable future.’ This timely donation aims to ensure
- [Ghana: Vivo Energy Ghana Sets New Industry Standards with the Launch of Shell Helix Ultra 0W-20 SP](https://themarketingworldmag.com/ghana-vivo-energy-ghana-sets-new-industry-standards-with-the-launch-of-shell-helix-ultra-0w-20-sp/) - Vivo Energy Ghana, the exclusive marketer and distributor of Shell branded products and services, has launched its latest top-tier engine oil, the Shell Helix Ultra 0W-20 SP lubricant, on the Ghanaian market. This cutting-edge product is a game-changer in engine protection, performance, and efficiency, reaffirming the company’s commitment to excellence in automotive lubrication. The Shell
- [South Africa: Under Armour opens its 19th store at Pavilion Mall in SA](https://themarketingworldmag.com/south-africa-under-armour-opens-its-19th-store-at-pavilion-mall-in-sa/) - Under Armour has launched its latest store at Pavilion Mall, Westville, Durban. This marks the 19th brand house store in South Africa. The Pavilion store, located at Shop 332 on the cinema level, features the Under Armour Brand House City Concept Evolution (BHCC EVO) retail design. This design inspiration highlights a slick and modern feel
- [Kenya: HMD launches HMD Aura in the Kenyan market](https://themarketingworldmag.com/kenya-hmd-launches-hmd-aura-in-the-kenyan-market/) - Human Mobile Devices has unveiled HMD Aura, a new HMD original designed to be classic with simple clean lines. The device comes in two attractive colors that is Glacier Green and Indigo Black. The design creates an aura of refined beauty and timeless sophistication. Capturing precious moments does not require a fortune, with a 13
- [Kenya: Kingdom Bank opens its 22nd branch in Meru County](https://themarketingworldmag.com/kenya-kingdom-bank-opens-its-22nd-branch-in-meru-county/) - Kingdom Bank has opened its 22nd branch in Meru County and it is the third branch opened this year. The Meru Branch is located at Ntima Building along Tom Mboya Street in Meru Town. This strategic expansion is aimed at supporting the dynamic agricultural community in Meru and its surrounding areas, providing tailored financial solutions
- [BrandEye Media Appoints Director of Digital Transformation and Growth](https://themarketingworldmag.com/brandeye-media-appoints-director-of-digital-transformation-and-growth/) - A full-service media strategy and buying agency, BrandEye Media has appointed Oluwatosin Oyedeji as Director of Digital Transformation and Growth. The new role which was announced by the company in a press statement made available to the media recently read, “With a distinguished career marked by transformative leadership and strategic vision, Oluwatosin has played a
- [Kenya: Hotpoint Appliances announces 40% discount as it celebrates its 40th anniversary](https://themarketingworldmag.com/kenya-hotpoint-appliances-announces-40-discount-as-it-celebrates-its-40th-anniversary/) - Hotpoint Appliances has announced a 40% discount on electronics as part of its 40th anniversary celebrations, which began at the end of June and will last until August 4, 2024. Established in 1984, with its first store at the Sarit Centre shopping mall in Nairobi, the company has grown to expand its operations in Kenya,
- [Ghana: Vivo Energy appoints Jean-Michel Arlandis as its new Managing Director](https://themarketingworldmag.com/ghana-vivo-energy-appoints-jean-michel-arlandis-as-its-new-managing-director/) - The marketer and distributor of Shell branded fuels and lubricants in Ghana, Vivo Energy Ghana has appointed Jean-Michel Arlandis as its new Managing Director following the end-of term for Kader Maiga. According to the Executive Vice President, West Region, Franck Konan-Yahaut, this change underscores Vivo Energy’s commitment to strengthen its international operations and leverage leadership
- [MarketingWorld Magazine’s Top Three (3) CMOs of the Week from July 8th – July 14th 2024](https://themarketingworldmag.com/marketingworld-magazines-top-three-3-cmos-of-the-week-from-july-8th-july-14th-2024/) - We are thrilled to announce MarketingWorld’s Top 3 CMOs of the Week, celebrating the innovative leaders who have set new benchmarks in the marketing industry. These exceptional Chief Marketing Officers have demonstrated unparalleled creativity, strategic brilliance, and impactful leadership, driving their organizations to new heights in a competitive industry. Here are the Top Three (3)
- [Air France introduces flights from Paris to Kilimanjaro](https://themarketingworldmag.com/air-france-introduces-flights-from-paris-to-kilimanjaro/) - Air France has introduced flights from Paris-Charles de Gaulle to Kilimanjaro, Tanzania, beginning November 18, 2024. The launch of the new route comes at a time when the airline seeks to enhance its connectivity in Africa and improve service delivery to travellers in the region. The new service will operate three times a week on
- [Ghana: Zoomlion donates cleaning equipment to enhance Homowo Clean-up initiative](https://themarketingworldmag.com/ghana-zoomlion-donates-cleaning-equipment-to-enhance-homowo-clean-up-initiative/) - In support of the Homowo Clean-up Exercise currently underway in Accra, Zoomlion Ghana Limited has made a significant contribution to ensure the initiative’s success. The company has donated a fleet of ultra-modern pick-ups, waste management logistics, motorbikes, wheelbarrows, long brooms, gloves, shovels, and other essential equipment. The donation highlights Zoomlion’s commitment, as a member of
- [Ghana: Agricultural Development Bank (ADB) PLC opens its new branch in Ejisu](https://themarketingworldmag.com/ghana-agricultural-development-bank-adb-plc-opens-its-new-branch-in-ejisu/) - A government-owned development and commercial bank in Ghana, the Agricultural Development Bank (ADB) PLC has opened a new branch in Ejisu, Ashanti Region, demonstrating its commitment to integrating digital platforms and brick-and-mortar channels to bring banking closer to its customers and the general public. The new branch, located next to the Ejisu Divisional Police Office
- [South Africa: JCDecaux South Africa appointes new head of sales: malls](https://themarketingworldmag.com/south-africa-jcdecaux-south-africa-appointes-new-head-of-sales-malls/) - A leading out-of-home media company, JCDecaux South Africa has appointed Gia Conte as its head of sales: malls, with immediate effect. Gia will report to Archie Masebe, JCDecaux South Africa's sales director. Gia joins the team with a wealth of experience and expertise in the out-of-home advertising industry, bringing a deep understanding of the communication
- [Jambojet launches direct flights route between Zanzibar and Mombasa](https://themarketingworldmag.com/jambojet-launches-direct-flights-route-between-zanzibar-and-mombasa/) - Jambojet has announced the launch of a direct flight route from Zanzibar to Mombasa as part of a strategic investment in the aviation sector. The inaugural flight departed from Mombasa, Moi International Airport (MBA/HKMO) and arrived in Zanzibar Abeid Amani Karume International Airport (AAKIA). The occasion was marked by a celebration attended by officials from
- [Ghana: TECNO awards ₵100,000 in scholarships to 34 students of the University of Ghana](https://themarketingworldmag.com/ghana-tecno-awards-₵100000-in-scholarships-to-34-students-of-the-university-of-ghana/) - A leading smartphone brand in Africa and a globally recognized brand with operations in over 70 countries across five continents, TECNO has reaffirmed its commitment to empowering Africa’s youth through its TECNO Future Star initiative, "Empower the Pioneer." In a notable ceremony, TECNO awarded GHS 100,000 in scholarships to 34 students from the University of
- [Ghana: Nestle Ghana rewards loyal consumers in its ‘Ideal Yonko Pa’ promotion](https://themarketingworldmag.com/ghana-nestle-ghana-rewards-loyal-consumers-in-its-ideal-yonko-pa-promotion/) - A food and beverage company in Ghana, Nestlé Ghana Limited in another exciting promotion, has rewarded its loyal consumers through the 'Ideal Yonko Pa' promotion. This promotion gives back to Ideal Milk’s loyal consumers by providing among others substantial cash to reinvigorate, reignite and keep their dreams, hopes and aspirations alive by investing in their
- [Ericsson Appoints Patrick Johansson as Head of Market Area Middle East & Africa](https://themarketingworldmag.com/ericsson-appoints-patrick-johansson-as-head-of-market-area-middle-east-africa/) - Ericsson has appointed Patrick Johansson as its new Head of Market Area Middle East & Africa (MMEA) and Senior Vice President. Mr. Johansson who is currently Head of Business Control & Operations at Ericsson’s Business Area Cloud Software & Services, will replace Fadi Pharaon whose decision to leave Ericsson was announced in May 2024. Mr.
- [Diageo appoints Joan Odafe-Ejumedia as its new Innovations Manager, Reserve](https://themarketingworldmag.com/diageo-appoints-joan-odafe-ejumedia-as-its-new-innovations-manager-reserve/) - A multinational alcoholic beverage company, Diageo has appointed marketing communications professional, Joan Odafe-Ejumedia as its new Innovations Manager, Reserve at Diageo South, West & Central Africa. Prior to her new position, she was Brand Manager, Reserve for the same company where she managed the reserve brands, besides driving consumer connections, experiences, and profitability. Joan is
- [Ghana: Chalé launches its flagship store in Accra](https://themarketingworldmag.com/ghana-chale-launches-its-flagship-store-in-accra/) - Chalé Clothing Limited, parent to Chalé Socks and Chalé Global brands, launched its flagship Chalé Store in Accra. The store launch is welcome news for the brand’s vibrant community across Africa, Europe and Asia, representing in their numbers at the launch party held at the store at Tomety’s Heights Spintex, Accra. The aesthetics of the
- [TECNO appoints Lay Zhang as its global brand ambassador](https://themarketingworldmag.com/tecno-appoints-lay-zhang-as-its-global-brand-ambassador/) - Innovative technology brand, TECNO has appointed Lay Zhang as its newest Global Brand Ambassador, marking an exciting new chapter in the brand’s unstoppable journey. With a stellar reputation as an actor, singer-songwriter, dancer, and fashion trendsetter, Lay’s global influence, particularly in Asia, is undeniable. His unwavering commitment to pushing boundaries aligns seamlessly with TECNO’s ethos
- [Ghana: Yango, Guinness Ghana launch a nationwide campaign dubbed “Don’t Drink and Drive’’ in Ghana](https://themarketingworldmag.com/ghana-yango-guinness-ghana-launch-a-nationwide-campaign-dubbed-dont-drink-and-drive-in-ghana/) - International ride-hailing service, Yango has partnered with Guinness Ghana PLC to launch a new safety initiative aimed at preventing drunk driving accidents, promoting safe mobility and ensuring both drivers and passengers are safe at all times. A continuous ‘’Don’t Drink and Drive Campaign’’ will include promotional events and activities to encourage responsible drinking habits by
- [Ghana: Fan Milk PLC appoints Freda Duplan as new chairperson](https://themarketingworldmag.com/ghana-fan-milk-plc-appoints-freda-duplan-as-new-chairperson/) - An indigenous leading manufacturer and distributor of dairy products and beverages since 1960, Fan Milk Plc has appointed Freda Yahan Duplan as its new chairperson to share in the responsibility for setting the company’s strategic direction, leading and influencing the company’s progress and prospects. The new appointment takes effect immediately and coincides with Fan Milk
- [South Africa: Pin Pop launches new flavour with #PopaWithPinPop campaign starring Robot Boii](https://themarketingworldmag.com/south-africa-pin-pop-launches-new-flavour-with-popawithpinpop-campaign-starring-robot-boii/) - A stoksweet brand, Pin Pop has announced the launch of its new flavour “Blue” alongside its new #PopaWithPinPop campaign. This campaign, led by musician - Robot Boii, aims to inspire the next generation of influencers to showcase their dance talents for a chance to win an exciting year-long influencer deal with Pin Pop. In South Africa, nothing speaks louder
- [Ghana: Cowbell, Twisco Chocolate Drink mark 2024 World Milk Day with free breakfast for 100,000 students](https://themarketingworldmag.com/ghana-cowbell-twisco-chocolate-drink-mark-2024-world-milk-day-with-free-breakfast-for-100000-students/) - Cowbell, in collaboration with Twisco Chocolate Drink have provided 100,000 servings of complete breakfast to students drawn from various basic schools within metropolitan, districts and municipal assemblies nationwide. This initiative forms part of its activities to mark the 2024 World Milk Day. Under the theme “Let’s Celebrate Nutritious and Sustainable Dairy”, Promasidor’s intervention was in
- [Kenya: HMD launches its Pulse Pro in the Kenyan market](https://themarketingworldmag.com/kenya-hmd-launches-its-pulse-pro-in-the-kenyan-market/) - HMD launched the Pulse Family smartphones in the Kenyan market in April this year. The launch was filled with excitement and anticipation for the unveiling of the Pulse Family devices. Let’s unpack the Pulse Pro and see what it has to offer. The Pulse Pro is powered by an octa-core Unisoc T606 (12 nm) processor,
- [Ghana: Samsung begins pre-order deals for AI TVs in Ghana](https://themarketingworldmag.com/ghana-samsung-begins-pre-order-deals-for-ai-tvs-in-ghana/) - Samsung has announced a new era of AI TVs with the launch of its Neo QLED 8K, Neo QLED 4K and OLED TVs at the Unbox & Discover event, with an amazing pre-order offer. Samsung, the Global Number 1 TV brand for 18 years, sets the benchmark for video innovation, with the ultimate embodiment of
- [Quadrant MSL appoints Chidinma Nwankwo as Head of Business & Chief Operating Officer ](https://themarketingworldmag.com/quadrant-msl-appoints-chidinma-nwankwo-as-head-of-business-chief-operating-officer/) - A leading strategic communication and public relation communications agency under Insight Redefini Group, Quadrant MSL has appointed Chidinma Nwankwo as the new Head of Business/Chief Operating Officer. Chidinma brings with her a wealth of experience and a proven track record in brand management, public relation and strategic communication, business development, and value creation within the marketing and
- [MarketingWorld Top Three (3) CMOs of the Week - June 24th - June 30th 2024](https://themarketingworldmag.com/marketingworld-top-three-3-cmos-of-the-week-june-24th-june-30th-2024/) - We are thrilled to announce the MarketingWorld Top 3 CMOs of the Week, celebrating the innovative leaders who have set new benchmarks in the marketing industry. These exceptional Chief Marketing Officers have demonstrated unparalleled creativity, strategic brilliance, and impactful leadership, driving their organizations to new heights in a competitive industry. Here are the Top Three
- [Ghana: TECNO opens its flagship store at Junction Mall](https://themarketingworldmag.com/ghana-tecno-opens-its-flagship-store-at-junction-mall/) - TECNO, a leading smartphone brand in Africa and a major player globally, has proudly inaugurated its first-ever flagship store in Ghana at Junction Mall in Nungua, Accra. This milestone marks a significant expansion for TECNO, aiming to deliver an ungraded shopping experience that combines premium ambience, exceptional customer service, and access to their latest smartphone
- [Kenya: Engage BCW rebrands to Engage after global merger](https://themarketingworldmag.com/kenya-engage-bcw-rebrands-to-engage-after-global-merger/) - A renowned Kenyan PR company, Engage BCW has rebranded to Engage, and will be operating under its new brand name with immediate effect. The rebrand has been necessitated by the global merger of WPP-owned BCW and Hill & Knowlton, to create Burson. Hill & Knowlton already operates in Kenya as part of WPP Scangroup. In
- [Kenya: CFAO Mobility Kenya launches Mercedes Benz 2024 models: E-300, E-200, and C180](https://themarketingworldmag.com/kenya-cfao-mobility-kenya-launches-mercedes-benz-2024-models-e-300-e-200-and-c180/) - CFAO Mobility Kenya has launched three new Mercedes Benz 2024 models i.e. E-300, E-200, and C180 onto the market. Mercedes-Benz E 300 The Mercedes-Benz E 300 comes with an advanced powertrain and luxurious interior, setting new standards in the executive sedan segment. It has a turbocharged 2.0-litre inline-4 engine, interior finish with a dual 12.3-inch
- [Authentic Brands appoints Warren Bowers as GM for its Africa region](https://themarketingworldmag.com/authentic-brands-appoints-warren-bowers-as-gm-for-its-africa-region/) - Former senior retail director at Adidas, Warren Bowers has been appointed general manager of Authentic Brands Group’s Africa region, with immediate effect. The appointment reaffirms Authentic Brands Group’s dedication to recruiting top talent as it expands its physical presence with new offices globally. In his new role, Bowers will spearhead Authentic's expansion strategy across Africa,
- [South Africa: Bull Brand launches 3 new ready-to-eat mince products](https://themarketingworldmag.com/south-africa-bull-brand-launches-3-new-ready-to-eat-mince-products/) - One of South Africa’s favourite food brands, Bull Brand has launched three new ready-to-eat canned mince meals. The three new ready-to-eat mince meals include Bolognaise Mince, Chilli Mince and Savoury Mince, this in addition to the popular Curried Mince launched last year, giving South Africans four ways to mince and match with a starch of
- [Ghana: Caveman Watches unveils Joselyn Dumas as its brand ambassador](https://themarketingworldmag.com/ghana-caveman-watches-unveils-joselyn-dumas-as-its-brand-ambassador/) - A leading Ghanaian-made luxury watch brand, Caveman Watches has unveiled celebrated actress, entrepreneur and media personality, Joselyn Dumas as its brand ambassador. According to the founder and CEO of Caveman Watches Anthony Mensah Dzamefe, Miss Dumas’ multifaceted career, elegance, charisma, influential presence in the entertainment industry and dedication to promoting African culture make her an
- [Kenya: Fidelity Shield Insurance launches health coverage product dubbed “My Afya Shield”](https://themarketingworldmag.com/kenya-fidelity-shield-insurance-launches-health-coverage-product-dubbed-my-afya-shield/) - Fidelity Shield Insurance has launched a pioneering health coverage product dubbed My Afya Shield onto the market. The product is designed to transform healthcare access in Kenya. This initiative reinforces Fidelity’s commitment to prioritizing preventive healthcare and enhancing wellness among its members. My Afya Shield offers an extensive range of benefits, including access to treatments,
- [Nigeria: Fayrouz, Beauty Tukura Partner to launch ‘Here’s to Taste’ Campaign](https://themarketingworldmag.com/nigeria-fayrouz-beauty-tukura-partner-to-launch-heres-to-taste-campaign/) - Nigeria’s premium soft drink, Fayrouz has partnered with the ever-dazzling Beauty Tukura to launch the ‘Here’s to Taste’ campaign, celebrating Fayrouz’s new look and tantalising new Apple-Watermelon flavour. The campaign’s stunning imagery and message raises a toast to those with an exquisite, discerning taste. It encourages consumers to confidently bask in their most authentic selves.
- [Ghana: Ecobank Ghana rewards over 2,500 customers in its ‘Million Geng’ giveaway](https://themarketingworldmag.com/ghana-ecobank-ghana-rewards-over-2500-customers-in-its-million-geng-giveaway/) - Ecobank Ghana has rewarded over 2,500 customers across the country in its maiden “Ecobank Million Geng” campaign draw. The “Ecobank Million Geng” promotion is aimed at giving back to its customers for their loyalty and also to introduce the bank’s numerous agent points across the country. Speaking to the media at the first draw of
- [KingMakers Appoints Nengi Akinola as Head of Marketing](https://themarketingworldmag.com/kingmakers-appoints-nengi-akinola-as-head-of-marketing/) - A leading sports and digital entertainment platform across the African continent, KingMakers has appointed an accomplished C-suite Marketing professional, Nengi Akinola as its Head of Marketing. In her new position, Nengi will be in charge of managing the cross-functional marketing team to drive growth for the BetKing Online business through market-leading innovations and award-winning marketing
- [Ghana: FBNBank Ghana rebrands to FirstBank Ghana](https://themarketingworldmag.com/ghana-fbnbank-ghana-rebrands-to-firstbank-ghana/) - FBNBank Ghana has rebranded its name to FirstBank Ghana, as part of a strategic alignment with the FirstBank Group’s identity, vision, and values. The change of name reflects the bank’s commitment to its customers, stakeholders, and the communities it serves. The decision to rebrand to FirstBank Ghana underscores the Bank’s dedication to delivering world-class banking
- [Nigeria: Big Bull Rice Introduces Holographic Seal on its 25kg and 50kg packaging](https://themarketingworldmag.com/nigeria-big-bull-rice-introduces-holographic-seal-on-its-25kg-and-50kg-packaging/) - Nigeria’s foremost parboiled rice, Big Bull Rice is introducing a new holographic seal on its 25kg and 50kg packaging. This new introduction is in a move to ensure product authenticity and protect consumers. The holographic seal tape has been meticulously designed and implemented to provide consumers with a reliable means of verifying the authenticity of
- [South Africa: Pick n Pay reintroduces e-waste recycling bins at stores](https://themarketingworldmag.com/south-africa-pick-n-pay-reintroduces-e-waste-recycling-bins-at-stores/) - In a bid to tackle the global issue of e-waste, Pick n Pay has introduced e-waste recycling bins at its stores. In collaboration with EWaste Africa and the E-waste Recycling Authority (ERA), the initiative aims to empower customers to dispose of electronic devices and appliances responsibly, promote sustainable practices, and foster job creation. So far,
- [Joel Chacha Emerges as MarketingWorld’s PR Personality of the Week](https://themarketingworldmag.com/joel-chacha-emerges-as-marketingworlds-pr-personality-of-the-week/) - Portland’s Director, Joel Chacha, an accomplished communications leader has been crowned as MarketingWorld’s PR Personality of the week, from June 17th to June 23rd 2024. With over 15 years of experience in creating, managing, and sustaining communication programs at local, regional, and global levels, Joel is part of Portland Communication's international team operating in Nairobi,
- [Carol Abade Emerges as MarketingWorld’s Experiential Marketing Personality of the Week](https://themarketingworldmag.com/carol-abade-emerges-as-marketingworlds-experiential-marketing-personality-of-the-week/) - EXP’s CEO, Carol Abade, a result-oriented experiential marketing personality has been crowned as MarketingWorld’s Experiential Marketing Personality of the Week, from June 17th to June 23rd 2024. Established in the year 2008, Carol Abade has been at the forefront of EXP, a Pan African experiential marketing and sponsorship agency, serving as its Group CEO. After
- [Diageo appoints Ngozi Aghomi as Manufacturing Operations Director of Diageo Plainfield](https://themarketingworldmag.com/diageo-appoints-ngozi-aghomi-as-manufacturing-operations-director-of-diageo-plainfield/) - A British multinational alcoholic beverage company, Diageo has appointed Guinness Ghana’s Supply Chain Director, Ngozi Aghomi as the Manufacturing Operations Director of Diageo Plainfield in Plainfield, Illinois. Prior to joining Guinness Ghana Breweries Plc, Ngozi Aghomi had efficiently managed several VUCA Supply Chain Operations including for Diageo’s Guinness Nigeria Plc. (through COVID 19 Pandemic, END-SARS
- [South Africa: Land Rover unleashes new Defender 90, 110, and 130](https://themarketingworldmag.com/south-africa-land-rover-unleashes-new-defender-90-110-and-130/) - Land Rover has introduced its updated Defender range in South Africa, featuring the Defender 90, 110, and 130. Each model offers a blend of versatility and advanced technology. Below is an overview of the specifications and unique features of each model. The 90, 110 and 130 The 90 can do the 0-100km/h sprint in eight
- [UK: Qatar Airways Announces Partnership Renewal with UEFA](https://themarketingworldmag.com/uk-qatar-airways-announces-partnership-renewal-with-uefa/) - Qatar Airways is gearing up for an exciting summer, expanding its sports sponsorship portfolio with UEFA men’s national team competitions as the Official Airline Partner. The sponsorship, an extension of the previous partnership around UEFA EURO 2020™, will be kicked off with the upcoming UEFA EURO 2024. The tournament will take place in Germany, from
- [L'Oréal Paris Appoints Temi Otedola as Digital Brand Ambassador for its L'Oréal Paris Makeup](https://themarketingworldmag.com/loreal-paris-appoints-temi-otedola-as-digital-brand-ambassador-for-its-loreal-paris-makeup/) - L'Oréal Paris has appointed the multi-talented actress, entrepreneur, and global influencer Temi Otedola as the new Sub-Saharan African Digital Brand Ambassador for L'Oréal Paris Makeup. This collaboration marks a significant milestone in celebrating beauty in all its forms across the continent and reaffirms L'Oréal Paris's commitment to diversity and empowerment. Temi Otedola's remarkable journey in
- [MarketingWorld Top Three (3) CMOs of the Week](https://themarketingworldmag.com/marketingworld-top-three-3-cmos-of-the-week-2/) - We are thrilled to announce the MarketingWorld Top 3 CMOs of the Week, celebrating the innovative leaders who have set new benchmarks in the marketing industry. These exceptional Chief Marketing Officers have demonstrated unparalleled creativity, strategic brilliance, and impactful leadership, driving their organizations to new heights in a competitive industry. Here are the Top Three
- [Ghana: SMT Ghana launches Volvo R100E rigid hauler](https://themarketingworldmag.com/ghana-smt-ghana-launches-volvo-r100e-rigid-hauler/) - The official distributor of Volvo Construction Equipment, Volvo Trucks and Volvo Penta in Ghana, SMT Ghana has launched the Volvo R100E rigid hauler. The launch of the Volvo R100E which was held at Tarkwa in the Western Region marks a new chapter of possibilities for the mining industry in Ghana, which has the potential to
- [NTT Data appoints Thembeka Ngugi as head of marketing and demand generation](https://themarketingworldmag.com/ntt-data-appoints-thembeka-ngugi-as-head-of-marketing-and-demand-generation/) - NTT DATA has appointed Thembeka Ngugi as the company’s Head of Marketing and Demand Generation for NTT DATA Middle East & Africa. The company said in a statement that the move aims to continue the acceleration of its business growth in Africa and the Middle East. Thembeka joins NTT DATA after almost a decade as
- [Nigeria: WhyFinite launches new X Series Party Speakers in Nigeria](https://themarketingworldmag.com/nigeria-whyfinite-launches-new-x-series-party-speakers-in-nigeria/) - A leading Martech company, WhyFinite has hosted the Sony Middle East and Africa (MEA) team for the official launch of the new X series party speakers in Nigeria. The event marked Sony’s active return to the Nigerian home appliance market after a brief hiatus. The activation, which took place at Computer Village and Ikeja City
- [South Africa: inDrive.Freight Expands in South Africa to Combat Youth Unemployment](https://themarketingworldmag.com/south-africa-indrive-freight-expands-in-south-africa-to-combat-youth-unemployment/) - inDrive.Freight is set to expand its operations to additional cities across South Africa. This strategic move will provide new employment avenues, particularly for the country’s youth, amidst ongoing protests fueled by job shortages. Launched in 2024, inDrive.Freight has quickly garnered a positive reception, reflecting the adaptability and eagerness of South Africa's youth to embrace technological
- [USA: Introducing the All-new, All-electric 2024 Jeep® Wagoneer S –Jeep Brand’s First Global Battery-electric SUV](https://themarketingworldmag.com/usa-introducing-the-all-new-all-electric-2024-jeep-wagoneer-s-jeep-brands-first-global-battery-electric-suv/) - The 2024 Jeep® Wagoneer S, the brand’s first global battery-electric vehicle (BEV), which will launch initially in the U.S. and Canada, delivers 4xe capability, impressive performance credentials, a sleek aerodynamic design and state-of-the-art technology; Jeep Wagoneer S delivers exhilarating performance with 600 horsepower, more than 800 Nm of immediate torque for lightning-quick 0-60 mph acceleration time
- [Ghana: Fan Milk Plc appoints Lionel Parent as its new Managing Director](https://themarketingworldmag.com/ghana-fan-milk-plc-appoints-lionel-parent-as-its-new-managing-director/) - A leading manufacturer and distributor of dairy products and beverages in Ghana, Fan Milk Plc has appointed Mr. Lionel Parent as a member of the Board of Directors and Managing Director, with immediate effect. Mr. Parent succeeds Mr. Hervé Barrere, who served as Interim Managing Director until a permanent appointment was made. Lionel commenced his
- [Kenya: Coca Cola announces second winner of its Kachingching na Coke promotion](https://themarketingworldmag.com/kenya-coca-cola-announces-second-winner-of-its-kachingching-na-coke-promotion/) - A leading beverage brand in Kenya, Coca Cola has announced Aaron Kipkirui as the second winner of the KES 1 million weekly grand prize in its ongoing ‘Kachingching na Coke’ promotion. Aaron who is a casual laborer from Kipkelion in Kericho joins the growing list of new millionaires expected from Coca-Cola’s latest consumer campaign aimed
- [Nigeria: Tropical General Investments (TGI) Group Introduces Big Bull Gold in Consumer-Friendly Packs](https://themarketingworldmag.com/nigeria-tropical-general-investments-tgi-group-introduces-big-bull-gold-in-consumer-friendly-packs/) - In a move to cater to the evolving needs of consumers, Tropical General Investments (TGI) Group, makers of Big Bull Rice have introduced Big Bull Gold, a premium milled parboiled rice in consumer-friendly pack sizes. Using the same unique qualities that catapulted Big Bull Rice in the Nigerian market to become Nigeria’s foremost homegrown parboiled
- [Kenya: Xiaomi Kenya launches a month-long campaign dubbed “Xiaomi Deals Carnival”](https://themarketingworldmag.com/kenya-xiaomi-kenya-launches-a-month-long-campaign-dubbed-xiaomi-deals-carnival/) - One of the leading smartphone brands in Kenya, Xiaomi Kenya has announced the launch of the "Xiaomi Deals Carnival," a month-long promotion featuring unbeatable deals and discounts on a wide range of smartphones. The carnival will run from June 4th to June 30th, whereby customers can enjoy amazing offers on some of Xiaomi’s most popular
- [South Africa: Checkers launches Foodie! Range for its consumers](https://themarketingworldmag.com/south-africa-checkers-launches-foodie-range-for-its-consumers/) - South Africa’s best grocery store and supermarket brand, Checkers has recently launched a new private label offering, Foodie!, for consumers looking for ready-made meals. Foodie! products are expected to take the hassle out of cooking. The extensive range consists of sauce bases, pastes, marinades, cook-in sauces for quick pasta and meat dishes, soups and ready-made
- [South Africa: JCDecaux South Africa appoints new sales director](https://themarketingworldmag.com/south-africa-jcdecaux-south-africa-appoints-new-sales-director/) - A leading out-of-home media company, JCDecaux South Africa has appointed Archie Masebe as its new sales director, effective 4 June 2024. Masebe will report to Lunga Majija, JCDecaux South Africa's managing director. This strategic addition to the leadership team underscores the company’s commitment to meeting commercial business targets while fostering strong relationships with customers and
- [Kenya: Java House opens its new branch in Voi](https://themarketingworldmag.com/kenya-java-house-opens-its-new-branch-in-voi/) - Java House has launched a new outlet, a Java House Express, in Voi, Taveta County as it seeks to expand outside Nairobi. The new Java Express restaurant is expected to serve the tourist heavy county and the residents of the transit town of Voi. It is further expected to create job opportunities and contribute to
- [Visa launches new products to address the needs of its consumers](https://themarketingworldmag.com/visa-launches-new-products-to-address-the-needs-of-its-consumers/) - A global leader in digital payments, Visa has launched new products and services to address the needs of customers, merchants and financial institutions across the region. Visa unveiled the new products at the annual Visa Payments Forum for Central and Eastern Europe, Middle East and Africa. The new products will bring new payment experiences to
- [MarketingWorld Top Three (3) CMOs of the Week](https://themarketingworldmag.com/marketingworld-top-three-3-cmos-of-the-week/) - We are thrilled to announce the MarketingWorld Top 3 CMOs of the Week, celebrating the innovative leaders who have set new benchmarks in the marketing industry. These exceptional Chief Marketing Officers have demonstrated unparalleled creativity, strategic brilliance, and impactful leadership, driving their organizations to new heights in a competitive industry. Here are the Top Three
- [Nigeria: Ugonwa Nwoye takes over as Acting CMO for MTN Nigeria as Adia Sowho departs](https://themarketingworldmag.com/nigeria-ugonwa-nwoye-takes-over-as-acting-cmo-for-mtn-nigeria-as-adia-sowho-departs/) - Former Chief Marketing Officer (CMO) for telecommunications giants – MTN Nigeria, Adia Sowho has exited the services of the telco company. As at press time, her next destination remains unknown. Sowho has had an impressive career journey, becoming the first female CMO of MTN Nigeria, the country’s largest telecommunications company. Her professional path began in
- [Nigeria: CWAY Super Kid’s Brand Celebrates Children with Cinematic Experience](https://themarketingworldmag.com/nigeria-cway-super-kids-brand-celebrates-children-with-cinematic-experience/) - Super Kids, a product line of Nutri Milk, leading other milk drink brands celebrated kids collectively in grand style with an unforgettable cinematic experience, games, music, food, and drinks in commemoration of this year’s Children’s Day celebration in Lagos and Abuja. Hundreds of excited children from over 40 schools across the two locations were hosted
- [Nigeria: UAC Foods Limited appoints Opeyemi Abe as Category Brand Manager](https://themarketingworldmag.com/nigeria-uac-foods-limited-appoints-opeyemi-abe-as-category-brand-manager/) - A leading manufacturer and marketer of tasty, nourishing convenience foods, UAC Foods Limited has appointed Opeyemi Abe as the Category Brand Manager for Snacks. Opeyemi, who announced the new position on her LinkedIn page will be working collaboratively with the team at UAC Foods to grow the Snacks Category as well as achieve all set
- [Ghana: OmniBSIC Bank Ghana relocates its two branches, enhances customer service](https://themarketingworldmag.com/ghana-omnibsic-bank-ghana-relocates-its-two-branches-enhances-customer-service/) - The fastest-growing Bank in Ghana, OmniBSIC Bank Ghana has relocated two of its branches to better serve its growing customer base. This strategic move is aimed at enhancing accessibility and convenience for clients in the Western and Greater Accra Regions.In the Western Region, the Tarkwa branch has been relocated to Plot No. 7A near the
- [Emirates launches great offers for its customers this summer](https://themarketingworldmag.com/emirates-launches-great-offers-for-its-customers-this-summer/) - Emirates has launched great offers for holidaymakers travelling to Dubai this summer. With a return ticket, all Emirates customers can enjoy complimentary access to some of the city’s top attractions, ensuring an exciting summer without breaking the bank. Moreover, Emirates passengers flying to, through, or back to Dubai can leverage their boarding pass to access
- [Nigeria: Wema Bank to Splash Millions on Customers in its 5 for 5 Promo Grand Finale](https://themarketingworldmag.com/nigeria-wema-bank-to-splash-millions-on-customers-in-its-5-for-5-promo-grand-finale/) - One of the leading banks in Nigeria, Wema Bank has announced that it will reward customers with N10 million in the grand finale of its remarkable reward initiative 5 for 5 Promo, set to take place on May 31 in Lagos. 5 for 5 Promo is an initiative introduced by the bank in 2019 to reward
- [South Africa: Game launches affordable range of sanitary pads](https://themarketingworldmag.com/south-africa-game-launches-affordable-range-of-sanitary-pads/) - To improve financial accessibility to good quality sanitary pads, local retailer, Game Stores has launched Great Value Sanitary Pads, which will retail at R7.99 for a pack of eight. This initiative is aligned to impactfully respond to consumer price concerns and is consistent with a recent announcement by Massmart (the holding company of Game and
- [Kevin Sang Emerges as MarketingWorld’s PR Personality of the Week](https://themarketingworldmag.com/kevin-sang-emerges-as-marketingworlds-pr-personality-of-the-week/) - Kenya Power’s Head, Corporate Communications & Social Impact (Ag.), Kevin Sang, a phenomenal communications practitioner has been crowned as MarketingWorld’s PR Personality of the week, from May 27th to June 3rd 2024. With over a decade of experience in the industry, Kevin is a results-driven, self-motivated, and resourceful communications specialist with extensive experience, and domain
- [Ghana: Ike City Hotel Opened for Business](https://themarketingworldmag.com/ghana-ike-city-hotel-opened-for-business/) - A modern day hospitality facility, christened Ike City Hotel (Step into luxury) is officially open for business in Community 25, near Tema.The plush facility, a subsidiary of Ike City Group is a 54 bedroom edifice, has a roof top, sky bar, barbering shop, salon, a full gym, spa, four conference rooms with the biggest having
- [South Africa: Builders Hermanus relocates to bigger location](https://themarketingworldmag.com/south-africa-builders-hermanus-relocates-to-bigger-location/) - Builders has announced the relocation of its Hermanus store to the corner of Mussell and Main Road (R43), a central location that makes it more accessible for customers in the area. The relocated Hermanus store, now over 2,000 m2 with a more retail-focused range, features a redesigned layout to enhance the shopping experience, along with a
- [South Africa: Prime Meridian Direct (PMD) steps up with exciting rebrand and new name](https://themarketingworldmag.com/south-africa-prime-meridian-direct-pmd-steps-up-with-exciting-rebrand-and-new-name/) - South Africa's most innovative and affordable car insurance provider comes of age with a mature new look and upgraded product portfolio. PMD emerges as a top-tier brand under its new name, Prime. Since its launch in 2009, Prime Meridian Direct Pty Ltd (also known as PMD) has become a well-known and respected brand in the
- [Kenya: Hunter’s Choice Whisky launches a new upgraded bottle design](https://themarketingworldmag.com/kenya-hunters-choice-whisky-launches-a-new-upgraded-bottle-design/) - A whisky brand by Kenya Wine Agencies Limited (KWAL), Hunter’s Choice has launched a new upgraded bottle design. The whisky will now be sold in a new-look bottle that has been meticulously designed to include a new closure that will guarantee the product’s safety. The taste and pricing of Hunter’s Choice have not changed. The
- [Ghana: GHACEM Cement Foundation gives 700,000 bags of cement to support Education & Health](https://themarketingworldmag.com/ghana-ghacem-cement-foundation-gives-700000-bags-of-cement-to-support-education-health/) - GHACEM has over the years invested in the socioeconomic development of the country with its key Corporate Social Responsibility (CSR) program; the GHACEM Cement Foundation (GCF) set up in 2002 to assist in the infrastructural development of health and educational Institutions in deprived communities of the country. The foundation annually gives free cement bags to
- [Kenya: LG launches Tone Free T90S earbuds model in the Kenyan market](https://themarketingworldmag.com/kenya-lg-launches-tone-free-t90s-earbuds-model-in-the-kenyan-market/) - LG has launched its latest TONE Free T90S model in the Kenyan market which comes with a more comfortable fit. It possesses a range of useful features that are essential for elevated on-the-go listening pleasure. Delivering an enriched audio experience with improved accuracy and clarity, the newest T90S earbuds use pure graphene for drivers, a
- [MarketingWorld TOP THREE (3) CMO OF THE WEEK](https://themarketingworldmag.com/marketingworld-top-three-3-cmo-of-the-week/) - We are thrilled to announce the MarketingWorld Top 3 CMOs of the Week, celebrating the innovative leaders who have set new benchmarks in the marketing industry. These exceptional Chief Marketing Officers have demonstrated unparalleled creativity, strategic brilliance, and impactful leadership, driving their organizations to new heights in a competitive industry. Dr. Cherry (Ailenubhi) Eromosele Emerges
- [Ghana: Decathlon Ghana marks 7th anniversary with huge deals and fun activities](https://themarketingworldmag.com/ghana-decathlon-ghana-marks-7th-anniversary-with-huge-deals-and-fun-activities/) - A leading retailer of sporting goods, Decathlon Ghana has launched its 7th anniversary celebration at the Decathlon’s office at Kawukudi in Accra. The event which took place over the weekend was incredible and filled with exciting activities for the whole family, as customers stood a chance to experience the joy of sports. Unbeatable deals and
- [BBC Studios Appoints Susannah Clark as Chief Communications and Marketing Officer](https://themarketingworldmag.com/bbc-studios-appoints-susannah-clark-as-chief-communications-and-marketing-officer/) - The commercial arm of the BBC Group, BBC Studios has appointed Susannah Clark as Chief Communications and Marketing Officer, a newly created role by the company. Clark, who also joins the Executive Committee, will begin in August, reporting to CEO Tom Fussell. Susannah joins BBC Studios from global luxury fashion platform Farfetch, where she was
- [South Africa: Engen, Vivo Energy merge to form Pan-African energy giant](https://themarketingworldmag.com/south-africa-engen-vivo-energy-merge-to-form-pan-african-energy-giant/) - Engen and Vivo Energy have successfully completed their merger, creating a leading pan-African energy company. The transaction sees Petronas divesting its 74% shareholding in Engen to Vivo Energy, while Phembani Group retains its strategic 21% stake in Engen South Africa. The combined Vivo Energy Group now boasts an extensive network of over 3,900 service stations
- [Ghana: Yango upgrades its security features to protect both riders and drivers](https://themarketingworldmag.com/ghana-yango-upgrades-its-security-features-to-protect-both-riders-and-drivers/) - An interna­tional technology, Yango has upgraded the security features of its ride hailing service in Ghana. The upgrade is aimed at ensuring the safety and well-being of both riders and partner drivers in the market. Tom Ofonime, Gen­eral Manager of Yango in Ghana, speaking on the new safety measures in Accra, said the move formed
- [South Africa: Tiger Brands Limited appoints Praveen Balgobind as new chief manufacturing officer](https://themarketingworldmag.com/south-africa-tiger-brands-limited-appoints-praveen-balgobind-as-new-chief-manufacturing-officer/) - A South African packaged goods company, Tiger Brands Limited has appointed Praveen Balgobind as its new chief manufacturing officer. In this new role, Balgobind will be reporting to the Chief Executive Officer (CEO). Balgobind has been acting in the chief manufacturing role since February 2024 after joining Tiger Brands as manufacturing operations support director in
- [South Africa: New Coca-Cola (R) Creations Wozzaah Unleashes the Taste of Africa’s Spirit and Creativity through Culture-Packed Experiences](https://themarketingworldmag.com/south-africa-new-coca-cola-r-creations-wozzaah-unleashes-the-taste-of-africas-spirit-and-creativity-through-culture-packed-experiences/) - Ahead of celebrating Africa Day, Coca-Cola is dropping its newest Coca-Cola® Creation, Coca-Cola® Wozzaah, a symphony of flavors inspired by the beating heart of African culture. Through digital experiences, coupled by the refreshing taste of Coca-Cola® Wozzaah, fans will be transported through the continent of Africa, experiencing the electrifying flavors and expressive culture of each
- [Ghana: Twellium Industrial Company Limited donates medical equipment to health facilities in Ghana](https://themarketingworldmag.com/ghana-twellium-industrial-company-limited-donates-medical-equipment-to-health-facilities-in-ghana/) - In a significant effort to save newborn lives, Twellium Industrial Company Limited, the producers of Verna Mineral Water, has donated four incubators and four pieces of phototherapy equipment to some selected health centres across Ghana. This initiative, conducted in partnership with the Ghana Medical Association, aims to address the shortage of essential medical equipment at
- [Kenya: Jambojet unveils new growth strategy as it marks 10 years anniversary](https://themarketingworldmag.com/kenya-jambojet-unveils-new-growth-strategy-as-it-marks-10-years-anniversary/) - As part of its 10 years anniversary celebrations, Jambojet is poised to strengthen its position as a leading budget airliner by eyeing additional regional routes and boosting its freight operations. This initiative was a critical growth strategy unveiled by the airline. The airline, owned by national courier Kenya Airways, currently flies to 7 destinations from
- [Ghana: GLICO Healthcare launches Retirees Health Plan as it celebrates its 20th anniversary](https://themarketingworldmag.com/ghana-glico-healthcare-launches-retirees-health-plan-as-it-celebrates-its-20th-anniversary/) - As part of its 20th anniversary celebration, GLICO Healthcare has launched the ‘Retirees Health Plan’, a comprehensive healthcare package designed to cater for the specific needs of retirees; ensuring their well-being and peace of mind during their golden years. Since its inception, GLICO Healthcare has been at the forefront of innovation and excellence in the
- [LG TVs pioneer immersive audio experience with apple music in spatial audio with Dolby Atmos](https://themarketingworldmag.com/lg-tvs-pioneer-immersive-audio-experience-with-apple-music-in-spatial-audio-with-dolby-atmos/) - LG Electronics USA (LG) has introduced a new and thrilling feature on its smart TVs for users who enjoy streaming music. LG Smart TVs, including OLED models and QNED models, are the first TVs to support Apple Music in Spatial Audio with Dolby Atmos. Currently available, the trailblazing premium surround sound music experience mesmerizes listeners
- [Jambojet to resume its new Mombasa-Zanzibar route on July 1st](https://themarketingworldmag.com/jambojet-to-resume-its-new-mombasa-zanzibar-route-on-july-1st/) - A Kenyan low-cost airline, Jambojet has announced that flights on its new Mombasa-Zanzibar will commence on July 1st, 2024. The route is set to redefine travel between the two coastal destinations by offering direct flights with fares starting from USD 109, making it at least 40% cheaper than the current standard fares. It also addresses
- [Kenya: Kingdom Bank opens its 21st branch in Kitale town](https://themarketingworldmag.com/kenya-kingdom-bank-opens-its-21st-branch-in-kitale-town/) - A subsidiary of the Co-operative Bank of Kenya, Kingdom Bank has opened its 21st branch in Kitale Town, Trans Nzoia County. This marks a significant milestone in the Bank’s mission to enhance financial inclusion. Located at the GH Tanna Building along Kenyatta Street, the new branch reaffirms the Bank’s commitment to being a steadfast partner
- [Ghana: Consolidated Bank Ghana LTD expands its presence with 5 new branch openings](https://themarketingworldmag.com/ghana-consolidated-bank-ghana-ltd-expands-its-presence-with-5-new-branch-openings/) - Consolidated Bank Ghana LTD. (CBG), in the quest to make significant strides towards extending its reach and providing accessible banking services to Ghanaians, has opened five new branches in Hohoe, Nkawkaw, Berekum, Navrongo, and Winneba, strategically positioning itself to cater to the banking needs of these vibrant towns and surrounding communities. The expansion of CBG’s
- [South Africa: First Battery Appoints Shane Petersen as Director of Sales and Marketing](https://themarketingworldmag.com/south-africa-first-battery-appoints-shane-petersen-as-director-of-sales-and-marketing/) - A long-standing name synonymous with automotive batteries, First Battery has appointed Shane Petersen as Director of Sales and Marketing. With an illustrious 93-year history deeply rooted in automotive batteries, First Battery has been a trusted provider of powering vehicles across South Africa’s varied terrain. Petersen brings to First Battery a wealth of experience from his
- [Ghana: Caveman Watches Unveils Chic New Showroom in East Legon](https://themarketingworldmag.com/ghana-caveman-watches-unveils-chic-new-showroom-in-east-legon/) - Caveman Watches, the renowned luxury watch brand, has expanded its footprint with the grand opening of a new showroom in East Legon, marking a significant milestone in its journey of offering exquisite timepieces to watch enthusiasts. The new showroom, opposite the East Legon police station, exhibits Caveman Watches’ commitment to providing a world-class retail experience.
- [Kenya: Showmax officially launches its new streaming platform in Kenya](https://themarketingworldmag.com/kenya-showmax-officially-launches-its-new-streaming-platform-in-kenya/) - Showmax announced in March last year that they would launch a new platform for its streaming service in Africa. This was after Showmax’s parent company, MultiChoice, Comcast’s NBCUniversal and Sky announced a joint streaming venture. The platform was soft launched in January this year and it came with a lot of issues that includes missing
- [Zizwe Awuor Vundla Emerges as MarketingWorld’s CMO of the Week](https://themarketingworldmag.com/zizwe-awuor-vundla-emerges-as-marketingworlds-cmo-of-the-week/) - Safaricom Limited Plc’s Director of Brand and Marketing, Zizwe Awuor Vundla, a seasonal marketing pundit has been crowned as MarketingWorld’s CMO for the week, from May 18th to May 24th 2024. Appointed effective February 1st, 2023 as the Director of Brand and Marketing at Safaricom, Zizwe has been in charge of providing strategic leadership from
- [Dessra Ventures signs deal with Isuzu East Africa, acquires 40 Isuzu trucks to boost service delivery](https://themarketingworldmag.com/dessra-ventures-signs-deal-with-isuzu-east-africa-acquires-40-isuzu-trucks-to-boost-service-delivery/) - A baked goods manufacturer, Dessra Ventures has signed a deal with Isuzu East Africa to acquire a new fleet of 40 Isuzu NMR and FRR trucks. This is in addition to its 100-vehicle fleet. The move by Dessra represents a logistical upgrade and signifies a paradigm shift towards enhanced efficiency and flexibility in the company’s
- [Mwinda Kiula joins Rand Merchant Bank as Executive Head of Marketing and Communications: Treasury and Trade Finance Solutions](https://themarketingworldmag.com/mwinda-kiula-joins-rand-merchant-bank-as-executive-head-of-marketing-and-communications-treasury-and-trade-finance-solutions/) - A renowned marketing expert, Mwinda Kiula has joined Rand Merchant Bank as its Executive Head of Marketing and Communications: Treasury and Trade Finance Solutions In this new role, she will be responsible for transforming RMB Business and Marketing & Communications Strategies into integrated and dynamic Marketing and Communications Go-To-Market Approach that drives growth and enable
- [Ghana: Ecobank launches campaign to reward over 7,000 customers](https://themarketingworldmag.com/ghana-ecobank-launches-campaign-to-reward-over-7000-customers/) - Ecobank Ghana has launched its latest initiative – ‘Ecobank Million Geng (EMG) promo’, a dynamic deposit mobilisation campaign aimed at rewarding and appreciating over 7,000 of its valued customers. The campaign, set to run from May to July 2024, promises an unparalleled experience for participants. It was launched at the bank’s head office in Accra.
- [The future of marketing measurement lies with Marketing Mix Modelling, says Kochava](https://themarketingworldmag.com/the-future-of-marketing-measurement-lies-with-marketing-mix-modelling-says-kochava/) - The landscape of marketing measurement is undergoing a transformative shift. Marketing Mix Modelling (MMM), a proven methodology that has grown increasingly sophisticated due to technological advances, is set to take centre stage. As a result of this resurgence, the industry is witnessing a pivotal moment that will redefine campaign analysis and marketing investment strategy. At
- [Champions Breweries Plc appoints Queen Nwabueze as its Marketing & Brand Manager](https://themarketingworldmag.com/champions-breweries-plc-appoints-queen-nwabueze-as-its-marketing-brand-manager/) - Champions Breweries Plc has appointed Queen Nwabueze as its Marketing and Brand Manager. In this new role, Nwabueze will spearhead the marketing and brand strategies for the company’s entire portfolio, including its flagship products and innovative alcoholic and non-alcoholic beverages. Nwabueze brings a wealth of experience and expertise in public relations, media relations, content marketing,
- [Arla Foods appoints Ifunanya Obiakor as Head of Marketing, West Africa](https://themarketingworldmag.com/arla-foods-appoints-ifunanya-obiakor-as-head-of-marketing-west-africa/) - A multinational dairy giant, Arla Foods has appointed Ifunanya Obiakor as Head of Marketing, West Africa. Ifunanya, a consummate marketing expert with over 10 years’ experience in brand building, was until her new appointment, Head of Marketing for Arla Foods in Nigeria, where she led team of category Managers across Milk Powder, Liquid Milk, Cheese and
- [The Heineken Company Appoints Sandra Amachree as Global Senior Brand Manager](https://themarketingworldmag.com/the-heineken-company-appoints-sandra-amachree-as-global-senior-brand-manager/) - The Heineken Company has appointed renowned marketing expert, Sandra Amachree as its Global Senior Brand Manager. Prior her new appointment, Amachree, an accomplished brand expert and commercial leader, served as the Head of Marketing Communications at The Heineken Company, where she spearheaded innovative brand communication initiatives across the company’s diverse portfolio of more than 21
- [Geisha Stands in Support of Mothers](https://themarketingworldmag.com/geisha-stands-in-support-of-mothers/) - On 12th May 2024, it will be Mother’s Day again. This is a time for everyone to remember the sacrifices and memorable moments that they spent with their mothers. From infancy to the present, our mothers have been there for us. While their role changes to fit the times and phases of our lives –
- [China: Absa Group expands its presence, opens new office in China](https://themarketingworldmag.com/china-absa-group-expands-its-presence-opens-new-office-in-china/) - Absa Group has marked a historic milestone with the official launch of a non-banking subsidiary in the People’s Republic of China, fortifying the vital economic bridge between Africa and China. “The African continent is endowed with talent, mineral wealth and a young population – and is poised to play an increasingly influential role in global
- [Ghana: Lele Tasty Foods Ghana Limited named official meal partner for GFA](https://themarketingworldmag.com/ghana-lele-tasty-foods-ghana-limited-named-official-meal-partner-for-gfa/) - Lele Tasty Foods Ghana Limited has been named as the official meal partner of the Ghana Football Association (GFA) for the next three years. Under the partnership, the com­pany will provide support for the GFA with cash and products. Speaking at the unveiling cere­mony, the GFA Presi­dent, Kurt Edwin Simeon-Okraku, said his administration has enjoyed
- [Eunice Asantewaa Ankomah Emerges as MarketingWorld’s PR Personality of the Week](https://themarketingworldmag.com/eunice-asantewaa-ankomah-emerges-as-marketingworlds-pr-personality-of-the-week/) - Ghana Interbank Payment and Settlement System’s Team Lead, Corporate Communications & Branding, Eunice Asantewaa Ankomah, a strategic communications expert has been crowned as MarketingWorld’s PR Personality of the week, from May 11th to May 17th 2024. As an experienced Corporate & Marketing Communications Strategist with a passion for Digital Finance and Social Impact, Eunice specializes
- [HMD relaunches the iconic Nokia 3210](https://themarketingworldmag.com/hmd-relaunches-the-iconic-nokia-3210/) - The manufacturer of Nokia phones, Human Mobile Devices (HMD) has announced the comeback of the iconic Nokia 3210. This mobile phone was a defining piece of technology for an entire generation, and now, 25 years later, users will have the opportunity to experience the legendary device once again. ‘Dumbphones’ are making a comeback as people
- [Ghana: Achimota Retail Centre launches ‘Honour thy Mother’ to celebrate Mothers](https://themarketingworldmag.com/ghana-achimota-retail-centre-launches-honour-thy-mother-to-celebrate-mothers/) - Achimota Retail Centre (Achimota Mall) has unveiled ‘Honour thy Mother’, the most affectionate formula for expressing love, appreciation and gratitude to mothers during this year’s Mother’s Day season. Mothers who get ‘nominated’ and acknowledged by their lucky sons and daughters at Achimota Retail Centre will be handed tickets to a lush spoiling session which includes
- [Ghana: CBG commissions sickbay project at Berekum](https://themarketingworldmag.com/ghana-cbg-commissions-sickbay-project-at-berekum/) - As part of its Corporate Social Responsibility (CSR) efforts and in line with the Sustainable Development Goals (SDGs), Consolidated Bank Ghana LTD (CBG) has officially launched the CBG Sickbay Project by commissioning an ultra-modern sickbay at Methodist Senior High/Technical School in Berekum. The CBG Sickbay Project is an initiative aimed at improving the healthcare infrastructure
- [Atlanta: Carlos Pagoaga to be Named President of The Coca‑Cola Foundation](https://themarketingworldmag.com/atlanta-carlos-pagoaga-to-be-named-president-of-the-coca‑cola-foundation/) - The Coca‑Cola Company has announced that Carlos Pagoaga, a 34-year veteran of the company, will be named Vice President of Global Community Affairs for The Coca‑Cola Company and President of The Coca‑Cola Foundation. Pagoaga is expected to begin his new duties June 1, succeeding Saadia Madsbjerg. Madsbjerg has served as head of the Foundation for
- [DASANI Makes a Splash in 2024 with Refreshed Packaging, Formula and Campaign](https://themarketingworldmag.com/dasani-makes-a-splash-in-2024-with-refreshed-packaging-formula-and-campaign/) - DASANI is springing into spring with a fresh new look, taste and marketing campaign. The beloved water brand, which has hydrated and refreshed North American consumers since 1999, is unveiling an eye-catching visual identity system (VIS) across all packaging and communications. The refreshed design aesthetic is anchored in a lighter “celeste blue” color palette and
- [FrieslandCampina opens Technology Excellence Centre in Malaysia](https://themarketingworldmag.com/frieslandcampina-opens-technology-excellence-centre-in-malaysia/) - FrieslandCampina has opened a Technology Excellence Centre in Petaling Jaya, Malaysia. The centre focuses on expanding global IT initiatives to impact the future operations of FrieslandCampina’s seven business groups. Situated at Dutch Lady Milk Industries Berhad (DLMI), a subsidiary of FrieslandCampina, the Technology Excellence Centre will focus on key areas like Data & Analytics, Cloud
- [Kenya: Caprice Wine launches its ‘Unbox The Flavour’ campaign in Nairobi](https://themarketingworldmag.com/kenya-caprice-wine-launches-its-unbox-the-flavour-campaign-in-nairobi/) - Caprice Wine has launched a new brand campaign dubbed Unbox the Flavour. The campaign is meant to showcase the brands versatility in pairings with different meals as it taps into Kenya’s growing wine market. Caprice is a wine brand of the Kenya Wine Agencies Limited (KWAL). The campaign targets to engage new generation of wine enthusiasts
- [Kenya: Xiaomi launches its May sales promotion campaign](https://themarketingworldmag.com/kenya-xiaomi-launches-its-may-sales-promotion-campaign/) - One of the leading smartphone brands in Kenya, Xiaomi has announced the launch of its highly anticipated May Sales Promotion campaign. The campaign which will run from the 6th to the 31st of May offers incredible discounts and exclusive deals on a range of Xiaomi smartphones. Here are the devices on offer. Redmi A3 For
- [Ghana: Cowbell marks 25 years of nourishing Ghana](https://themarketingworldmag.com/ghana-cowbell-marks-25-years-of-nourishing-ghana/) - Promasidor Ghana (PGH), producers of Cowbell powdered milk and other dairy and food seasoning products, has marked 25 years of its flagship brand, Cowbell, unveiling a 12-month calendar of activities to celebrate the milestone. Themed 25 years of nourishing Ghana with our creamy goodness, the celebration speaks to Cowbell’s humble beginnings in 1999, and weathering
- [Kenya: OPPO launches its Oppo Reno11 F 5G in Kenya](https://themarketingworldmag.com/kenya-oppo-launches-its-oppo-reno11-f-5g-in-kenya/) - A phone manufacturing company in Kenya, OPPO has launched its newest flagship product, the Oppo Reno11 F 5G, in the Kenyan market. The OPPO Reno11 F 5G is available for purchase across all OPPO Stores country wide, OPPO Kenya Website and eCommerce platforms at a recommended retail price (RRP) of Ksh. 49,999. The OPPO Reno11
- [South Africa: SAA resumes flights between Johannesburg and Perth](https://themarketingworldmag.com/south-africa-saa-resumes-flights-between-johannesburg-and-perth/) - South African Airways (SAA) has resumed its direct service between Johannesburg and Perth, offering flights three times a week on Tuesdays, Thursdays and Sundays. The flights depart at 8.55pm and arrive in Perth at 12.20pm the next day. The inward-bound flights to South Africa will depart from Perth on Mondays, Wednesdays, and Fridays at 2.40pm
- [Kenya: Bolt, M-KOPA partner to lease electric motorcycles to its riders](https://themarketingworldmag.com/kenya-bolt-m-kopa-partner-to-lease-electric-motorcycles-to-its-riders/) - A ride hailing app in Kenya, Bolt, in collaboration with M-KOPA, have announced the launch of a program to lease electric motorcycles to riders on its platform. Through the partnership, new and existing drivers will have the opportunity to lease ROAM and Ampersand electric motorbikes at a discounted price. The partnership is aimed at enhancing
- [LG Electronics showcases trendsetting home appliance products in the region](https://themarketingworldmag.com/lg-electronics-showcases-trendsetting-home-appliance-products-in-the-region/) - Global consumer electronics pioneer; LG Electronics, recently showcased its pace setting home appliances at the LG Showcase MEA 2024 that was held in the Conrad Hotel in Abu Dhabi, under the theme “Reinventing Together”. The event, which focused not only on showcasing the latest innovations, but also on building relationships with its stakeholders, had a
- [Kenya: Samsung, Jambojet partner to launch #GalaxyInTheSky campaign](https://themarketingworldmag.com/kenya-samsung-jambojet-partner-to-launch-galaxyinthesky-campaign/) - Samsung has partnered with Jambojet to launch #GalaxyInTheSky campaign, an exciting initiative that brings together two iconic brands to create an unforgettable experience for consumers. As part of the partnership, Samsung has covered one of Jambojet’s aircraft with its latest devices, the Galaxy S24 Ultra, signifying Samsung’s commitment to forging genuine connections with its customers.
- [Nigeria: Hisamitsu Pharmaceutical Co. Inc. launches Salonpas in Nigeria](https://themarketingworldmag.com/nigeria-hisamitsu-pharmaceutical-co-inc-launches-salonpas-in-nigeria/) - Salonpas is coming to Nigeria with a 90-year rich history of providing innovative solutions for pain management with a variety of products including the Salonpas Pain Relief Patch and the Salonpas Jet Spray. Introduced in Japan in 1934, the Salonpas product line gained acceptance globally, including in Asia, the United Kingdom, Canada and the United
- [Kenya: Jubilee Health Insurance introduces premium international health cover](https://themarketingworldmag.com/kenya-jubilee-health-insurance-introduces-premium-international-health-cover/) - A health insurer in Kenya, Jubilee Health Insurance has introduced a premium international health cover dubbed ‘Care and Health’. The new cover is specifically designed for expatriates and high net-worth individuals who frequently travel abroad, ensuring they receive excellent medical care wherever they are. The new medical insurance cover is administered by Henner Group and
- [Yango Delivery launches ‘Cargo Express’ to improve shipping efficiency in Africa](https://themarketingworldmag.com/yango-delivery-launches-cargo-express-to-improve-shipping-efficiency-in-africa/) - A mobility and delivery services company, Yango Delivery has introduced Cargo Express, designed to streamline the delivery of large and bulky items across Africa. This service targets a need in the rapidly growing e-commerce sector for reliable and efficient shipment of sizable products such as furniture, garden tools, and home appliances. Cargo Express aims to
- [Ghana: Yango implements new safety features to protect riders and partner drivers in Ghana](https://themarketingworldmag.com/ghana-yango-implements-new-safety-features-to-protect-riders-and-partner-drivers-in-ghana/) - An international tech company that continues to upgrade the safety features of its ride-hailing service in Ghana, Yango has announced the implementation of comprehensive security enhancements aimed at ensuring the safety and well-being of both riders and partner drivers in the market. Safety has always been a top priority for Yango, and these proactive measures
- [Ghana: Newmont’s Foundation constructs Police Training School in Ahafo Kenyasi](https://themarketingworldmag.com/ghana-newmonts-foundation-constructs-police-training-school-in-ahafo-kenyasi/) - Newmont’s Development Foundation in Ahafo has funded the construction of a Police Training School in Kenyasi No. 1, one of the company’s host communities in the Ahafo Region. The school, the first and only one in the Ahafo and Bono Regions, was established through the collaborative efforts of Nana Osei Kofi Abiri, Omanhene of Kenyasi
- [Barbra Arimi Teddy Emerges as MarketingWorld’s CMO of the Week](https://themarketingworldmag.com/barbra-arimi-teddy-emerges-as-marketingworlds-cmo-of-the-week/) - National Social Security Fund (NSSF) Uganda’s Head of Marketing and Corporate Affairs, Barbra Arimi Teddy, an accomplished professional marketer has been crowned as MarketingWorld’s CMO for the week, from April 27th to May 3rd 2024. With her career spanning over 18 years, Barbra has a proven track record across the financial services sector, fast-moving consumer
- [Kenya: Diamond Trust Bank (DTB) opens four new branches](https://themarketingworldmag.com/kenya-diamond-trust-bank-dtb-opens-four-new-branches/) - Diamond Trust Bank (DTB) has opened four new branches in various locations across the country. The new branches are located in Gikomba, Tom Mboya, Global Trade Centre (GTC) and Bomet town. This is in a bid to accelerate the bank’s expansion to get closer to customers. In addition to the newly launched branches, the bank
- [Kenya: Vivo V30 officially launched in Kenya; will retail at Ksh 64,999](https://themarketingworldmag.com/kenya-vivo-v30-officially-launched-in-kenya-will-retail-at-ksh-64999/) - Vivo has officially launched its newest smartphone, the Vivo V30, in the Kenyan market. The Vivo V30 series is a successor to the V29 series, which did well in the Kenyan market. The Vivo V30 is powered by a Snapdragon 7 Gen 3 processor, and is powered by a 5000 mAh (TYP) battery with 80W
- [Kenya: Uber launches its food delivery platform in Kisumu](https://themarketingworldmag.com/kenya-uber-launches-its-food-delivery-platform-in-kisumu/) - A ride hailing app, Uber has launched its food delivery platform dubbed Uber Eats in Kisumu as part of its expansion drive in the market. The addition of Kisumu brings the total number of cities in Kenya where the service is present to six. They are Nairobi, Mombasa, Nakuru, Eldoret, Naivasha and now Kisumu. The
- [United Arab Emirates: The LG Electronics holds flagship event in Abu Dhabi, showcases all major product lineups](https://themarketingworldmag.com/united-arab-emirates-the-lg-electronics-holds-flagship-event-in-abu-dhabi-showcases-all-major-product-lineups/) - At the just concluded LG Showcase MEA 2024 held in Abu Dhabi, the electronic giant welcomed guests and partners to an in-person event filled with an experience of a life time and an array of LG’s latest brands and products. The two-day event held at Conrad Abu Dhabi Etihad Towers Hotel in Abu Dhabi, UAE
- [Kenya: Kingdom Bank opens new branch in Gikomba to serve MSMEs](https://themarketingworldmag.com/kenya-kingdom-bank-opens-new-branch-in-gikomba-to-serve-msmes/) - Kingdom Bank has opened a new branch in Gikomba, Nairobi, to serve the growing bank clientele among the Micro, Small, and Medium Enterprises (MSMEs). The new branch brings to 20 the number of the bank’s branches and is located on the 1st floor of the Nafuu General Hardware Building in Gikomba. Gikomba, which is renowned
- [UK: The PHA Group appoints Helen Salvin as Head of Sustainability to accelerate sector growth](https://themarketingworldmag.com/uk-the-pha-group-appoints-helen-salvin-as-head-of-sustainability-to-accelerate-sector-growth/) - A leading PR, digital, and creative agency, The PHA Group has appointed Helen Salvin as its Head of Sustainability, a newly created position introduced in the company. PHA has seen significant growth in its sustainability client portfolio and sustainability communications practice, offering expert positioning, counsel and storytelling for organisations while helping them navigate an increasingly
- [Kenya: Heineken, Bodega partner to launch the Boring Phone](https://themarketingworldmag.com/kenya-heineken-bodega-partner-to-launch-the-boring-phone/) - Heineken® has partnered with Bodega to launch ‘The Boring Phone’ produced by Human Mobile Devices (HMD). Bodega are tastemakers in street culture. The limited run of ‘dumb’ phones – specifically designed to have reduced tech capabilities – has been created to encourage people to enjoy better real-life connections on nights out by disconnecting from their
- [Ghana: Zonda Tec Ghana Ltd launches new equipment onto the market](https://themarketingworldmag.com/ghana-zonda-tec-ghana-ltd-launches-new-equipment-onto-the-market/) - Zonda Tec Ghana Limited has officially launched “SHANTUI”, the latest addition to its fleet of equipment and cars onto the Ghanaian market. Managing Director for the company, Yang Yang, said the expansion of the company’s operations in Ghana will help create hundreds of jobs. She assured that Zonda Tec Ghana Limited will continue to assembly
- [Nigeria: Access Bank to Reward 15,786 Customers in DiamondXtra Season 16 Promo](https://themarketingworldmag.com/nigeria-access-bank-to-reward-15786-customers-in-diamondxtra-season-16-promo/) - One of the leading banks in Nigeria, Access Bank has announced plans to reward 15,786 customers with N200 million in cash and three SUVs in its Season 16 DiamondXtra campaign. This initiative was disclosed by the bank’s Regional Sales Director, Mr Bolarinwa Animashaun, during the official launching of Diamondxtra in Lagos State. He said that
- [Pepsi unleashes new refreshed look after 14 years](https://themarketingworldmag.com/pepsi-unleashes-new-refreshed-look-after-14-years/) - Pepsi has introduced a fresh logo and visual identity, making a significant leap into its next era of innovation, creativity, and cultural resonance. Continuing its tradition of shaping cultural moments, Pepsi orchestrated a series of events to celebrate this occasion. In Johannesburg, a digital installation was undertaken to transform The Ponte Tower into a colossal
- [Kenya: Vivo to launch its V30 series in Kenya this April](https://themarketingworldmag.com/kenya-vivo-to-launch-its-v30-series-in-kenya-this-april/) - Vivo has announced that its newest smartphone, the Vivo V30, is set to be launched in the Kenyan market this April. The Vivo V30 series is a successor to the V29 series, which did well in the Kenyan market. The Vivo V30 is powered by a Snapdragon 7 Gen 3 processor, and is powered by
- [Kenya: EABL launches campaign to reward its spirits consumers](https://themarketingworldmag.com/kenya-eabl-launches-campaign-to-reward-its-spirits-consumers/) - A Kenyan-based holding company that manufactures branded beer, spirits, and non-alcoholic beverages, East Africa Breweries Limited (EABL) has officially launched its national consumer promotion dubbed Tujengane. The 12-week long campaign will run from April to June 2024 and seeks to reward and celebrate consumers by providing them with exciting opportunities to enrich their lives. The
- [Kenya: Tanqueray celebrates culinary brilliance with brunch at Sankara Hotel](https://themarketingworldmag.com/kenya-tanqueray-celebrates-culinary-brilliance-with-brunch-at-sankara-hotel/) - A brand of gin produced by Diageo plc, Tanqueray has partnered with the Sankara Hotel in Westlands in a culinary celebration of flavours and aromas for the Magical Sunday Brunch. Renowned for its lightness and mixability, Tanqueray sets the stage for a symphony of flavors, perfectly complementing the diverse array of dishes on offer. Guests
- [Kenya: Simba Corporation launches a new truck in Kenya](https://themarketingworldmag.com/kenya-simba-corporation-launches-a-new-truck-in-kenya/) - Simba Corporation has launched the new Ashok Leyland ECOMET Truck model with an aim to position the product in the light duty trucks segment in the country. The launch coincided with the official opening of a new dealership in Thika Town, Swanley Motors. By positioning the 7-tonne truck in the competitive 7-10 tonne trucks category,
- [Nigeria: Bigi Carbonated Soft Drinks Hosts 40 Lucky Consumers in an Impressive Easter Celebration](https://themarketingworldmag.com/nigeria-bigi-carbonated-soft-drinks-hosts-40-lucky-consumers-in-an-impressive-easter-celebration/) - A leading brand from Rite Foods Limited, Bigi Carbonated Soft Drinks hosted 40 lucky fans to an impressive Easter celebration, reinforcing its commitment to a delightful consumer experience. This exciting Easter movie hangout took place at Silverbird Cinemas, Ikeja City Mall, Lagos, and featured a screening of the movie, “Beast of Two Worlds (Ajakaju)”. The
- [Nigeria: Rite Sausages Makes April Fools’ Day Unforgettable with N100,000 Cash Prize](https://themarketingworldmag.com/nigeria-rite-sausages-makes-april-fools-day-unforgettable-with-n100000-cash-prize/) - Rite Foods Limited’s Bigi Beef and Rite Spicy Beef Sausage Rolls spiced up April Fools’ Day with a social media contest “Why Did the Bull Cross the Road?” awarding a lucky winner N100,000 cash, sausage rolls, and merchandise. The first and second runners-up also received consolation prizes of products and merchandise. Instead of pranks, Rite
- [Nigeria: CHI Limited Reaffirms its Commitment to Rewarding Distributors and Wholesalers](https://themarketingworldmag.com/nigeria-chi-limited-reaffirms-its-commitment-to-rewarding-distributors-and-wholesalers/) - One of the leading fruit juice and value-added dairy manufacturers in Nigeria, Chivita|Hollandia (CHI Limited) has restated its commitment to rewarding the exceptional contribution of its distributors and wholesalers. The move according to the company is a clear demonstration to acknowledge the critical role distributors and wholesalers play in the success and business goals of
- [Ghana: MTN Ghana donates items to the Muslim Community in Sekondi](https://themarketingworldmag.com/ghana-mtn-ghana-donates-items-to-the-muslim-community-in-sekondi/) - A leading telecommunications firm in Ghana, MTN Ghana has donated bags of rice, packs of mineral water, packs of soft drinks and a ram to the Muslim community in Sekondi to support the celebration of the annual Eid ul Fitr. The presentation was made by Prince Owusu Nyarko, the Regional Senior Manager of MTN Ghana
- [Jack Black launches limited edition Fresh Hop IPA](https://themarketingworldmag.com/jack-black-launches-limited-edition-fresh-hop-ipa/) - Jack Black has announced the launch of its first limited-edition release of 2024: the Fresh Hop IPA. This is a beer Jack Black eagerly anticipates brewing each year, and it’s a true passion project for its brewers. Crafted in small, limited batches, this session IPA bursts with late addition hop freshness, flavour, and aroma, backed
- [Nigeria: PalmPay to Reward 105 Users with iPhone 15 Pro, Infinix Note 40 as part of the Eid al-Fitr celebration](https://themarketingworldmag.com/nigeria-palmpay-to-reward-105-users-with-iphone-15-pro-infinix-note-40-as-part-of-the-eid-al-fitr-celebration/) - Nigeria’s leading fintech platform, PalmPay will be giving out 105 smartphones comprising of iPhone 15 Pro and Infinix Note 40 to its users as part of the Eid al-Fitr celebration. The smartphone bonanza will run from April 10 until April 30, 2024. Each day, 5 lucky winners will emerge to win one iPhone 15 Pro
- [Kenya Airways will begin flying directly to Mozambique from June](https://themarketingworldmag.com/kenya-airways-will-begin-flying-directly-to-mozambique-from-june/) - National carrier, Kenya Airways (KQ) has announced that it will begin flying to Mozambique from June 14, 2024. The new flight will directly connect Nairobi (Jomo Kenyatta International Airport) to Maputo (Maputo International Airport). Speaking about the development, Julius Thairu, Chief Commercial and Customer Officer at Kenya Airways said “The demand for air travel is
- [Ghana: TECNO launches AI-enhanced CAMON 30 Series in Ghana, redefining imaging and design excellence](https://themarketingworldmag.com/ghana-tecno-launches-ai-enhanced-camon-30-series-in-ghana-redefining-imaging-and-design-excellence/) - Innovative technology brand TECNO has unveiled the CAMON 30 Pro 5G, and CAMON 30 models of its newest CAMON 30 Series on the Ghanaian market, delivering an extremely powerful flagship imaging experience in its price bracket, elevating the joy of video and image-making to new heights. The flagship model, CAMON 30 Premier 5G, is set
- [Ghana: Golden Star Wassa Ltd appoints Carl Baker-Duly as CEO](https://themarketingworldmag.com/ghana-golden-star-wassa-ltd-appoints-carl-baker-duly-as-ceo/) - Golden Star Wassa Ltd (GSWL), a gold mining company in Ghana and a subsidiary of Chifeng Gold has appointed Mr. Carl Georg Baker-Duly as Chief Executive Officer (CEO) of GSWL. Prior to this appointment, Mr. Baker-Duly was appointed by the Executive Committee of Chifeng Gold as International Operations Director. Mr. Baker-Duly is a seasoned mining
- [South Africa: FlySafair introduces mid-week flight between Johannesburg and Bloemfontein](https://themarketingworldmag.com/south-africa-flysafair-introduces-mid-week-flight-between-johannesburg-and-bloemfontein/) - FlySafair has announced plans to expand its service, introducing an extra flight on its established route between OR Tambo International Airport in Johannesburg and Bram Fisher International Airport in Bloemfontein. “After a year of regional expansion, we are taking this year to look internally and focus on optimizing our existing routes and processes,” said Kirby
- [South Africa: Nampak Liquid Cartons Partners with Woodlands Dairy to launch a tethered cap carton](https://themarketingworldmag.com/south-africa-nampak-liquid-cartons-partners-with-woodlands-dairy-to-launch-a-tethered-cap-carton/) - Nampak Liquid Cartons in partnership with Woodlands Dairy have launched a tethered cap carton in South Africa. Developed in response to decrease plastic pollution, the new design will help to prevent the cap being separated from the carton during its post-consumer journey to be recycled. “Brands are always looking for new ways that they can
- [Kenya: Tusker Cider treats customers at Blankets and Wine April](https://themarketingworldmag.com/kenya-tusker-cider-treats-customers-at-blankets-and-wine-april/) - KBL’s apple cider, Tusker Cider, lit up the Blankets & Wine April edition with a consumer experience at Laureate Gardens at Moi Sports Centre Kasarani. Tusker Cider is the Blankets & Wine festival official beer partner for 2024. Blankets & Wine delivered an incredible music and fashion festival, with attendees showing up festival ready with
- [Nigeria: Bank of Industry (BOI) appoints Dayo Aderugbo as GM/Divisional Head, Strategic Comms & External Affairs](https://themarketingworldmag.com/nigeria-bank-of-industry-boi-appoints-dayo-aderugbo-as-gm-divisional-head-strategic-comms-external-affairs/) - Bank of Industry (BOI) has appointed Mrs. Dayo Aderugbo as General Manager/Divisional Head of Strategic Communications and External Affairs. Aderugbo brings with her to BOI over two decades of invaluable experience and an impressive track record of success in the banking and financial services sector. For those in the marketing and branding circles, Aderugbo needs
- [Ghana: TECNO set to launch CAMON 30 Series in Ghana: A fusion of fashion and AI](https://themarketingworldmag.com/ghana-tecno-set-to-launch-camon-30-series-in-ghana-a-fusion-of-fashion-and-ai/) - In the world of smartphones, innovation knows no bounds, and TECNO is set to prove this once again with the upcoming release of the CAMON 30 Series. Scheduled for launch in Ghana on April 12th, 2024, this exclusive event will be a star-studded affair, attracting renowned football icons, celebrated personalities, influential social media figures, tech
- [Kenya: OPPO offers discounts its OPPO A18 smartphone as it celebrates 10 years in Kenya](https://themarketingworldmag.com/kenya-oppo-offers-discounts-its-oppo-a18-smartphone-as-it-celebrates-10-years-in-kenya/) - Global smart device brand, OPPO has announced that it will offer discounts to its customers as it is celebrating its 10 years of existence in Kenya and. The company is also celebrating 20 years of existence globally. Since 2014, OPPO Kenya has established itself as a trusted brand in Kenya. This has seen the successful
- [Nigeria: A&P Foods Limited Rebrands its Name to pladis Foods Nigeria Limited](https://themarketingworldmag.com/nigeria-ap-foods-limited-rebrands-its-name-to-pladis-foods-nigeria-limited/) - One of Nigeria's leading biscuit companies, A&P Foods Limited has changed its legal name and branding to pladis Foods Nigeria Limited, aligning it with pladis, a leading player in the global Consumer Packaged Goods (CPG) industry, with a portfolio of iconic snacking brands. The move allows the Nigerian arm of the business to continue to
- [South Africa: Standard Bank SA expands physical presence amidst digital transformation](https://themarketingworldmag.com/south-africa-standard-bank-sa-expands-physical-presence-amidst-digital-transformation/) - One of the leading banks in South Africa, Standard Bank South Africa has announced a significant expansion of its physical footprint across South Africa. Despite the global trend towards digital banking, Standard Bank has increased its number of branches from 619 to 652 in 2023 and is set to further expand by just over 5%
- [Ghana: Absa Bank Ghana Rewards Winners of its Assist Card Campaign](https://themarketingworldmag.com/ghana-absa-bank-ghana-rewards-winners-of-its-assist-card-campaign/) - One of the leading banks in Ghana, Absa Bank Ghana has announced the winners of its Assist Card Campaign at a ceremony held at the Kempinski Gold Coast Hotel in Accra. The hallmark campaign is designed to encourage and reward the use of Absa’s contactless debit and credit cards. Launched in December 2023, the campaign
- [South Africa: Beer Association of South Africa (Basa) Appoints New CEO](https://themarketingworldmag.com/south-africa-beer-association-of-south-africa-basa-appoints-new-ceo/) - The Beer Association of South Africa (Basa) has appointed Charlene Louw as its new chief executive officer. She will be leading the industry association that champions the vital role the beer industry plays in South Africa’s economy, culture and heritage. Louw has extensive experience in commercial and corporate law that spans over 20 years. After
- [Ghana: Star Assurance Group appoints Samuel Kweku Ocran as new Chief Executive Officer](https://themarketingworldmag.com/ghana-star-assurance-group-appoints-samuel-kweku-ocran-as-new-chief-executive-officer/) - Star Assurance Group, the parent company of Star Assurance, StarLife Assurance, StarMicroinsurance, StarHealth Insurance and Pensol Capital Trust, has appointed Samuel Kweku Ocran as its Group Chief Executive Officer. He takes over the leadership role from Kofi Duffuor, the former Chief Executive Officer, who has served the Star Assurance Group and its subsidiaries for over
- [Kenya: LG launches a new washer and dryer combination in the Kenyan market](https://themarketingworldmag.com/kenya-lg-launches-a-new-washer-and-dryer-combination-in-the-kenyan-market/) - LG has announced the introduction of a new WashTower, an all-in-one washer – dryer combination in the Kenyan market. The WashTower is envisioned to redefine the laundry experience for users. The WashTower combines a sleek design with state-of-the-art technologies that drive smart features like cloud connectivity and remote control. This makes it a connected appliance
- [Qatar Airways Partners with Visa to offer customers in East Africa 12% discounts on flights](https://themarketingworldmag.com/qatar-airways-partners-with-visa-to-offer-customers-in-east-africa-12-discounts-on-flights/) - A flag carrier of Qatar, Qatar Airways has partnered with Visa to offer Qatar customers in East Africa a discount when booking flights to various destinations. The initiative will offer Visa cardholders in East Africa an exclusive opportunity to enjoy up to 12% discount on air travel tickets. Speaking about the new initiative, Hendrik du
- [Nigeria: International Breweries Plc appoints Temitope Oguntokun as Executive Director](https://themarketingworldmag.com/nigeria-international-breweries-plc-appoints-temitope-oguntokun-as-executive-director/) - A brewery company that brews, packages and markets a range of beer and non-alcoholic malt beverages in Nigeria, International Breweries Plc (IBPlc) has appointed Mrs. Temitope Oguntokun as an Executive Director. This followed a recent announcement on this development by the Board of International Breweries, contained in the company’s notice to the Nigerian Exchange Limited
- [South Africa: LDV launches its presence onto the South African market](https://themarketingworldmag.com/south-africa-ldv-launches-its-presence-onto-the-south-african-market/) - A Chinese automotive giant, LDV is entering into the South African market. The brand will be headquartered in Sandton, Gauteng, from where it will serve a national network of dealers. A national dealer network is currently being appointed, with construction on the first LDV dealership in Sandton, Gauteng already completed. A national parts distribution warehouse
- [Emirates celebrates Eid al Fitr onboard and in lounges](https://themarketingworldmag.com/emirates-celebrates-eid-al-fitr-onboard-and-in-lounges/) - Marking the end of the holy month of Ramadan, Eid al Fitr is expected to begin on 10 April, and Emirates will honour the occasion with an array of regional flavours onboard, traditional Eid dishes in the lounges, and new Arabic movies and TV series on ice. Eid flavours onboard Emirates From the 10-13 April,
- [Kenya: Xiaomi launches Redmi A3 smartphone onto the Kenyan market](https://themarketingworldmag.com/kenya-xiaomi-launches-redmi-a3-smartphone-onto-the-kenyan-market/) - Xiaomi has launched Redmi A3, an entry-level smartphone onto the Kenyan market. The device will be retailing starting from KES 11,599. Redmi A3 brings high-definition video and social media content with a large 6.71-inch HD+ display that offers a refresh rate of up to 90Hz to deliver a silky smooth, immersive experience that defies its
- [South Africa: South African Tourism appoints Thembisile Sehloho as new CMO](https://themarketingworldmag.com/south-africa-south-african-tourism-appoints-thembisile-sehloho-as-new-cmo/) - South African Tourism has appointed Thembisile Sehloho as its new chief marketing officer (CMO). With over 20 years of experience in strategic brand and marketing, Sehloho enhances the organisation's marketing capabilities. Sehloho joins South African Tourism from Tiger Brands, where she served as the marketing director and played a pivotal role in shaping and redefining
- [Nigeria: Terra Gold Cube Unveils its latest Campaign dubbed ‘One Cube, Endless Possibilities’](https://themarketingworldmag.com/nigeria-terra-gold-cube-unveils-its-latest-campaign-dubbed-one-cube-endless-possibilities/) - Building upon the success of its launch, Terra Gold Cube has unveiled its new “One Cube, Endless Possibilities” campaign to redefine the way consumers approach seasoning and flavouring their dishes. With a focus on quality, versatility, value for money, and natural flavours, the campaign invites consumers to unlock the limitless potential of Terra Gold Cube,
- [MultiChoice introduces DStv Stream with no dish or decoder](https://themarketingworldmag.com/multichoice-introduces-dstv-stream-with-no-dish-or-decoder/) - MultiChoice has announced the introduction of DStv Stream no dish no decoder, a cutting-edge standalone streaming service that opens up a new era for the modern, connected household. Leading the next wave of digital entertainment, DStv is boosting viewer experiences by offering instant access to the best content on demand and without limits. Signing-up is
- [Nissan Africa Appoints Jordi Vila as its New President](https://themarketingworldmag.com/nissan-africa-appoints-jordi-vila-as-its-new-president/) - Nissan Africa has appointed Jordi Vila as its new President. Vila will replace Joni Paiva, the current Nissan Africa President and India Sales & Marketing DVP, who is set to return to the Renault group. Vila is the current Nissan Divisional Vice President Marketing and Sales in Europe. Vila has extensive experience in sales and marketing,
- [Coca-Cola Nigeria Appoints Phoebe Dami-Asolo as Senior Operations Director](https://themarketingworldmag.com/coca-cola-nigeria-appoints-phoebe-dami-asolo-as-senior-operations-director/) - Following her stint at India as Director of Franchise Operations for the Coca-Cola Company, Phoebe Dami-Asolo has returned to Nigeria as Senior Operations Director for the Coca-Cola Company, Nigeria. In her last position, she broke the glass ceiling as the first black woman to occupy such role in the history of Coca-Cola India. Prior her
- [Kenya: Kenya Airways expands cargo capacity to serve its customers](https://themarketingworldmag.com/kenya-kenya-airways-expands-cargo-capacity-to-serve-its-customers/) - One of the leading airlines in Kenya, Kenya Airways (KQ) has announced that it has received its second Boeing 737-800 Freighter as it seeks to expand its cargo capacity and serve its customers. The acquisition of the cargo plane takes the total cargo fleet to four. The new plane offers 20 tons of cargo capacity
- [10by10 Styles appoints Idara Udoh as its New Marketing Manager, West Africa](https://themarketingworldmag.com/10by10-styles-appoints-idara-udoh-as-its-new-marketing-manager-west-africa/) - A subsidiary of Asia Africa for Investment and Consulting, a leading Japanese enterprise, 10by10 Styles has appointed Idara Udoh as Marketing Manager for West Africa. In her new role, she will be responsible for brand building and expansion across key markets within West Africa, particularly in Nigeria and Liberia. Prior to her appointment, she was
- [Ghana: Ghana International Bank launches 65th anniversary celebration](https://themarketingworldmag.com/ghana-ghana-international-bank-launches-65th-anniversary-celebration/) - A wholly Ghanaian-born bank incorporated in the United Kingdom, The Ghana International Bank (GHIB) has launched its 65th anniversary celebration at the Kempinski Hotel, Gold Coast City, in Accra. Speaking at the launch, Chief Executive Officer of the Ghana International Bank, Dean Adansi, emphasized the importance of learning from the 65 years of the bank’s
- [South Africa: Penquin unveils new logo and corporate identify](https://themarketingworldmag.com/south-africa-penquin-unveils-new-logo-and-corporate-identify/) - The popular brand and communication agency based in Johannesburg, Penquin has unveiled its dynamic new logo and refreshed corporate identity (CI) today, marking a significant milestone in its journey of continuous evolution and innovation. This rebranding initiative reflects the agency’s commitment to delivering creative and strategic solutions that keep their clients competitive and relevant in
- [Nigeria: MultiChoice Nigeria Excites GOtv Supa+ Subscribers With Holiday Promo In April](https://themarketingworldmag.com/nigeria-multichoice-nigeria-excites-gotv-supa-subscribers-with-holiday-promo-in-april/) - MultiChoice Nigeria has opened access to its GOtv Supa+ subscribers to watch Premium Africa Magic originals and the latest Nollywood releases on the Showcase channel from April 1-30, 2024, in commemoration of the Easter and Ramadan celebrations. Commenting on the gesture, Tope Oshunkeye, Executive Head of Marketing at MultiChoice West Africa, said that the showcase
- [US: KFC Introduces New Menu Item onto the market](https://themarketingworldmag.com/us-kfc-introduces-new-menu-item-onto-the-market/) - KFC has introduced a new menu item onto the market which comprise of three brand-new sauces—and bringing back two fan-favorites—to go with the dish. Beginning April 1, you can pick up an order of Saucy Nuggets at any KFC location in the United States. KFC announced the new dish recently. Following hot on the heels
- [Probal Bhattacharya Emerges as MarketingWorld’s CMO of the Week](https://themarketingworldmag.com/probal-bhattacharya-emerges-as-marketingworlds-cmo-of-the-week/) - TGI Group’s Chief Marketing Officer, Probal Bhattacharya, a dynamic marketing expert has been crowned as MarketingWorld’ s CMO for the week, from March 31st to April 6th 2024. Having a career spanning over 26 years in Consumer Marketing, Brand Management, Business Leadership & Corporate Strategy, Probal has positioned himself in the industry as a proficient
- [US: McDonald, Krispy Kreme partner to offer Krispy Kreme products at McDonald's locations](https://themarketingworldmag.com/us-mcdonald-krispy-kreme-partner-to-offer-krispy-kreme-products-at-mcdonalds-locations/) - The doughnut chain, Krispy Kreme and the fast food giant, McDonald have unveiled plans to offer Krispy Kreme products at McDonald's locations across the United States. A phased rollout is expected to start later this year, the companies said, with availability at participating restaurants nationwide expected by the end of 2026. McDonald's didn't specify how
- [Febreze Innovates to Bring People Closer Together](https://themarketingworldmag.com/febreze-innovates-to-bring-people-closer-together/) - With the power of science, and the craftsmanship of perfumery, Febreze developed and recently announced its third annual Scent of the Year, Romance & Desire. Rafael Trujillo, Vice President and Master Perfumer, worked with the Febreze Fragrance Group, a special division within P&G’s Innovation Foresight of Fragrance and Ingredients sector, to discover what scents consumers
- [Ghana: Access Bank Plc partners Horseman Shoes to boost local shoe manufacturing industry](https://themarketingworldmag.com/ghana-access-bank-plc-partners-horseman-shoes-to-boost-local-shoe-manufacturing-industry/) - One of the leading banks in Ghana, Access Bank PLC has reiterated its commitment to empowering the shoemaking industry and fostering employment opportunities for artisans who are actively turning waste into wealth. Through this commitment, the bank has partnered horseman shoes to provide some 1000 eco-friendly donations of durable sandals to 10 schools across five
- [MTN Group appoints Mike Silber, as Group Executive Regulatory](https://themarketingworldmag.com/mtn-group-appoints-mike-silber-as-group-executive-regulatory/) - MTN Group announces the appointment of Mike Silber, as Group Executive Regulatory, effective 1 April 2024. He joins MTN Group from Liquid Telecom, where he held the role of Group Chief Regulatory Officer, for five years. During his tenure at Liquid Telecom, Mike was instrumental in the creation and expansion of the most extensive cross-border
- [Ghana: Yara Ghana Limited donates 1,107 bags of fertilizers to women farmers, farmers with disabilities](https://themarketingworldmag.com/ghana-yara-ghana-limited-donates-1107-bags-of-fertilizers-to-women-farmers-farmers-with-disabilities/) - As part of activities to climax its Grow Ghana initiative, Yara Ghana Limited has donated one thousand, one hundred and seven bags of YaraMila Actyva fertilizer to vulnerable groups and farmers. This includes 396 women farmers, among whom are 21 physically challenged farmers. Each recipient received three bags of fertilizer to bolster their efforts in
- [Coca-Cola SLMG appoints Costin Mandrea as Chief Executive Officer](https://themarketingworldmag.com/coca-cola-slmg-appoints-costin-mandrea-as-chief-executive-officer/) - India’s independent bottler of Coca-Cola in India and South West Asia, SLMG Group has appointed Costin Mandrea as chief executive officer for its Coca-Cola SLMG operations. With more than 25 years of rich experience in the beverage industry, Mandrea brings a wealth of expertise and strategic vision to his new role. Mandrea has held key
- [Ghana: GBfoods Ghana deepens community ties with visit to Chief Imam during Ramadan](https://themarketingworldmag.com/ghana-gbfoods-ghana-deepens-community-ties-with-visit-to-chief-imam-during-ramadan/) - In a spirit of fostering interfaith relations and cultural understanding, a delegation from GBfoods Ghana, led by Mr David Afflu, General Manager, recently paid a courtesy visit to His Eminence Sheikh Osmanu Nuhu Sharubutu, the National Chief Imam of Ghana, at his residence in Fadama. The visit, coinciding with the holy month of Ramadan, allowed
- [Meet Viola Graham-Douglas: Lafarge Africa’s New Communications, Public Affairs and Sustainability Development Director](https://themarketingworldmag.com/meet-viola-graham-douglas-lafarge-africas-new-communications-public-affairs-and-sustainability-development-director/) - Boasting a rich career trajectory spanning over a decade in corporate communications, the brilliant and evergreen Viola Graham-Douglas has taken on a new mantle of leadership, currently serving as Lafarge Africa's Communications, Public Affairs, and Sustainability Development Director. In this esteemed role, she spearheads the development and execution of communication strategies, public affairs initiatives, and
- [Nigeria: Wema Bank Rewards 113 Women with Mega Cash Prizes in its 5 for 5 Promo](https://themarketingworldmag.com/nigeria-wema-bank-rewards-113-women-with-mega-cash-prizes-in-its-5-for-5-promo/) - One of the leading financial institutions in Nigeria, Wema Bank has rewarded 113 loyal female customers across Nigeria with millions of Naira in the recently concluded 8th monthly draw of its renowned 5 for 5 Promo Season 3. According to the bank, the event which was held at the Naija Brand Chick Tradefair, in Benin,
- [Ghana: ZEN Petroleum opens its 50th fuel retail station in Ghana](https://themarketingworldmag.com/ghana-zen-petroleum-opens-its-50th-fuel-retail-station-in-ghana/) - A wholly owned Ghanaian Oil Marketing Company (OMC), ZEN Petroleum has opened its 50th fuel retail station in Ghana. Customers who visit any of ZEN’s fuel stations across Ghana would also experience top-quality fuel at the right quantity and price, convenient digital payment options, ZEN Lube, ZEN SHOP, clean restrooms, and more. ZEN ranks as
- [Diageo Announces its First Experience with Apple Vision Pro to Bring Tequila Culture to Fans Around the World](https://themarketingworldmag.com/diageo-announces-its-first-experience-with-apple-vision-pro-to-bring-tequila-culture-to-fans-around-the-world/) - As the global leader in premium drinks, Diageo marks its ongoing ambition to shape the future of how people around the world interact with its extensive portfolio of iconic brands through an inaugural experience with Apple Vision Pro. Tequila Don Julio, Mexico’s original luxury tequila, will be the first Diageo brand to leverage this immersive
- [Coca-Cola introduces its Coca‑Cola Spiced and Coca‑Cola Spiced Zero Sugar](https://themarketingworldmag.com/coca-cola-introduces-its-coca‑cola-spiced-and-coca‑cola-spiced-zero-sugar/) - The first North American addition to the Coca‑Cola Trademark in more than three years hits shelves this month with a complex flavor profile elevating the classic taste of Coca‑Cola with refreshing bursts of raspberry and a curated blend of warm spiced flavors. Coca-Cola Spiced and Coca‑Cola Spiced Zero Sugar are now available across the United
- [Kenya: Curio Collection by Hilton hotel opens its Kwetu Nairobi](https://themarketingworldmag.com/kenya-curio-collection-by-hilton-hotel-opens-its-kwetu-nairobi/) - The Curio Collection by Hilton has announced the opening of Kwetu Nairobi. The opening is the first of its kind in East Africa and the brand’s latest opening in Nairobi, with a promise to provide guests with curated and unique experiences. Kwetu Nairobi, Curio Collection by Hilton is located in Gigiri, home to the United
- [Viola Graham-Douglas joins Lafarge Africa as Communications, Public Affairs and Sustainable Development Director](https://themarketingworldmag.com/viola-graham-douglas-joins-lafarge-africa-as-communications-public-affairs-and-sustainable-development-director/) - A renowned communications expert, Viola Graham-Douglas has joined Lafarge Africa as its Communications, Public Affairs and Sustainable Development Director. With over a decade of invaluable experience under her belt, Viola Graham-Douglas is determined to position Lafarge Africa as a leader in its industry. Announcing this new addition on their company’s LinkedIn page, the management of
- [Ghana: Vivo Energy Ghana launches Shell Helix Ultra 0W-20 SP lubricant onto the Ghanaian Market](https://themarketingworldmag.com/ghana-vivo-energy-ghana-launches-shell-helix-ultra-0w-20-sp-lubricant-onto-the-ghanaian-market/) - An exclusive marketer and distributor of Shell branded products and services, Vivo Energy Ghana has launched its latest top-tier engine oil – the Shell Helix Ultra 0W-20 SP lubricant – on the Ghanaian market. This cutting-edge product is a game-changer in engine protection, performance and efficiency, reaffirming the company’s commitment to excellence in automotive lubrication.
- [Kenya: East African Breweries Limited (EABL) launches Manyatta Cider onto the market](https://themarketingworldmag.com/kenya-east-african-breweries-limited-eabl-launches-manyatta-cider-onto-the-market/) - East African Breweries Limited announced Manyatta Cider last year with the launch of a new microbrewery at its main plant in Ruaraka. EABL has now officially launched Manyatta Cider in four exciting flavours: 1. Manyatta Cider: A classic cider base for those who prefer a pure taste. 2. Lemon & Ginger Cider: A zesty blend
- [Ghana: Japan Motors, Lakeside Estate donate Yamaha escort motorcycles to police](https://themarketingworldmag.com/ghana-japan-motors-lakeside-estate-donate-yamaha-escort-motorcycles-to-police/) - Japan Motors, together with its sister company Lakeside Estate, has donated two brand new powerful Yamaha FJR 1300AP Police Escort Motorcycles to the Ghana Police Service. The donation, valued at GH¢ 728,000 according to the two companies, is to facilitate the movement of security personnel and law enforcement agencies in the discharge of their duties,
- [Ghana: GCB Bank PLC Donates To Chief Imam Towards EID](https://themarketingworldmag.com/ghana-gcb-bank-plc-donates-to-chief-imam-towards-eid/) - GCB Bank PLC has donated food items and cash to the National Chief Imam, Sheikh Osmanu Nuhu Sharubutu as part of this year’s Eid Ul Fitr celebrations. The items donated were 30 bags of rice, 20 gallons of oil and cash amount of GH¢20,000.00. Making the donation, Managing Director of GCB Bank PLC, Mr Kofi
- [Nigeria: Bigi rewards seven loyal consumers through its BRAK scheme](https://themarketingworldmag.com/nigeria-bigi-rewards-seven-loyal-consumers-through-its-brak-scheme/) - The Bigi brand under Rite Foods Limited has rewarded seven loyal consumers through its annual “Bigi Random Act of Kindness” (BRAK) scheme. Each winner received N100,000 (One Hundred Thousand Naira) and a gift box filled with Bigi merchandise and packs of Bigi Drinks. The BRAK initiative aims to create unexpected moments of joy. To add
- [Kenya Airways to start flying 9 times weekly to New York from June 2024](https://themarketingworldmag.com/kenya-airways-to-start-flying-9-times-weekly-to-new-york-from-june-2024/) - Kenya Airways (KQ) has announced that it will start flying nine times a week to New York starting in June 2024. The airline operates a direct flight to New York. Kenya Airways has also partnered with the Kenya Tourism Board (KTB) to strategically position Kenya as a tourist destination in North America through a trade
- [Kenya: Uber launches its Premium cab option dubbed Uber Comfort in Kenya](https://themarketingworldmag.com/kenya-uber-launches-its-premium-cab-option-dubbed-uber-comfort-in-kenya/) - One of the leading ride hailing app in Africa, Uber has launched its Uber Comfort, a premium cab option with an added layer of comfort, for its customers. With the new Uber Comfort, riders will experience some of the newest cars on the Uber platform. The vehicles have spacious interiors with ample legroom, allowing riders
- [Ghana International Bank (GHIB) appoints Kofi Akyea as its Marketing & Communications Manager](https://themarketingworldmag.com/ghana-international-bank-ghib-appoints-kofi-akyea-as-its-marketing-communications-manager/) - Ghana International Bank (GHIB) has appointed a renowned marketing communications professional, Kofi Akyea as its marketing & communications manager. In his new role, as inaugural Marketing and Communications lead for GHIB plc, Kofi will be in charge of all corporate communications, revenue activity marketing support, external relations and brand management across the global GHIB footprint.
- [Ghana: Zenith Bank opens new branch in Techiman](https://themarketingworldmag.com/ghana-zenith-bank-opens-new-branch-in-techiman/) - One of Ghana’s leading financial institutions, Zenith Bank has opened its newest branch at Techiman, in the Bono East Region of Ghana. Strategically located in the heart of Techiman, this expansion underscores Zenith Bank Ghana’s commitment to serving communities across Ghana and fostering economic growth in the region. With the opening of the Techiman branch,
- [Waithira Ng’ang’a Emerges as MarketingWorld’s CMO of the Week](https://themarketingworldmag.com/waithira-nganga-emerges-as-marketingworlds-cmo-of-the-week/) - Bio Food Products’ Marketing and Communications Director, Waithira Ng’ang’a, a phenomenal marketing expert has been crowned as Marketingworld’s CMO for the week, from March 24th to March 30th 2024. Waithira, an award-winning senior communications professional with over 18 years’ experience has a proven track record in the communication sector, media industry, and consultancy. She excels
- [Kenya: Sunset Paradise Holiday Homes launches new conference facility in Mombasa](https://themarketingworldmag.com/kenya-sunset-paradise-holiday-homes-launches-new-conference-facility-in-mombasa/) - One of the leading hotels in Kenya, Sunset Paradise Holiday Homes has launched a new ultra-modern conference facility worth Ksh 100 million. The facility, dubbed Sunset Paradise Holiday Centre, will tap into the local and international conference markets during the tourism off-peak season. The facility holds a capacity of 150 people and is fitted with
- [Ghana: Suzuki by CFAO Mobility Ghana launches 3 new Suzuki models](https://themarketingworldmag.com/ghana-suzuki-by-cfao-mobility-ghana-launches-3-new-suzuki-models/) - In a colourful, well-choreographed event at the Suzuki by CFAO Showroom at Airport City, history was made as three sleek-looking Suzuki models were launched simultaneously: The All New Suzuki Grand Vitara, Fronx and All new 5-Door Suzuki Jimny. Guests were treated to exclusive photos on the red-carpet and royally welcomed into the showroom by a
- [Nigeria: Nosak Group appoints Eki Ogunbor as its Group Executive Director of Brands & Communications](https://themarketingworldmag.com/nigeria-nosak-group-appoints-eki-ogunbor-as-its-group-executive-director-of-brands-communications/) - A Nigerian business group with multi-pronged interests in the economy. Nosak Group has appointed Eki Ogunbor as the new Group Executive Director of Brands and Communications. The company made the announcement on its LinkedIn page, stating, “We are thrilled to welcome Eki Ogunbor onboard as the new Group Executive Director of Brands & Communications at
- [Ghana: Imperial General Assurance launches ‘Imperial Collision Insurance’ for vehicle owners](https://themarketingworldmag.com/ghana-imperial-general-assurance-launches-imperial-collision-insurance-for-vehicle-owners/) - One of the leading general business insurance company in Ghana, Imperial General Assurance has launched “Imperial Collision Insurance’, an innovative mobility insurance product onto the Ghanaian market. According to the Deputy Director of the Imperial General Assurance, Harry Ofori-Atta, this product covers own damage, hospitalisation and financial interest in the vehicle. “Collision insurance is not a third-party
- [Kenya: Kenya Airways to resume flights to Eldoret from March 25th, 2024](https://themarketingworldmag.com/kenya-kenya-airways-to-resume-flights-to-eldoret-from-march-25th-2024/) - A leading airline in Kenya, Kenya Airways (KQ) is set to resume its flight services to and from Eldoret starting March 25th, 2024. The national airline will fly to Eldoret five days a week, with flights operating on Mondays, Wednesdays, Fridays, Saturdays, and Sundays. Eldoret attracts both business and leisure travelers. It serves as the
- [Palmpay appoints Enakeno Umuteme as Head, Marketing & Communication](https://themarketingworldmag.com/palmpay-appoints-enakeno-umuteme-as-head-marketing-communication/) - An intuitive financial app with account opening, money transfer and bill payments, Palmpay has appointed Enakeno Umuteme as the Head of Marketing and Communications. In his new appointment, he will lead the strategic marketing communications and operational delivery of activity for the organisation. Before his appointment, he was Head of Brand at Jumia Nigeria. He
- [Kenya: Artcaffé launches its homeware collection dubbed A. by Artcaffé Market](https://themarketingworldmag.com/kenya-artcaffe-launches-its-homeware-collection-dubbed-a-by-artcaffe-market/) - Artcaffé Market has launched its homeware collection, A. by Artcaffé Market. The collection aims to celebrate and showcase exceptional craftsmanship of handmade homeware and hosting products from artisan enterprises in Kenya and across the continent. A. by Artcaffé Market has a range of products ranging from hand-painted ceramics made with clay to hand-loomed table napkins
- [Ghana: Wilmar Africa Ltd launches Fortune all-purpose margarine, Fortune spread, Fortune shortening](https://themarketingworldmag.com/ghana-wilmar-africa-ltd-launches-fortune-all-purpose-margarine-fortune-spread-fortune-shortening/) - Wilmar Africa Ltd has launched Fortune all-purpose margarine, Fortune spread and Fortune shortening. The Fortune all-purpose margarine is enriched with vitamin A and D to boost nutritional values and is suitable for baking, toasting, cooking and spreading as a food enhancer. Launching the products and commissioning of the largest margarine factory in Ghana at Tema,
- [Global Energy Partner Appoints Osaze Isesele as Digital Marketing Manager, Africa](https://themarketingworldmag.com/global-energy-partner-appoints-osaze-isesele-as-digital-marketing-manager-africa/) - Global Energy Partner has appointed a renowned energy and communications professional, Osaze Isesele as Digital Marketing Manager for Africa. In his new position, Osaze will be responsible for spearheading digital content strategies for renowned events like the Mozambique Energy and Industry Summit (MEIS), Uganda International Oil and Gas Summit (UIOGS), and the Sub Saharan Africa
- [Isuzu partners with Cooperative Bank and CIC Insurance to offer customers 100% asset financing](https://themarketingworldmag.com/isuzu-partners-with-cooperative-bank-and-cic-insurance-to-offer-customers-100-asset-financing/) - Isuzu has partnered with Cooperative Bank and CIC Insurance to launch an asset finance scheme designed for schools and businesses facing weakened financial capabilities. The current economic challenges have drastically affected cash reserves of most schools and businesses, necessitating tailor-made and better financial terms for operational continuity. With the economic slowdown experienced in the country,
- [Meta Appoints Oluwasola Obagbemi as Corporate Communications Manager for Sub-Saharan Africa](https://themarketingworldmag.com/meta-appoints-oluwasola-obagbemi-as-corporate-communications-manager-for-sub-saharan-africa/) - A multinational technology conglomerate, Meta has appointed an astute communications professional, Oluwasola Obagbemi as corporate communications manager for Sub-Saharan Africa In her new role, Oluwasola who hitherto occupied a similar position for Anglophone West Africa at Meta where she was leading communication in Nigeria, Ghana, Liberia, Gambia and Sierra Leone will now lead all external
- [Ghana: ASA Savings and Loans donates educational materials to Kasoa Emmanuel Presby Basic School](https://themarketingworldmag.com/ghana-asa-savings-and-loans-donates-educational-materials-to-kasoa-emmanuel-presby-basic-school/) - A microfinance institution in Ghana, ASA Savings and Loans has donated some educational and infrastructure materials to the Emmanuel Presby Basic School in the Awutu Senya East Municipality of the Central Region to facilitate teaching and learning at the school. The team led by the Kasoa Area Manager of ASA, Madam Beatrice Baiden, handed over
- [South Africa: The Foschini Group signs franchise agreement with JD Sports Fashion](https://themarketingworldmag.com/south-africa-the-foschini-group-signs-franchise-agreement-with-jd-sports-fashion/) - TFG (The Foschini Group) has signed a franchise agreement with JD Sports Fashion to be its exclusive retail partner in South Africa. JD Sports is a sports fashion retailer of branded sports and casual wear, combining globally recognised brands such as Nike, adidas, Puma and The North Face, with strong private labels, such as Pink
- [Sports @ Tatu opens its centre in Tatu City](https://themarketingworldmag.com/sports-tatu-opens-its-centre-in-tatu-city/) - A new health and fitness facility dubbed Sports @ Tatu, has been opened in Tatu City to promote wellness, fitness, and community engagement. The new facility was opened in a ribbon-cutting ceremony with Kenyan World Champion and Olympian Lornah Kiplagat. The facility was created in association with Unity Homes, a developer of inclusive residential communities
- [Betway Ghana launches ‘Mega Picks’ for its customers](https://themarketingworldmag.com/betway-ghana-launches-mega-picks-for-its-customers/) - A leading global online betting and gaming brand, Betway Ghana has launched a new and improved Jackpot product that gives all the power to the player, branded as “Mega Picks”. The innovative new Jackpot has been streamlined, simplified and crafted with the customer in mind. Customers can now customize their Mega Picks Jackpot entries by
- [TrustBanc Holdings appoints Chinwendu Ohakpougwu as Head, Marketing & Communications](https://themarketingworldmag.com/trustbanc-holdings-appoints-chinwendu-ohakpougwu-as-head-marketing-communications/) - TrustBanc Holdings, a brand investment management firm that creates, nurtures and preserves wealth has appointed Chinwendu Ohakpougwu, a financial communications and marketing professional as its Head, Marketing & Communication. In her new role, she will be responsible for shaping TrustBanc brand, drive impactful campaigns and oversee strategic communications. While making the announcement on her LinkedIn
- [Samsung powers Galaxy A55 5G, Galaxy A35 5G with flagship innovations and security](https://themarketingworldmag.com/samsung-powers-galaxy-a55-5g-galaxy-a35-5g-with-flagship-innovations-and-security/) - Samsung Electronics Co., Ltd. today unveiled the Galaxy A55 5G and Galaxy A35 5G, two smartphones that demonstrate Samsung’s ongoing commitment to making the best of mobile innovations available to everyone. Both devices come with extensive security features such as Knox Vault, as well as new photography capabilities inspired by Galaxy’s flagship camera innovations and
- [Pernod Ricard appoints Sola Oke as SA's new CEO, MD for Africa](https://themarketingworldmag.com/pernod-ricard-appoints-sola-oke-as-sas-new-ceo-md-for-africa/) - Pernod Ricard Africa has appointed Sola Oke as its new managing director for Africa, effective March 2024. Oke's selection follows a rigorous, transparent, and merit-based process aligning with Pernod Ricard's commitment to upholding the highest organisational standards in recruitment. Oke brings extensive experience to his new role, and his transformative and collaborative leadership style resonates
- [Tanzania: Yara collaborates with Farm For the Future (FFF) and Seed Co. Limited to open 'Yara Knowledge Centre'](https://themarketingworldmag.com/tanzania-yara-collaborates-with-farm-for-the-future-fff-and-seed-co-limited-to-open-yara-knowledge-centre/) - Yara Tanzania, in collaboration with Farm For the Future (FFF) and Seed Co. Limited, have opened a 'Yara Knowledge Centre' that will play a crucial role in raising farmers' productivity and contributing to sustainable agriculture. The centre is located at a 350- hectare seed maize farm run by FFF in Ilula District, Iringa Region. Graced
- [Showmax appoints Emma Gichonge as its new General Manager, East Africa](https://themarketingworldmag.com/showmax-appoints-emma-gichonge-as-its-new-general-manager-east-africa/) - African streaming platform, Showmax has appointed Emma Gichonge as its General Manager for East Africa. She is the first ever General Manager: Operations for East Africa. Showmax’s Chief Operating Officer, Joe Heshu said “Driven by a strong partnership between the MultiChoice Group and Comcast NBC Universal, Showmax is embarking on a new era with a
- [South Africa: PayPal appoints Geoff Seeley as its new CMO amid job cuts](https://themarketingworldmag.com/south-africa-paypal-appoints-geoff-seeley-as-its-new-cmo-amid-job-cuts/) - An electronic commerce company that facilitates payments between parties through online funds transfers, PayPal has appointed Geoff Seeley as chief marketing officer (CMO). Seeley, with a career spanning over 25 years in global brand, digital, and performance marketing, joins PayPal from CashApp and Afterpay, where he served as the global CMO and communications officer. Prior
- [Ghana: UBA Ghana launches #HerStory campaign in commemorating IWD](https://themarketingworldmag.com/ghana-uba-ghana-launches-herstory-campaign-in-commemorating-iwd/) - UBA Ghana has launched the #HerStory campaign, an initiative aimed at celebrating the remarkable achievements of women while fostering empowerment and inclusion in commemoration of International Women's Day. As part of this project, a thought-provoking roundtable discussion was held under the theme, ‘Positioning Yourself to be part of the Inclusion.’ The event featured Gwen Gyimah
- [Nigeria: Rite Foods Limited Launches New Sausage AD Campaign](https://themarketingworldmag.com/nigeria-rite-foods-limited-launches-new-sausage-ad-campaign/) - A manufacturer of Bigi Drinks, Rite and Bigi Sausages, Fearless Energy Drinks, and Sosa Fruit Drinks in Nigeria, the Rite Foods Limited has launched a new sausage AD campaign to engage its consumers. For 16 years, Rite Sausage Rolls have been a staple in the lives of Nigerians, providing a delicious and convenient snack, and
- [Ghana: Amenfiman Rural Bank Plc opens its new branch at Adum](https://themarketingworldmag.com/ghana-amenfiman-rural-bank-plc-opens-its-new-branch-at-adum/) - One of the leading rural banks situated at Wasa Akropong in the Western Region, the Amenfiman Rural Bank Plc has inaugurated its branch in Adum, the heart of business and trade, at the central business district of Kumasi. This new branch adds to the already existing three branches since its penetration into the Ashanti Region
- [Kenya: Kenya Cane launches its new pack at a Nairobi extravaganza](https://themarketingworldmag.com/kenya-kenya-cane-launches-its-new-pack-at-a-nairobi-extravaganza/) - Kenya Breweries leading cane spirit, Kenya Cane has officially launched its new pack at a consumer event in Ruai Gardens over the weekend. The event was hosted by the comic duo of MC Gathoni and Plumplum and revelers were treated to a one-of-a-kind experiential and musical extravaganza headlined by brand ambassador Savara, Prince of Rhumbacane
- [Ghana: Achimota Retail Centre (ARC) gears up for Easter ‘egg-stravaganza’, focuses on its youthful patrons](https://themarketingworldmag.com/ghana-achimota-retail-centre-arc-gears-up-for-easter-egg-stravaganza-focuses-on-its-youthful-patrons/) - One of the leading retail centres in Ghana, Achimota Retail Centre (ARC) is celebrating the Ghana Month and the Easter season with special focus on its youthful patrons, as the mall unveils a package of Independence Day and Easter festivities highlighting exceptional fun for children and students. The centre is all braced up for another
- [Radisson Hotel appoints Patrick Buthelezi as food and beverage operations manager](https://themarketingworldmag.com/radisson-hotel-appoints-patrick-buthelezi-as-food-and-beverage-operations-manager/) - Radisson Hotel & Convention Centre has bolstered its team with the recent appointment of industry veteran Patrick Buthelezi as the new Food and Beverage Operations Manager. With a wealth of experience spanning over two decades in the industry, Buthelezi is poised to elevate the culinary experience at the esteemed establishment. In his new role, Buthelezi
- [Kenya: Isuzu East Africa becomes the sole distributor of UD Trucks in Kenya](https://themarketingworldmag.com/kenya-isuzu-east-africa-becomes-the-sole-distributor-of-ud-trucks-in-kenya/) - Isuzu East Africa has acquired the distributorship rights of UD Trucks in Kenya. It will now be responsible for assembly, sales, and aftersales support of UD Trucks in Kenya. The UD Trucks brand is well respected in Kenya, with its various model lines affectionately referred to as ‘Ndovu’ for CW450 and ‘Nyati’ for PKB, symbolizing
- [Ghana: Pizzaman Chickenman Renews Brand Ambassadorial Deal with AMG DEUCES](https://themarketingworldmag.com/ghana-pizzaman-chickenman-renews-brand-ambassadorial-deal-with-amg-deuces/) - CEQA Food and Beverages, operators of Pizzaman-Chickenman, the largest fast-food brand, has renewed its brand ambassadorial partnership with AMG DEUCES. The renewal ceremony, which took place on Friday, March 1st, 2024, marks the continuation of a successful partnership between Pizzaman Chickenman and AMG DEUCES, who has been the face of the brand since 2023. The deal
- [Nigeria: Stanbic IBTC Bank to Reward More Active Customers Through its Reward4Saving Promo](https://themarketingworldmag.com/nigeria-stanbic-ibtc-bank-to-reward-more-active-customers-through-its-reward4saving-promo/) - A commercial banking company in Nigeria, Stanbic IBTC Bank has announced that it will be rewarding more active customers in its Reward4Saving promo. According to a statement, the bank has rewarded 70 additional customers in the January draw, bringing the total number of beneficiaries to 1,424 since the inception of the promo in 2021. The
- [Ghana: Opportunity International donates to Otumfuo Osei Tutu II Foundation](https://themarketingworldmag.com/ghana-opportunity-international-donates-to-otumfuo-osei-tutu-ii-foundation/) - As part of activities marking its 20th Anniversary celebrations, Opportunity International Savings and Loans Ltd. (OISL) paid a courtesy call to His Majesty, Otumfuo Osei Tutu II during the Akwasidae festival held on Sunday 18th February 2024. The purpose of the visit was to express gratitude to His Royal Majesty for his support since the inception of
- [Ghana: Fidelity Bank solves long standing water crisis for police public safety training school](https://themarketingworldmag.com/ghana-fidelity-bank-solves-long-standing-water-crisis-for-police-public-safety-training-school/) - Fidelity Bank Ghana, the nation’s largest privately-owned bank, has successfully constructed a mechanized borehole for the Police Public Safety Training School (PPSTS) at Pwalugu in the Upper East Region, providing a sustainable and reliable source of clean water for the officers and the entire community. For more than a decade, the PPSTS has grappled with
- [Native Launches Whole Body Deodorant for All-Day, All-Over Freshness](https://themarketingworldmag.com/native-launches-whole-body-deodorant-for-all-day-all-over-freshness/) - Native, the clean personal care brand, has introduced its newest innovation and category extension, Whole Body Deodorant. Sometimes stink exists beyond your underarms—this new line features deodorant sprays and classic deodorant sticks to deliver fresh ways to fight odor from your pits to your toes. The deodorants do more than mask BO. Native Whole Body
- [P & G Introduces New Secret Whole Body Deodorant, Delivers 72-Hour Odor Protection from Pits to Privates](https://themarketingworldmag.com/p-g-introduces-new-secret-whole-body-deodorant-delivers-72-hour-odor-protection-from-pits-to-privates/) - P & G has introduced the innovative Secret Whole Body Deodorant collection of aluminum free deodorants designed to be used beyond the pits to tackle underboob, private, and even foot odor. Secret Whole Body Deodorant delivers 72-hour clinically proven odor protection in three different forms: a smooth gliding stick, a water-based cream, and a nitrogen
- [Introducing Old Spice Total Body Deodorant for 24/7 Freshness from Pits to Toes and Down Below](https://themarketingworldmag.com/introducing-old-spice-total-body-deodorant-for-24-7-freshness-from-pits-to-toes-and-down-below/) - Old Spice, the iconic brand known for its fresh scents and effective grooming products, is launching a NEW Total Body Deodorant collection of products designed for use all over to provide 24/7 freshness from pits to toes and down below. Old Spice recently studied men’s attitudes on their body odor and discovered that 72% of
- [OPPO unveils its smart glasses at MWC 2024](https://themarketingworldmag.com/oppo-unveils-its-smart-glasses-at-mwc-2024/) - One of the leading technology companies, OPPO has unveiled a prototype for its smart glasses, dubbed OPPO Air Glass 3, at MWC 2024. OPPO Air Glass 3 can access OPPO’s AndesGPT model via a smartphone, providing a new AI experience. Ahead of the event, OPPO also announced the establishment of the OPPO AI Center and
- [Nigeria: Chivita Hollandia fosters unity amongst consumers through its Lifestyle Brunch held in Lagos](https://themarketingworldmag.com/nigeria-chivita-hollandia-fosters-unity-amongst-consumers-through-its-lifestyle-brunch-held-in-lagos/) - One of the leading fruit juice and dairy brands in Nigeria, Chivita|Hollandia held an exclusive Lifestyle Brunch aimed at fostering a sense of community, promoting conscious wellness, and celebrating the power of collaboration amongst members of the lifestyle, beauty and fashion community. The event brought together a select group of prominent lifestyle influencers, content creators,
- [HMD Global changes its brand name to Human Mobile Devices (HMD)](https://themarketingworldmag.com/hmd-global-changes-its-brand-name-to-human-mobile-devices-hmd/) - A Finnish mobile phone manufacturer, HMD Global has rebranded to HMD, where HMD will now stand for Human Mobile Devices. With the rebrand, they will be creating new HMD original devices as well as continue to sell Nokia phones. As part of its evolution, HMD will now be about making phones that are affordable, beautiful,
- [Ghana: Izwe Savings and Loans launches its refreshed brand to better serve customers and drive growth](https://themarketingworldmag.com/ghana-izwe-savings-and-loans-launches-its-refreshed-brand-to-better-serve-customers-and-drive-growth/) - Izwe Savings and Loans, a leading financial service provider in Ghana, today announced a strategic brand refresh aimed at enhancing its ability to meet the evolving needs of its customers and further solidify its position in the market. After 13 years of successful operation in Ghana, Izwe has undertaken a comprehensive internal and external assessment
- [TECNO unveils futuristic AI, AR products at MWC 2024](https://themarketingworldmag.com/tecno-unveils-futuristic-ai-ar-products-at-mwc-2024/) - TECNO is today showcasing its latest groundbreaking and futuristic devices in its milestone second appearance at MWC Barcelona 2024. Among the lineup on display during the exhibition, the pioneering brand will be unveiling Dynamic 1, its debut AI-enhanced robotic dog, and Pocket Go, the industry’s first combined AR glasses and Windows gaming handheld set. TECNO
- [Yango Unveils Yango Play in Middle East and North Africa (MENA): An Artificial Intelligence (AI)-Powered Entertainment Super App with Movies, Series, Music, and Mini-Games](https://themarketingworldmag.com/yango-unveils-yango-play-in-middle-east-and-north-africa-mena-an-artificial-intelligence-ai-powered-entertainment-super-app-with-movies-series-music-and-mini-games/) - Yango, transforming global technologies into everyday services tailored to local needs, has announced the launch of Yango Play, the first AI-powered entertainment service that combines video streaming, music, and mini-games in one place. Yango Play offers a diverse range of entertainment options, featuring exclusive premieres of both Arabic and international movies and series, personalized music
- [Las Vegas: LG Provides Sustainable HVAC Solutions to Forward-Thinking Builders at IBS 2024](https://themarketingworldmag.com/las-vegas-lg-provides-sustainable-hvac-solutions-to-forward-thinking-builders-at-ibs-2024/) - HVAC technology leader, LG Electronics USA is bringing the latest sustainable home solutions to forward-thinking homebuilders this week at the 2024 NAHB International Builders' Show® (IBS) and Kitchen and Bath Industry Show (KBIS) in Las Vegas. Specifically focused for the residential builder market, LG’s energy-efficient heat pump technology, industry-leading inverter technology and air solutions offer
- [Nigeria: Golden Terra Soya Oil launches “Pour Pure Love” campaign, rekindles memories of love and tradition](https://themarketingworldmag.com/nigeria-golden-terra-soya-oil-launches-pour-pure-love-campaign-rekindles-memories-of-love-and-tradition/) - A leading cooking oil produced by House of Chi and distributed by TGI Group, Golden Terra Soya Oil has captured the hearts and taste buds of consumers nationwide through the launch its "Pour Pure Love" campaign. Amidst the sizzle of pans and the aroma of spices, families are coming together in a celebration of love,
- [Ghana: Vodafone Ghana rewards two winners in its ‘Live Your Life’ Promo](https://themarketingworldmag.com/ghana-vodafone-ghana-rewards-two-winners-in-its-live-your-life-promo/) - Vodafone Ghana's exciting ‘Live Your Life’ Promo has rewarded two lucky customers, Ernest Atse Yawo and Michael Archer. The two customers won grand prizes of GH¢100,000 and GH¢50,000 respectively. Renowned for its thrilling cash rewards, the promo seamlessly blends entertainment and excitement, offering a unique and captivating experience. Michael Archer, a seasoned participant and now
- [MultiChoice, Disney Africa Sign Multi-Year Distribution Renewal](https://themarketingworldmag.com/multichoice-disney-africa-sign-multi-year-distribution-renewal/) - The Walt Disney Company Africa and MultiChoice Group have signed a multi-year distribution deal for Disney’s portfolio of linear channels on DStv until 2027. The channels will continue to be available on the following DStv packages: National Geographic: Family and up, National Geographic Wild: Access and up, Disney Channel: Compact and up, Disney Junior: Access
- [Kenya: Crown Paints Kenya donates Ksh. 1M to support University of Nairobi initiatives](https://themarketingworldmag.com/kenya-crown-paints-kenya-donates-ksh-1m-to-support-university-of-nairobi-initiatives/) - One of the leading paint firms in Kenya, Crown Paints Kenya has donated Ksh. 1 million to the University of Nairobi to support the repairs of the Department of Urban and Regional Planning at the university’s main campus. The University of Nairobi’s outgoing Vice Chancellor Prof Stephen Kiama, while receiving the donation lauded the partnership
- [Ghana: Unveiling CFAO Mobility Ghana’s new hub of excellence in after sales service](https://themarketingworldmag.com/ghana-unveiling-cfao-mobility-ghanas-new-hub-of-excellence-in-after-sales-service/) - In a groundbreaking move that underlines its commitment to customer-centric excellence, CFAO Mobility Ghana proudly introduces its newest service centre, nestled strategically on Spintex Road, right next to the iconic Action Chapel. Steeped in a rich 115-year legacy, CFAO Mobility Ghana stands as a pioneer in mobility solutions, boasting an enviable portfolio featuring automotive giants
- [Kenya: BIC East Africa donates 300,000 pens to students in Kenya](https://themarketingworldmag.com/kenya-bic-east-africa-donates-300000-pens-to-students-in-kenya/) - BIC East Africa has donated 300,000 pens to students in need across the country. In the last four years, BIC, in partnership with CFK Africa donated pens to students. This year the company has donated 300,000 writing tools to students this year, reaching an overall donation mark of 1M for 750,000 students. The donation is
- [Nigeria: LAPO Microfinance Bank appoints Joan Adu as Public Relations Manager](https://themarketingworldmag.com/nigeria-lapo-microfinance-bank-appoints-joan-adu-as-public-relations-manager/) - One of Nigeria’s foremost microfinance institutions, LAPO Microfinance Bank has appointed communications expert, Joan Adu as its new Public Relations Manager. In her new role, Joan will, amongst other duties be responsible for managing the image of the bank as well as be in charge of orchestrating strategic campaigns that propel the institution forward in
- [Ghana: FBNBank Ghana launches modern banking operating software to improve customer experience](https://themarketingworldmag.com/ghana-fbnbank-ghana-launches-modern-banking-operating-software-to-improve-customer-experience/) - FBNBank Ghana has launched its very modern banking operating software to improve customer experience and set new benchmarks for banking excellence in Ghana. The very current banking operating software known as Finacle 11x represents a significant investment in technology and innovation, underscoring FBNBank’s commitment to delivering seamless, secure, and personalised banking services to its esteemed
- [Kenya: Java House, Rubis Energy partner to open two new outlets in Nairobi](https://themarketingworldmag.com/kenya-java-house-rubis-energy-partner-to-open-two-new-outlets-in-nairobi/) - Java House has opened two new outlets in Nairobi in a bid to bring its dining experience to more Kenyans. The company has opened two Java Express branches in partnership with Rubis Energy on Ojijo Road and Loresho in Nairobi. Priscilla Gathungu, CEO of Java House, expressed the company’s enthusiasm for the expansion, saying, “The
- [Ghana: Opportunity International Savings and Loans Limited launches 20th anniversary, introduces platform to ease difficulties in accessing loans](https://themarketingworldmag.com/ghana-opportunity-international-savings-and-loans-limited-launches-20th-anniversary-introduces-platform-to-ease-difficulties-in-accessing-loans/) - A leading microfinance institution in Ghana, Opportunity International Savings and Loans Limited is working to extend its lending services to an online platform to ease the difficulties in accessing loans for businesses. Chief Executive Officer, Kwame Owusu-Boateng, says the digital platform would allow clients to access loans from across the country while ensuring their safety
- [Kenya: Kenya Airways reintroduces nonstop flights to Mogadishu, Somalia](https://themarketingworldmag.com/kenya-kenya-airways-reintroduces-nonstop-flights-to-mogadishu-somalia/) - A flag carrier airline of Kenya, Kenya Airways has reintroduced nonstop flights to Mogadishu, Somalia. The thrice-weekly flights will bring about greater convenience of nonstop travel, focusing on reduced travel time and enhanced accessibility between Nairobi and Mogadishu. The Somalia flight will operate from Terminal 2 at Jomo Kenyatta International Airport. Kenya Airways had initially
- [Kenya: Tusker Cider partners with Mawimbi Restaurant to host Valentine’s day experience for its patrons](https://themarketingworldmag.com/kenya-tusker-cider-partners-with-mawimbi-restaurant-to-host-valentines-day-experience-for-its-patrons/) - Tusker Cider, in partnership with Mawimbi Seafood Restaurant have treated its patrons to an exquisite fine dining experience on Valentine’s Day. The experience, a collaboration of Mawimbi’s “Indecent Proposal” and Tusker Ciders’ “Cheers to our real ones” campaign saw revelers treated to a picturesque romantic ambience complete with a delectable dinner menu and Valentine’s themed
- [Nigeria: Guinness Nigeria Appoints Eniola Alli Faweya as Head of Corporate Communications](https://themarketingworldmag.com/nigeria-guinness-nigeria-appoints-eniola-alli-faweya-as-head-of-corporate-communications/) - A subsidiary of the global beverage giant Diageo, Guinness Nigeria PLC has appointed Eniola Alli Faweya as its new Head of Corporate Communications, effective February 12th, 2024. In her new position, Eniola is expected to play a vital role in shaping Guinness Nigeria’s external and internal communication efforts, aligning them with the company’s broader business
- [Ghana: Fidelity Bank celebrates National Chocolate Day with initiatives across Ghana](https://themarketingworldmag.com/ghana-fidelity-bank-celebrates-national-chocolate-day-with-initiatives-across-ghana/) - Fidelity Bank Ghana, the nation’s largest privately-owned bank has embarked on a series of initiatives, spreading joy and making a positive impact in communities across the country on National Chocolate Day. Spearheaded by the Customer Experience team, the bank kicked off the festivities with a thoughtful donation to New Horizon School, followed by special events
- [Ghana: Vodafone Ghana concludes 10th cycle of Dream Car Promo, Rewards Winner with a brand-new Suzuki](https://themarketingworldmag.com/ghana-vodafone-ghana-concludes-10th-cycle-of-dream-car-promo-rewards-winner-with-a-brand-new-suzuki/) - Vodafone Ghana’s Dream Car Promo, a six-month-long SMS-based trivia challenge, has concluded its tenth cycle, rewarding the champion, Renay Tutu, with a brand-new Suzuki Swift. This exciting promotion, which has become a highlight for Vodafone Ghana customers, also saw six participants walking away with the coveted iPhone 14. Throughout the promotion, subscribers engaged in an
- [Nigeria: Access Bank Launches its ‘Love is More’ campaign, Excites Customers with Exclusive Valentine Offers](https://themarketingworldmag.com/nigeria-access-bank-launches-its-love-is-more-campaign-excites-customers-with-exclusive-valentine-offers/) - Access Bank has launched a special Valentine 'Love is More' campaign designed to make this love season memorable for its valued customers. According to the bank, the Valentine’s campaign is a time-limited offer aimed at spreading love and financial well-being all through February. Commenting on the campaign, the Group Head of Consumer Banking at Access
- [Kenya: Absa Bank Kenya inaugurates its newest branch at the BBS Mall](https://themarketingworldmag.com/kenya-absa-bank-kenya-inaugurates-its-newest-branch-at-the-bbs-mall/) - One of the leading banks in Kenya, Absa Bank has inaugurated its newest branch at the BBS Mall, one of Kenya’s largest shopping malls located in the commercial area of Eastleigh, Nairobi. Whereas this branch will serve all customers in the area, it also becomes Absa’s flagship La Riba center, marking a strategic milestone in
- [Tanzania: Air Tanzania expands its international routes with Dar-Dubai flights](https://themarketingworldmag.com/tanzania-air-tanzania-expands-its-international-routes-with-dar-dubai-flights/) - Air Tanzania Company Limited (ATCL) has announced the launch of a direct flight from Dar es Salaam to Dubai, UAE, starting March 31, 2024. This move by the carrier aims at making Tanzania expand its international flights by adding the Dubai route to its roster. The national carrier will be flying four times a week:
- [Kenya: EABL to entertain lovers at the Gordon’s Fun Fair Uncoupled Edition on Feb 17](https://themarketingworldmag.com/kenya-eabl-to-entertain-lovers-at-the-gordons-fun-fair-uncoupled-edition-on-feb-17/) - It is the month of love and the East African Breweries Limited (EABL) has lined up a show for lovers, through its gin brand, Gordon’s Gin. The Gordon’s Fun Fair Uncoupled Edition is slated for this Saturday, 17th February 2024. The event will be hosted at the Ngong Racecourse Waterfront Grounds on Ngong Road from
- [Ghana: FBNBank Ghana spreads love on Valentine’s Day](https://themarketingworldmag.com/ghana-fbnbank-ghana-spreads-love-on-valentines-day/) - FBNBank Ghana has celebrated this year’s Valentine’s Day with a heartwarming gesture of love and appreciation. On this day, FBNBank expresses gratitude to its dedicated staff and valued customers by sharing chocolates as a token of appreciation. In addition to celebrating with the staff, FBNBank extended the celebration to its customers by offering chocolates to
- [Nigeria: Terra Seasoning Cubes Launches its Saver and Super Saver Packs](https://themarketingworldmag.com/nigeria-terra-seasoning-cubes-launches-its-saver-and-super-saver-packs/) - As part of its commitment to providing the best quality of Seasoning cube at an affordable price and convenient size, Terra Cubes has launched its Saver and Super Saver packs. Introducing the Saver and Super Saver packs, where quality, taste, and affordability converge to redefine your shopping experience. The new packs deliver the same premium
- [Ghana: Kempinski Gold Coast Hotel opens up sustainability-focused café and bakery for its walk-in customers and residents of the hotel](https://themarketingworldmag.com/ghana-kempinski-gold-coast-hotel-opens-up-sustainability-focused-cafe-and-bakery-for-its-walk-in-customers-and-residents-of-the-hotel/) - A 5-star luxury hotel situated in Accra, Kempinski Gold Coast Hotel has opened up the European concept of a sustainability-focused Café and Bakery to walk-in customers and residents of the hotel with a perfect view of the lush palms and water fountain of the luxury 5-star hotel. Known as the Café George and Bakery, this
- [Kenya: Guinness introduces Guinness ProServe in Kenya, aims at serving Guinness beer in the perfect way](https://themarketingworldmag.com/kenya-guinness-introduces-guinness-proserve-in-kenya-aims-at-serving-guinness-beer-in-the-perfect-way/) - An iconic brand and world-leading stout, Guinness has introduced a new innovation in Kenya, the Guinness ProServe, that pours the beer in an expert way delivering a better drinking experience for customers. The Guinness ProServe system is a battery powered machine that pours the beer automatically at the touch of a lever. To achieve the
- [Ghana: Societe Generale Ghana Plc commissions new borehole for residents at Kpenoe, Ho](https://themarketingworldmag.com/ghana-societe-generale-ghana-plc-commissions-new-borehole-for-residents-at-kpenoe-ho/) - One of the leading financial services groups in Ghana, Societe Generale Ghana has reinforced its status as a reliable partner for community centered interventions with its latest project in the Ho Central Municipality – the provision of a borehole for the Kpenoe Traditional Area. The newly constructed borehole to serve the people of Kpenoe and
- [Nigeria: Dufil Prima Foods Limited Appoints New PR Consultant For its Indomie Noodles in Nigeria](https://themarketingworldmag.com/nigeria-dufil-prima-foods-limited-appoints-new-pr-consultant-for-its-indomie-noodles-in-nigeria/) - Dufil Prima Foods Limited, makers of Indomie Instant Noodles, has appointed Chain Reactions Africa, one of Africa’s leading Public Relations and Integrated Communications Consultancies, as its new Strategic Communications and Public Relations Consultant for Indomie Noodles in Nigeria. This strategic partnership which took effect recently aims to first consolidate Indomie Noodles’ market leadership and foster
- [Kenya: LG donates Ksh. 6 Million to three community projects as part of its ‘Smile with LG’ campaign](https://themarketingworldmag.com/kenya-lg-donates-ksh-6-million-to-three-community-projects-as-part-of-its-smile-with-lg-campaign/) - LG has announced the successful culmination of its ‘Smile with LG’ campaign which raised a total of Kshs6 million to benefit community projects. The campaign, which ran from November to December 2023, showcased LG’s commitment to making a positive impact on society. The ‘Smile with LG’ initiative encouraged LG customers to vote for a charitable
- [Dentsu Creative named Lead Creative Agency for Stella and Corona](https://themarketingworldmag.com/dentsu-creative-named-lead-creative-agency-for-stella-and-corona/) - Following the triumph of the Creative X awards, Dentsu Creative proudly announces its dynamic collaboration with AB InBev Premium Co. (Stella and Corona) as lead creative agency for South Africa, effective 1 February 2024. This strategic partnership solidifies Dentsu Creative's position as a powerhouse in the industry, entrusted with steering the creative direction for two
- [Nigeria: AXA Mansard Insurance extends promotional schemes to benefit more Nigerians, customers](https://themarketingworldmag.com/nigeria-axa-mansard-insurance-extends-promotional-schemes-to-benefit-more-nigerians-customers/) - A member of AXA, AXA Mansard Insurance has announced the extension of its promotional schemes, AXA Mansard Awoof Xtra and Double-Double Promo, until June 2024. The company stated that the extension aims to ensure that more Nigerians, including existing customers with active policies, have the opportunity to benefit from the promotional offerings. As per the
- [Nigeria: Wema Bank launches its 2024 Love Adventure Campaign dubbed “Your Love Adventure is Possible with ALAT”](https://themarketingworldmag.com/nigeria-wema-bank-launches-its-2024-love-adventure-campaign-dubbed-your-love-adventure-is-possible-with-alat/) - A Nigerian commercial bank, Wema Bank has announced the launch of its 2024 Love Adventure campaign, offering customers and staff an outstanding range of rewards and cash prizes all through February – the famed month of love. The campaign, themed: " Your Love Adventure is Possible with ALAT", is set to simultaneously promote a culture
- [Tanzania: First United Takaful Launches Islamic Insurance Services in Tanzania](https://themarketingworldmag.com/tanzania-first-united-takaful-launches-islamic-insurance-services-in-tanzania/) - First United Takaful has started offering Islamic insurance services in Tanzania, marking the company’s entry into the market. The launch, which took place recently in Zanzibar, positions First United Takaful as the second provider of Takaful services in the country after ZIC Takaful. The introduction of these services aligns with the Tanzanian government’s objectives to
- [Kenya: Xiaomi launches Redmi Note 13 Series onto the Kenyan market, to retail at Ksh. 73,999](https://themarketingworldmag.com/kenya-xiaomi-launches-redmi-note-13-series-onto-the-kenyan-market-to-retail-at-ksh-73999/) - A Chinese designer and manufacturer of consumer electronics and related software, home appliances, automobiles and household hardware, Xiaomi has launched the Redmi Note 13 Series on the Kenyan market. The series features Note 13 Pro+ 5G, Note 13 Pro and Note 13. With significant upgrades to camera system, design, display and processor, Redmi Note 13
- [Ghana: Achimota Retail Centre unveils its line up of activities towards the celebration of this year’s Valentine Day](https://themarketingworldmag.com/ghana-achimota-retail-centre-unveils-its-line-up-of-activities-towards-the-celebration-of-this-years-valentine-day/) - Management of Achimota Retail Centre (Achimota mall) has announced that it has lined up a package of special activities for the month of Love that could make St Valentine jealous and lure Cupid himself to play guest at the mall this valentine season. “For this year’s Val’s day celebration, we have exceeded the usual; we
- [Nigeria: UAC Foods appoints Ayo Awosika as General Manager, Commercial](https://themarketingworldmag.com/nigeria-uac-foods-appoints-ayo-awosika-as-general-manager-commercial/) - One of Nigeria’s leading FMCG giants, UAC Foods Limited has appointed Ayo Awosika as its General Manager, Commercial. The seasoned executive brings over 13 years of extensive strategic and commercial leadership experience spanning the fast-moving consumer goods (FMCG), beverages and technology sectors across sub-Saharan Africa to bear, in his new position. Prior to joining UAC

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- [Progress](https://themarketingworldmag.com/tag/progress/)
- [Alliance](https://themarketingworldmag.com/tag/alliance/)
- [Awarded](https://themarketingworldmag.com/tag/awarded/)
- [Facebook](https://themarketingworldmag.com/tag/facebook/)
- [Challenge](https://themarketingworldmag.com/tag/challenge/)
- [Life](https://themarketingworldmag.com/tag/life/)
- [Three](https://themarketingworldmag.com/tag/three/)
- [Awosika](https://themarketingworldmag.com/tag/awosika/)
- [National](https://themarketingworldmag.com/tag/national/)
- [Development](https://themarketingworldmag.com/tag/development/)
- [Sponsors](https://themarketingworldmag.com/tag/sponsors/)
- [Account](https://themarketingworldmag.com/tag/account/)
- [Foundation](https://themarketingworldmag.com/tag/foundation/)
- [Unilever](https://themarketingworldmag.com/tag/unilever/)
- [Online](https://themarketingworldmag.com/tag/online/)
- [Gaming](https://themarketingworldmag.com/tag/gaming/)
- [Joburg](https://themarketingworldmag.com/tag/joburg/)
- [Celebrates](https://themarketingworldmag.com/tag/celebrates/)
- [One](https://themarketingworldmag.com/tag/one/)
- [South Africa](https://themarketingworldmag.com/tag/south-africa/)
- [MultiChoice](https://themarketingworldmag.com/tag/multichoice/)
- [Group](https://themarketingworldmag.com/tag/group/)
- [Acquisition](https://themarketingworldmag.com/tag/acquisition/)
- [FrieslandCampina](https://themarketingworldmag.com/tag/frieslandcampina/)
- [WAMCO](https://themarketingworldmag.com/tag/wamco/)
- [Local](https://themarketingworldmag.com/tag/local/)
- [Milk](https://themarketingworldmag.com/tag/milk/)
- [Access Bank](https://themarketingworldmag.com/tag/access-bank/)
- [Savings](https://themarketingworldmag.com/tag/savings/)
- [Scheme](https://themarketingworldmag.com/tag/scheme/)
- [Discount](https://themarketingworldmag.com/tag/discount/)
- [Fidelity](https://themarketingworldmag.com/tag/fidelity/)
- [Promo](https://themarketingworldmag.com/tag/promo/)
- [Children’s Day](https://themarketingworldmag.com/tag/childrens-day/)
- [Staff](https://themarketingworldmag.com/tag/staff/)
- [Schools](https://themarketingworldmag.com/tag/schools/)
- [Campari](https://themarketingworldmag.com/tag/campari/)
- [Publicis Groupe](https://themarketingworldmag.com/tag/publicis-groupe/)
- [Creative](https://themarketingworldmag.com/tag/creative/)
- [PR](https://themarketingworldmag.com/tag/pr/)
- [P&G](https://themarketingworldmag.com/tag/pg/)
- [UBA](https://themarketingworldmag.com/tag/uba/)
- [Day](https://themarketingworldmag.com/tag/day/)
- [Programme](https://themarketingworldmag.com/tag/programme/)
- [Partner](https://themarketingworldmag.com/tag/partner/)
- [Trade](https://themarketingworldmag.com/tag/trade/)
- [Finance](https://themarketingworldmag.com/tag/finance/)
- [Operations](https://themarketingworldmag.com/tag/operations/)
- [Amazon](https://themarketingworldmag.com/tag/amazon/)
- [PZ Cussons](https://themarketingworldmag.com/tag/pz-cussons/)
- [MarketingWorld](https://themarketingworldmag.com/tag/marketingworld/)
- [Tech](https://themarketingworldmag.com/tag/tech/)
- [Brands](https://themarketingworldmag.com/tag/brands/)
- [TV](https://themarketingworldmag.com/tag/tv/)
- [Launch](https://themarketingworldmag.com/tag/launch/)
- [Season](https://themarketingworldmag.com/tag/season/)
- [Voice](https://themarketingworldmag.com/tag/voice/)
- [Feature](https://themarketingworldmag.com/tag/feature/)
- [Naira](https://themarketingworldmag.com/tag/naira/)
- [Touching](https://themarketingworldmag.com/tag/touching/)
- [Lives](https://themarketingworldmag.com/tag/lives/)
- [Season 3](https://themarketingworldmag.com/tag/season-3/)
- [Manchester United](https://themarketingworldmag.com/tag/manchester-united/)
- [List](https://themarketingworldmag.com/tag/list/)
- [Most](https://themarketingworldmag.com/tag/most/)
- [Soccer](https://themarketingworldmag.com/tag/soccer/)
- [Services](https://themarketingworldmag.com/tag/services/)
- [Investment](https://themarketingworldmag.com/tag/investment/)
- [Customer](https://themarketingworldmag.com/tag/customer/)
- [Solutions](https://themarketingworldmag.com/tag/solutions/)
- [Young](https://themarketingworldmag.com/tag/young/)
- [Heirs Holdings](https://themarketingworldmag.com/tag/heirs-holdings/)
- [State](https://themarketingworldmag.com/tag/state/)
- [Annual](https://themarketingworldmag.com/tag/annual/)
- [Program](https://themarketingworldmag.com/tag/program/)
- [Viola Graham-Douglas](https://themarketingworldmag.com/tag/viola-graham-douglas/)
- [Winners](https://themarketingworldmag.com/tag/winners/)
- [Private](https://themarketingworldmag.com/tag/private/)
- [Toyota](https://themarketingworldmag.com/tag/toyota/)
- [Video](https://themarketingworldmag.com/tag/video/)
- [Board](https://themarketingworldmag.com/tag/board/)
- [MOU](https://themarketingworldmag.com/tag/mou/)
- [Forum](https://themarketingworldmag.com/tag/forum/)
- [Land Rover](https://themarketingworldmag.com/tag/land-rover/)
- [App](https://themarketingworldmag.com/tag/app/)
- [Tool](https://themarketingworldmag.com/tag/tool/)
- [Uber](https://themarketingworldmag.com/tag/uber/)
- [Partners](https://themarketingworldmag.com/tag/partners/)
- [Clocks](https://themarketingworldmag.com/tag/clocks/)
- [Years](https://themarketingworldmag.com/tag/years/)
- [Win](https://themarketingworldmag.com/tag/win/)
- [Liberia](https://themarketingworldmag.com/tag/liberia/)
- [AAAN](https://themarketingworldmag.com/tag/aaan/)
- [AGM](https://themarketingworldmag.com/tag/agm/)
- [Congress](https://themarketingworldmag.com/tag/congress/)
- [NSE](https://themarketingworldmag.com/tag/nse/)
- [DStv](https://themarketingworldmag.com/tag/dstv/)
- [MasterCard](https://themarketingworldmag.com/tag/mastercard/)
- [Initiative](https://themarketingworldmag.com/tag/initiative/)
- [Environment](https://themarketingworldmag.com/tag/environment/)
- [Sheraton](https://themarketingworldmag.com/tag/sheraton/)
- [Cairo](https://themarketingworldmag.com/tag/cairo/)
- [Chellarams](https://themarketingworldmag.com/tag/chellarams/)
- [Dairy](https://themarketingworldmag.com/tag/dairy/)
- [Product](https://themarketingworldmag.com/tag/product/)
- [Distribution](https://themarketingworldmag.com/tag/distribution/)
- [Golden](https://themarketingworldmag.com/tag/golden/)
- [Anniversary](https://themarketingworldmag.com/tag/anniversary/)
- [Loyal](https://themarketingworldmag.com/tag/loyal/)
- [Education](https://themarketingworldmag.com/tag/education/)
- [Jumia](https://themarketingworldmag.com/tag/jumia/)
- [Lego](https://themarketingworldmag.com/tag/lego/)
- [Marketer](https://themarketingworldmag.com/tag/marketer/)
- [Security](https://themarketingworldmag.com/tag/security/)
- [Safety](https://themarketingworldmag.com/tag/safety/)
- [Community](https://themarketingworldmag.com/tag/community/)
- [9Mobile](https://themarketingworldmag.com/tag/9mobile/)
- [Oil](https://themarketingworldmag.com/tag/oil/)
- [Production](https://themarketingworldmag.com/tag/production/)
- [Emirates](https://themarketingworldmag.com/tag/emirates/)
- [Agreement](https://themarketingworldmag.com/tag/agreement/)
- [Limited](https://themarketingworldmag.com/tag/limited/)
- [Consumer](https://themarketingworldmag.com/tag/consumer/)
- [Officially](https://themarketingworldmag.com/tag/officially/)
- [Financial](https://themarketingworldmag.com/tag/financial/)
- [Literacy](https://themarketingworldmag.com/tag/literacy/)
- [Kids](https://themarketingworldmag.com/tag/kids/)
- [Expo](https://themarketingworldmag.com/tag/expo/)
- [Access Bank Ghana](https://themarketingworldmag.com/tag/access-bank-ghana/)
- [Infinix](https://themarketingworldmag.com/tag/infinix/)
- [Shopping](https://themarketingworldmag.com/tag/shopping/)
- [Platform](https://themarketingworldmag.com/tag/platform/)
- [Fidelity Bank Ghana](https://themarketingworldmag.com/tag/fidelity-bank-ghana/)
- [Madiba](https://themarketingworldmag.com/tag/madiba/)
- [mediaReach](https://themarketingworldmag.com/tag/mediareach/)
- [OMD](https://themarketingworldmag.com/tag/omd/)
- [Creativity](https://themarketingworldmag.com/tag/creativity/)
- [Kenya](https://themarketingworldmag.com/tag/kenya/)
- [Access](https://themarketingworldmag.com/tag/access/)
- [Plan](https://themarketingworldmag.com/tag/plan/)
- [Telecom](https://themarketingworldmag.com/tag/telecom/)
- [General](https://themarketingworldmag.com/tag/general/)
- [Manager](https://themarketingworldmag.com/tag/manager/)
- [Fidelity Bank](https://themarketingworldmag.com/tag/fidelity-bank/)
- [Satisfaction](https://themarketingworldmag.com/tag/satisfaction/)
- [Best](https://themarketingworldmag.com/tag/best/)
- [Bank](https://themarketingworldmag.com/tag/bank/)
- [Hollandia](https://themarketingworldmag.com/tag/hollandia/)
- [Banking](https://themarketingworldmag.com/tag/banking/)
- [Solution](https://themarketingworldmag.com/tag/solution/)
- [IT](https://themarketingworldmag.com/tag/it/)
- [Society](https://themarketingworldmag.com/tag/society/)
- [Wins](https://themarketingworldmag.com/tag/wins/)
- [Grand](https://themarketingworldmag.com/tag/grand/)
- [EXMAN](https://themarketingworldmag.com/tag/exman/)
- [British](https://themarketingworldmag.com/tag/british/)
- [Airways](https://themarketingworldmag.com/tag/airways/)
- [Founder](https://themarketingworldmag.com/tag/founder/)
- [Entrepreneurs](https://themarketingworldmag.com/tag/entrepreneurs/)
- [Fund](https://themarketingworldmag.com/tag/fund/)
- [Tigo](https://themarketingworldmag.com/tag/tigo/)
- [Insurance](https://themarketingworldmag.com/tag/insurance/)
- [Donates](https://themarketingworldmag.com/tag/donates/)
- [Children](https://themarketingworldmag.com/tag/children/)
- [FG](https://themarketingworldmag.com/tag/fg/)
- [Sugar](https://themarketingworldmag.com/tag/sugar/)
- [Standard Bank](https://themarketingworldmag.com/tag/standard-bank/)
- [Value](https://themarketingworldmag.com/tag/value/)
- [Recharge](https://themarketingworldmag.com/tag/recharge/)
- [Taxify](https://themarketingworldmag.com/tag/taxify/)
- [CSR](https://themarketingworldmag.com/tag/csr/)
- [Visa](https://themarketingworldmag.com/tag/visa/)
- [Offer](https://themarketingworldmag.com/tag/offer/)
- [Payment](https://themarketingworldmag.com/tag/payment/)
- [Experience](https://themarketingworldmag.com/tag/experience/)
- [Promasidor](https://themarketingworldmag.com/tag/promasidor/)
- [Cowbell](https://themarketingworldmag.com/tag/cowbell/)
- [Academy](https://themarketingworldmag.com/tag/academy/)
- [Customers](https://themarketingworldmag.com/tag/customers/)
- [Summer](https://themarketingworldmag.com/tag/summer/)
- [Holiday](https://themarketingworldmag.com/tag/holiday/)
- [Startup](https://themarketingworldmag.com/tag/startup/)
- [Sponsorship](https://themarketingworldmag.com/tag/sponsorship/)
- [Managing](https://themarketingworldmag.com/tag/managing/)
- [Subscribers](https://themarketingworldmag.com/tag/subscribers/)
- [Influencers](https://themarketingworldmag.com/tag/influencers/)
- [Mark](https://themarketingworldmag.com/tag/mark/)
- [International](https://themarketingworldmag.com/tag/international/)
- [Money](https://themarketingworldmag.com/tag/money/)
- [Club](https://themarketingworldmag.com/tag/club/)
- [Launched](https://themarketingworldmag.com/tag/launched/)
- [Vodafone](https://themarketingworldmag.com/tag/vodafone/)
- [Black](https://themarketingworldmag.com/tag/black/)
- [UNESCO](https://themarketingworldmag.com/tag/unesco/)
- [Microsoft](https://themarketingworldmag.com/tag/microsoft/)
- [Students](https://themarketingworldmag.com/tag/students/)
- [Abuja](https://themarketingworldmag.com/tag/abuja/)
- [Samsung](https://themarketingworldmag.com/tag/samsung/)
- [QLED TV](https://themarketingworldmag.com/tag/qled-tv/)
- [Bulk](https://themarketingworldmag.com/tag/bulk/)
- [SMS](https://themarketingworldmag.com/tag/sms/)
- [Promotes](https://themarketingworldmag.com/tag/promotes/)
- [Management](https://themarketingworldmag.com/tag/management/)
- [Competition](https://themarketingworldmag.com/tag/competition/)
- [Launches](https://themarketingworldmag.com/tag/launches/)
- [Plans](https://themarketingworldmag.com/tag/plans/)
- [Draw](https://themarketingworldmag.com/tag/draw/)
- [7th](https://themarketingworldmag.com/tag/7th/)
- [Irvine Partners](https://themarketingworldmag.com/tag/irvine-partners/)
- [Shop](https://themarketingworldmag.com/tag/shop/)
- [Role](https://themarketingworldmag.com/tag/role/)
- [Play](https://themarketingworldmag.com/tag/play/)
- [Sales](https://themarketingworldmag.com/tag/sales/)
- [Apple](https://themarketingworldmag.com/tag/apple/)
- [Agencies](https://themarketingworldmag.com/tag/agencies/)
- [Offerings](https://themarketingworldmag.com/tag/offerings/)
- [Identity](https://themarketingworldmag.com/tag/identity/)
- [Mall](https://themarketingworldmag.com/tag/mall/)
- [US](https://themarketingworldmag.com/tag/us/)
- [Galaxy](https://themarketingworldmag.com/tag/galaxy/)
- [Trains](https://themarketingworldmag.com/tag/trains/)
- [Goldberg](https://themarketingworldmag.com/tag/goldberg/)
- [now](https://themarketingworldmag.com/tag/now/)
- [Economy](https://themarketingworldmag.com/tag/economy/)
- [NIRSAL](https://themarketingworldmag.com/tag/nirsal/)
- [Sterling Bank](https://themarketingworldmag.com/tag/sterling-bank/)
- [Indomie](https://themarketingworldmag.com/tag/indomie/)
- [Nationwide](https://themarketingworldmag.com/tag/nationwide/)
- [Heroes](https://themarketingworldmag.com/tag/heroes/)
- [Celebrate](https://themarketingworldmag.com/tag/celebrate/)
- [Products](https://themarketingworldmag.com/tag/products/)
- [Monthly](https://themarketingworldmag.com/tag/monthly/)
- [Screen](https://themarketingworldmag.com/tag/screen/)
- [StarTimes](https://themarketingworldmag.com/tag/startimes/)
- [Chinese](https://themarketingworldmag.com/tag/chinese/)
- [Executive](https://themarketingworldmag.com/tag/executive/)
- [News](https://themarketingworldmag.com/tag/news/)
- [Folake Ani-Mumuney](https://themarketingworldmag.com/tag/folake-ani-mumuney/)
- [President](https://themarketingworldmag.com/tag/president/)
- [Makes](https://themarketingworldmag.com/tag/makes/)
- [Oando](https://themarketingworldmag.com/tag/oando/)
- [Tony Elumelu](https://themarketingworldmag.com/tag/tony-elumelu/)
- [Prize](https://themarketingworldmag.com/tag/prize/)
- [Union](https://themarketingworldmag.com/tag/union/)
- [NNPC](https://themarketingworldmag.com/tag/nnpc/)
- [Rewards](https://themarketingworldmag.com/tag/rewards/)
- [Summit](https://themarketingworldmag.com/tag/summit/)
- [Latest](https://themarketingworldmag.com/tag/latest/)
- [Edition](https://themarketingworldmag.com/tag/edition/)
- [Chivita](https://themarketingworldmag.com/tag/chivita/)
- [Call](https://themarketingworldmag.com/tag/call/)
- [Hein Schumacher](https://themarketingworldmag.com/tag/hein-schumacher/)
- [set](https://themarketingworldmag.com/tag/set/)
- [October](https://themarketingworldmag.com/tag/october/)
- [AB InBev](https://themarketingworldmag.com/tag/ab-inbev/)
- [Appoints](https://themarketingworldmag.com/tag/appoints/)
- [TREND](https://themarketingworldmag.com/tag/trend/)
- [Industry](https://themarketingworldmag.com/tag/industry/)
- [DHL](https://themarketingworldmag.com/tag/dhl/)
- [E-Commerce](https://themarketingworldmag.com/tag/e-commerce/)
- [Agency](https://themarketingworldmag.com/tag/agency/)
- [Begins](https://themarketingworldmag.com/tag/begins/)
- [More](https://themarketingworldmag.com/tag/more/)
- [Noodles](https://themarketingworldmag.com/tag/noodles/)
- [Kenyan](https://themarketingworldmag.com/tag/kenyan/)
- [West Africa](https://themarketingworldmag.com/tag/west-africa/)
- [Tanzania](https://themarketingworldmag.com/tag/tanzania/)
- [20 Years](https://themarketingworldmag.com/tag/20-years/)
- [Changing](https://themarketingworldmag.com/tag/changing/)
- [Entrepreneurship](https://themarketingworldmag.com/tag/entrepreneurship/)
- [Export](https://themarketingworldmag.com/tag/export/)
- [Flight](https://themarketingworldmag.com/tag/flight/)
- [Keystone](https://themarketingworldmag.com/tag/keystone/)
- [School](https://themarketingworldmag.com/tag/school/)
- [Cancer](https://themarketingworldmag.com/tag/cancer/)
- [Friday](https://themarketingworldmag.com/tag/friday/)
- [Europe](https://themarketingworldmag.com/tag/europe/)
- [Twitter](https://themarketingworldmag.com/tag/twitter/)
- [Expands](https://themarketingworldmag.com/tag/expands/)
- [Growth](https://themarketingworldmag.com/tag/growth/)
- [Association](https://themarketingworldmag.com/tag/association/)
- [Experiential](https://themarketingworldmag.com/tag/experiential/)
- [Marketers](https://themarketingworldmag.com/tag/marketers/)
- [FBNHoldings](https://themarketingworldmag.com/tag/fbnholdings/)
- [Rebrands](https://themarketingworldmag.com/tag/rebrands/)
- [Career](https://themarketingworldmag.com/tag/career/)
- [Payments](https://themarketingworldmag.com/tag/payments/)
- [Festive](https://themarketingworldmag.com/tag/festive/)
- [Deal](https://themarketingworldmag.com/tag/deal/)
- [Engagement](https://themarketingworldmag.com/tag/engagement/)
- [Flagship](https://themarketingworldmag.com/tag/flagship/)
- [Model](https://themarketingworldmag.com/tag/model/)
- [Dangote](https://themarketingworldmag.com/tag/dangote/)
- [Cement](https://themarketingworldmag.com/tag/cement/)
- [Plant](https://themarketingworldmag.com/tag/plant/)
- [Recognition](https://themarketingworldmag.com/tag/recognition/)
- [Offers](https://themarketingworldmag.com/tag/offers/)
- [Chairman](https://themarketingworldmag.com/tag/chairman/)
- [Power](https://themarketingworldmag.com/tag/power/)
- [Advertising](https://themarketingworldmag.com/tag/advertising/)
- [Performance](https://themarketingworldmag.com/tag/performance/)
- [Usage](https://themarketingworldmag.com/tag/usage/)
- [Black Friday](https://themarketingworldmag.com/tag/black-friday/)
- [Technology](https://themarketingworldmag.com/tag/technology/)
- [HEINEKEN](https://themarketingworldmag.com/tag/heineken/)
- [Mozambique](https://themarketingworldmag.com/tag/mozambique/)
- [Ford](https://themarketingworldmag.com/tag/ford/)
- [Relationship](https://themarketingworldmag.com/tag/relationship/)
- [WPP](https://themarketingworldmag.com/tag/wpp/)
- [Chat](https://themarketingworldmag.com/tag/chat/)
- [Spectranet](https://themarketingworldmag.com/tag/spectranet/)
- [Water](https://themarketingworldmag.com/tag/water/)
- [Game](https://themarketingworldmag.com/tag/game/)
- [MD](https://themarketingworldmag.com/tag/md/)
- [Chi](https://themarketingworldmag.com/tag/chi/)
- [Manufacturing](https://themarketingworldmag.com/tag/manufacturing/)
- [Unveils](https://themarketingworldmag.com/tag/unveils/)
- [Next](https://themarketingworldmag.com/tag/next/)
- [Disney](https://themarketingworldmag.com/tag/disney/)
- [3rd](https://themarketingworldmag.com/tag/3rd/)
- [Flavours](https://themarketingworldmag.com/tag/flavours/)
- [CBN](https://themarketingworldmag.com/tag/cbn/)
- [Agric](https://themarketingworldmag.com/tag/agric/)
- [Story](https://themarketingworldmag.com/tag/story/)
- [Continues](https://themarketingworldmag.com/tag/continues/)
- [NBC](https://themarketingworldmag.com/tag/nbc/)
- [GOtv](https://themarketingworldmag.com/tag/gotv/)
- [Funds](https://themarketingworldmag.com/tag/funds/)
- [Outori](https://themarketingworldmag.com/tag/outori/)
- [AME](https://themarketingworldmag.com/tag/ame/)
- [Users](https://themarketingworldmag.com/tag/users/)
- [Ads](https://themarketingworldmag.com/tag/ads/)
- [Largest](https://themarketingworldmag.com/tag/largest/)
- [Light](https://themarketingworldmag.com/tag/light/)
- [Building](https://themarketingworldmag.com/tag/building/)
- [Reach](https://themarketingworldmag.com/tag/reach/)
- [B2B](https://themarketingworldmag.com/tag/b2b/)
- [CMO](https://themarketingworldmag.com/tag/cmo/)
- [Kenya Airways](https://themarketingworldmag.com/tag/kenya-airways/)
- [Diet](https://themarketingworldmag.com/tag/diet/)
- [New Look](https://themarketingworldmag.com/tag/new-look/)
- [Netflix](https://themarketingworldmag.com/tag/netflix/)
- [Hospitality](https://themarketingworldmag.com/tag/hospitality/)
- [Opens](https://themarketingworldmag.com/tag/opens/)
- [Second](https://themarketingworldmag.com/tag/second/)
- [Hotel](https://themarketingworldmag.com/tag/hotel/)
- [Vendors](https://themarketingworldmag.com/tag/vendors/)
- [Chief Marketing Officer](https://themarketingworldmag.com/tag/chief-marketing-officer/)
- [Sub-Saharan](https://themarketingworldmag.com/tag/sub-saharan/)
- [FIFA](https://themarketingworldmag.com/tag/fifa/)
- [200](https://themarketingworldmag.com/tag/200/)
- [Truecaller](https://themarketingworldmag.com/tag/truecaller/)
- [Ministry](https://themarketingworldmag.com/tag/ministry/)
- [Tecno](https://themarketingworldmag.com/tag/tecno/)
- [Smartphone](https://themarketingworldmag.com/tag/smartphone/)
- [Leo](https://themarketingworldmag.com/tag/leo/)
- [E-Banking](https://themarketingworldmag.com/tag/e-banking/)
- [First Bank](https://themarketingworldmag.com/tag/first-bank/)
- [Target](https://themarketingworldmag.com/tag/target/)
- [Rise](https://themarketingworldmag.com/tag/rise/)
- [Announces](https://themarketingworldmag.com/tag/announces/)
- [Heads](https://themarketingworldmag.com/tag/heads/)
- [Network](https://themarketingworldmag.com/tag/network/)
- [Bitters](https://themarketingworldmag.com/tag/bitters/)
- [FBNBank](https://themarketingworldmag.com/tag/fbnbank/)
- [Amstel Malta](https://themarketingworldmag.com/tag/amstel-malta/)
- [Fans](https://themarketingworldmag.com/tag/fans/)
- [DiamondXtra](https://themarketingworldmag.com/tag/diamondxtra/)
- [Marketing Director](https://themarketingworldmag.com/tag/marketing-director/)
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- [Introduces](https://themarketingworldmag.com/tag/introduces/)
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- [Social Media](https://themarketingworldmag.com/tag/social-media/)
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- [Head](https://themarketingworldmag.com/tag/head/)
- [Worlds](https://themarketingworldmag.com/tag/worlds/)
- [UAE](https://themarketingworldmag.com/tag/uae/)
- [Discounts](https://themarketingworldmag.com/tag/discounts/)
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- [Sports](https://themarketingworldmag.com/tag/sports/)
- [Institutions](https://themarketingworldmag.com/tag/institutions/)
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- [Barclays](https://themarketingworldmag.com/tag/barclays/)
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- [Maltina](https://themarketingworldmag.com/tag/maltina/)
- [Rwandair](https://themarketingworldmag.com/tag/rwandair/)
- [Dream](https://themarketingworldmag.com/tag/dream/)
- [Rwanda](https://themarketingworldmag.com/tag/rwanda/)
- [Facility](https://themarketingworldmag.com/tag/facility/)
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- [Ghanaian](https://themarketingworldmag.com/tag/ghanaian/)
- [Visual](https://themarketingworldmag.com/tag/visual/)
- [Globacom](https://themarketingworldmag.com/tag/globacom/)
- [Nairobi](https://themarketingworldmag.com/tag/nairobi/)
- [Accenture](https://themarketingworldmag.com/tag/accenture/)
- [BMW](https://themarketingworldmag.com/tag/bmw/)
- [Leadway Assurance](https://themarketingworldmag.com/tag/leadway-assurance/)
- [Hub](https://themarketingworldmag.com/tag/hub/)
- [Guinness Nigeria](https://themarketingworldmag.com/tag/guinness-nigeria/)
- [AirtelTigo](https://themarketingworldmag.com/tag/airteltigo/)
- [MTN Ghana](https://themarketingworldmag.com/tag/mtn-ghana/)
- [Strategy](https://themarketingworldmag.com/tag/strategy/)
- [MTN Nigeria](https://themarketingworldmag.com/tag/mtn-nigeria/)
- [Chapter](https://themarketingworldmag.com/tag/chapter/)
- [Plastic](https://themarketingworldmag.com/tag/plastic/)
- [Multichoice Nigeria](https://themarketingworldmag.com/tag/multichoice-nigeria/)
- [Super Eagles](https://themarketingworldmag.com/tag/super-eagles/)
- [Shell](https://themarketingworldmag.com/tag/shell/)
- [Champions](https://themarketingworldmag.com/tag/champions/)
- [Driving](https://themarketingworldmag.com/tag/driving/)
- [Card](https://themarketingworldmag.com/tag/card/)
- [Living](https://themarketingworldmag.com/tag/living/)
- [Learning](https://themarketingworldmag.com/tag/learning/)
- [Kicks Off](https://themarketingworldmag.com/tag/kicks-off/)
- [Health](https://themarketingworldmag.com/tag/health/)
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- [Line](https://themarketingworldmag.com/tag/line/)
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- [Cowbellpedia](https://themarketingworldmag.com/tag/cowbellpedia/)
- [Adidas](https://themarketingworldmag.com/tag/adidas/)
- [BIC](https://themarketingworldmag.com/tag/bic/)
- [000](https://themarketingworldmag.com/tag/000/)
- [Guinness Ghana](https://themarketingworldmag.com/tag/guinness-ghana/)
- [whisky](https://themarketingworldmag.com/tag/whisky/)
- [Honda](https://themarketingworldmag.com/tag/honda/)
- [aircraft](https://themarketingworldmag.com/tag/aircraft/)
- [StandChart](https://themarketingworldmag.com/tag/standchart/)
- [head office](https://themarketingworldmag.com/tag/head-office/)
- [Mum](https://themarketingworldmag.com/tag/mum/)
- [Scholarships](https://themarketingworldmag.com/tag/scholarships/)
- [Arts](https://themarketingworldmag.com/tag/arts/)
- [Quickteller](https://themarketingworldmag.com/tag/quickteller/)
- [UAM](https://themarketingworldmag.com/tag/uam/)
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- [COLLEGIATE](https://themarketingworldmag.com/tag/collegiate/)
- [Diaper](https://themarketingworldmag.com/tag/diaper/)
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- [FCMB Pensions Limited](https://themarketingworldmag.com/tag/fcmb-pensions-limited/)
- [Chart](https://themarketingworldmag.com/tag/chart/)
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- [AXA Mansard Insurance](https://themarketingworldmag.com/tag/axa-mansard-insurance/)
- [“First Responder Service”](https://themarketingworldmag.com/tag/first-responder-service/)
- [Nike](https://themarketingworldmag.com/tag/nike/)
- [shoes](https://themarketingworldmag.com/tag/shoes/)
- [broadcast](https://themarketingworldmag.com/tag/broadcast/)
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- [#FirstBankIssaVybe](https://themarketingworldmag.com/tag/firstbankissavybe/)
- [case study](https://themarketingworldmag.com/tag/case-study/)
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- [HIFL 2019](https://themarketingworldmag.com/tag/hifl-2019/)
- [Pace Sports Announces Commencement Second League Season](https://themarketingworldmag.com/tag/pace-sports-announces-commencement-second-league-season/)
- [Footprint](https://themarketingworldmag.com/tag/footprint/)
- [Mali](https://themarketingworldmag.com/tag/mali/)
- [Turkish Airlines](https://themarketingworldmag.com/tag/turkish-airlines/)
- [Azuri](https://themarketingworldmag.com/tag/azuri/)
- [solar](https://themarketingworldmag.com/tag/solar/)
- [supply](https://themarketingworldmag.com/tag/supply/)
- [LADOL](https://themarketingworldmag.com/tag/ladol/)
- [Amy Jadesimi](https://themarketingworldmag.com/tag/amy-jadesimi/)
- [FIN](https://themarketingworldmag.com/tag/fin/)
- [2019](https://themarketingworldmag.com/tag/2019/)
- [Diamond Banks](https://themarketingworldmag.com/tag/diamond-banks/)
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- [Full Digital Banking](https://themarketingworldmag.com/tag/full-digital-banking/)
- [DHL Global](https://themarketingworldmag.com/tag/dhl-global/)
- [Forwarding](https://themarketingworldmag.com/tag/forwarding/)
- [has yet again won the Africa](https://themarketingworldmag.com/tag/has-yet-again-won-the-africa/)
- [Freight](https://themarketingworldmag.com/tag/freight/)
- [Forwarder](https://themarketingworldmag.com/tag/forwarder/)
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- [Nestlé Waters](https://themarketingworldmag.com/tag/nestle-waters/)
- [Nestlé Pure](https://themarketingworldmag.com/tag/nestle-pure/)
- [pay-as-you-go](https://themarketingworldmag.com/tag/pay-as-you-go/)
- [satellite](https://themarketingworldmag.com/tag/satellite/)
- [GOAL.COM](https://themarketingworldmag.com/tag/goal-com/)
- [Crypto](https://themarketingworldmag.com/tag/crypto/)
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- [Bison](https://themarketingworldmag.com/tag/bison/)
- [HAFSAT](https://themarketingworldmag.com/tag/hafsat/)
- [Abiola](https://themarketingworldmag.com/tag/abiola/)
- [-Castello](https://themarketingworldmag.com/tag/castello/)
- [bags](https://themarketingworldmag.com/tag/bags/)
- [EU](https://themarketingworldmag.com/tag/eu/)
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- [Women’s](https://themarketingworldmag.com/tag/womens/)
- [Stanbic](https://themarketingworldmag.com/tag/stanbic/)
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- [54%](https://themarketingworldmag.com/tag/54/)
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- [N434bn](https://themarketingworldmag.com/tag/n434bn/)
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- [Lafarge](https://themarketingworldmag.com/tag/lafarge/)
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- [Reckitt Benckiser Signs MoU](https://themarketingworldmag.com/tag/reckitt-benckiser-signs-mou/)
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- [Resources](https://themarketingworldmag.com/tag/resources/)
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- [Decisions to Stop](https://themarketingworldmag.com/tag/decisions-to-stop/)
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- [Markowski](https://themarketingworldmag.com/tag/markowski/)
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- [P30](https://themarketingworldmag.com/tag/p30/)
- [series](https://themarketingworldmag.com/tag/series/)
- [STANDING GIDIGBA](https://themarketingworldmag.com/tag/standing-gidigba/)
- [125 YEARS](https://themarketingworldmag.com/tag/125-years/)
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- [Africa's](https://themarketingworldmag.com/tag/africas/)
- [NYSE](https://themarketingworldmag.com/tag/nyse/)
- [Sterling Bank grows net profit by 14.9% to N9.2b](https://themarketingworldmag.com/tag/sterling-bank-grows-net-profit-by-14-9-to-n9-2b/)
- [Paga](https://themarketingworldmag.com/tag/paga/)
- [Hits](https://themarketingworldmag.com/tag/hits/)
- [$4.6bn](https://themarketingworldmag.com/tag/4-6bn/)
- [Transactions](https://themarketingworldmag.com/tag/transactions/)
- [10 years](https://themarketingworldmag.com/tag/10-years/)
- [acting](https://themarketingworldmag.com/tag/acting/)
- [Domino’s](https://themarketingworldmag.com/tag/dominos/)
- [Pizza](https://themarketingworldmag.com/tag/pizza/)
- [*5678#](https://themarketingworldmag.com/tag/5678/)
- [USSD](https://themarketingworldmag.com/tag/ussd/)
- [Code to](https://themarketingworldmag.com/tag/code-to/)
- [Inclusion](https://themarketingworldmag.com/tag/inclusion/)
- [Mitsubishi](https://themarketingworldmag.com/tag/mitsubishi/)
- [motors](https://themarketingworldmag.com/tag/motors/)
- [ZENITHBANK](https://themarketingworldmag.com/tag/zenithbank/)
- [Mr. Ebenezer](https://themarketingworldmag.com/tag/mr-ebenezer/)
- [Onyeagwu](https://themarketingworldmag.com/tag/onyeagwu/)
- [Chartered](https://themarketingworldmag.com/tag/chartered/)
- [Bank Unveils](https://themarketingworldmag.com/tag/bank-unveils/)
- [Hygiene](https://themarketingworldmag.com/tag/hygiene/)
- [& Tropical](https://themarketingworldmag.com/tag/tropical/)
- [Medicine](https://themarketingworldmag.com/tag/medicine/)
- [Paylater](https://themarketingworldmag.com/tag/paylater/)
- [as “Carbon”](https://themarketingworldmag.com/tag/as-carbon/)
- [MTN in Partnership](https://themarketingworldmag.com/tag/mtn-in-partnership/)
- [Galaxy A](https://themarketingworldmag.com/tag/galaxy-a/)
- [better](https://themarketingworldmag.com/tag/better/)
- [connection](https://themarketingworldmag.com/tag/connection/)
- [Zedvance](https://themarketingworldmag.com/tag/zedvance/)
- [have](https://themarketingworldmag.com/tag/have/)
- [million](https://themarketingworldmag.com/tag/million/)
- [in five](https://themarketingworldmag.com/tag/in-five/)
- [ZOLA](https://themarketingworldmag.com/tag/zola/)
- [Sterling](https://themarketingworldmag.com/tag/sterling/)
- [sign](https://themarketingworldmag.com/tag/sign/)
- [deepen](https://themarketingworldmag.com/tag/deepen/)
- [brings](https://themarketingworldmag.com/tag/brings/)
- [stores](https://themarketingworldmag.com/tag/stores/)
- [80%](https://themarketingworldmag.com/tag/80/)
- [promote](https://themarketingworldmag.com/tag/promote/)
- [Easter](https://themarketingworldmag.com/tag/easter/)
- [reaffirms](https://themarketingworldmag.com/tag/reaffirms/)
- [build](https://themarketingworldmag.com/tag/build/)
- [connected](https://themarketingworldmag.com/tag/connected/)
- [Tesco](https://themarketingworldmag.com/tag/tesco/)
- [for Clubcard](https://themarketingworldmag.com/tag/for-clubcard/)
- [to better](https://themarketingworldmag.com/tag/to-better/)
- [link grocery](https://themarketingworldmag.com/tag/link-grocery/)
- [FBN](https://themarketingworldmag.com/tag/fbn/)
- [Governance](https://themarketingworldmag.com/tag/governance/)
- [CCNN declares N5.7b net profit](https://themarketingworldmag.com/tag/ccnn-declares-n5-7b-net-profit/)
- [SAHCO](https://themarketingworldmag.com/tag/sahco/)
- ['Belt](https://themarketingworldmag.com/tag/belt/)
- [gets](https://themarketingworldmag.com/tag/gets/)
- [rose](https://themarketingworldmag.com/tag/rose/)
- [31.4%](https://themarketingworldmag.com/tag/31-4/)
- [CME](https://themarketingworldmag.com/tag/cme/)
- [ENSO](https://themarketingworldmag.com/tag/enso/)
- [Insights](https://themarketingworldmag.com/tag/insights/)
- [to Aid](https://themarketingworldmag.com/tag/to-aid/)
- [Execution](https://themarketingworldmag.com/tag/execution/)
- [for Hedge](https://themarketingworldmag.com/tag/for-hedge/)
- [Others](https://themarketingworldmag.com/tag/others/)
- [Forge](https://themarketingworldmag.com/tag/forge/)
- [Plastics](https://themarketingworldmag.com/tag/plastics/)
- [Recycling](https://themarketingworldmag.com/tag/recycling/)
- [Afreximbank](https://themarketingworldmag.com/tag/afreximbank/)
- [AU](https://themarketingworldmag.com/tag/au/)
- [create](https://themarketingworldmag.com/tag/create/)
- [ecosystem](https://themarketingworldmag.com/tag/ecosystem/)
- [in partner](https://themarketingworldmag.com/tag/in-partner/)
- [Mojec](https://themarketingworldmag.com/tag/mojec/)
- [to roll](https://themarketingworldmag.com/tag/to-roll/)
- [out prepaid](https://themarketingworldmag.com/tag/out-prepaid/)
- [meters](https://themarketingworldmag.com/tag/meters/)
- [N50 Billion](https://themarketingworldmag.com/tag/n50-billion/)
- [Months](https://themarketingworldmag.com/tag/months/)
- [Dettol](https://themarketingworldmag.com/tag/dettol/)
- [Brand Ambassador](https://themarketingworldmag.com/tag/brand-ambassador/)
- [Funke Akindele](https://themarketingworldmag.com/tag/funke-akindele/)
- [Camber](https://themarketingworldmag.com/tag/camber/)
- [announces a](https://themarketingworldmag.com/tag/announces-a/)
- [Pre-NYSE](https://themarketingworldmag.com/tag/pre-nyse/)
- [approval](https://themarketingworldmag.com/tag/approval/)
- [pipeline](https://themarketingworldmag.com/tag/pipeline/)
- [PATHWATER](https://themarketingworldmag.com/tag/pathwater/)
- ['Fish](https://themarketingworldmag.com/tag/fish/)
- [Bottle](https://themarketingworldmag.com/tag/bottle/)
- [' Earth](https://themarketingworldmag.com/tag/earth/)
- [“EcobankPay](https://themarketingworldmag.com/tag/ecobankpay/)
- [Terrakulture](https://themarketingworldmag.com/tag/terrakulture/)
- [will](https://themarketingworldmag.com/tag/will/)
- [”- Patrick Akinwuntan](https://themarketingworldmag.com/tag/patrick-akinwuntan/)
- [Saudi](https://themarketingworldmag.com/tag/saudi/)
- [Operator](https://themarketingworldmag.com/tag/operator/)
- [Kingdom’s](https://themarketingworldmag.com/tag/kingdoms/)
- [IPO](https://themarketingworldmag.com/tag/ipo/)
- [5 Years](https://themarketingworldmag.com/tag/5-years/)
- [becomes](https://themarketingworldmag.com/tag/becomes/)
- [electric](https://themarketingworldmag.com/tag/electric/)
- [vehicles](https://themarketingworldmag.com/tag/vehicles/)
- [Egypt](https://themarketingworldmag.com/tag/egypt/)
- [12th](https://themarketingworldmag.com/tag/12th/)
- [Generation](https://themarketingworldmag.com/tag/generation/)
- [Corolla](https://themarketingworldmag.com/tag/corolla/)
- [in Egyptian](https://themarketingworldmag.com/tag/in-egyptian/)
- [ready-to-drink](https://themarketingworldmag.com/tag/ready-to-drink/)
- [Sycca Coutoure](https://themarketingworldmag.com/tag/sycca-coutoure/)
- [Uju Okoye](https://themarketingworldmag.com/tag/uju-okoye/)
- [Shareholders](https://themarketingworldmag.com/tag/shareholders/)
- [Approves](https://themarketingworldmag.com/tag/approves/)
- [N29bn](https://themarketingworldmag.com/tag/n29bn/)
- [Dividend](https://themarketingworldmag.com/tag/dividend/)
- [Commend](https://themarketingworldmag.com/tag/commend/)
- [Marakez awards Hassan Allam construction](https://themarketingworldmag.com/tag/marakez-awards-hassan-allam-construction/)
- [of AEON](https://themarketingworldmag.com/tag/of-aeon/)
- [Towers](https://themarketingworldmag.com/tag/towers/)
- [Project](https://themarketingworldmag.com/tag/project/)
- [Going](https://themarketingworldmag.com/tag/going/)
- [Stage](https://themarketingworldmag.com/tag/stage/)
- [Tel](https://themarketingworldmag.com/tag/tel/)
- [l the](https://themarketingworldmag.com/tag/l-the/)
- [Authentic](https://themarketingworldmag.com/tag/authentic/)
- [is a](https://themarketingworldmag.com/tag/is-a/)
- [Privilege](https://themarketingworldmag.com/tag/privilege/)
- [X3M Babaeko](https://themarketingworldmag.com/tag/x3m-babaeko/)
- [Lions](https://themarketingworldmag.com/tag/lions/)
- [For First Time in Egypt: Uber](https://themarketingworldmag.com/tag/for-first-time-in-egypt-uber/)
- [UberBlack](https://themarketingworldmag.com/tag/uberblack/)
- [in El Gouna](https://themarketingworldmag.com/tag/in-el-gouna/)
- [SA to hold](https://themarketingworldmag.com/tag/sa-to-hold/)
- [in June](https://themarketingworldmag.com/tag/in-june/)
- [to donate](https://themarketingworldmag.com/tag/to-donate/)
- [R600 000](https://themarketingworldmag.com/tag/r600-000/)
- [Durban flood](https://themarketingworldmag.com/tag/durban-flood/)
- [victims](https://themarketingworldmag.com/tag/victims/)
- [MAGGI](https://themarketingworldmag.com/tag/maggi/)
- [“Signature”](https://themarketingworldmag.com/tag/signature/)
- [PricePointe](https://themarketingworldmag.com/tag/pricepointe/)
- [Wholesale](https://themarketingworldmag.com/tag/wholesale/)
- [not](https://themarketingworldmag.com/tag/not/)
- [enough. Delight](https://themarketingworldmag.com/tag/enough-delight/)
- [customers! - Mornay](https://themarketingworldmag.com/tag/customers-mornay/)
- [Roberts-Lombard](https://themarketingworldmag.com/tag/roberts-lombard/)
- [Zero](https://themarketingworldmag.com/tag/zero/)
- [balance](https://themarketingworldmag.com/tag/balance/)
- [current](https://themarketingworldmag.com/tag/current/)
- [and others](https://themarketingworldmag.com/tag/and-others/)
- [70 years](https://themarketingworldmag.com/tag/70-years/)
- [at 2019](https://themarketingworldmag.com/tag/at-2019/)
- [5 Year](https://themarketingworldmag.com/tag/5-year/)
- [XclusivePlus](https://themarketingworldmag.com/tag/xclusiveplus/)
- [Affluent](https://themarketingworldmag.com/tag/affluent/)
- [Xiaomi Unveils stunning Redmi Note 7](https://themarketingworldmag.com/tag/xiaomi-unveils-stunning-redmi-note-7/)
- [Redmi 7](https://themarketingworldmag.com/tag/redmi-7/)
- [HAYAT](https://themarketingworldmag.com/tag/hayat/)
- [“Molped” Pad](https://themarketingworldmag.com/tag/molped-pad/)
- [rewarding](https://themarketingworldmag.com/tag/rewarding/)
- [BIMA](https://themarketingworldmag.com/tag/bima/)
- [policies](https://themarketingworldmag.com/tag/policies/)
- [lower-income](https://themarketingworldmag.com/tag/lower-income/)
- [earners](https://themarketingworldmag.com/tag/earners/)
- [is seen](https://themarketingworldmag.com/tag/is-seen/)
- [as a 'once](https://themarketingworldmag.com/tag/as-a-once/)
- [in a generation](https://themarketingworldmag.com/tag/in-a-generation/)